UNVEILS NEW LIMITED-EDITION COLLECTION – “BEL-AIR MIAMI”
New Collection Inspired by Founder Will Smith’s Personal & Professional Connections to Miami
Bel-Air Athletics announced the launch of its newest, limited-edition collection – “Bel-Air Miami (Home/Away).” The 24-piece collection is inspired by Bel-Air Athletics founder Will Smith’s longtime affinity for Miami, and is available exclusively at www.belairathletics.com.
“Miami just agrees with me spiritually, vibrationally and emotionally,” said Smith, who has starred in several Miami-themed films and recorded music about the city. “I just believe places have that for certain people and it’s an X-factor.”
The unisex collection features an array of colorful looks, punctuated by tropical hues, animal prints and a color palette that draws from 1980’s and 90’s Miami Dolphins and Miami Hurricanes uniforms. Standout pieces include the ‘Bengal Varsity Jacket,’ which is limited to just 50 pieces; the ‘Alma Mater’ sweatshirt and sweatpants set; the ‘Split-Time Hoodie’ which comes in three color-blocked versions created by cutting apart three sweatshirts and reassembling them; the ‘VK Miami’ tees, which pay homage to Virginia Key Beach as an important Miami landmark to the civil rights movement; the ‘Bel-Air Bengal’ tee, which introduces Bel-Air Athletics’ new mascot for the first time; and the colorful, tiger-striped ‘Bengal Socks.’
The “Home/Away” concept represents the intersection of one’s comfort zone (home) and the excitement/risk associated with new adventures (away). The theme embodies Smith’s personal and professional journey, which started in Philadelphia, moved to Los Angeles, and gained international acclaim in part because of Miami.
“From music to movies, Miami has always been Will’s second home and we wanted to showcase that special connection with this collection,” said Samyr Laine, the Brand General Manager for Bel-Air Athletics. “It was important for us to capture Miami’s distinct look and feel while merging it with our brand’s signature style.”
Smith’s link to Miami began in 1995, when he starred in the renowned film “Bad Boys” as a Miami-based narcotics detective. The success of the film resulted in two more Miami-based sequels – Bad Boys II (2003) and Bad Boys for Life (2020). Additionally, Smith released his smash single “Miami” off his multiplatinum album, Big Willie Style (1997).
Please find collection photos, campaign video, and high-res product images here. Additionally, Miami Heat star and NBA All-Star Bam Adebayo was named one of the ambassadors for the “Bel-Air Miami (Home/Away) and pictures of him in the collection are available here.
Visit www.belairathletics.com and follow @belairathletics and #belairmiami to stay up to date with the Bel-Air Miami collection and future collections from Bel-Air Athletics.
About Bel-Air Athletics
Bel-Air Athletics is a sports-inspired lifestyle brand that celebrates the love of competition, the inclusiveness of fanhood, and the stories, styles, and culture born out of sport. Channeling Will’s indelible influence on fashion and culture in the 1980s and ’90s and referencing the iconic series The Fresh Prince of Bel-Air, Bel-Air Athletics is grounded in the individuality and creativity that Will’s character embodied on the TV show.
The brand is part of Westbrook Inc., which is Jada Pinkett Smith and Will Smith’s holding company that was formed to execute the Smith Family’s global content and commerce businesses.