An auto repair customer’s journey is a short one that typically starts on a search engine, and that’s why SEO and local advertising are such effective marketing methods. With some planning and an intuitive website, auto shop owners can continue to bring in new customers. Here are a few promotional tips for auto repair shop owners.
Many shop owners use PPC (pay per click) advertising to generate qualified leads and site traffic. Ad copy should promote a business’ unique qualities, such as special offers, fast completion times, insurance claims assistance, and satisfaction guarantees. When promoting an auto repair shop, work with a digital marketing team to set up ad campaigns, bid on the best keywords, and optimize audience targeting for the best results.
Local Reviews and Listings
Local reviews and listings are a great way to get an auto repair shop’s name in front of consumers who need help. The most important step is to build a presence on Facebook, Yelp, Google My Business, and other sites drivers use, as well as local sites. Encourage existing customers to review your services and provide timely responses to feedback. By optimizing listings and building a business profile, owners can boost their shops’ search engine rankings and build a stronger customer base.
SEO or search engine optimization is the process of ensuring that a shop’s site has desirable traits and can be indexed by the search engines. SEO is a highly technical, evolving process, so working with an agency is the best way to keep pace with algorithm changes and stay ahead of competitors. Search engine optimization ensures that, when drivers look online for local repair shops, yours will show up first.
A Well-Designed Website
A site that’s informative and optimized does much to support a shop owner’s overall SEO strategy. Don’t forget to include and update opening hours, location, and service offerings, as well as other important information. We recommend including high-quality photos, along with valuable, relevant content that keeps customers coming back for advice.
A chat button makes it simple for customers to ask questions and voice their concerns. With live chat, shop owners can engage with site visitors and start the service experience off on the right foot. Chat services, whether they’re powered by live agents or artificial intelligence, collect information about customers and their desired services, which makes follow-up calls easier.
Lead Management Tools
Drivers, especially those who need emergency service, typically go with the first shop to take their calls. According to a recent study, it’s much easier to qualify leads within five minutes of initial contact than within a half-hour. With lead management and tracking software that captures call recordings, lead details, and more, it’s easier to nurture these leads and gain a wider view of the shop’s customer acquisition strategies.
Don’t Wait—Start Planning Your Shop’s Success Strategy Today
We hope these tips will help auto repair shop owners promote their offerings and build stronger relationships with customers. Don’t be afraid to help you’re business succeed and market smarter, not harder.