Pharrell + Louis Vuitton

Pharrell Williams teams up w/ Swae Lee Rauw Alejandro on their highly-anticipated new single “Airplane Tickets” – listen here. The song debuted on November 30th at Williams’ Louis Vuitton Men’s Pre-Fall 2024 Runway Show in Hong Kong.

Alongside the song, the official music video directed by Maxime Quoilin and produced by the Good Company is out now – watch here. The video was filmed on location throughout Hong Kong, including the iconic Avenue of Stars.  

Louis Vuitton’s Men’s Pre-Fall 2024 show marks the first LV men’s collection to ever be shown in Hong Kong, featuring pieces that were designed to represent the LVERS philosophy.

Pharrell Williams brings his own unique play on colors, reimagining Louis Vuitton heritage emblems, patterns, and stylings. The collection illustrates the connective power of travel through nautical themes with hints of surfing and tropical floral prints, making the wardrobe easily celebrated across continents. Made up of sailor like silhouettes and exaggerated sandals and sneakers inspired by the formality of loafers, the wardrobe transports the modern-day working man from formal to beach.

Pharrell + Louis Vuitton Pre-Fall 2024 show in Hong Kong via 360 MAGAZINE.
Pharrell + Louis Vuitton Pre-Fall 2024 show in Hong Kong via 360 MAGAZINE.
Pharrell + Louis Vuitton Pre-Fall 2024 show in Hong Kong via 360 MAGAZINE.
Pharrell + Louis Vuitton Pre-Fall 2024 show in Hong Kong via 360 MAGAZINE.