Posts tagged with "Cleveland Cavaliers"

LaMelo Ball illustration by Kaelen Felix for 360 magazine

LaMelo Ball Joins PUMA

By Justin Lyons

LaMelo Ball, top 2020 NBA Draft prospect and younger brother of New Orleans Pelicans point guard Lonzo Ball, signed with the sports company PUMA for a long-term sponsorship deal.

Ball said he’s excited to join the PUMA family as he kicks off his basketball career.

“I believe the brand is the perfect partner for me because PUMA will allow me to just be myself. I want to be 100-percent authentic whether that’s playing basketball or showing off my personal style, and that’s what I want to do with PUMA,” Ball said.

The 6-foot-7-inch guard with elite passing skills opted out of college basketball in favor of professional contracts in Lithuania and Australia.

Adam Petrick, the global director of brand and marketing at PUMA, said Ball is a natural fit for PUMA because of his personal style and his “physical gifts and dynamic play on the court.”

“We are thrilled to add him to our roster of talented athletes, and at just 19 years old, we can’t wait to see his impact on the broader culture surrounding basketball,” Petrick said.

The first collaboration between the young phenom and PUMA will come in the form of a PUMA x LaMelo Ball T-shirt and hoodie set. The set will release Nov. 18, the same day as the 2020 NBA Draft where Ball is expected to go in the top five.

PUMA also intends to blur lines between sports, culture, music and fashion with its approach to the collaboration with Ball, which will likely be seen in the form of shirts, shoes and other apparel.

The partnership will follow PUMA’s “Not From Here” concept, something Ball cooked up himself to represent his unique attitude.

“I don’t know what normal is. I personally chose a different path to achieve my success because that defines who I am,” Ball said. “I know some people think I am mysterious or ‘not from here,’ and I might have to agree. I am someone who likes to be different and consider myself to be one of one. That’s the message I want to share in my upcoming projects with PUMA.”

Ball and PUMA will also join forces to host basketball camps, clothing donations, court refurbishments and more to support programs that encourage young athletes stay active.

With names like RJ Barrett, Kyle Kuzma and Deandre Ayton highlighting the list, Ball is the latest in a line of young talent to join PUMA.

In Ball’s 2019-2020 season as a member of the Illawarra Hawks, he played just 12 games before injuring himself during practice and deciding to leave for the NBA Draft. He averaged 17 points, 6.8 assists and 7.6 rebounds per game.

The Minnesota Timberwolves have the first overall pick in the 2020 NBA Draft after winning the NBA Draft Lottery. The Timberwolves had a 14% chance at landing the first pick, tied for the best odds with the Cleveland Cavaliers and the Golden State Warriors, the team holding the worst record in the league.

With the Timberwolves trading for star guard D’Angelo Russell last season, mock drafts appear to have Minnesota targeting Anthony Edwards, the wing player out of Georgia.

Without a consensus first pick, there is also speculation that Minnesota could trade out of the first pick, opening an opportunity for a team looking for a point guard with passing abilities like Ball’s.

It all remains to be seen the night of the Draft Nov. 18, where one thing is for sure: LaMelo Ball’s name will be called.

adidas Originals

ADIDAS ORIGINALS CELEBRATES BASKETBALL HERITAGE AND NEW YORK CITY WITH RIVALRY

adidas Originals reinvigorates an iconic silhouette that pays homage to an era of basketball legends

• Rivalry comes back in its iconic colors, influenced by the passion of New York basketball fans

• The style is honored with a pop-up exhibition curated by Eric Emanuel, featuring works by New York City creatives Brock Fetch, Tyrrell Winston, and New York Sunshine. In attendance at the exhibition launch were a roster of New York athletes: Kristaps Porzingis (New York Knicks), Allonzo Trier (New York Knicks), Allen Crabb (Brooklyn Nets), Charone Peake (New York Jets) and Cody Latimer (New York Giants)

Following a long-standing lineage of basketball silhouettes over the past several decades, adidas Originals continues to honor the sport’s heritage with the special re-issue of Rivalry in New York City last night. Revitalizing a peak era of New York basketball, which spearheaded a communal spirit of fierce pride, the cult classic is for lovers of basketball style on and off the courts. Returning in all its glory, adidas Originals teamed up with notable sportswear designer Eric Emanuel to debut the latest Rivalry model, inspired by New York’s undying passion and love for sports.

The shoe was celebrated through a pop-up gallery exhibition curated by Emanuel, showcasing the indisputable influence of basketball style into the realms of fashion, art, photography and more. The blank space was transformed into an interactive gallery covered in gritty, city-inspired installations that bought the shoe to life through the works of photographer Brock Fetch, mixed media artist, Tyrrell Winston and creative collective, NY Sunshine.

In true Big Apple style, Rivalry wheat paste posters drenched the exhibition entrance, surrounded by a canopy of scaffolding and sneakers hung from wires. Guests then walked through an exclusive showcase of collaborator works that included photography, installations, and a product showcase. On view was the latest iteration of the Rivalry Hi-Top, accompanied by both an archival silhouette from 1986 and a preview of what’s to come from the three stripes brand and Emanuel later in the year.

Staying true and honoring its predecessors, the latest Rivalry iteration will feature premium leathers that nod to the famous “Team Series” from the late 80s. The model stands out in a bold blue and orange colorway with adidas branding emblazoned on the tongue.

Today, adidas Originals will open the gallery up to the men’s and women’s basketball team from local New York school, High School of Fashion Industries, as well as the general public from 12:00 pm through until 5:00 pm. The surrounding streets of the exhibit will also play host to adidas street scalpers handing out admission tickets to the pop-up where guests have the chance to grab a limited edition Rivalry-inspired t-shirt designed by Eric Emanuel.

The Rivalry High OG will be available at select adidas retailers on Friday, February 8th and will retail for $110 USD.

The Rivalry Gallery is located at 158 Mercer Street, New York Street, NY.

Rae Sremmurd

Today marks the premiere of “T’d Up,” the newest song from hip-hop duo Rae Sremmurd. Released via Eardruma Records/Interscope Records, and produced by Swae Lee, Metro Boomin and Darrel Jackson pka Boomanati DJ, “T’d Up” will be featured by ESPN in their NBA campaign to promote the hotly anticipated match up between the Cleveland Cavaliers and the Boston Celtics on February 11, when LeBron James goes to Kyrie Irving’s house to see if he can tip the scales in the Cavs favor.

Watch the ESPN spot HERE

Listen to “T’d Up” HEREHERE

“T’d Up” will feature on Rae Sremmurd’s (Mississippi-bred brothers Swae Lee and Slim Jxmmi) upcoming third full-length,SR3MM. Made with their longtime producer Mike WiLL Made-It, SR3MM arrives as the follow-up to SremmLife 2—a 2016 album featuring the multi-platinum No. 1 hit “Black Beatles” (ft. Gucci Mane). SremmLife 2 drew acclaim from the likes of the New York Times, who noted that “the quieter innovation on this album is how, thanks to the more-meditative production, SremmLife 2is at times a commentary on and an updating of decades of Southern club rap.”

Released in 2015, Rae Sremmurd’s first full-length SremmLife debuted at the top of Billboard’s R&B/Hip-Hop Albums and Rap Albums charts, in addition to cracking the Top 5 on the Top 200 Albums chart its first week. SremmLife also scored Rae Sremmurd five platinum-selling singles, including “No Flex Zone” and “No Type.”

Last August, Rae Sremmurd delivered “Perplexing Pegasus” and its accompanying video. The song was named a Best New Track by Pitchfork, who hailed the duo as “a two-man circus celebrating carefree living to the fullest, back-flipping through verses.”

Complex x Fuse

Talent Featured: Isaiah Thomas, The Ball Family, Snoop DoggUncle LukeAction Bronson and Sasha Banks

Airdate: Wednesday, January 17th at 11 p.m. ET/PT on Fuse

 

TUNE-IN:  Isaiah Thomas goes Sneaker Shopping, Snoop Dogg challenges Luther “Uncle Luke” Campbell to a football showdown in Miami on Complex News, rapper Action Bronson reveals all of the elements needed to create the perfect sandwich, WWE Raw Women’s Champion Sasha Banks talks wiping out her competition with Hot Ones’ host Sean Evans and more on an all-new Complex x Fuse this Wednesday, January 17th at 11 p.m. ET/PT on Fuse.

 

Episode Highlights:

 

Two-time NBA All-Star Isaiah Thomas of the Cleveland Cavaliers talks playing with LeBron James, wearing fake Jordan’s growing up and more as he goes Sneaker Shopping with Joe La Puma. The Ball family discuss their Big Baller Brand slides. Also, rappers Snoop Dogg and Luther “Uncle Luke” Campbell square off at their youth football teams’ Miami showdown. 

 

 Sean Evans gets creative in the kitchen while making killer sandwiches with rapper and chef Action Bronson. And later, WWE’s Sasha Banks chows down on spicy wings on “Hot Ones” and discusses the evolution of female sports and the top highlights of her wrestling career.

 ABOUTComplex x Fuse features exclusive first-looks of athletes and celebrities eating killer food, answering burning questions, and revealing the secrets behind the hottest kicks. The weekly Complex-branded block features first-run segments from Complex’s core slate of more than 20 digital shows including signature series like First We Feast’s Hot OnesSneaker Shopping and Everyday Struggle.