The shoe features a brand new colorway inspired by Mitchell’s favorite BODYARMOR flavor, Tropical Punch.
D.O.N., which stands for “Determination Over Negativity,” is representative of Mitchell’s mindset both on and off the court.
The new shoe features the BOUNCE midsole, which enhances comfort and stability. It is also a higher heel counter, which provides even more containment and support. A webbed lacing system and the soft, breathable mesh upper provide even more lateral support.
The D.O.N. Issue #2 x BODYARMOR will not be available for purchase. Rather, it is available to fans and consumers nationwide through giveaways on BODYARMOR social platforms beginning Tuesday.
There will be just 100 pairs, so those who can get their hands on the shoes will be the envy of sneaker collectors everywhere.
Mitchell was first announced a partner and investor with BODYARMOR Sports Drink in Jan. 2018. He was another premier name added to a list of athlete partners that includes James Harden, Trae Young, Megan Rapinoe, Skylar Diggins-Smith, Kemba Walker, Dustin Johnson, Naomi Osaka, Mike Trout and more.
Mitchell took the league by storm in the 2017-2018 season. He was drafted by the Denver Nuggets with the 13th overall pick in the 2017 draft and was traded to the Utah Jazz the same night.
He won the 2018 Slam Dunk Contest and was named an All-Star during the 2019-2020 season. Through the first three seasons of his career, he is averaging 22.7 points per game, 4.1 rebounds per game and 4 assists per game.
BODYARMOR is now the No. 2 sports drink sold nationwide.
Young Hollywood, the worldwide leader in celebrity video, just announced their newest short-form digital docu-series, “Rookie On The Rise,” featuring Utah Jazz Star Donovan Mitchell – the 13th Overall NBA Draft Pick, 2018 Slam Dunk contest winner and Rookie of the Year candidate. The series will launch on Tuesday, April 3, 2018 and will include 15 original episodes, with three launching every Tuesday.
Each 2-5 minute episode will showcase behind-the-scenes moments with Mitchell following his rise to national stardom, interactions with family and friends, his first All-Star Weekend experience, the race for Rookie of the Year, and more. The series will offer fans a never-before-seen intimate look at an athlete whose career has caught the attention of the country.
Check out THE TRAILER for the series which dropped today and feel free to share it !
The series will be available for viewing on Young Hollywood TV – an OTT network available on Apple TV, Amazon Channels, Amazon Fire TV, Chromecast and Roku – as a well as Facebook.
Watch, younghollywood.com, and Young Hollywood’s YouTube, Twitter and other social channels.
Young Hollywood Sports (a vertical of Young Hollywood) aims to carry on the company’s initiative of growing a robust slate of original content. With original series’ such as “Rookie On The Rise,” the platform aims to identify and help shine a spotlight on young, up-and-coming, talented stars in pro sports – just as it has done over the past 10 years with rising stars in entertainment.