Posts tagged with "basketball shoe"

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.

REEBOK × PANINI

Reebok and sports card manufacturer Panini America have announced a rare collaboration highlighting cultural icons Allen Iverson and the coveted “Prizm” brand. Releasing globally November 4 alongside a retro-inspired apparel capsule ($40-$60), the collection is championed by three Prizm parallel iterations of A.I.’s historic Question basketball shoe.

Introduced in 2012, Panini America’s Prizm sports card brand – with its high-gloss Optichrome designs, desirable rookies, and coveted short-print parallels – has quickly become one of the most sought-after and defining products in modern sports cards culture. Then there’s Allen Iverson, an explosive six-foot guard out of Hampton, V.A. who as a rookie in 1996 would splash onto the scene and – wearing his signature Reebok Question – go on to redefine the game of basketball and its many subcultures. In Reebok x Panini America, these two irrepressible forces collide.

“This has been a long time coming,” commented Jason Howarth, VP of Marketing at Panini America. “The Prizm brand has helped launch sports trading cards into the global mainstream. It reaches beyond the hobby, just like Iverson reaches beyond basketball. To be able to authentically bring together two iconic brands who each have such a deep connection to sports, collectibles, and culture – we think this one will be fun for everyone who engages with it.”

Across product, Prizm fans will appreciate special design hits like shrink-wrap-inspired all-over logo branding, embroidered Iverson autographs, light-reactive parallel treatments, classic Panini yellow-tag branding, Rookie Shoe badge hang tags, and more, all across three unique parallels: 

Question Mid Tiger Prizm (HQ1097/$170, HQ1103/$110): Widely available in adult and youth sizing, this wearable colorway nods Iverson’s tenacity, taking cues from Panini America’s admired Tiger Prizm parallel with overlays across a white leather upper.  

Question Low Rookie Signature Prizm (HQ1099/$140): Available in more-limited quantities, this design puts a glossy royal blue Prizm spin on the low-cut Question, paying homage to Iverson’s rookie team colors.

Question Mid Black Pulsar Prizm (HQ4135/$170): Rare in distribution, this Question Mid offers a narrative on the flashing lights surrounding A.I. via Panini America’s hyper-rare Black Pulsar Prizm treatment on the upper alongside smooth suede overlays. 

Select pairs purchased from Reebok.com and local retailers will come with a pack of limited-edition Panini America x Reebok Iverson trading cards. Each card features beautiful imagery of A.I. from the early 2000’s captured by legendary photographer Gary Land with designs drawing inspiration from Prizm, Question, and other Reebok Iverson product lines. From these packs, consumers will have the opportunity to “pull” special Prizm parallel cards, short-printed Iverson on-card autographed cards, Iverson-worn patches, and more. (Comprehensive checklist available upon request.)

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

In late September, Reebok and Panini America “teased” the collaboration with a rare friends-and-family Blue Dazzle Prizm flip (HQ4562) on Iverson’s historic blue and gold Denver Nuggets player-edition Question from 2007. Only 100 were made, each of which shipped with an exclusive Panini x Reebok Mile High gold-vinyl insert card.

Panini limited edition mile high Allen Iverson card via 360 MAGAZINE.
Ultra limited Panini × Reebok Mile High Allen Iverson card via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

The Reebok x Panini America footwear and apparel range is available globally from Reebok.com and select retailers beginning November 4. Fans can signup for release reminders at Reebok.com/US/Classics-Basketball

 

Reebok, Panini, Allen Iverson’s basketball shoe collaboration via 360 MAGAZINE.
Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

Reebok’s TikTok

Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine

Reebok – Question Mid “Blue Toe”

 Reebok has officially announced an August 19 return for its historic Question Mid “Blue Toe” ($50-$160), a noteworthy colorway of Allen Iverson’s first signature basketball shoe introduced during his standout ’96-’97 rookie season. 

Reebok’s original Question Mid would arrive in 1996 at the heart of a basketball footwear revolution, but the brand’s pitch to a young and hopeful Allen Iverson was about much more than a sneaker – it was about their commitment to “A.I.”

“It was a dream come true,” recalled Iverson. “It was close to the same feeling of when you get drafted. Only a certain amount of people have their own signature shoe; that really means you’re special.”

Question Mid has since established itself as one of sneaker history’s most meaningful silhouettes, a representation of Reebok basketball heritage, and a model of sport culture’s greatest legacy.

Succeeding its “OG” predecessor that season, Question Mid “Blue Toe” took center stage on a March night in ’97 as Philly’s highlight-reel rookie point guard, Allen Iverson – wearing the shoe – famously “crossed up“ one of basketball’s greatest players. A symbol of Iverson’s fearless athleticism, that historic moment lives on in the soles of an iconic sneaker.

25 years later, Question Mid “Blue Toe” returns packed with original design elements including a tumbled leather upper, blue pearlized leather toe box, ice rubber outsole, ghillie lacing system, embroidered Vector logos, iconic “Q” heel logo, and a custom rookie Iverson sock liner arriving in OG-inspired Question packaging.

Reebok’s Question Mid “Blue Toe” returns globally August 19 in full-family sizing (Adults/GX0227/$160​, Juniors/GY8820​/$100, Kids/GY8824/$75​, Infants/GY8825/$50) from Reebok.com/US/BasketballFoot LockerChamps SportsHibbett, and other select retailers. Reebok UNLOCKED members will receive one-day early access on August 18, while sneaker boutique Packer is slated to release a limited number of pairs in-store and online August 12.

Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine
Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine
Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine
Question Mid's via Reebok for use by 360 Magazine

Retrofuture Cleveland All-Star Experience

Reebok has confirmed its return to all-star February 18-19, where the brand will offer Cleveland 2022 attendees an immersive retrofuture “Bok Door” experience showcasing the upcoming Question Mid 25th Anniversary and brand new Instapump Fury Zone. The RSVP-only event takes place in downtown Cleveland and will welcome Reebok friends like Myles Garrett, Dee Brown, Allen Iverson, Shaquille O’Neal, and more, over the weekend.

Showing just a few weeks after the launch of its new “Life is Not a Spectator Sport” campaign, Reeboks’ 2022 all-star experience will pull attendees into a sneaker-culture “time machine” exploring the brand’s heritage and future.

“Pump, Question, Fury—Reebok is legendary in basketball and sneakers, so I’m happy to work with the brand in telling its story in Cleveland,” commented all-pro football player and Reebok partner, Myles Garrett. “This is a big weekend for the city. I hope to see tons of fans and friends at the festivities, and look forward to hanging with the Reebok community, playing games, showing some cool new shoes, and just having a good time.”

The activation will first take guests back to the 90s vintage sneaker store scene, highlighting Reebok’s basketball heritage through Allen Iverson’s iconic Question Mid and the upcoming Question Mid 25th Anniversary, a silver iteration dropping February 17th. This 25th “Silver Anniversary “Question Mid marks the final installment of a year-long celebration of Iverson’s prolific ’96 rookie season and his first signature Reebok shoe–one that has forever changed sneaker history and basketball culture. 

Visitors will then be catapulted decades into the future through the “Bok Door” and a transformative space mixing iconic Reebok basketball moments and technologies. These elements and storylines will come together to present the all-new Instapump Fury Zone—dropping February 19th—that offers a modern interpretation of Instapump Fury design language, paired with Pump technology, and built for the modern-day blacktop with style and comfort all-in-one. In this futuristic space, guests will enjoy Reebok hoops-inspired activities, video games, exclusive custom gear, and appearances by brand partners.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer, and distributor of fitness and lifestyle footwear, apparel, and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies, and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit—whether it’s functional training, running, combat training, walking, dance, yoga, or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.