“Made For More”, featuring NBA All-Star Donovan Mitchell. “Made For More” is all about hydrating and celebrating a special kind of person – those who are in the pursuit to be better by making the most of every day, embracing their authenticity and making choices that result in better outcomes. As a world-class athlete, Donovan […]
The Super Bowl brings in almost 100 million viewers a year and Super Bowl parties have become many people’s favorite part of the special Sunday. Although Super Bowl parties will be less likely this year, a good drink is always necessary for the big game. 360 Magazine has put together a list of drink recipes […]
BODYARMOR LYTE Sports Drink announced a new equity partnership with 7-time Grammy Award-winning superstar, Carrie Underwood. Best known for relationships with top athletes including Naomi Osaka, Megan Rapinoe and Dustin Johnson, the fastest-growing sports drink brand has now added a world-class musical artist to its roster by welcoming Underwood and her expanding fitness and lifestyle portfolio to the BODYARMOR team. […]
Donovan Mitchell is fresh off a five-year, $195 million extension with the Utah Jazz, and now he’s dropping some fresh, new kicks. The star guard teamed up with BODYARMOR for a collaboration with adidas to create a limited edition version of his D.O.N. Issue #2 sneaker called the adidas D.O.N. Issue #2 x BODYARMOR. The […]
Coming off of his 5-year contract extension with the Jazz, NBA All-Star Donovan Mitchell and BODYARMOR Sports Drink have teamed up for a new, exclusive collaboration with adidas, creating a limited-edition version of Donovan’s D.O.N. Issue # 2 sneaker: the adidas D.O.N. Issue #2 x BODYARMOR. The adidas D.O.N. Issue #2 x BODYARMOR features a […]
Multi-talented Don Benjamin transitions from modeling to music → Los Angeles, California June 2020 – After a successful modeling career and placing in the top three of hit modeling competition show, America’s Next Top Model (ANTM), Don Benjamin takes aim at the music industry. Benjamin’s music isn’t the traditional mainstream rap we’re used to hearing. […]
Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”. The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA […]
