Posts tagged with "Senegal"

Netflix – Cuties

By Cassandra Yany

One of Netflix’s newest films, Cuties, has garnered much attention and backlash since its Sep. 9 release on the streaming platform. The coming-of-age film depicts a young girl as she tries to navigate her life as a pre-teen growing up in a Muslim family living in Paris.

Many critics have spoken out against the film, which currently holds the no. 7 spot in Netflix’s ‘Top 10,’ for its depiction of 11-year-old girls dancing and behaving in an indecent manner. According to the New York Times, the movie was first deemed controversial in the U.S. in August when Netflix released the promotional artwork. The original marketing for the film displayed an image of four young girls in skimpy dance costumes posing provocatively.

This, along with the trailer, prompted opposers to start petitions online and call for the removal of the film from Netflix’s catalog. Netflix apologized and changed the artwork for the film to a more innocent photo of the same four characters walking down the street with shopping bags, donning bras and underwear over their clothes.

Last week’s release of the film has sparked conversation once again amongst parents, politicians and others, causing #CancelNetflix to trend on Twitter. Lina Nealon, the Director of Corporate and Strategic Initiatives at the National Center on Sexual Exploitation has spoken out against the film saying “While we commend Director Maïmouna Doucouré for exposing the very real threats to young girls having unfettered access to social media and the internet, we cannot condone the hypersexualization and exploitation of the young actresses themselves in order to make her point.” She called for Netflix to cut the “sexually-exploitive” scenes from the film, or remove the film from the platform altogether.

On Friday, Hawaii Rep. Tulse Gabbard tweeted, “@Netflix child porn ‘Cuties’ will certainly whet the appetite of pedophiles & help fuel the child sex trafficking trade. 1 in 4 victims of trafficking are children… Netflix you are now complicit.”

Texas Sen. Ted Cruz penned a letter to Attorney General William P. Barr Friday calling for the Department of Justice to start an investigation into the production and distribution of the film to “determine whether Netflix, any of its executives, or anyone involved in the making of ‘Cuties’ violated any federal laws against the production and distribution of child pornography.”

Cruz wrote that “the film routinely fetishizes and sexualizes these pre-adolescent girls as they perform dances simulating sexual conduct in revealing clothing, including at least one scene with partial nudity” falsely claiming that there’s a scene exposing a “minor’s bare breast.” The Associated Press reported that one of Cruz’s representatives, Lauren Aronson, said that the senator has not seen the film.

According to the Washington Times, some critics are even calling on the Obama’s— who have a production deal with Netflix— to take action against the film. Deadline stated that “The reality appears to have been lost in the storm, and the truth is very few of the people reacting so strongly will have actually seen the film.”

Netflix told USA TODAY “‘Cuties’ is a social commentary against the sexualization of young children. It’s an award winning film and a powerful story about the pressure young girls face on social media and from society more generally growing up— and we’d encourage anyone who cares about these important issues to watch the movie.”

Director Maïmouna Doucouré defends the film, saying that it works to shed light on these issues so they can be fixed. Cuties first premiered at the 2020 Sundance Film Festival on Jan. 23, where it won the Directing Jury Award for the dramatic film category. According to the New York Times, the movie did not stir up much conversation in France after its theatrical release (as Mignnonnes in French) in August.

Deadline reports that Doucouré did not see the promotional material prior to when it was circulated on the internet. She said that she received death threats as the outrage grew over these images. She told the news site that the film is not apologetic about the hypersexualization of children, but instead is her “…personal story as well as the story of many children who have to navigate between a liberal western culture and a conservative culture at home.”

Cuties was Doucouré’s feature directorial debut. Similar to the film’s main character, Amy, Doucouré is of Senegalese descent and grew up in a Muslim culture in Paris. In an interview at Sundance, she said she first had the idea for the movie after attending a neighborhood gathering in Paris where she saw a group of 11-year-old girls doing a stage performance of a “sensual” dance. She was shocked to see girls that age dance like that in short clothing. “We can’t continue to close our eyes about that,” she told the interviewer.

Doucouré researched for a year and a half, meeting with hundreds of pre-teens who told her their stories. She learned about their ideas of femininity, and how their self image is affected by the emphasis of social media in today’s society. According to IndieWire, the young actresses’ parents were on board with the project to spread awareness of the issue, and there was a psychologist working with the girls throughout filming who is still helping them throughout the release process.

The film is centered around Amy, an 11-year-old girl who has recently moved to a housing development in a poor suburb of Paris with her Senegalese, observant Muslim family. She looks out for her brothers, takes care of responsibilities around the house, and is in the process of being taught how to ‘be a woman’ by  her aunt.

One day after prayer, Amy walks by the laundry room and sees a girl her age dancing to music playing from her phone. In a subsequent scene, Amy is seen trying to straighten her hair with a clothing iron, burning part of it off as a result. 

Amy learns that her father, who is still in Senegal, has taken a second wife and will be coming to Paris soon to have the wedding. Her mother, Mariam, tries to hide her reaction to the news, but Amy sees her grow upset and take her frustrations out on herself. This is where Amy’s behavior begins to shift; she starts to reject her culture and identity, and instead tries to conform to fit in with the other girls at school. 

At school, Amy is teased for her clothes and lack of fashion sense, so she begins to wear her younger brother’s t-shirt to match the crop tops that her classmates wear. After seeing a group of girls her age dancing after school, Amy steals her cousin’s iPhone to learn how to dance, herself. She comes across their social media accounts and begins taking selfies, imitating what she sees on their profiles. 

Amy finds herself a spot in the girls’ friend group and dance troupe, and as a result, begins to neglect her responsibilities at home. Amy starts to show more self expression, wearing her hair natural rather than pulling it back. She also begins to explore the internet more, finding videos of almost-naked women dancing rather suggestively and moving their bodies in ways that an 11-year-old probably shouldn’t be watching. 

Taking what she found online, Amy practices dancing with her friends and teaches them how to twerk. This is where the movie begins to make viewers slightly uneasy. It was jarring to see these young, innocent girls tainted by this inappropriate content and doing dance moves that they didn’t understand the implications of. It appears that this was the intention of director Doucouré, as she stated in an interview with Netflix that the film is “…a mirror of today’s society; a mirror sometimes difficult to look into and accept but still so true.”

Some of the scenes, frankly, are very disturbing to watch. These include the girls dancing provocatively for two older male workers at a laser tag facility so that they wouldn’t get in trouble for sneaking in, as well as Amy beginning to undress for her cousin once he found she had stolen his iPhone in an attempt to smooth over the situation. Perhaps the most disturbing scene is when Amy takes a picture of her genitals to post on her social media profile so that people at school would think she’s mature. While there was no nudity shown in this scene, the implied action was horrifying to watch. 

At the end of the film, Amy performs with her dance troupe at a local competition. Dressed in revealing outfits, they dance immodestly in front of a crowd of people who quickly seem unsettled. (This is the scene from which the original promotional photos were taken.) Toward the end of the song, Amy freezes as she begins to think about her mom, then runs off the stage crying. She goes home where she asks her mom not to attend her father’s wedding. Her mom continues to get ready for the event, but tells Amy that she doesn’t have to go.

Instead of going to the wedding, Amy steps outside and begins jumping rope. This scene depicts a mixture of her two identities: she is wearing jeans and a crop top with her hair down, but is surrounded by people of her culture dressed in traditional garments. After suppressing her family’s background for a majority of the movie, Amy is finally able to find the balance where her multiple cultures intersect in order to be her honest self. 

After watching Cuties, it is evident that it is not meant to promote this behavior among young girls, but instead provide commentary on what is happening today and warn the adults who see the movie. The harsh reality is that more pre-adolescents are exposed to this type of content than we think. Any child who has access to a smart device and social platforms have the potential to see a video not meant for them. Take TikTok for example: racy dances to Cardi B and Meg Thee Stallion’s “WAP,” as well as a recent trend where women make “thirst traps” to Beyoncé’s “Rocket” are some of the most popular videos on the app right now. Young TikTok users can easily see creators on their For You Page enjoying themselves while engaging in these trends, causing the young viewer to want to do the same.

When speaking to Deadline, Doucouré said, “What happens is young girls see images of women being objectified, and the more the woman becomes an object, the more followers and like she has— they see that as a role model and try to imitate these women, but they’re not old enough to know what they’re doing.” In a separate interview, she posed the question, “Isn’t the objectification of a woman’s body that we often see in our Western culture not another kind of oppression?”

Overall, Cuties shows the dangers of uncensored media for young children and displays how impressionable they can be. It also shows the journey of Amy’s self-discovery and learning how to blend her multiple cultures in order to shape her identity. Unfortunately, the risqué nature of the film overshadows the storyline and the message is lost for a number of audience members.

In various articles, Doucouré is quoted discussing the meaning of the film in the broad context of femininity and what it means for young girls to enter womanhood in this digital age. During her aforementioned interview with Netflix, she stated “The real question of Cuties is can we, as women, truly choose who we want to be, beyond the role models that are imposed upon us by society?”

South African Airways

SOUTH AFRICAN AIRWAYS HONORED FOR “BEST AIRLINE STAFF IN AFRICA” AT THE SKYTRAX 2018 WORLD AIRLINE AWARDS

South African Airways (SAA), the leading airline from the U.S. to South Africa with the most daily flights, was honored with the “Best Airline Staff in Africa” award at the 2018 World Airline Awards hosted by world renowned aviation experts Skytrax™. The award presented at a special ceremony held at the Farnborough International Airshow attributed South African Airways’ success to the efforts of all the ground and inflight staff in excelling to achieve high product quality and standards across all categories.

Skytrax™ is known worldwide as the leading, independent research authority on airline quality and service. The awards are based on a consumer satisfaction survey conducted each year by Skytrax™, giving travelers an opportunity to rate their experiences in the air and on the ground with over 200 airlines worldwide and ultimately serve as a global benchmark of airline excellence. “We are thrilled to, once again, be the proud recipient of the Best Airline Staff in Africa award from Skytrax” said Todd Neuman, executive vice president – North America for South African Airways. “This award is a reflection of the hard work and dedication of SAA employees globally as we showcase the very best in African hospitality. We will continue to strive to provide our customers with sterling service in our effort to maintain our standing as Africa’s most awarded airline.”SAA’slow cost carrier, Mango Airlines also secured the top spot for the “Best Low-Cost Carrier in Africa” for the third time at this year’s prestigious awards. SAA was also noted for “Best Business Class Lounge in Africa”, “Best Cabin Crew in Africa”, and “Best Airline Cabin Cleanliness in Africa”.

Earlier this year, Skytrax™, also awarded SAA with the 4-Star rating for the 16th year consecutive year, following detailed service audits of SAA Premium Business and Economy Class product and service across all customer-facing categories. For reservations and information, customers should visit www.flysaa.com or contact South African Airways at 1-(800) 722-9675.

About South African Airways

South African Airways (SAA), South Africa’s national flag carrier and the continent’s most awarded airline, serves over 75 destinations worldwide in partnership with SA Express, Airlink and its low cost carrier Mango. In North America, SAA operates daily nonstop flights from New York-JFK and direct flights from Washington D.C.-IAD (via Accra, Ghana and Dakar, Senegal) to Johannesburg. SAA has partnerships with United Airlines, Air Canada JetBlue Airways, American Airlines and Hawaiian Airlines, which offer convenient connections from more than 100 cities in the U.S. and Canada to SAA’s flights. SAA is a Star Alliance member and the recipient of the Skytrax 4-star rating for 16 consecutive years.

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Veteran US Diplomat Fears for Missing & Displaced Immigrant Children

Former U.S. Ambassador of Senegal Harriet L. Elam-Thomas, who currently sits on the advisory board of the University of Central Florida‘s The Center for the Study of Human Trafficking and Modern-Day Slavery program, is concerned about the welfare of approximately 1,500 missing immigrant children, as well as the most recent group separated from their parents at the border.
As someone who has personally witnessed human trafficking, I know how crucial it is for us to police the police, says Elam-Thomas. What is the vetting process for those responsible for these children? Who is accountable for keeping track of them? There needs to be a thorough investigation into their safety, and the loopholes that make children vulnerable in a foreign country with no parent to protect them.
A Career Minister, with 42 years in the U.S. Department of Americas Foreign Service serving in France, Turkey, Greece and Africa, the former Ambassador is heartbroken by the inhumane treatment of immigrant families seeking asylum.
My heart is heavy, my soul is troubled and my faith in my country is being tested each and every day. Where is our conscience? Where is our sense of justice? Where are our morals? Where are we?
Historically, America has a different approach to non-Western or Eastern European refugees or laborers attempting to immigrate to the U.S. The Polish, Irish, Lithuanians, and other white immigrants had the privilege to acquire ambiguous last names and assimilate into society. Black, brown and yellow people cannot hide or become invisible.
Despite our frequent condemnations of other nations human rights violations, our history of human rights violations is not one for which we can be proud. A country that was founded on slavery, racism and unequal treatment of others is repeating the ugly history we would like to forget. I still remember images of children torn from their mothers’ arms and sold at the slave markets. The new Smithsonian Museum – The National Museum of African American History and Culture begins with that sobering history. Scores of people of all races visit there on a daily basis (8,000 per day). Sadly, our current Administration continues to be insensitive to the suffering of innocent children. I doubt the toddlers,orthose young teenagers seeking asylum with their parents, are members of M-13.
From 1942-1945, the U.S. Government instituted laws to intern Japanese citizens after the attack on Pearl Harbor. The Japanese internment camps have come to be considered one of the most atrocious violations of American civil rights in the 20th century.
Until the presidents recent executive order, America was guilty, yet again, of manifesting the total opposite of the values that supposedly sets America apart from so many other governments. I cannot imagine being abroad and trying to explain the U.S. Government policy to foreign audiences this past month, or year.
Silence is consent. The unanimous outrage of so many citizens sparked change. We all must continue to use our voices and speak out against the atrocities happening on American soil.
Ambassador Harriet L. Elam-Thomas is Director of the University of Central Florida Diplomacy Program and author ofDiversifying Diplomacy: My Journey from Roxbury to Dakar.” Elam-Thomas’ stellar career with the U.S. Department of America’s Foreign Service spanned forty-two years, during which time President Bill Clinton appointed her to serve as the U.S. Ambassador to Senegal
The retired Ambassador will be in New York City from
June 25-July 2, 2018, to launch an initiative titled,
“CIVILITY STRATEGIES: HEALING APPROACHES THAT UNITE PEOPLE AND STRENGTHEN DEMOCRACY.

South African Airways Offer

SOUTH AFRICAN AIRWAYS OFFERS “SIZZLING SUMMER SAVINGS” FOR PEAK SEASON TRAVEL

Low Summer Fares from New York to South Africa, starting from $1,099* round-trip for travel June 1-August 10, 2018 (restrictions apply). Fort Lauderdale, FL (May 30, 2018) – South African Airways (SAA), the leading carrier from New York to South Africa with the only nonstop daily flight, offers “Sizzling Summer Savings” featuring the hottest fares of the summer for travel from New York (JFK) to Johannesburg, Cape Town, or Durban, South Africa. The fares start from $1,099* roundtrip (restrictions apply) and are available for purchase through June 06, 2018 for travel from June 1 to August 10, 2018. “It’s always a good time to visit South Africa, but SAA’s Sizzling Summer Savings has made it even better with affordable fares from the Big Apple to the Big Five,” said Todd Neuman, executive vice president, North America for South African Airways. “For those that have not made their summer travel plans yet, these low fares combined with our daily non-stop flights from New York makes South Africa the perfect vacation destination.” South African Airways is one of Africa’s most awarded airlines, honored with a 4-star rating for 16 consecutive years by Skytrax. South African Airways offers the most daily flights from the U.S. to South Africa with nonstop service from New York-JFK Airport and direct service from Washington, DC-Dulles Airport to Johannesburg via Accra, Ghana or Dakar, Senegal. Onboard, SAA offers an in-flight experience designed for pure comfort for long-haul travel. Our customers enjoy a spacious Economy Class cabin, gourmet cuisine and a selection of complimentary spirits and award-winning South African wines and generous checked baggage allowance. Also included are individual audio / visual entertainment systems that deliver an extensive menu of first-run movies, music choices, and games. Via our Johannesburg hub, SAA links the world to over 75 destinations across the African continent and Africa’s Indian Ocean islands.

To book the “Sizzling Summer Savings” or for additional information, travelers should visit www.flysaa.com, call SAA Reservations at 1-(800) 722-9675 or contact their professional travel consultant. As one of the leading airlines in Africa, SAA also offers other low fares to over 75 other exciting destinations throughout continent.

About South African Airways

South African Airways (SAA), South Africa’s national flag carrier and the continent’s most awarded airline, serves over 75 destinations worldwide in partnership with SA Express, Airlink and its low cost carrier Mango. In North America, SAA operates daily nonstop flights from New York-JFK and direct flights from Washington D.C.-IAD (via Accra, Ghana and Dakar, Senegal) to Johannesburg. SAA has partnerships with United Airlines, Air Canada JetBlue Airways, and American Airlines, which offer convenient connections from more than 100 cities in the U.S. and Canada to SAA’s flights. SAA is a Star Alliance member and the recipient of the Skytrax 4-Star rating for 16 consecutive years.

*RESTRICTIONS: Fares are valid for roundtrip travel in economy class, and include all government and airline imposed taxes and fees. Valid for travel 06/01/2018 – 08/10/2018. The $1099* fare is valid for midweek travel (Monday to Thursday) from New York (JFK) to Johannesburg (JNB). Fares must be purchased within 72 hours of reservation being made, or by 06/06/2018, whichever is first. Minimum stay: Must stay over one Sunday for fares to apply. Maximum stay: 3 months. Seats are limited and may not be available on all flights. Cancellations before/after departure: fares and carrier imposed fees (YR/YQ/Q) are non-refundable. Date change fee: $300 plus any applicable fare difference. Administrative fees may also apply. Infant (not occupying a seat) discount -Pays 10% of the adult fare. Baggage and optional service fees may apply. Reservations made 7 days or more prior to scheduled departure may be canceled without penalty up to 24 hours after the reservation is made.

South African Airways

Fort Lauderdale, FL (May 22, 2018) – South African Airways (SAA), the national flag carrier of South Africa, launches the “Awesome Africa Sale” with the lowest fares of the season for travel from either New York (JFK) or Washington DC (IAD) to Johannesburg or Cape Town, South Africa. Also included is travel from Washington DC (IAD) to Accra, Ghana on SAA’s four-times weekly service. The fares start from $749* roundtrip (restrictions apply) and are available for purchase through May 29, 2018, for travel this fall from October 26 to November 30, 2018. Other low fares are available for travel between October 1 – 25, 2018, for just $829* roundtrip (restrictions apply). “Our Awesome Africa sale fares offer an affordable opportunity to fly home to visit friends and family, or take that special dream vacation,” said Todd Neuman, executive vice president, North America for South African Airways. “These low fares, combined with SAA’s world-class service and warm African hospitality, offer a high quality experience and tremendous value for travelers.” South African Airways is one of Africa’s most awarded airlines, having been honored with a 4-star rating for the 16th consecutive year by Skytrax. South African Airways offers the most daily flights from the U.S. to South Africa with nonstop service from New York-JFK Airport and direct service from Washington, DC-Dulles Airport to Johannesburg via Accra, Ghana or Dakar, Senegal. Onboard, SAA offers an in-flight experience designed for pure comfort for long-haul travel. Our customers enjoy a spacious Economy Class cabin, gourmet cuisine and a selection of complimentary spirits and award-winning South African wines and generous checked baggage allowance. Also included are individual audio / visual entertainment systems that deliver an extensive menu of first run movies, music choices, and games. Via our Johannesburg hub, SAA links the world to over 75 destinations across the African continent and Africa’s Indian Ocean islands. For additional information and reservations, travelers should visit www.flysaa.com or contact SAA Reservations at 1(800) 722-9675.

About South African Airways

South African Airways (SAA), South Africa’s national flag carrier and the continent’s most awarded airline, serves over 75 destinations worldwide in partnershipwith SA Express, Airlink and its low cost carrier Mango. In North America, SAA operates daily nonstop flights from New York-JFK and direct flights from Washington D.C.-IAD (via Accra, Ghana and Dakar, Senegal) to Johannesburg. SAA has partnerships with United Airlines, Air Canada JetBlue Airways, and American Airlines, which offer convenient connections from more than 100 cities in the U.S. and Canada to SAA’s flights. SAA is a Star Alliance member and the recipient of the Skytrax 4-Star rating for 16 consecutive years.

*RESTRICTIONS: Fares are valid for roundtrip travel and include all government and airline imposed taxes and fees. Valid for travel 10/26/2018 – 11/30/2018. The $749* fare is valid for travel from New York (JFK) or Washington Dulles (IAD) to Johannesburg (JNB). Valid for travel 10/1/2018 – 10/25/2018. The $829* fare is valid for travel from New York (JFK) or Washington Dulles (IAD) to Johannesburg (JNB). Fares are valid for travel on Monday –Thursday. Weekend (Friday – Sunday) surcharges will apply. Fares must be purchased within 72 hours of reservation being made, or by 5/29/2018, whichever is first.

Minimum stay: Must stay over one Sunday for fares to apply.

Maximum stay: Return travel commence on or before 12/09/18. Seats are limited and may not be available on all flights. Cancellations before/after departure: fares and carrier imposed fees (YR/YQ/Q) are non-refundable. Date change fee: $300 plus any applicable fare difference. Administrative fees may also apply. Infant (not occupying seat) discount – Pays 10% of the adult fare. Baggage and optional service fees may apply. Reservations made 7 days or more prior to scheduled departure may be canceled without penalty up to 24 hours after the reservation is made.

Celebrating Mandela’s 100th

South African Airways Vacations® (SAA Vacations®), the leisure
division of South African Airways, introduces a new package to celebrate the centennial year of Nelson
Mandela’s birth.

The 8-night air-inclusive “Celebrating Mandela’s 100th” package priced at $2,499* (restrictions apply), will take travelers in the footsteps of the new South Africa’s founding father, visiting places where key moments of the struggle for freedom took place.

The package highlights include a Robben Island tour, where
Nelson Mandela was imprisoned for 18 years, an urban cultural tour of the township of Langa in Cape Town
with a hands-on, fun-filled cooking session that takes place in a local family home.

Other features include a visit
to the World Heritage Site of the Cradle of Humankind and a visit to the legendary Apartheid Museum in
Johannesburg.

This poignant and meaningful package includes deluxe accommodations at the Sun Square Cape Town City Bowl, and Southern Sun Katherine Street in Johannesburg’s Sandton area.
“Nelson Mandela was an influential part of my childhood whilst growing up in South Africa” said Terry
von Guilleaume, president of SAA Vacations. “This package takes you to some of the places which were
instrumental in his journey from apartheid South Africa to becoming President. We hope to give the visitor a glimpse of what South Africa was like during those years and its transformation to becoming a democracy. We invite guests to experience this powerful and fascinating part of the country’s history.”

To book the “Celebrate Mandela’s 100th” package call SAA Vacations’ Africa Specialists at 1-855-359-
7228 or a professional travel consultant.

South African Airways Vacations offers air-inclusive vacation options
for all budgets, with experts on hand to ensure its clients experience the vacation of their dreams.

For more vacation packages to Southern, Eastern, and Western Africa, please visit www.flysaavacations.com.

About South African Airways Vacations®

A division of South African Airways(SAA), South African Airways Vacations® (SAA Vacations®) is highly regarded for its wide array of
affordable luxury packages to Africa and uses SAA’s extensive route network to create packages for travel throughout South Africa,
Botswana, Victoria Falls, Namibia, Mozambique, Zambia, Zimbabwe, Kenya, Tanzania, Senegal, Ghana and the Indian Ocean Islands.

Offering more than 80 air-inclusive packages, which range from value to superb luxury. Our specialty-themed programs offer unique
experiences, whether you are interested in safaris, culture, cuisine, romance and adventure. The program is managed and fulfilled by
Destination Southern Africa (DSA), which was founded in 2001 and offers an extensive portfolio of tour programs with a variety of hotels,
game lodges and safari companies throughout Southern Africa.

About South African Airways

South African Airways (SAA), South Africa’s national flag carrier and the continent’s most awarded airline, serves over 75 destinations
worldwide in partnership with SA Express, Airlink and its low cost carrier Mango.

In North America, SAA operates daily nonstop flights from
New York-JFK and direct flights from Washington D.C.-IAD (via Accra, Ghana and Dakar, Senegal) to Johannesburg. SAA has partnerships
with United Airlines, Air Canada JetBlue Airways, American Airlines and Hawaiian Airlines, which offer convenient connections from more
than 100 cities in the U.S. and Canada to SAA’s flights. SAA is a Star Alliance member and the recipient of the Skytrax 4-star rating for 16
consecutive years.

Like South African Airways Vacations on Facebook here.

Follow South African Airways Vacations on Twitter here.

Marieme releases ‘What’s Cool’

Marieme, the bold Senegalese artist who just released her self-titled debut EP via Caroline has contributed What’s Cool, a new original song, to the soundtrack for the forthcoming film I FEEL PRETTY. The track, which was released by Sony Masterworks, is available for download / streaming HERE, where the soundtrack can also be pre-ordered. View the What’s Cool video HERE. The film and accompanying soundtrack will be released on April 20.

Born amidst a war between the African nation of Mauritania and Senegal, Marieme’s unique upbringing shaped her into a brutally veracious artist with a captivating and socially-conscious voice. She will be performing at School Night at Bardot in Los Angeles on May 14.

Marieme caught the ear of the film’s music supervisor, Jason Markey, who thought her music, which explores themes of self-reliance, change, and evolution, would be a good fit for I Feel Pretty. Listen for What’s Cool during the dance party sequence, a key scene in the film.

Jason Markey says, Marieme’s song, What’s Cool is just one of those songs, when you hear it and see it to picture, it just works. I showed the song cut into the scene to Amy Schumer and she instantly told me, It’s perfect, don’t change a thing, and we didn’t.

I FEEL PRETTY, a woman who struggles with feelings of deep insecurity and low self-esteem, that hold her back every day, wakes from a brutal fall in an exercise class believing she is suddenly a supermodel. With this newfound confidence she is empowered to live her life fearlessly and flawlessly, but what will happen when she realizes her appearance never changed? View the trailer HERE