By Hannah DiPilato
Both President Donald Trump and presidential candidate Joe Biden have splurged a fair amount on their 2020 presidential campaigns. Biden’s campaign along with his allies have spent an estimated $600 million while Trump’s campaign and his supporters have spent a little over $400 million.
Over $1 Billion has been spent between the campaigns on TV advertisements in only 13 states alone according to an NPR analysis from the tracking firm Advertising Analytics. This money is being used to target six states: Florida, Pennsylvania, Michigan, North Carolina, Wisconsin and Arizona. TV ads may be playing a larger role in the presidential campaign this year because of the pandemic keeping so many Americans at home watching TV.
Tracked by Ad Age Datacenter, for the presidential, congressional and gubernatorial races, campaign spending has now surged past $3 billion. This hefty amount includes TV, radio and digital ad spending. The digital ad spending includes Facebook and Google properties only for presidential candidates.
This is “the most expensive election in history,” according to CNBC. The expected total spending for the 2020 election is predicted to be a whopping $10.8 billion according to the Center for Responsive Politics. This prediction takes into account both presidential and congressional races. CRP has recorded the election has already cost $7.2 billion, so the $10 billion milestone isn’t far out of reach.
“The 2018 election smashed fundraising records for midterms, and 2020 is going to absolutely crush anything we’ve ever seen — or imagined — before,” Sheila Krumholz, executive director of CRP, said in a statement. “This is already the most expensive presidential election in history and there are still months of election spending to account for. The unanswered question is whether this will be the new normal for future elections.”
So far Biden has topped the charts for his advertising spendings. Between September 28 and October 11, Biden estimated spendings have been $55,928,770 and his ads have aired about 80,452 times. Trump trails Biden with estimated total spending of $31,796,960 and 32,011 airings in the same time period.
The Biden campaign has been able to air ads in 17 states, even though there are many fewer states considered a close race. The campaign cost continues to grow over the expected TV budget of $280 million. “If we didn’t have the resources we had now, we’d be having to make [some] hard choices right now,” said one Biden campaign official.
Bill Stepien, Trump’s campaign manager, said the campaign has “more than sufficient air coverage.” He also stated that the campaign has spent more than the Biden campaign in different areas such as Facebook ads.
The Biden is not shying away from spending and they plan to keep spending as much cash as possible until the campaign concludes. However, in the event the result of the race is contested, the Biden campaign is reserving money for legal fights.