Posts tagged with "Tenacity"

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.

REEBOK × PANINI

Reebok and sports card manufacturer Panini America have announced a rare collaboration highlighting cultural icons Allen Iverson and the coveted “Prizm” brand. Releasing globally November 4 alongside a retro-inspired apparel capsule ($40-$60), the collection is championed by three Prizm parallel iterations of A.I.’s historic Question basketball shoe.

Introduced in 2012, Panini America’s Prizm sports card brand – with its high-gloss Optichrome designs, desirable rookies, and coveted short-print parallels – has quickly become one of the most sought-after and defining products in modern sports cards culture. Then there’s Allen Iverson, an explosive six-foot guard out of Hampton, V.A. who as a rookie in 1996 would splash onto the scene and – wearing his signature Reebok Question – go on to redefine the game of basketball and its many subcultures. In Reebok x Panini America, these two irrepressible forces collide.

“This has been a long time coming,” commented Jason Howarth, VP of Marketing at Panini America. “The Prizm brand has helped launch sports trading cards into the global mainstream. It reaches beyond the hobby, just like Iverson reaches beyond basketball. To be able to authentically bring together two iconic brands who each have such a deep connection to sports, collectibles, and culture – we think this one will be fun for everyone who engages with it.”

Across product, Prizm fans will appreciate special design hits like shrink-wrap-inspired all-over logo branding, embroidered Iverson autographs, light-reactive parallel treatments, classic Panini yellow-tag branding, Rookie Shoe badge hang tags, and more, all across three unique parallels: 

Question Mid Tiger Prizm (HQ1097/$170, HQ1103/$110): Widely available in adult and youth sizing, this wearable colorway nods Iverson’s tenacity, taking cues from Panini America’s admired Tiger Prizm parallel with overlays across a white leather upper.  

Question Low Rookie Signature Prizm (HQ1099/$140): Available in more-limited quantities, this design puts a glossy royal blue Prizm spin on the low-cut Question, paying homage to Iverson’s rookie team colors.

Question Mid Black Pulsar Prizm (HQ4135/$170): Rare in distribution, this Question Mid offers a narrative on the flashing lights surrounding A.I. via Panini America’s hyper-rare Black Pulsar Prizm treatment on the upper alongside smooth suede overlays. 

Select pairs purchased from Reebok.com and local retailers will come with a pack of limited-edition Panini America x Reebok Iverson trading cards. Each card features beautiful imagery of A.I. from the early 2000’s captured by legendary photographer Gary Land with designs drawing inspiration from Prizm, Question, and other Reebok Iverson product lines. From these packs, consumers will have the opportunity to “pull” special Prizm parallel cards, short-printed Iverson on-card autographed cards, Iverson-worn patches, and more. (Comprehensive checklist available upon request.)

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

In late September, Reebok and Panini America “teased” the collaboration with a rare friends-and-family Blue Dazzle Prizm flip (HQ4562) on Iverson’s historic blue and gold Denver Nuggets player-edition Question from 2007. Only 100 were made, each of which shipped with an exclusive Panini x Reebok Mile High gold-vinyl insert card.

Panini limited edition mile high Allen Iverson card via 360 MAGAZINE.
Ultra limited Panini × Reebok Mile High Allen Iverson card via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

The Reebok x Panini America footwear and apparel range is available globally from Reebok.com and select retailers beginning November 4. Fans can signup for release reminders at Reebok.com/US/Classics-Basketball

 

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

Reebok’s TikTok

Film Premiere illustration by Heather Skovlund for 360 Magazine

Twenty Pearls Premiere

COMCAST ANNOUNCES EXCLUSIVE PREMIERE OF
TWENTY PEARLS – A DOCUMENTARY EXAMINING THE STORIED HISTORY OF ALPHA KAPPA ALPHA SORORITY, INCORPORATED – ON ITS NEWLY LAUNCHED BLACK EXPERIENCE ON XFINITY CHANNEL

Comcast NBCUniversal is excited to announce the exclusive premiere of the documentary film “Twenty Pearls: The Story of Alpha Kappa Alpha Sorority, Incorporated”, arriving Friday, March 26 on its newly launched Black Experience on Xfinity Channel, available on X1, Flex, and on-the-go with the Xfinity Stream app.

From award-winning filmmaker Deborah Riley Draper, produced by Coffee Bluff Pictures, and narrated by Phylicia Rashād, Twenty Pearls closely examines the founding and legacy of the first Black sorority, Alpha Kappa Alpha Sorority, Incorporated, which is now regarded as one of the most significant and influential Black organizations in historyThe documentary tells a powerful story of sisterhood. In 1908, nine Black women enrolled at Howard University made one decision that would change the course of history. These college students created Alpha Kappa Alpha Sorority, Incorporated. For over 113 years, the sorority has influenced many of the most famous watershed moments in history.

Through narration, interviews, and rarely seen archival materials, the audience will see the sorority’s impact on World War II, NASA, Civil Rights, Women’s Rights, and Historically Black Colleges and Universities (HBCUs) culminating in the historic election of America’s first Black and South Asian woman Vice President. Twenty Pearls features interviews with members of the sorority including Vice President Kamala HarrisMiss Universe Ireland 2019 Fionnghuala O’ReillySmithsonian Secretary Lonnie Bunch III, Anna Eleanor Roosevelt Fierst, great-granddaughter of First Lady Eleanor Roosevelt, International President and CEO of Alpha Kappa Alpha Sorority, Incorporated Dr. Glenda Glover and many more.

 
Watch the Twenty Pearls trailer hereTrailer
 

“This is an extraordinary time to look back at our past to serve our future,” added filmmaker Deborah Riley Draper. “A future where Black women are centered. Helming this documentary love letter to the founders of Alpha Kappa Alpha, the generations of women that followed in their footsteps, and to all Black women everywhere is an honor. This is an important history for all of us to know and understand.”

“We’re thrilled to work with award-winning filmmaker, Deborah Riley Draper, and Alpha Kappa Alpha Sorority to bring this exclusive premiere to the Black Experience on Xfinity channel, furthering our company-wide mission of investing in and showcasing authentic Black stories and culture,” said Keesha Boyd, Executive Director, Multicultural Video & Entertainment, Xfinity Consumer Services. “We launched this channel to help facilitate the discovery of stories like Twenty Pearls while providing a platform for emerging Black content creators.”

“Telling our own story is essential to preserving our history and uplifting the culture,” said Alpha Kappa Alpha International President and CEO Dr. Glenda Glover. “Alpha Kappa Alpha Sorority, Incorporated’s remarkable 113-year journey which began on the campus of Howard University is punctuated by stories of history makers, ceiling breakers, public servants, and ordinary women who have changed the course of American history.  Through this beautifully written and narrated odyssey, this film highlights in undeniable ways the vision, courage, tenacity, determination, and power of Black women while putting to bed the age-old questions about the relevance of Historically Black Colleges and Universities and the Divine Nine sororities and fraternities.”

Black Experience on Xfinity is a first-of-its-kind destination of Black entertainment, movies, TV shows, news, and more. It features high-quality content from many of Xfinity’s existing network partners, at no additional cost, while investing millions of dollars in fostering and showcasing emerging Black content creators. The channel is the only one of its kind endorsed by the African American Film Critics Association (AAFCA), the world’s largest group of Black film critics that gives annual awards for excellence in film and television. Available at home on Xfinity X1 and Flex, and on-the-go with the Xfinity Stream app, the Black Experience on Xfinity will entertain, educate and uplift, featuring Black actors, writers, producers and directors. At home, Xfinity subscribers can visit channel 1622 or simply say “Black Experience” into the Voice Remote to instantly enjoy the ultimate in Black storytelling.

Visit Xfinity to learn more about the Black Experience on Xfinity and other Black programming available on X1, Flex, and the Xfinity Stream app. Visit Alpha Kappa Alpha Sorority, Incorporated to learn more about Twenty Pearls, which premieres on March 26 on Xfinity and is free for subscribers, and will be available nationwide, on-demand, starting on March 30, 2021.