By Hannah DiPilato
Hip Hop fans everywhere have been buzzing about Travis Scott’s recent collaboration with McDonald’s that includes both a meal and special merchandise.
The “Travis Scott Meal” is the artist’s go-to McDonald’s order: a quarter pounder with lettuce and bacon, a medium fry, a sprite, and barbecue sauce. The meal costs $6 and is available for dine-in, carry-out, and at the drive-thru. Although this is not an unusual order, fans have been rushing to get the superstars meal of choice.
For those that want the McDonald’s kick without the calories, Scott released an extensive line of McDonald’s x Cactus Jack merchandise. The merch, available on Scott’s website, channels the energy of Scott’s hip hop culture and the classic love for McDonald’s that fans everywhere have in common.
Fans can choose from a variety of clothing such as t-shirts, hoodies, and pants, all of which have a unique Cactus Jack and McDonald’s design. Some clothing pieces display a more subtle love for McDonald’s like a simple McDonald’s logo, while others illustrate a Travis Scott figurine reining over a quarter pounder meal.
For fans that want to display their love for Cactus Jack and McDonald’s in other ways, Scott also dropped accessories and decorations. This includes a variety of rugs, a Cactus Pack blanket, and the McNugget body pillow that has gained a lot of popularity on social media.
This is the first celebrity collaboration McDonald’s has done since 1992 when the company partnered with Michael Jordan. McDonald’s is hoping this celebrity collaboration will boost their sales that are down from the previous year by thirty percent. McDonald’s CEO, Chris Kempczinski, brushed this loss off as a result of the pandemic.
In the announcement of the collaboration made by McDonald’s, Scott explained he “couldn’t be more excited to bring the collaboration to life.” He also expressed how the collaboration is “bringing together two iconic worlds.”
In the same announcement, McDonald’s U.S. Chief Marketing officer Morgan Flatley said “everyone has a favorite McDonald’s meal, no matter who you are.” He also mentioned that the company is “excited to bring the Travis Scott Meal to a McDonald’s near you.”
Scott promoted the collaboration on both his Instagram and Twitter accounts. He included a photo in the drive-thru window flashing a McDonald’s bag and a bedazzled chain, as well as a promotional video featuring an explanation of his order with his classic Travis Scott autotune.
The excitement began on September third when McDonald’s tweeted a cactus and hamburger emoji hinting at a collaboration. Travis then retweeted this tweet with “CACTUS JACK FOR MCDONALD’S” and stimulated excitement within his fanbase.
This promotion will be available until October 4th, but merchandise could be gone sooner. This merchandise channels the nostalgia of McDonald’s from the past while still including the bold energy that is Travis Scott. Whether you’re more of a hip-hop fan or a McDonald’s regular, the extensive merchandise page will give everyone something to choose from. To put it simply, and in the words of Travis Scott, “It’s Lit.”