To celebrate the return of the NBA season this week, Will Smith’s streetwear brand Bel-Air Athletics is announcing the release of the brand’s “Summer Hoops” clothing collection, which is now available on the Bel-Air Athletics sitewhile supplies last.
The collection is anchored by the Official Bel-Air Academy Basketball Jersey, which is inspired by the bright yellow jersey that Smith wore throughout The Fresh Prince of Bel-Air as the star athlete of the fictional Bel-Air Academy.
Beyond the traditional yellow jersey, the Summer Hoops Collection also features classic silhouettes in bold colors and fun prints, including the playful Bel-Air Academy Paisley Basketball Jersey and the Holcombe Rucker Warmup Suit.
For years, fans have been clamoring for authentic jerseys and now Bel-Air Athletics is tapping into the nostalgia and offering several official versions of the iconic jersey with prices ranging from $65 – $130.
Today, Bel-Air Athletics has announced that they’re re-stocking their all-time best-selling piece, the Bel-Air Reversible Academy Track Jacket, for a limited time only.
Inspired by Will Smith’s school uniform blazer that he famously wore inside out on The Fresh Prince of Bel-Air, the Reversible Academy Track Jacket brings the unique creative spirit of the iconic show into the present day. This re-stocked jacket is available starting today from $95, and will be available until it sells out.
The track jacket is available for purchase HERE on the Bel-Air Athletics site.
Bel-Air Athletics is a sporty Fresh Prince of Bel-Air inspired fashion brand founded by the Fresh Prince himself, Will Smith.
This week, sportswear brand Bel-Air Athletics is launching a series of limited edition pieces in fun paisley prints and nostalgic styles for men and women. The new pieces – including a t-shirt, a face mask and a track jacket – will be available on the site this week. Lucky Green Reversible Track Jacket ($95): Available now and limited to only 600 pieces, the new jacket features a navy blue “Bel-Air Paisley” print on one side and luxe “Lucky Green” on the other, with a metallic gold zipper and subtle Bel-Air Athletics branding on the chest. The jacket is a remix of Bel-Air Athletics’ popular Reversible Academy Track Jacket, based on Will Smith’s iconic inside-out prep school blazer that he wore on The Fresh Prince of Bel-Air. Navy Paisley T-Shirt ($35): This limited edition navy blue t-shirt- available on 7/10 – is a throw-back style tee that features the Bel-Air Athletics logo front and center in a fun paisley print. Available while supplies last. Lucky Green Bundle Pack ($145): This bundle – only available from 7/10 – 7/13 – includes the reversible track jacket, the paisley tee, a paisley basketball and a paisley face mask. Bel-Air Athletics is a sporty Fresh Prince of Bel-Air inspired fashion brand founded by the Fresh Prince himself, Will Smith.
UNVEILS NEW LIMITED-EDITION COLLECTION – “BEL-AIR MIAMI” New Collection Inspired by Founder Will Smith’s Personal & Professional Connections to Miami
Bel-Air Athletics announced the launch of its newest, limited-edition collection – “Bel-Air Miami (Home/Away).” The 24-piece collection is inspired by Bel-Air Athletics founder Will Smith’s longtime affinity for Miami, and is available exclusively at www.belairathletics.com.
“Miami just agrees with me spiritually, vibrationally and emotionally,” said Smith, who has starred in several Miami-themed films and recorded music about the city. “I just believe places have that for certain people and it’s an X-factor.”
The unisex collection features an array of colorful looks, punctuated by tropical hues, animal prints and a color palette that draws from 1980’s and 90’s Miami Dolphins and Miami Hurricanes uniforms. Standout pieces include the ‘Bengal Varsity Jacket,’ which is limited to just 50 pieces; the ‘Alma Mater’ sweatshirt and sweatpants set; the ‘Split-Time Hoodie’ which comes in three color-blocked versions created by cutting apart three sweatshirts and reassembling them; the ‘VK Miami’ tees, which pay homage to Virginia Key Beach as an important Miami landmark to the civil rights movement; the ‘Bel-Air Bengal’ tee, which introduces Bel-Air Athletics’ new mascot for the first time; and the colorful, tiger-striped ‘Bengal Socks.’
The “Home/Away” concept represents the intersection of one’s comfort zone (home) and the excitement/risk associated with new adventures (away). The theme embodies Smith’s personal and professional journey, which started in Philadelphia, moved to Los Angeles, and gained international acclaim in part because of Miami.
“From music to movies, Miami has always been Will’s second home and we wanted to showcase that special connection with this collection,” said Samyr Laine, the Brand General Manager for Bel-Air Athletics. “It was important for us to capture Miami’s distinct look and feel while merging it with our brand’s signature style.”
Smith’s link to Miami began in 1995, when he starred in the renowned film “Bad Boys” as a Miami-based narcotics detective. The success of the film resulted in two more Miami-based sequels – Bad Boys II (2003) and Bad Boys for Life (2020). Additionally, Smith released his smash single “Miami” off his multiplatinum album, Big Willie Style (1997).
Please find collection photos, campaign video, and high-res product images here. Additionally, Miami Heat star and NBA All-Star Bam Adebayo was named one of the ambassadors for the “Bel-Air Miami (Home/Away) and pictures of him in the collection are available here.
Visit www.belairathletics.com and follow @belairathletics and #belairmiami to stay up to date with the Bel-Air Miami collection and future collections from Bel-Air Athletics.
About Bel-Air Athletics Bel-Air Athletics is a sports-inspired lifestyle brand that celebrates the love of competition, the inclusiveness of fanhood, and the stories, styles, and culture born out of sport. Channeling Will’s indelible influence on fashion and culture in the 1980s and ’90s and referencing the iconic series The Fresh Prince of Bel-Air, Bel-Air Athletics is grounded in the individuality and creativity that Will’s character embodied on the TV show.
The brand is part of Westbrook Inc., which is Jada Pinkett Smith and Will Smith’s holding company that was formed to execute the Smith Family’s global content and commerce businesses.
Dolls Kill is an online boutique featuring a rebellious spirit and attitude, mixed with a bit of punk rock, goth, glam and festival fashion.
The Buschhhhh Cooler Stocking is a five-foot-long, fully-insulated stocking that can keep its dozen beers as cold as the North Pole for up to four hours. Launched just in time for the holiday season, the stocking is the perfect gift for all the beer lovers on your list this year, and is available now for $20 while supplies last.
The MTGB1000XBD-1 will retail for $1,100 and will be available for purchase beginning in November at standard G-SHOCK retailers including Macy’s, the G-SHOCK Soho Store, and gshock.com.
Revo introduces new 1985 all-glass lense collection that features six styles ranging from 80’s retro-inspired frames with unique metal detailing to a classic sport wrap. Each frame will come in special Revo 1985 packaging. The retail price for the collection ranges from $249 to $279. Durable, lightweight and sporty.
Scarflings is known for having a reputation for providing luxurious high quality scarves, wraps and shawls. The company offers free shipping on orders over $200. Their collection is made to mix and max with your existing wardrobe, offering people a great designer look. The company aims to be environmentally responsible, using natural, compostable and recyclable materials whenever possible. To learn more about Scarflings, or to see their full catalog of products, go HERE.
Double-Insulated Touchscreen Gloves by Mujjo. Developed for those in colder climates. This year they’ve been completely re-engineered so they are able to withstand much colder temperatures thanks to a unique triple-layered construction.
The 6th Clothing Co 2019-2020 FW is now exclusively available on their site HERE. Their creed is about reinforcing positivity through action. They donate a small percentage of proceeds to select non-profits on a monthly basis. Free shipping for orders over $50.
Actor, producer and musician; two-time Academy Award® nominee; four-time Grammy nominee and winner; Will Smith is releasing the second collection under his new apparel brand, Bel-Air Athletics.
Solely on sale at belairathletics.com from Tuesday, November 26, and running through mid-December, the limited collection features more than 40 new items of unisex apparel and accessories. Every item in the collection is limited edition and only available as part of this limited sale.
Just in time for the snowy season, Dr. Martens has released a collection of boots designed to combat the icy sidewalks. Introducing the new Wintergrip collection – a new line of boots and shoes specifically designed with a grooved cleat sole, offering superior traction, grip and durability for solid footing on slippery surfaces. They’re even lined with fleece and faux fur to keep your feet warm and made from a water-resistant Snowplow leather, helping them to outlast even the most brutal winters.
The latest UNIQLO UT collaboration celebrates the art of Fortnite, which has become a global sensation since its release in 2017. Featuring popular in-game outfits and items, most notably the iconic Loot Llama, Cuddle Team Leader, and Slurp Juice, the 13-piece line comprises T-shirts in eight unique designs that are sure to be a hit with the fans.
The collection will come in a full range of sizes, priced from $14.90 to $29.90, and will launch in stores and Uniqlo.com on Friday, December 20th
Just in time for Star Wars: The Rise of the Skywalker, check out this Adidas drop HERE.
The official “Star Wars: The Rise of Skywalker” original motion picture soundtrack, with music by John Williams, is out now. Stream it HERE.
The Mandalorian “Chapter 7” is out now. Stream music from the official soundtrack HERE.
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