BODYARMOR Sports Drink, the fastest-growing sports drink in the category, today announced a new partnership with Detroit Red Wings Centerman and NHL All-Star Dylan Larkin as the brand’s newest athlete partner.
Larkin’s partnership with BODYARMOR makes him the latest addition to BODYARMOR’s impressive athlete roster, including Kyler Murray, Mookie Betts, Christian McCaffrey, James Harden, Naomi Osaka, Mike Trout, Ja Morant, and Megan Rapinoe. In addition to its robust athlete partner roster, BODYARMOR is the Official Sports Drink of the UFC, Major League Soccer, and the US Open.
Larkin joins the BODYARMOR team at a pivotal time for the brand as its growth continues to accelerate and challenge competitors in the category. Now the No. 2 sports drink sold in convenience stores nationwide, BODYARMOR has incredible momentum and is on track for nearly $1 billion in retail sales by the end of 2020.