Nationwide Jingle Challenge

Mary Mary musical artist Erica Campbell’s daughter Zaya is following in her footsteps! A social media video featuring Zaya singing Nationwide’s iconic “On Your Side” jingle in a strong vibrato reminiscent of timeless gospel singers started a TikTok trend.

Now, Nationwide is partnering with 11-year-old Zaya for a Nationwide Jingle Challenge High School Music Contest. This contest gives U.S. high school choirs, bands, glee clubs and similar musical performance groups a chance to put their own creative mark on the Nationwide jingle and perhaps win funds to further their school’s musical program.

Check out the Zaya’s work!

·         Erica Campbell’s behind-the-scenes Instagram:

·         Zaya Campbell’s TikTok contest video:

About the contest: here’s how to enter

  • Teachers or music directors will upload their group’s version of the Nationwide jingle to TikTok using the #NationwideChallengeContest and tagging @nationwide in the copy/caption.  
  • The five entries with the most likes at the end of the Contest Period will each win $5,000 to support the school music programs associated with the winning group. 

“Nationwide has supported education and educators for decades,” said Ramon Jones, Nationwide’s Chief Marketing Officer. “Through programs like Prom Promise, the Golden Owl Award and many others, Nationwide has helped teachers provide an extraordinary education for students of all ages, and in turn created awareness about insurance, financial services and planning for retirement once their time in the classroom is over. The Nationwide Jingle Challenge is the latest such program.” 

The Challenge runs from Nov. 28 through Dec. 13, 2023. Additional contest details are located on Nationwide’s Newsroom. Official contest rules can be found here.