Posts tagged with "auto repair"

Automobile illustration by Heather Skovlund for 360 Magazine

Tips on Promoting an Auto Repair Shop

An auto repair customer’s journey is a short one that typically starts on a search engine, and that’s why SEO and local advertising are such effective marketing methods. With some planning and an intuitive website, auto shop owners can continue to bring in new customers. Here are a few promotional tips for auto repair shop owners.

Search Ads

Many shop owners use PPC (pay per click) advertising to generate qualified leads and site traffic. Ad copy should promote a business’ unique qualities, such as special offers, fast completion times, insurance claims assistance, and satisfaction guarantees. When promoting an auto repair shop, work with a digital marketing team to set up ad campaigns, bid on the best keywords, and optimize audience targeting for the best results.

Local Reviews and Listings

Local reviews and listings are a great way to get an auto repair shop’s name in front of consumers who need help. The most important step is to build a presence on Facebook, Yelp, Google My Business, and other sites drivers use, as well as local sites. Encourage existing customers to review your services and provide timely responses to feedback. By optimizing listings and building a business profile, owners can boost their shops’ search engine rankings and build a stronger customer base.

SEO Strategies

SEO or search engine optimization is the process of ensuring that a shop’s site has desirable traits and can be indexed by the search engines. SEO is a highly technical, evolving process, so working with an agency is the best way to keep pace with algorithm changes and stay ahead of competitors. Search engine optimization ensures that, when drivers look online for local repair shops, yours will show up first.

A Well-Designed Website

A site that’s informative and optimized does much to support a shop owner’s overall SEO strategy. Don’t forget to include and update opening hours, location, and service offerings, as well as other important information. We recommend including high-quality photos, along with valuable, relevant content that keeps customers coming back for advice.

Chat Features

A chat button makes it simple for customers to ask questions and voice their concerns. With live chat, shop owners can engage with site visitors and start the service experience off on the right foot. Chat services, whether they’re powered by live agents or artificial intelligence, collect information about customers and their desired services, which makes follow-up calls easier.

Lead Management Tools

Drivers, especially those who need emergency service, typically go with the first shop to take their calls. According to a recent study, it’s much easier to qualify leads within five minutes of initial contact than within a half-hour. With lead management and tracking software that captures call recordings, lead details, and more, it’s easier to nurture these leads and gain a wider view of the shop’s customer acquisition strategies.

Don’t Wait—Start Planning Your Shop’s Success Strategy Today

We hope these tips will help auto repair shop owners promote their offerings and build stronger relationships with customers. Don’t be afraid to help you’re business succeed and market smarter, not harder.

illustration by Sara Davidson for use by 360 Magazine

FIVE AUTO REPAIR TIPS FOR WOMEN

FixMyCar comes to your house/office to fix your car, offering vehicle repair tips

According to research published in the “Journal of Marketing Research,” women are quoted higher prices for auto repairs when they are uninformed about the pricing of such repairs. When they have an idea of what it should cost they are no longer overcharged. The more women know about vehicle repairs the more they can help keep expenses down. They can also help ensure they are getting the best service overall when they follow a few helpful tips regarding repairs.

“Typically, women don’t feel comfortable going to the vehicle repair shop, because they feel they are not going to get fair treatment and may get overcharged,” explains Prashant Salla, founder of FixMyCar. “Being able to talk to mechanics directly about the car and seeing the actual repairs taking place outside their house, women (and men) feel much more confident about their car.”

FixMyCar is a company that is revolutionizing the auto repair industry, and one of their missions is to help customers feel more comfortable about their vehicles. Their business model is mobile, so the mechanic goes to the person’s home or office, making the repairs and doing maintenance extremely transparent and hence more trust. This makes it more convenient and comfortable for people, who need to have repairs and maintenance done to their vehicle.

Here Are 5 Auto Repair Tips:

  • Get it in writing. When you take your vehicle somewhere for a repair or maintenance, get in writing what is being done and the rate that you were quoted. This will help you avoid a situation where you are verbally quoted one price and then when you go to pay it’s much higher.
  • Use your owner’s manual. Getting to know your owner’s manual is a good way to help keep up on what your vehicle needs to stay in top condition. Often times, the answer to common issues are found in the owner’s manual, but people don’t think to look there. If you no longer have yours, you may be able to find a PDF copy online.
  • Keep up on routine maintenance. The routine maintenance on your vehicle is important to keeping it running good. If you fall behind in this area your vehicle will likely have issues that arise. Routine maintenance, such as oil changes and tune ups, are affordable and can keep your vehicle running great longer.
  • Find a mechanic you trust. It’s important for women to trust their mechanic so they feel they are being well taken care of, rather than being taken advantage of. When you find a mechanic you trust you will know you are getting a fair deal.
  • Keep track of what has been done. It’s always a good idea to keep a log or file with all of the work you have had done to the vehicle. This will help you if things are recommended that you know you recently had done, as well as when you go to sell the vehicle. Don’t try to rely on memory about what has been done, because you will not remember everything. Keep an envelope or file where you can keep all the receipts of work that has been done.

“Women love FixMyCar, because we make the process of getting your car fixed extremely transparent, convenient, quote upfront and we don’t upsell. Our best customers and members are women, and they tell us one of the reasons they use our service repeatedly is because of the excellent customer service,” added Salla.

Mobile repairs are also more affordable than going to a dealership or a repair shop. The mobile service model doesn’t have the high overhead that shops do, so the prices offered tend to be 20-30% lower than dealership and repair shops. Plus, it has been designed to allow mechanics to make a higher salary.

Services being offered by FixMyCar include diagnostic inspections, such as car not starting, check engine light on, strange noises, or not being sure what is wrong with it. Other services include battery and starter replacement, brakes and light engine repairs, routine maintenance, such as oil changes, and used car inspections for those who are purchasing or selling a car.

FixMyCar also launched a membership program where you sign up for a quarterly or yearly membership and they schedule and perform all your vehicle’s oil changes outside your house or office. This new membership comes with an unlimited oil change package, which is the first in the industry and allows customers to not worry about their vehicle’s oil changes. Not only do members get free oil changes scheduled and delivered to their house, but they also receive discounts on all other services provided by FixMyCar.

The company was founded by Salla in 2018, after he received an initial $250,000 in funding capital from an angel investor he met at a bar. Later, he secured another $1.6 million in investor funding, including from the likes of Marc Randolph, Netflix’s founding CEO, Richard Wolpert, HelloTech’s founder & CEO, John Kobs, ApartmentList.com’s Founder & CEO. Salla came to America in 2012 from India, where he was earning $100 per month working as a mechanic while studying Mechanical Engineering. In the Detroit area, he earned his master’s degree in automotive engineering, and has flourished in the industry. In addition to revolutionizing the auto repair industry, he is a great example of an American immigrant success story.

Currently, FixMyCar is serving the areas of Metro Detroit, Dallas-Fort Worth and Houston. They are also moving into Austin, and eventually plan to have services being offered around the country. To learn more about FixMyCar, click HERE.

About FixMyCar:

Founded by Prashant Salla, FixMyCar is a mobile auto repair marketplace that is revolutionizing the automotive repair industry. Founded by Salla in 2018, the company has locations in several major cities in two states, with plans to continue expanding nationally. Salla is an immigrant from India who has been able to achieve the American dream since moving to the country in 2012.

Kaelen Felix Land Rover

Does Car Insurance Cover Hail Damage to My Car?

On average, the cost of repair for hail damage to a car is about $2,500

If you recently had a bad storm that damaged your car, you might not have the money to repair the car, especially if you weren’t expecting that extra cost. 

However, in some cases, you could turn to your insurance to help you out. But when does that work? We’ll break down everything you need to know, so make sure you keep reading!

Your Coverage

Before you can submit a claim for the insurance company to cover your hail damage, you’ll need to check your insurance policy first to figure out if you have a hail damage claim.

If you only have liability coverage, then you’re not covered for hail damage. Liability coverage will only protect you if you cause damage to someone else’s vehicle in an accident. 

However, if you have comprehensive coverage, you might be able to submit a claim. This will let you submit a claim to have any damage to your car paid for. This includes things like an animal damaging your car, a tree falling on it, glass shattering, or hail damage. 

If you know that there is a big storm coming, you may not be able to automatically sign up for comprehensive insurance. Insurance companies normally put a hold on when you can sign up so that you don’t do it just for catastrophic events. This is why you should have insurance at all times. 

The Deductible

If you have comprehensive insurance, you’ll likely also have a deductible. This is the amount you’ll have to pay out of your own pocket before the insurance steps in and covers some of it. 

If you have a higher deductible, you might also have a lower premium, so consider that if you’re new to signing up for comprehensive insurance. 

However, if you live in an area where hail storms happen often, you’ll have to figure out whether you can afford the out-of-pocket deductible if you need to submit a claim. 

In some instances, the insurance company might waive the deductible if it affects the glass of your car. 

Your Premium

Whenever you make a claim, it gets added to your insurance record. Every time you submit a claim, it could end up affecting what you pay for car insurance, but that’s only if you submit a lot of claims over a short period of time.

Deciding to file a claim will depend on how much damage you have. If the damage isn’t that bad, it might save you money, in the long run, to just pay for it yourself. However, if your car is going to have thousands of dollars in hail damage and you don’t have the money to pay for it, it might be better to risk the higher premium later on.

How to File a Claim

If you decide that you do want to file a claim for hail damage to car, you should do it as soon as possible. 

You’ll do it the same way that you’ve filed other claims for your car before. Contact the insurance company either on the phone or online. You should do it as soon as the storm is gone.

If it’s a large storm, your neighbors in the area will likely be doing the same thing, so you want to make sure you try and get in as soon as possible to avoid waiting for hours to reach someone. 

Once you actually get to file the claim, the insurance company will send a claims adjuster to look at the damage and figure out how much they will pay you to fix the hail damage. 

How to Fix the Damage

Whether the insurance company decides to help you or not, you’ll still need to then fix the damages. 

If your car is already paid for and the damage isn’t too bad, you could decide to just leave the dents. But if you still have a loan on the car, you’ll need to find someone to repair it. 

For those who did file a claim, the claim adjuster will help you find an auto body shop and get an estimate for the repair. For those who didn’t have the insurance to cover it, you can find your own auto body shop and get quotes on your own.

If you’re going to do that, make sure you shop around so that you can find the best deal possible. 

How to Protect it in the Future

To avoid all of this in the future, you’ll also have to figure out how to protect your car from future hail storms.

If you live somewhere that constantly has hail storms, you should look into preventative measures. Some of them include just buying a car cover to prevent hail damage that you can keep in the back of your trunk. If a hail storm pops up, you can easily pull over and cover your car to help reduce the impact from the hail.

Weather apps can also be useful and send you alerts when a storm is about to pop up. If you have enough time, you should try and find a garage or a covered area to help stop the hail from damaging your car. 

Learn More About Hail Damage to a Car

These are only a few things to know about hail damage to a car, but there are many more tips on how to get it fixed.

We know that dealing with car problems of any kind are a nuisance and can be stressful, especially if you don’t know how to solve it. That’s why we’re here to help you!

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