Posts tagged with "bodyarmor"

Carrie Underwood × BODYARMOR LYTE Sports Drink

BODYARMOR LYTE Sports Drink announced a new equity partnership with 7-time Grammy Award-winning superstar, Carrie Underwood. Best known for relationships with top athletes including Naomi Osaka, Megan Rapinoe and Dustin Johnson, the fastest-growing sports drink brand has now added a world-class musical artist to its roster by welcoming Underwood and her expanding fitness and lifestyle portfolio to the BODYARMOR team.

The decision to team up with Underwood was strategic in nature, as the brand comes off an unprecedented milestone year. An extension of BODYARMOR Sports Drink, BODYARMOR LYTE offers a low calorie, no sugar added premium sports drink option with potassium-packed electrolytes, antioxidants and coconut water. The brand knows that consumers, beyond athletes, are looking for better-for-you options when it comes to sports drinks, as health and wellness trends continue to rise. And if you know anything about Carrie Underwood, you know that the better-for-you mindset matters to her, too.

As an entrepreneur, Underwood will celebrate the 6th anniversary this year as founder and lead
designer of her fitness and lifestyle brand, CALIA by Carrie Underwood, which is the second-highest
selling women’s brand within Dick’s Sporting Goods. In 2020, she continued to turn her passion for
health and wellness into a growing business empire with the launch of her fitness app, fit52, and
publication of her New York Times bestselling book, FIND YOUR PATH: Honor Your Body, Fuel Your
Soul, and Get Strong with the Fit52 Life, in which she shares her belief that fitness is a lifelong
journey, providing a common-sense approach to staying active, eating well, and looking as beautiful
as you feel, 52 weeks a year. Her partnership with BODYARMOR LYTE, aligns perfectly with her
personal mission to ensure that health and wellness is at the forefront of everything she does.

“Partnering with BODYARMOR LYTE was a natural evolution for me, from a personal and
professional standpoint,” said Underwood. “I’m a firm believer that what you put into your body
matters, so the fact BODYARMOR LYTE is made with no artificial flavors, sweeteners and no colors
from artificial sources, is important to me. BODYARMOR LYTE has everything that my body needs
to recharge and keep me hydrated throughout my day and everything I do. While music will always
be my first love and priority, I’m so fortunate to have been able to build my passion for health and
fitness into a business model and personal brand I can stand behind and be proud of. This
partnership is an important next step for me and the community I am building, which goes far
beyond endorsing a brand.”

To kick off the partnership, Underwood stars in a national television campaign, another first for the BODYARMOR LYTE brand. Underwood will also appear in advertising for BODYARMOR SportWater, a premium water with a performance pH9+. In the BODYARMOR LYTE campaign, Underwood is positioned alongside basketball superstar and veteran brand partner, James Harden. The spot can be viewed in full here: https://youtu.be/ePqew7J4Euk

“BODYARMOR Sports Drink continues to resonate with consumers who are looking for healthier hydration,” said Mike Repole, Co-Founder and Chairman, BODYARMOR. “Carrie Underwood is an incredible artist and entrepreneur and hydration plays an important role in her daily lifestyle, which is why BODYARMOR LYTE works so well for her. We couldn’t be more excited to have Carrie as part of the team to help us continue to build BODYARMOR’s awareness and momentum.”

BODYARMOR is a premium sports drink with potassium-packed electrolytes, vitamins and coconut water and is made with no artificial flavors, sweeteners and no colors from artificial sources. BODYARMOR LYTE is the low-calorie, low sugar and naturally sweetened offering from BODYARMOR Sports Drink, and is available in five flavors. Consumer demand for a better-for-you sports drink has made BODYARMOR the number three sports drink in the U.S. and it has been the hydration option of choice for many professional athletes and millions of high school and college athletes since its launch in 2011.

About BODYARMOR Sports Drink 

BODYARMOR is a premium, sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. Created in 2011 by Mike Repole, BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2017, BODYARMOR launched BODYARMOR LYTE, which has all the same nutrients as BODYARMOR Sports Drink but is naturally sweetened and has only 20 calories per serving; and BODYARMOR SportWater, a premium sport water designed by athletes, for athletes with a performance pH 9+ and electrolytes for sport. In August 2018, The Coca-Cola Company purchased a minority stake in BODYARMOR, making them the second largest shareholder behind Repole.

About Carrie Underwood 

Carrie Underwood emerged from the promise of her 2005 American Idol win to become a true multi-format, multi-media superstar, spanning achievements in music, television, film, and now books, as a New York Times bestselling author. She has sold more than 64 million records worldwide and has recorded 27 #1 singles, 14 of which she co-wrote, while continuing to sell out arena tours across North America and the UK. Her 2018 release, Cry Pretty, is her seventh album to be certified Platinum or Multi-Platinum by the RIAA, including her Greatest Hits: Decade #1. In September, Carrie released her eighth album, My Gift, her first-ever Christmas album, which debuted at #1 on the Billboard Country, Christian and Holiday charts in its first week and marked her eighth straight release to debut at #1 on the Billboard Country chart. My Gift also debuted #1 on the UK country chart (her fifth #1 on the chart) and #1 on the Canadian country chart. Additionally, HBO Max is currently streaming “My Gift: A Christmas Special From Carrie Underwood,” an exclusive, all-new holiday special, with Carrie performing songs from My Gift with a live orchestra and choir. She also starred as Maria von Trapp in NBC’s three-hour 2013 holiday blockbuster, the Emmy®-winning The Sound of Music Live!, whose airings attracted 44 million viewers, and she returns this Fall for her eighth season as the voice of primetime television’s #1 program, NBC’s Sunday Night Football. She hosted the CMA Awards for 12 consecutive years.

Underwood has won over 100 major awards including 7 GRAMMY® Awards, 15 ACM Awards including three for Entertainer of the Year (the first female in history to win twice and, as of 2020, the only female ever to win three times), 22 CMT Music Awards where she continues to hold the record for the most award wins ever for the show, 7 CMA Awards, and 15 American Music Awards with her 7th win for Favorite Female Artist – Country and 6th win for Favorite Country Album for Cry Pretty, breaking the AMA record for Most Wins in the Favorite Country Album Category. Carrie is the most followed country artist on Instagram and most followed female country artist on Twitter, Facebook and TikTok. She is a proud member of the Grand Ole Opry and founder/lead designer for her fitness and lifestyle brand, CALIA  by Carrie Underwood. In March 2020, HarperCollins/Dey Street books published Carrie’s first book, FIND YOUR PATH: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life, a fitness lifestyle book in which she shares her belief that fitness is a lifelong journey, providing a common-sense approach to staying active, eating well, and looking as beautiful as you feel, 52 weeks a year. That same month, Carrie also launched her new fitness app, fit52, which is a holistic wellness platform designed to encourage and support users on their personal wellness journey, and is available on the App Store and on Google Play.

Donovan Mitchell, BODYARMOR x adidas

Donovan Mitchell is fresh off a five-year, $195 million extension with the Utah Jazz, and now he’s dropping some fresh, new kicks.

The star guard teamed up with BODYARMOR for a collaboration with adidas to create a limited edition version of his D.O.N. Issue #2 sneaker called the adidas D.O.N. Issue #2 x BODYARMOR.

The shoe features a brand new colorway inspired by Mitchell’s favorite BODYARMOR flavor, Tropical Punch.

D.O.N., which stands for “Determination Over Negativity,” is representative of Mitchell’s mindset both on and off the court.

The new shoe features the BOUNCE midsole, which enhances comfort and stability. It is also a higher heel counter, which provides even more containment and support. A webbed lacing system and the soft, breathable mesh upper provide even more lateral support.

The D.O.N. Issue #2 x BODYARMOR will not be available for purchase. Rather, it is available to fans and consumers nationwide through giveaways on BODYARMOR social platforms beginning Tuesday.

There will be just 100 pairs, so those who can get their hands on the shoes will be the envy of sneaker collectors everywhere.

Mitchell was first announced a partner and investor with BODYARMOR Sports Drink in Jan. 2018. He was another premier name added to a list of athlete partners that includes James Harden, Trae Young, Megan Rapinoe, Skylar Diggins-Smith, Kemba Walker, Dustin Johnson, Naomi Osaka, Mike Trout and more.

Mitchell took the league by storm in the 2017-2018 season. He was drafted by the Denver Nuggets with the 13th overall pick in the 2017 draft and was traded to the Utah Jazz the same night.

He won the 2018 Slam Dunk Contest and was named an All-Star during the 2019-2020 season. Through the first three seasons of his career, he is averaging 22.7 points per game, 4.1 rebounds per game and 4 assists per game.

BODYARMOR is now the No. 2 sports drink sold nationwide.

For more information about BODYARMOR, you can click right here. You can also follow them on Facebook, Instagram and Twitter.

You can also follow Donovan Mitchell on Facebook, Instagram and Twitter.

Donovan Mitchel

Donovan Mitchell × BODYARMOR × adidas

Coming off of his 5-year contract extension with the Jazz, NBA All-Star Donovan Mitchell and BODYARMOR Sports Drink have teamed up for a new, exclusive collaboration with adidas, creating a limited-edition version of Donovan’s D.O.N. Issue # 2 sneaker: the adidas D.O.N. Issue #2 x BODYARMOR.

The adidas D.O.N. Issue #2 x BODYARMOR features a colorway inspired by Donovan’s favorite BODYARMOR Sports Drink flavor, Tropical Punch. The silhouette represents Donovan Mitchell’s ‘Determination Over Negativity’ mindset as he continues to aim to be a vehicle for positive disruption on the court and in communities across the country. 

As part of the second version of Donovan’s signature footwear line with adidas, the D.O.N. Issue #2 features a returned technology of a BOUNCE midsole, which arms Donovan and users with enhanced comfort and stability. New to the model is a higher heel counter, while the higher height gives the shoe even more containment and support. The upper features a soft and breathable mesh that provides improved lateral support through a webbed lacing system.

The adidas D.O.N. Issue #2 x BODYARMOR shoes will not be available for sale. Rather, only 100 pairs of shoes have been created that fans and consumers nationwide will be available to win via giveaways on BODYARMOR social platforms and more, starting today.

Donovan Mitchell has been with BODYARMOR Sports Drink since January 2018, when he was first announced as an athlete partner and investor in the brand. In addition to Donovan Mitchell, BODYARMOR’s impressive athlete roster includes James Harden, Trae Young, Megan Rapinoe, Skylar Diggins-Smith, Kemba Walker, Dustin Johnson, Naomi Osaka, Mike Trout, and more. 

BODYARMOR is now the #2 sports drink sold nationwide, and is on track for nearly $1 billion in retail sales by the end of 2020.

Don Benjamin, 360 MAGAZINE, antm, tyra banks, illustration, top model, Emily Simon

Spotlight – Don Benjamin

Multi-talented Don Benjamin transitions from modeling to music

→ Los Angeles, California June 2020 – After a successful modeling career and placing in the top three of hit modeling competition show, America’s Next Top Model (ANTM), Don Benjamin takes aim at the music industry.

Benjamin’s music isn’t the traditional mainstream rap we’re used to hearing. He hopes his music influences our society in a positive way. “I’m a fan of Drake and J Cole. Lately, I’ve been listening to more gospel rap, artists like Bizzle, Eshon Burgundy, and Lecrae [noted Christian rappers]. Music lately feels so negative. It’s all about doing drugs and degrading women. I need something that is gonna feed my spirit and motivate me to be a better person,”

Don Benjamin on distinguishing himself from the direction of current mainstream rap artists:  “I don’t feel like much rap nowadays spreads positivity. Most songs that take off aren’t really saying much of anything. I want to spread a good message.”

During this time of unrest, Benjamin has taken a stand in solidarity with the Black Lives Matter movement and joined the music industries Blackout Tuesday. Other celebrities, including Beyoncé have used their social media platforms to demand justice for George Floyd and encourage their followers to take action.

→ PUMA × The Hundreds – California streetwear brand The Hundreds joins PUMA to debut a new line of footwear, apparel and accessories inspired by the last three decades, called “The ‘90s Cliques”.

→ Shaggy – Grammy award winning artist Shaggy, known for top hits “It Wasn’t Me” and “Boombastic,” discusses the variety of  his music and how he remains grounded. 

→ YaVe Tequila by Joe Cruz – Motivated by his passion for family and community, Joe Cruz creates YaVe Tequila. After many attempts to get the right formulation and an incredible shift to a team of female chemists, the world’s first naturally flavored tequila was born. Although this tequila was introduced shortly before a world-wide pandemic hit and YaVe’s original plan of having a large presence in bars is impossible, they’ve managed to grow their online presence with partnerships and influencers. YaVe has angled themselves as an essential for a stay at home happy hour. 

→ Michael B. Jordan × BODYARMOR –  BODYARMOR’s largest campaign to date, voiced-over by award winning actor Michael B. Jordan, is rooted in the belief that no matter who you are, only you can make you better. 

To delve into this provocative award-winning magazine issue, go HERE.

Special Thanks to the following individuals:

Photo: Sham Abdo
Style: Winnie Stackz
Mask: Marianna Harutunian
Jewelry: Aporro Brand
Story: Abigail Baldwin
Art: Alejandra Villagra
EIC: Vaughn Lowery

BODYARMOR × MICHAEL B. JORDAN

Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”.
 
The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA All-Star Skylar Diggins-Smith, PGA Tour standout Dustin Johnson, and MLS MVP and All-Star Carlos Vela.
 
The campaign is rooted in the belief that no matter who you are, only you can make you better – and that includes the work you put in, your mental toughness, and what you put in your body.Athletes today are more health-conscious than ever and won’t settle for inferior products, which is why so many are choosing BODYARMOR for their hydration needs. BODYARMOR is made with potassium packed electrolytes, antioxidants, coconut water, and no artificial flavors or sweeteners, providing athletes with better hydration options.
 
The campaign will make its national TV debut during The Match this Sunday, May 24 and will continue to air throughout the summer. Furthermore, BODYARMOR will be surprising some young fans throughout June who post on social media how they are committed to making themselves better with #OnlyYouCan.