Posts tagged with "hulu"

Love is Love illustration by Heather Skovlund for use by 360 Magazine

GLAAD Nominees

GLAAD, the world’s largest lesbian, gay, bisexual, transgender, and queer (LGBTQ) media advocacy organization, announced the nominees for the 33rd Annual GLAAD Media Awards. RuPaul’s Drag Race Season 13 finalist Gottmik announced nominees in select GLAAD Media Awards categories live via GLAAD’s TikTok channel.

The GLAAD Media Awards honor media for fair, accurate, and inclusive representations of LGBTQ people and issues. Since its inception in 1990, the GLAAD Media Awards have grown to be the most visible annual LGBTQ awards show in the world, sending powerful messages of acceptance to audiences globally. The 33rd Annual GLAAD Media Awards are presented by Gilead Sciences, Inc. and Ketel One Family Made Vodka.

For a full list of nominees, see below or HERE. A tip sheet with a breakdown of nominations by media and trends among the nominees is available HERE

The 33rd Annual GLAAD Media Awards nominees were published, released, or broadcast between January 1 and December 31, 2021. The GLAAD Media Awards ceremonies, which fund GLAAD’s work to accelerate LGBTQ acceptance, will be held in Los Angeles at the Beverly Hilton on Saturday, April 2, 2022, and in New York at the Hilton Midtown on Friday, May 6, 2022.

“Media can create positive change and this year’s nominees represent powerful projects, stories, and creators that positively shifted culture and enlightened audiences with new and impactful LGBTQ stories,” said GLAAD President & CEO Sarah Kate Ellis. “There are more nominees this year than ever before, highlighting a growing landscape of LGBTQ visibility, and serving as a reminder of the critical role that film, television, music, journalism, and other forms of media can play in growing LGBTQ acceptance in the face of ongoing attacks against our community.”

Streaming services saw a total of 63 nominees, with cable receiving 39 nominations, and broadcast networks receiving 17 nominations. HBO/HBO Max scored the most nominations of any network with a total of 19 nominees, followed by Netflix with 17 nominees. Hulu received 7 nominations, while ABC, MSNBC, and Peacock all received 4 nominations. In the Spanish-language categories, Univision and Telemundo both received two nominations.

During a year when anti-transgender violence rose and lawmakers across the U.S. introduced an unprecedented number of bills attempting to stop transgender youth from participating in sports and accessing gender-affirming healthcare, many of the nominees at the 33rd Annual GLAAD Media Awards centered on transgender people and issues in timely, nuanced, and empowering ways. Of the 30 television shows nominated across Outstanding Comedy Series, Outstanding Drama Series, and Outstanding New TV Series, 18 feature trans and/or nonbinary characters, including: 

Other nominated shows and films featuring trans and/or nonbinary people or characters include: 

A large number of nominees at the 33rd Annual GLAAD Media Awards also include powerful and impactful stories about LGBTQ people of color. In the film and television categories, those nominees include: 

  • Port Authority
  • Cured
  • No Ordinary Man
  • Pier Kids
  • Pride
  • Saved by the Bell
  • Sex Education
  • Shrill
  • Work in Progress
  • 9-1-1: Lone Star
  • The Chi
  • Good Trouble
  • The L Word: Generation Q
  • Pose
  • Star Trek: Discovery
  • 4400
  • The Sex Lives of College Girls
  • Sort Of, With Love
  • Y: The Last Man
  • I Am Jazz
  • Legendary
  • MTV’s Following: Bretman Rock
  • RuPaul’s Drag Race
  • We’re Here

GLAAD announced 246 nominees in 30 categories, including two new categories: Outstanding New TV Series and Outstanding Original Graphic Novel/Anthology. As LGBTQ representation continues to expand across television and streaming, the Outstanding New TV Series recognizes scripted comedy or drama series in their first season that include impactful LGBTQ stories. The Outstanding Original Graphic Novel/Anthology category recognizes an original graphic novel or an anthology of short stories appearing in the same book released by a mainstream publisher and its subsidiary labels.

“After decades of LGBTQ characters being excluded, sidelined, or misrepresented on television, it is incredibly powerful to see how many series introduced fresh, impactful, and fully developed LGBTQ characters and storylines in their first season, many of which were some of the most beloved shows of the year,” said GLAAD President & CEO Sarah Kate Ellis. “The introduction of the Outstanding New TV Series category recognizes the shows and creators getting LGBTQ inclusion right from the beginning and encourages other showrunners to include LGBTQ characters and stories that enlighten and entertain in new projects.”

Each year, GLAAD presents non-competitive Special Recognition Awards to media projects that do not fit into one of the existing GLAAD Media Awards categories. For the 33rd Annual GLAAD Media Awards, GLAAD is presenting Special Recognition honors to eight media projects that spotlighted diverse segments of the LGBTQ community in innovative ways. The eight media projects include: All Boys Aren’t Blue by George M. Johnson [filmed reading + performance]; “Alok Vaid-Menon” 4D with Demi Lovato (Cadence13/OBB Sound/SB Projects); CODED: The Hidden Love of J.C. Leyendecker (Paramount+); Jeopardy! Champion Amy Schneider; The Laverne Cox Show (Shondaland Audio/iHeartMedia); Life Out Loud with LZ Granderson (ABC News); Outsports’ Coverage of the Tokyo 2020 Olympics and Paralympics; and “Celebrando el Mes del Orgullo” (Telemundo). A full summary of the projects receiving Special Recognition can be found in the tip sheet with an additional breakdown of facts and figures about this year’s nominees available HERE.GLAAD’s Barbara Gittings Award for Excellence in LGBTQ Media honors a pioneering individual, group, or community media outlet that has made a significant contribution to the development of LGBTQ media. The award is named after Barbara Gittings in recognition of her groundbreaking work as editor of The Ladder, and for her appearances as an out lesbian on national news media throughout the 1970s and 1980s.

GLAAD President and CEO Sarah Kate Ellis serves as Executive Producer of the GLAAD Media Awards, alongside GLAAD staff Rich Ferraro and Anthony Allen Ramos. Spencer Harvey will serve as Producer, Juana Guichardo will serve as Associate Producer, and Wendy Shanker will serve as Headwriter.

RZA & Flatbush Zombies Plug Addicts Cover by 36 Chambers, Flatbush Zombies, RZA, and MNRK Music Group for use by 360 Magazine

RZA × Flatbush Zombies

Plug Addicts Video Out via 36 Chambers

RZA and Flatbush Zombies Team Up

Quentin Tarantino Dropping Next Friday (Dec 17th)

RZA and the Flatbush Zombies have established themselves as staples of New York’s storied hip-hop scene. The old school and new school have finally collided, with the release of “Plug Addicts”, the first of two singles from RZA and the Zombies.

Plug Addicts” is out now, complete with a music video that pays homage to Tarantino’s classic flicks. Shot in a dingy abandoned theater in Downtown Los Angeles, RZA and the Zombies don Reservoir Dogs-style black-and-white suits; trading braggadocious bars over a spooky boom-bap beat, produced by The Abbott himself. RZA assumes the role of executioner, reimagining Mr. Blonde’s iconic cop-torture scene, while the Zombies find themselves trapped in a giant birdcage

“Plug Addicts” will be followed up by “Quentin Tarantino” (out December 17th); another cinematic cut produced by RZA and Prince Paul, a rekindling of the horrorcore subgenre that RZA and Prince Paul popularized as Gravediggaz in the 90s.

RZA shared some words about working with the Zombies:

“I’ve had my eyes on the Flatbush Zombies for sometime now. Their style of Dark hip hop lyricism is reminiscent of my days in the Gravediggaz. This type of collaboration was overdue.”

And Erick Arc Elliott (of Flatbush Zombies) further elaborates:

“In a lot of ways I saw RZA in myself, as a fellow producer/artist. We are making history together at this very moment. The music he’s made over the course of his career had a lot to do with why I wanted to make music in the first place, it’s beautiful to see these things come full circle.”

“Plug Addicts” was shot and directed by John Tashiro (of SHOTCLOCK) in Downtown LA.

RZA’s company 36 Chambers has also recently announced a partnership with MNRK Music Group. Beginning today with the release of Plug Addicts; 36 Chambers and MNRK will release a host of projects throughout the coming months, which includes the highly anticipated album “Saturday Afternoon Kung Fu Theater” by RZA and DJ Scratch, as well as a Joey Bada$$ collaboration, a new artist Weather Park, and even the long-awaited Bobby Digital album. Fans can also look forward to the release of a Graphic Novel, “Bobby Digital and the Pit of Snakes”, an original graphic novel to be released in May 2022. The book will be released in both softcover and hardcover formats in finer bookstores, comic shops and record stores everywhere, with special limited deluxe and super deluxe versions available.

A Bobby Digital Reaction Figure is available now for preorders for the month of December only here. This RZA ReAction figure of Bobby Digital features detail that highlights the character’s asymmetric, cyborg-like appearance, and comes packaged on a metallic cardback that features cover art from the “Bobby Digital in Stereo” album.

Alan Grunblatt, MNRK’s President of Urban Music says, “In 2022 RZA as Bobby Digital will leave his mask on but will go mainstream. Get ready for the next hip hop superhero. Bong, Bong.”

RZA says, “My creative roots are founded in music, not only as a performing artist but as an entrepreneur. The MNRK partnership with 36 Chambers creates a wonderful opportunity to bring new music to the world. Aligning and reconnecting with longtime business friend Alan Grunblatt is sure to make this journey a great addition to my musical legacy.”

About MNRK Music Group

MNRK Music Group is one of the largest independent music companies in the world, with recording, music publishing and management divisions operating in every major music market around the world. MNRK is committed to discovering and guiding top music creators and artists and is home to some of the greatest music talent in the world, including The Lumineers and Ricky Martin as well as the iconic Death Row Records and the music publishing catalogue of Chuck Berry, plus premier music companies Dualtone Music Group and Last Gang. Its catalogue across divisions consists of 54,000 music tracks, including multiple GRAMMY winners and platinum-selling hits.

About 36 Chambers

36 Chambers ALC is a lifestyle company that specializes in music, fashion and art. With these three principles, we seek artists and products that are on the forefront of culture, consciousness, and creativity. Drawing from diverse sources of inspiration from around the world and infusing them with hip-hop street culture, we strive to present a mix of products and experiences that are sure to fit in today’s marketplace. For ethical reasons, 36 Chambers does not use any animal leather or animal by-products.

Credit Cards illustration by Samantha Miduri for use by 360 Magazine

Ghostface Killah Releases NFT

Miami Art Week VIP event will feature WuTang Founder’s 1lb Gold Eagle Bracelet Now Melted into a Solid Gold Coin, Backed by NFT Video

Veteran Art Dealer Avery Andon, has launched a highly curated Art NFT platform and marketplace, ArtGrails. In an epic hip-hop power move, Andon, an artist manager and lifelong advisor to some of Hollywood’s most elite celebrities & art-collectors, has paired hip-hop legend and WuTang Clan founding member, Ghostface Killah, with world-renowned jeweler, Jason Arasheben, aka Jason of Beverly Hills

The two have melted down Ghostface Killah’s “Golden Eagle Bracelet,” an iconic piece of hip-hop history, turning the one pound 24k solid gold bracelet into a giant one pound gold coin, minted as an NFT. The original was created by jeweler to the stars, Jason Arasheben, better known as Jason of Beverly Hills, whose clients include LeBron James, Drake, Sean “Diddy” Combs, Mariah Carey, J-Lo, and more. 

On November 30th, the coin and an NFT video of the bracelet being melted and minted, is available as one exclusive set (ultimately available to only one buyer) via auction on the ArtGrails platform. To kick off the launch of the platform and the beginning of Art Basel 2021, ArtGrails hosted an invite-only VIP viewing event, art show, and kick-off party on November 30th in the design district of Miami. No part of the exclusive ‘minting event’ video will be posted online by ArtGrails, leaving the auction winner the power to decide if the ultra-exclusive NFT-backed video becomes available for public viewing elsewhere.  

Ghostface Killah’s solid 24k Gold Eagle Bracelet is an emblem of hip-hop history, and now, in a display that is quintessentially ‘2021’, someone other than Ghostface will be able to own the iconic WuTang member’s bling –– only in the form of a one-of-a-kind gold coin created from the melted bracelet. The coin comes with an NFT video featuring Ghostface and Jason of Beverly Hills melting the eagle bracelet and transforming it into the 1lb coin. 

Arasheben has pushed the boundaries with an immutable impact on hip-hop history by eliminating one iconic piece and creating another. For the first time, his creation combines the tangible and digital world. Together, Ghostface Killah and Arasheben have taken performance art, the entire concept of ‘collectible jewelry’ and non-fungible token and smashed all barriers and preconceptions to create the one-of-a-kind set. The lucky auction winner will have the opportunity to work with Arasheben to further customize the coin in case a necklace chain or other custom mount is desired. 

Avery Andon, the founder of ArtGrails, had the idea to pair Ghostface Killah with Jason of Beverly Hills for this legendary piece. He is the lead curator on the majority of the platform’s upcoming NFT drops, which feature equally compelling artists, celebrities, and collectibles. The ArtGrails’ ArtBasel event is a culmination of months of hard work by Andon, not only with the Ghostface project but also because he has had a large hand in creating and developing the technology behind ArtGrails.

“This auction features some of the most monumental custom NFTs ever created, which required a platform that provides a truly custom experience for delivering high-end art,” said Avery Andon, Founder and CEO of ArtGrails. “With NFTs en route to becoming an industry standard, ArtGrails pushes the industry forward, demonstrating that the future of fine art and collectibles goes beyond paper certificates of authenticity; therefore raising the standard for art buyers, owners, and dealers.” 

The ArtBasel Miami kickoff party and VIP event on Friday, December 3rd represents a large milestone for ArtGrails. The pieces on display at the ArtBasel event will all be tangible wall pieces. The physical art will only be sold along with its accompanying NFT. It can not be resold or bought without the NFT, immutably tying the real world artwork to the blockchain ledger.

The singular 1:1 set made up of the Ghostface Killah Gold Coin and the NFT Video of the melting eagle bracelet will open for auction on ArtGrails beginning at 5:00PM EST on November 30th and will run until 5pm EST on December 5th. The coin and video will be on display in Miami for the duration of the time. The ArtGrails launch event will also showcase a pair of NFT 3D Illustrations that will be minted in limited numbers beginning on Monday, December 6th on the ArtGrails platform. 

In addition to the Ghostface Killah NFTs and Coin, the event will feature other renowned NFT and contemporary artists including Cory Van Lew, Matt Gondek, Javier Martin, and Anthony James. 

To learn more about ArtGrails and to participate in the online NFT auctions, please visit the ArtGrails website at ArtGrails.

About ArtGrails

ArtGrails is an NFT technology platform that aims to lead the market in high end, exclusive, luxury collectibles sold as NFTs.  The high-touch, exclusive NFT platform has a hands-on approach to curating and selling contemporary art and believes in a future where every piece of art is tied to a unique NFT identifier, immutably tied to a blockchain.

Bobby Digital and The Pit Of Snakes by Norzine Lama, Z2 Comics, and Infamous PR for use by 360 Magazine

RZA × Z2 Comics

RZA Announces Forthcoming Graphic Novel Bobby Digital and The Pit Of Snakes  via Z2 Comics

RZA has today proudly announced that he is bringing his exceptional storytelling skills to the comic book medium with the announcement of Bobby Digital and the Pit of Snakes, an original graphic novel to be released in 2022.

The founding member of the multimedia supergroup The Wu-Tang Clan first introduced the world to his alter-ego with the 1998 album Bobby Digital in Stereo, with lush digital orchestral sounds and inventive beats, putting the rapper’s love of comic books on full display through its concept and execution. Now, exactly 23 years since its original release, RZA announces a partnership with Z2 Comics to give the character a story in the medium which inspired his creation.

RZA says “Out of all my creative personas and alter egos Bobby Digital is probably the best fit, for comics and graphic novels. It’s a pleasure for me to collaborate with Z2 Comics and bring this lush world of creativity into the comic space. The readers are going to be hit with something they never seen coming. Bong – Bong.

Who are you, what is real? This is the question Bobby Digital is seeking to answer. Embracing his id, ego and superego he embarks on a quest to figure out the nature of his reality and himself. He will be ambushed by enemies unknown, he will be tried in ways most men can’t endure. Will he be victorious? Most of all, will he survive the Pit of Snakes?! From the mind of the legendary RZA, Bobby Digital and The Pit of Snakes will coincide with the relaunch of the iconic character and be synced to music that will melt your mind.

Z2 Publisher and CEO Josh Frankel says “RZA has always shown himself to be a Swiss Army Knife of creativity, elevating every medium he touches, and to be able to help bring an already existing comic/music hybrid such as Bobby Digital to the page is amazing. I think everyone will be equally amazed at the result.”

Bobby Digital and the Pit of Snakes pairs RZA with White Noise Studios member Ryan O’Sullivan, whose last collaboration with Poppy was widely celebrated by fans and critics alike, with Sound & Fury artist Vasilis Lolos rounding out the team to bring the world of Bobby Digital to life. The book will be released in both softcover and hardcover formats in finer bookstores, comic shops and record stores everywhere in May 2022, with special limited deluxe and super deluxe versions available to preorder now exclusively through the Z2 website.

About Z2 Comics:

Z2 Comics is the premier destination for official music-related graphic novels, created in partnership with top-tier artists, musicians, directors and pop-culture icons. Distributed globally via Simon & Schuster, Z2 has collaborated with such diverse artists as Blondie, Cheech & Chong, Elvis Presley, Freddie Mercury, Joan Jett, Motley Crue, Ivan Moody, Gorillaz, Machine Gun Kelly, Sublime, Yungblud, Cypress Hill, Babymetal, Major Lazer, Rico Nasty and Alter Bridge as well as debut comic works by Grammy-nominated artists Sturgill Simpson and Poppy, as well as essential album tie-ins by The Doors, Anthrax, Public Enemy, Ronnie James Dio, King Diamond, and All Time Low. Additionally, the company has tapped top talent for the official graphic biographies of such pop-culture legends as The Grateful Dead, Beethoven, John Lee Hooker and Charlie “Bird” Parker.

About RZA:

Wu-Tang Clan mastermind Robert Diggs, best known as the RZA among several other pseudonyms, is one of hip-hop’s most revered, influential producers. With the group’s classic 1993 debut, Enter the Wu-Tang (36 Chambers), he established their widely imitated core sound, consisting of stark, booming beats and chilling samples (heavily drawing from vintage soul records as well as kung fu movies), setting the backdrop for the crew’s gritty, violent narratives.

Following the album’s trailblazing success, Diggs participated in the pioneering horrorcore group the Gravediggaz, and produced the first wave of solo releases by his fellow Wu-Tang members. Starting with 1997’s Wu-Tang Forever, he concentrated less on producing Wu-Tang releases and devoted more time to his solo career, with the gold-selling debut by his alter ego Bobby Digital arriving in 1998.

He also successfully ventured into film and television work, beginning with his highly acclaimed score for Jim Jarmusch’s Ghost Dog: The Way of the Samurai (1999) and continuing with a lengthy string of soundtracks (Kill Bill Volume 1 & 2) and acting roles (American Gangster, Californication, Brick Mansions, The Dead Don’t Die). He made his directorial debut with 2012’s The Man with the Iron Fists, and has also directed Love Beats Rhymes (2017) and Cut Throat City (2020). RZA executively produced the Hulu original series Wu-Tang: An American Saga. He’s also written two books: The Wu-Tang Manual (2005) and The Tao Of Wu (2009).

Tj Atoms – Potato Chips

Northern Philadelphia-born artist, actor TJ Atoms releases his highly anticipated debut single “Potato Chips” today. Cementing a concrete statement for his flourishing artistry with today’s music offering, the release arrives at the height of his critically acclaimed role as Russell Tyrone Jones, better known by his stage name Ol’ Dirty Bastard, in the Hulu drama series Wu-Tang: An American Saga.

“Potato Chips” is a potent, base-knocking anthem made to center-stage the depths and dynamism of the wondrous one-to-watch. Self-penned by Atoms, the track is presented with electrifying 808s to complete the worldly production arranged by Doctor Freon. Through his music, Atoms is determined to display another facet of his range that invites everyone to his world and story.

Music has always been a passion of mine since 16. It’s another way for me to story-tell and express where I’m from and, best of all, where I’m going. I’m giving a taste with Potato Chips and coming with more heat soon. It’s just the beginning,” he shares.

The release comes shortly after Atoms confirmed a key role in the upcoming Hulu series about professional boxer Mike Tyson, Iron Mike with an all-star cast including Trevante Rhodes, Laura Harrier, and more.

October - Selena Gomez - ELLE Canada illustration by Anh Hoang use by 360 Magazine

October – Selena Gomez – ELLE Canada

KO MÉDIA REVEALS A FORWARD-LOOKING  SEPTEMBER ISSUE OF ELLE CANADA

KO Média is excited to unveil the October issue of ELLE Canada featuring Selena Gomez. The multi-hyphenate star opens up about her mental illness, shooting her new Hulu show with Steve Martin and releasing her first record in Spanish. “I focused so hard on making sure the language I was speaking — and the way I was speaking it — was authentic,” she says in the candid interview. “I wanted it to exude love. I wanted it to talk about pain but in a way that was confident. There is a song about girls saying goodbye to things that aren’t good for us.” One thing Gomez has said goodbye to is her access to Instagram. “I suffer from mental illness, and [social media] just wasn’t adding anything to my life,” she says, adding that once she gave it up, “I felt like I was suddenly able to be so present.”

Other stories of self-care and self-discovery in this issue include Canadian Grammy-winning artist Alessia Cara finding stability as her star continues to rise; Nesta Cooper on coming into her own opposite Jason Momoa in the second season of See; and Mohawk actor Devery Jacobs’ experience working on an Indigenous set and being an activist in her community. Rounding out the bunch is Jonathan Van Ness who, with six seasons of Queer Eye behind them, is now focused on feeding their own well-being, inside and out.

For readers who need some me time, we offer up Canada’s best spas to visit this fall, whether you want a full-body scrub en plein air in B.C. or a lakefront Nordic spa experience in Nova Scotia. Plus, the magazine looks at why dawn is the new time to get things done and how to properly care for sensitive or irritated skin (just in time for winter!).

In fashion, this edition is all about looking back — on the overt tackiness of the early-aughts (which is making a comeback for a surprising reason); the 40-year legacy of Max Mara’s 101801 coat; and the coming-together of two friends to design Markoo’s cool, effortless aesthetic.

And we get serious, diving into the history (and current reality) of medical misogyny, dissecting the downfall of the girl boss and what it says about women in power, and exploring the healing effect of restorative tattooing.

Ending on a lighter note, this issue has everything from forest-inspired fragrances and the next generation of Canadian winemakers to dinner party glow-ups and a mother-daughter road trip.

The October issue of ELLE Canada will hit stands and Apple News+ on October 20, 2021.

Britney Spears illustration by Heather Skovlund for 360 Magazine

Britney Spears Breaks Her Silence

“I Just Want My Life Back” 

Britney Spears Breaks Her Silence 

By: Heather Skovlund-Reibsamen 

Conservator 

con·ser·va·tor | noun 

  • a person responsible for the repair and preservation of works of art, buildings, or other things of cultural or environmental interest.

Britney Spears. We have heard her name countless times over the years in regard to her career, however, more recently regarding her conservatorship. A conservatorship is a legal arrangement that gives a court-appointed individual, known as the conservator, the power to handle the financial and/or personal affairs of another adult who has been deemed incapacitated.

In this case, James Parnell Spears is Britney’s father and conservator. Mr. Spears was appointed conservator in 2008 after Ms. Spears was taken to the hospital twice by ambulance for involuntary psychiatric evaluations in the midst of a series of public struggles and concerns around her mental health. 

The recent documentary on Britney Spears on Hulu, “The New York Times Presents Framing Britney Spears”, gives a lot of insight into how the conservatorship first came into play. Ms. Spears was failed from the very beginning, unfortunately. She had one request over the conservatorship- for her father not to be the head of it. She was adamant that he was not in charge of herself or her finances. She did not want her father making the decisions on her medical care and treatment as well as her finances.  

Essentially, Britney’s entire life was about to be dictated by people other than herself, against her will. The conservatorship enabled them to control who could and could not visit Britney and retained security guards for her twenty-four hours a day. They had the power to access her medical records and communicate with her doctors. They could take control of her house and even cancel her credit cards. They could make television deals and recordings for her and were able to be overly involved with her finances. In addition to the conservatorship, Spears had also lost the ability to see her two children, whom she shares with ex-husband Kevin Federline. A few weeks after the temporary conservatorship started, she was able to regain some visitation rights.  

On October 28, 2008, the conservatorship over Britney was made permanent. That was thirteen years ago. Thirteen. Since the conservatorship was placed over Britney, she has gone on to release albums, go on tour, and even held a Las Vegas Residency at the Las Vegas Planet Hollywood Resort and Casino. Britney claims that her father had her put on lithium against her will and forced her to keep an IUD in so that she would not have more children. Which leads us to this question: Why is she still under the conservatorship if she is able to work and perform to the absolute best of her ability? A conservatorship is for someone unable to make those decisions for themselves along with not being able to provide for themselves. Britney Spears has shown the entire world over and over again that she is able to function and run her own shows quite successfully.  

If you take a moment and look through Ms. Spears’ Instagram account, you will catch a glimpse of the real Britney. She is a breath of fresh air that is full of life and love, but held back by so many things out of her control. She’s a forty-year-old victim in a conservatorship that is no longer needed. Social media users have taken the internet by storm with the hashtags of #freebritney and you quite literally see it everywhere. There are millions of supporters that have followed her journey and are hoping their voices are heard as well as Britney’s to ensure her freedom.  

Additionally, Jaime Spears has been living off of Britney for the last 13 years. Ms. Spears says “Considering my family has lived off my conservatorship for 13 years, I won’t be surprised if one of them has something to say… I just don’t like feeling like I work for the people who I pay.” According to Forbes, Ms. Spears has paid her father a monthly salary, provided office space, and given him a cut of her celebrity. Jaime Spears was paid at least $5 million before taxes since 2008. Britney also has to pay the entirety of the legal fees for both herself and her conservators. Her father has also made money off of her residencies and tours, which you can read more about here.

More recently, there was a hearing where a twenty-four-minute statement against the conservatorship was aired. You can hear the audio here. Ms. Spears met virtually with Los Angeles probate judge Brenda Penny claiming she wants to sue her family and that she has been “abused” by a previous therapist, among other multiple accusations. 

Additionally, Samy Dwek has also shared an opinion on the matter:

WHOOPS, THEY DID IT AGAIN! FATHER’S CONSERVATORSHIP CONTINUES FOR BRITTANY SPEARS – AND IT SHOULDN’T

By Samy Dwek, Founder and CEO, The Family Office Doctor and White Knight Consulting

I would address something that’s been a major press story – the guardianship of Britney Spears.

In California, they use the word “conservator” – someone who looks after the affairs of a person, such as their finances, or after them as a person, their estate, their properties. In Florida, we use the word “guardianship” of the person or of the property.

For the last 10 years, Britney Spears’ father, Jamie Spears, has been her conservator, her guardian, overseeing both her finances and her personal property, her career, et cetera. Following some very public issues, the court ruled that Bessemer Trust can come in to look after her financial affairs. I think is a very sound decision, based on the father’s background. Bessemer probably has a lot better experience in managing money.

However, the father retains the power as a guardian of the person, looking after her estate and her personal affairs, her personal care, medication, et cetera, which remains a point of contention.

I have to agree with Brittany Spears that her father should be replaced. Let me be very clear that if I were to have someone look after me, I would prefer there to be a person who is impartial, not a family member who has potentially an axe to grind, especially when my bank account would have $60 million in it, and someone who is not trained in these matters.

As parents, we care for our kids, but it’s a very different thing to deal with when the child has some kind of mental trauma or health issues. At that point, I think bringing in a professional who is an expert guardian and does this for a living would probably make more sense.

And I think there’s a lot more to play out here because I believe that Brittany was not aware of the fact that she can cancel the guardianship. She could actually ask for an end to the conservatorship. I think that would be a bit of a drawn-out process that would involve psychiatrists and others to prove that she has the mental capacity to take control of her life. And that would be something that would need to be proven to these practitioners and then presented to the court.

Given the opportunity, I would push for the implementation of a professional guardian whilst these issues are ironed out. Not all parents are good parents, hence we have CPS. A trained professional under the supervision of the courts is a more prudent solution.  

LINK TO LEAKED HQ AUDIO 

LIGHTLY EDITED TRANSCRIPT FROM AUDIO:

SPEARS: I just got a new phone, and I have a lot to say, so bear with me. Basically, a lot has happened since two years ago, the last time – I wrote this all down – the last time I was in court.  

I will be honest with you. I haven’t been back to court in a long time, because I don’t think I was heard on any level when I came to court the last time. I brought four sheets of paper in my hands and wrote in length what I had been through the last four months before I came there. The people who did that to me should not be able to walk away so easily. I’ll recap. I was on tour in 2018. I was forced to do… My management said if I don’t do this tour, I will have to find an attorney –  

JUDGE: Ms. Spears, I hate to interrupt you, but my court reporter is taking down what you’re saying, so you have to speak a little more slowly.  

SPEARS: Oh, of course. Yes. Okay. The people who did this to me should not be able to walk away so easily. To recap: I was on tour in 2018. I was forced to do… My management said if I don’t do this tour, I will have to find an attorney, and by contract, my own management could sue me if I didn’t follow through with the tour. He handed me a sheet of paper as I got off stage in Vegas and said I had to sign it. It was very threatening and scary. And with the conservatorship, I couldn’t even get my own attorney. So out of fear, I went ahead, and I did the tour.  

When I came off that tour, a new show in Las Vegas was supposed to take place. I started rehearsing early, but it was hard because I’d been doing Vegas for four years and I needed a break in between. But no, I was told this is the timeline and this is how it’s going to go. I rehearsed four days a week. Half of the time in the studio and a half of the other time in a Westlake studio. I was basically directing most of the show. I actually did most of the choreography, meaning I taught my dancers my new choreography myself. I take everything I do very seriously. There’s tons of video with me at rehearsals. I wasn’t good – I was great. I led a room of sixteen dancers in rehearsal.  

It’s funny to hear my managers’ side of the story. They all said I wasn’t participating in rehearsals, and I never agreed to take my medication – which my medication is only taken in the mornings, never at rehearsal. They don’t see even see me. So why are they even claiming that? When I said no to one dance move into rehearsals, it was as if I planted a huge bomb somewhere. And I said no, I don’t want to do it this way.  

After that, my management, my dancers and my assistant of the new people that were supposed to do the new show all went into a room, shut the door and didn’t come out for at least forty-five minutes. Ma’am, I’m not here to be anyone’s slave. I can say no to a dance move. I was told by my at-the-time therapist, Dr. Benson – who died – that my manager called him and then that moment and told him I wasn’t cooperating or following the guidelines in rehearsals. And he also said I wasn’t taking my medication, which is so dumb, because I’ve had the same lady every morning for the past eight years give me my same medication. And I’m nowhere near these stupid people. It made no sense at all.  

There was a week period where they were nice to me, and I told them I don’t want to do the – they were nice to me, they said if I don’t want to do the new Vegas show, I don’t have to because I was getting really nervous. They said I could wait. It was like lifting literally two hundred pounds off of me when they said I don’t have to do the show anymore, because it was really really hard on myself, and it was too much. I couldn’t take it anymore. 

So, I remember telling my assistant, but y’know what I feel weird if I say no, I feel like they’re gonna come back and be mean to me or punish me or something. Three days later, after I said no to Vegas, my therapist sat me down in a room and said he had a million phone calls about how I was not cooperating in rehearsals, and I haven’t been taking my medication. All this was false. He immediately, the next day, put me on lithium out of nowhere. He took me off my normal meds I’ve been on for five years. And lithium is a very, very strong and completely different medication compared to what I was used to. You can go mentally impaired if you take too much, if you stay on it longer than five months. But he put me on that, and I felt drunk. I really couldn’t even take up for myself. I couldn’t even have a conversation with my mom or dad really about anything. I told him I was scared, and my doctor had me on six different nurses with this new medication, come to my home, stay with me to monitor me on this new medication, which I never wanted to be on to begin with. There were six different nurses in my home, and they wouldn’t let me get in my car to go anywhere for a month. 

Not only did my family not do a goddamn thing, my dad was all for it. Anything that happened to me had to be approved by my dad. And my dad acted like he didn’t know that I was told I had to be tested over the Christmas holidays before they sent me away, when my kids went home to Louisiana. He was the one who approved all of it. My whole family did nothing. 

Over the two-week holiday, a lady came into my home for four hours a day, sat me down and did a psych test on me. It took forever. But I was told I had to. Then after, I got a phone call from my dad, basically saying I’d failed the test or whatever, whatever. “I’m sorry, Britney, you have to listen to your doctors. They’re planning to send you to a small home in Beverly Hills to do a small rehab program that we’re going to make up for you. You’re going to pay $60,000 a month for this.” I cried on the phone for an hour, and he loved every minute of it.  

The control he had over someone as powerful as me – he loved the control to hurt his own daughter 100,000%. He loved it. I packed my bags and went to that place. I worked seven days a week, no days off, which in California, the only similar thing to this is called sex trafficking. Making anyone work against their will, taking all f their possessions away – credit card, cash, phone, passport – and placing them in a home where they work with the people who live with them. They all lived in the house with me, the nurses, the 24-7 security. There was one chef that came there and cooked for me daily during the weekdays. They watched me change every day – naked – morning, noon and night. My body – I had no privacy door for my room. I have eight vials of blook a week.  

If I didn’t do any of my meetings and work from eight to six at night, which is ten hours a day, seven days a week, no days off, I wouldn’t be able to see my kids or my boyfriend. I never had a say in my schedule. They always told me I had to do this. And Ma’am, I will tell you, sitting in a chair for ten hours a day, seven days a week, it ain’t fun… and especially when you can’t walk out the front door.  

And that’s why I’m telling you this again two years later, after I’ve lied and told the whole world” I’m okay and I’m happy.” It’s a lie. I thought I just maybe if I said enough maybe I might become happy, because I’ve been in denial. I’ve been in shock. I am traumatized. You know, fake it till you make it. But now I’m telling you the truth, okay? I’m not happy. I can’t sleep. I’m so angry it’s insane. And I’m depressed. I cry every day.  

And the reason I’m telling you this is because I don’t think how the state of California can have all this written in the court documents from the time I showed up and do absolutely nothing — just hire, with my money, another person and keep my dad on board. Ma’am, my dad and anyone involved in this conservatorship and my management who played a huge role in punishing me when I said no — ma’am, they should be in jail. Their cruel tactics working for Miley Cyrus as she smokes on joints onstage at the VMAs — nothing is ever done to this generation for doing wrong things. 

But my precious body, who has worked for my dad for the past fucking 13 years, trying to be so good and pretty. So perfect. When he works me so hard. When I do everything, I’m told and the state of California allowed my father — ignorant father — to take his own daughter, who only has a role with me if I work with him, they’ve set back the whole course and allowed him to do that to me. That’s given these people I’ve worked for way too much control. They also threaten me and said, If I don’t go, then I have to go to court. And it will be more embarrassing to me if the judge publicly makes the evidence we have. 

You have to go. I was advised for my image; I need to go ahead and just go and get it over with. They said that to me. I don’t even drink alcohol — I should drink alcohol, considering what they put my heart through. Also, the Bridges facility they sent me to, none of the kids — I was doing this program for four months, so the last two months I went to a Bridges facility. None of the kids there did the program. They never showed up for any of them. You didn’t have to do anything if you didn’t want to. How come they always made me go? How come I was always threatened by my dad and anybody that participated in this conservatorship? If I don’t do this, what they tell me to enslave me to do, they’re gonna punish me. 

The last time I spoke to you by just keeping the conservatorship going, and also keeping my dad in the loop, made me feel like I was dead — like I didn’t matter, like nothing had been done to me, like you thought I was lying or something. I’m telling you again, because I’m not lying. I want to feel heard. And I’m telling you this again, so maybe you can understand the depth and the degree and the damage that they did to me back then. 

I want changes, and I want changes going forward. I deserve changes. I was told I have to sit down and be evaluated, again, if I want to end the conservatorship. Ma’am, I didn’t know I could petition the conservatorship to end it. I’m sorry for my ignorance, but I honestly didn’t know that. But honestly, but I don’t think I owe anyone to be evaluated. I’ve done more than enough. I don’t feel like I should even be in room with anyone to offend me by trying to question my capacity of intelligence, whether I need to be in this stupid conservatorship or not. I’ve done more than enough. 

I don’t owe these people anything — especially me, the one that has roofed and fed tons of people on tour on the road. It’s embarrassing and demoralizing what I’ve been through. And that’s the main reason I’ve never said it openly. And mainly, I didn’t want to say it openly, because I honestly don’t think anyone would believe me. To be honest with you, the Paris Hilton story on what they did to her to that that school, I didn’t believe any of it. I’m sorry. I’m an outsider, and I’ll just be honest. I didn’t believe it. 

And maybe I’m wrong, and that’s why I didn’t want to say any of this to anybody, to the public, because I thought people would make fun of me or laugh at me and say, “She’s lying, she’s got everything, she’s Britney Spears.” 

I’m not lying. I just want my life back. And it’s been 13 years. And it’s enough. It’s been a long time since I’ve owned my money. And it’s my wish and my dream for all of this to end without being tested. Again, it makes no sense whatsoever for the State of California to sit back and literally watch me with their own two eyes, make a living for so many people, and pay so many people, trucks and buses on the road with me and be told, I’m not good enough. But I’m great at what I do. And I allow these people to control what I do, ma’am. And it’s enough. It makes no sense at all. 

Now, going forward, I’m not willing to meet or see anyone. I’ve met with enough people against my will. I’m done. All I want is to own my money, for this to end, and my boyfriend to drive me in his fucking car. 

And I would honestly like to sue my family, to be totally honest with you. I also would like to be able to share my story with the world, and what they did to me, instead of it being a hush-hush secret to benefit all of them. I want to be able to be heard on what they did to me by making me keep this in for so long, it is not good for my heart. I’ve been so angry, and I cry every day. It concerns me, I’m told I’m not allowed to expose the people who did this to me. 

For my sanity, I need you to the judge to approve me to do an interview where I can be heard on what they did to me. And actually, I have the right to use my voice and take up for myself. My attorney says I can’t. It’s not good. I can’t let the public know anything they did to me and by not saying anything, is saying it’s OK. 

It’s not OK. Actually, I don’t want an interview — I’d much rather just have an open call to you for the press to hear, which I didn’t know today we’re doing, so thank you. Instead of having an interview, honestly, I need that to get it off my heart, the anger and all of it that’s been happening. 

It’s not fair they’re telling me lies about me openly. Even my family, they do interviews to anyone they want on news stations. My own family doing interviews and talking about the situation and making me feel so stupid. And I can’t say one thing. And my own people say I can’t say anything. 

It’s been two years. I want a recorded call to you actually, we’re doing this now — which I didn’t know that we’re doing this. My lawyer, Sam (Ingham), has been very scared for me to go forward because he’s saying if I speak up, I’m being overworked in that facility of that rehab place, that rehab place will sue me. He told me I should keep it to myself. I would personally like to — actually, I’ve grown with a personal relationship with Sam, my lawyer, I’ve been talking to him like three times a week now, we’ve kind of built a relationship but I haven’t really had the opportunity by my own self to actually handpick my own lawyer by myself. And I would like to be able to do that. 

The main reason why I’m here is because I want to end the conservatorship without having to be evaluated. I’ve done a lot of research, ma’am. And there’s a lot of judges who do end conservatorships for people without them having to be evaluated all the time. The only times they don’t is if a concerned family member says something’s wrong with this person. 

And considering my family has lived off my conservatorship for 13 years, I won’t be surprised if one of them has something to say going forward, and say, “We don’t think this should end, we have to help her.” Especially if I get my fair turn exposing what they did to me. 

Also, I want to speak to you about my obligations, which, I personally don’t think at the very moment I owe anybody anything. I have three meetings a week I have to attend no matter what. I just don’t like feeling like I work for the people whom I pay. I don’t like being told I have to, no matter what, even if I’m sick. Jodi, the conservator, says I have to see my Coach Ken even when I’m sick. I would like to do one meeting a week with a therapist. I’ve never before, even before they sent me to that place, had two therapy sessions. I had a doctor and then a therapy person. What I’ve been forced to do illegal in my life. I shouldn’t be told I have to be available three times a week to these people I don’t know. 

I’m talking to you today because I feel again, yes, even Jodi is starting to kind of take it too far with me. They have me going to therapy twice a week and a psychiatrist. I’ve never in the past – wait, they had me going, yeah, twice a week and Dr. Gold, so that’s three times a week. I’ve never in the past had to see a therapist more than once a week. It takes too much out of me going to this man I don’t know. 

Number one, I’m scared of people. I don’t trust people with what I’ve been through. And the clever setup of being in Westlake, one of the most exposed places in Westlake, which, yesterday, paparazzi showed me coming out of the place literally crying in therapy. It’s embarrassing, and it’s demoralizing. I deserve privacy when I go and have therapy, either at my home, like I’ve done for eight years. They’ve always come to my home. Or when Dr. Benson — the man that died — I went to a place similar to what I went to in Westlake which was very exposed and really bad. Okay, so where was I? It was like, it was identical to Dr. Benson, who illegally, yes 100% abused me by the treatment he gave me, to be totally honest with you, I was so — 

JUDGE: Ms. Spears, excuse me for interrupting you, but my reporter says if you could just slow it down a little bit, because she’s trying to make sure she gets everything that you’re saying. 

SPEARS: OK, cool… And to be totally honest with you, when [Dr. Benson] passed away, I got on my knees and thanked God. In other words, my team is pushing it with me again. I have trapped phobias being in small rooms because of the trauma, locking me up for four months in that place. It’s not okay for them to send me — sorry, I’m going fast — to that small room like that twice a week with another new therapist that I pay that I never even approved. I don’t like it. I don’t want to do that. And I haven’t done anything wrong to deserve this treatment. 

It’s not okay to force me to do anything I don’t want to do. By law, Jodi and this so-called team should honestly – I should be able to sue them for threatening me and saying if I don’t go and do these meetings twice a week, we can’t let you have your money and go to Maui on your vacations. You have to do what you’re told for this program and then you will be able to go. But it was a very clever thing, one of the most exposed places in Westlake, knowing I have the hot topic of the conservatorship, that over five paparazzies are going to show up and get me crying coming out of that place. I begged them to make sure that they did this at my home, so I would have privacy. I deserve privacy. 

The conservatorship, from the beginning, once you see someone, whoever it is, in the conservatorship making money, making them money, and myself money and working – that whole statement right there, the conservatorship should end. I shouldn’t be in a conservatorship if I can work and provide money and work for myself and pay other people — it makes no sense. The laws need to change. What state allows people to own another person’s money and account and threaten them and saying, “You can’t spend your money unless you do what we want you to do.” And I’m paying them. 

Ma’am, I’ve worked since I was 17 years old. You have to understand how thin that is for me every morning I get up to know I can’t go somewhere unless I meet people, I don’t know every week in an office identical to the one where the therapist was very abusive to me. I truly believe this conservatorship is abusive, and that we can sit here all day and say oh, conservatorships are here to help people. But ma’am, there is a thousand conservatorships that are abusive as well. 

I don’t feel like I can live a full life. I don’t owe them to go see a man I don’t know and share him my problems. I don’t even believe in therapy. I always think you take it to God. I want to end the conservatorship without being evaluated. In the meantime, I want this therapist once a week. I just want him to come to my home. I’m not willing to go to Westlake and be embarrassed by all these scummy paparazzi laughing at my face while I’m crying, coming out and taking my pictures as all these white nice dinners, where people drinking wine at restaurants, watching these places. They set me up by sending me to the most exposed places, and I told them I didn’t want to go there because I knew paparazzi would show up there.

They only gave me two options for therapists. And I’m not sure how you make your decisions, ma’am. But this is the only chance for me to talk to you for a while. I need your help, so if you can just kind of let me know where your head is. I don’t really honestly know what to say but my requests are just to end the conservatorship without being evaluated. I want to petition basically to end the conservatorship. But I don’t want to be evaluated and be sat in a room with people four hours a day, like they did me before. And they made it even worse for me after that happened. 

I’m honestly new with this. And I’m doing research on all these things. I do know common sense and the method that things can end – for people, it has ended without them being evaluated. So, I just want you to take that in consideration. 

It also took a year, during COVID, to get me any self-care methods. She said there were no services available. She’s lying, ma’am. My mom went to the spot twice in Louisiana during COVID. For a year, I didn’t have my nails done — no hairstyling and no massages, no acupuncture. Nothing for a year. I saw the maids in my home each week with their nails done different each time. She made me feel like my dad does. Very similar, her behavior and my dad, but just a different dynamic. 

The team wants me to work and stay home instead of having longer vacations. They are used to me sort of doing a weekly routine for them. And I’m over it. I don’t feel like I owe them anything at this point. They need to be reminded they actually work for me. 

I was supposed to be able to — I have a friend that I used to do AA meetings with. I did AA for two years. I did three meetings a week. I’ve met a bunch of women there. And I’m not able to see my friends that live eight minutes away from me, which I find extremely strange. 

I feel like they’re making me feel like I live in a rehab program. This is my home. I’d like for my boyfriend to be able to drive me in his car. And I want to meet with a therapist once a week, not twice a week. And I want him to come to my home. Because I actually know I do need a little therapy. (Laughing.) 

I would like to progressively move forward, and I want to have the real deal, I want to be able to get married and have a baby. I was told right now in the conservatorship, I’m not able to get married or have a baby, I have a (IUD) inside of myself right now, so I don’t get pregnant. I wanted to take the (IUD) out so I could start trying to have another baby. But this so-called team won’t let me go to the doctor to take it out because they don’t want me to have children – any more children. So basically, this conservatorship is doing me waaay more harm than good. 

I deserve to have a life. I’ve worked my whole life. I deserve to have a two-to-three-year break and just, you know, do what I want to do. But I do feel like there is a crutch here. And I feel open and I’m okay to talk to you today about it. But I wish I could stay with you on the phone forever, because when I get off the phone with you, all of a sudden all I hear all these no’s — no, no, no. And then all of a sudden, I get I feel ganged up on and I feel bullied, and I feel left out and alone. And I’m tired of feeling alone. I deserve to have the same rights as anybody does, by having a child, a family, any of those things, and more so. 

And that’s all I wanted to say to you. And thank you so much for letting me speak to you today. 

JUDGE: Ms. Spears, you’re quite welcome. And also, I just want to tell you that I certainly am sensitive to everything that you said and how you’re feeling, and I know that it took a lot of courage for you to say everything you have to say today, and I want to let you know that the court does appreciate your coming on the line and sharing how you’re feeling. 

For Women Under Conservatorship, Forced Birth Control Is Routine

In June, Britney Spears spoke publicly for the first time about her conservatorship. She told a Los Angeles judge she has been forced to perform, forced to take medication she did not want, and, perhaps most shocking to the general public, forced to use contraception. Last night, Spears reiterated many of the claims she made in June, adding that in addition to major abuses like being forced into a residential psychiatric facility, she was subjected to a number of petty ones.

Journalist Sara Luterman, who focuses on disability politics, reports that a lot of people were shocked by the allegations that Britney Spears is being forced to wear an IUD. After looking into how common the practice is for other people under guardianship, she’s not going to lie: It’s bleak.

For Women Under Conservatorship, Forced Birth Control Is Routine

No one with knowledge of conservatorship Luterman interviewed was surprised by any of Spears’s allegations, including the ones around reproductive choice. Advocates say forced birth control and sterilization are still routine in the United States for women under conservatorship. Tom Stenson—the deputy legal director of Disability Rights Oregon, a federally funded protection agency—said he has never seen a case involving a man’s family seeking birth control or sterilization of a son. “I’m sure somewhere out there, there’s somebody trying to get their son or brother with a disability sterilized. But I’ve had a number of these cases arise, and they are, in my experience and so far, all women.”

Read the full article here

Copyright article illustration by Rita Azar for 360 Magazine

Deadmau5 Partners with Extreme Music and UTA to Launch a Dance Music Label

Deadmau5 is a renowned Canadian disk jockey, musician, and producer whose official name is Joel Thomas Zimmerman. He is also known for his music label mau5trap, which he started in 2007. As part of the plan to expand his music empire, Deadmau5 has partnered with UTA and established Extreme Music to launch beathau5, a new music label focusing on producing dance music. The main target of the content is meant for advertisements, film, and TV industry. 

In the past, Deadmau5 has partnered with multiple companies and collaborated with different artists, including Rob Swire and Sofia Toufa. His previous works have earned him more than five Grammy Award nominations and numerous deals. For instance, he teamed up with Xbox to play PUBG. 

He also worked with Microgaming, a software provider, to produce a branded video slot currently available in various top online casino sites in South Africa such as Casino Lab. The UTA negotiated deal is meant to enable Deadmau5 to reach a wider audience while providing his fans with exclusive music content.

The core duty of the Sony Music library division, Extreme Music, is to help in the production and distribution of the libraries that the Beathau5 label will be producing during the partnership. Currently, Extreme Music is working with Junkie XL, among other artists aiding in different distribution levels. 

In Spring, Beathau5 will put out five albums that Deadmau5 will personally work on compiling the entire music library of the project. The albums will contain music from numerous Mau5trap artists, both established and new. In addition, each library will be certified for screens, and according to Deadmau5, TV and film industry will finally have unlimited access to unique electronic music sounds for any project they may have. This news comes amid news of new music releases from numerous other stars.  

Every album release will be accompanied by NTFs from an artist whom the parties are yet to mention. A statement released by Russell Emanuel, the CEO of Extreme Music, shows he is enthusiastic about the project. He also confirmed that Extreme Music company has worked with multiple electronic music artists, but they have never gone further to create a label which is a huge accomplishment. 

Additionally, the CEO mentioned that they are ready to find the right ears for the upcoming Beathau5 projects. On the other hand, Zimmerman confirmed that partnering with Extreme Music is the right move since it is the company that will play a major role in finding the right audience and market for the upcoming project. Recently, Deadmau5 and his label mau5trap have scored incredible deals, with artists such as Maison Ware scoring a deal with Spree, an on-screen production by Hulu.

Also, at the beginning of 2020, Zimmerman launched hau5trap. The record label is meant to produce house music exclusively to millions of fans across the globe. That was followed by a tech company called PIXELYNX which Zimmerman established alongside Richie Hawtin, an electronic music pioneer who goes by the stage name Plastikman. 

These achievements show Joel Thomas Zimmerman, aka Deadmau5, will steer the new Beathau5 label in the right direction. Besides UTA, Deadmau5’s record label mau5trap is represented by Seven20 Entertainment, an international entertainment in Tech, Music, and Gaming, as well as LaPolt Law, P.C. However, Deadmau5 is given the rights to produce the creative content, whereas the other companies handle distribution.

Cruel Summer image via freeform for use by 360 Magazine

Cruel Summer by Freeform

Freeform’s New Series “Cruel Summer” Brings You Back to the ’90s With Nationwide Activations on April 24

 Freeform teamed up with Dippin’ Dots, Steve Madden, Amoeba Music, and ’90s-themed Instagram Accounts for a Series of Giveaways, Events, and Sweepstakes

The Network Will Also Host a ‘90s Themed Roller Rink Open to the Publicon April 24 and April 25

Cruel Summer Premieres on Freeform on April 20 at 9:00 PM and is Available on Hulu the Next Day

Freeform is bringing back the ’90s with a series of marketing activations across the nation on April 24th, 2021 to celebrate the premiere of the new, highly-anticipated series, “Cruel Summer.”

From the executive producer, Jessica Biel, comes the chilling story of one girl, Kate Wallis, who goes missing. And another girl, Jeanette Turner, who mysteriously takes over her life. Told over 3 summers in the ’90s, “Cruel Summer” will leave you torn between who to believe and what ‘the truth’ even looks like. Because the deeper you go in this mystery, the darker it gets. In this twisted tale, the truth is how you see it. “Cruel Summer” will premiere with a two-hour event on Tuesday, April 20 at 9:00 PM EDT/PDT and will be available the next day on Hulu. After the series premiere, new episodes will air Tuesdays at 10:00 PM EDT/PDT.

Fans will be immersed in the ’90s with giveaways from iconic brands including Dippin’ Dots, Steve Madden, and Amoeba Music, along with a special Instagram sweepstakes and a ’90s-themed roller skating event at Westfield Century City.

“Freeform’s new series, ‘Cruel Summer,’ takes place over three summers from 1993-1995. We’re excited to be partnering with classic ’90s brands to celebrate this rich time period and drive fan excitement for the series,” says Joe Ortiz, SVP Content Marketing, Freeform.

To celebrate the Cruel Summer ’90s Day, 120 Dippin’ Dots stores across the nation will offer the first 50 fans a free, 10 oz serving of the limited edition “Cruel Summer Chill Thrill” flavor. The flavor is a combination of rainbow ice and cotton candy and will be served in a custom, ’90s themed, color-changing cup. Fans will also receive a ’90s style Cruel Summer branded scrunchie.

At Amoeba Music’s new Hollywood location on Saturday, April 24th, the first 500 fans will receive a free $20 voucher to buy a ’90s vinyl or CD of their choice. The first 500 fans will also receive a free Cruel Summer ’90s choker necklace. Amoeba will be spinning a custom playlist featuring artists that can be heard in Cruel Summer and more ’90s faves.

The first 10 fans at 20 Steve Madden stores across the nation will receive a free pair of the iconic ’90s black SLINKY platform slides. Participating locations include: Westfield Century City – Century City, CA; South Coast Plaza – Costa Mesa, CA; 34th St – New York, NY; SoHo – New York, NY; 42nd St – New York, NY; Roosevelt Field – Garden City, NY; Garden State Plaza – Paramus, NJ; Towson Town Center – Towson, MD; Lenox Square – Atlanta, GA; Perimeter Mall – Atlanta, GA; Aventura Mall – Aventura, FL; Dadeland Mall – Miami, FL; Town Center at Boca Raton – Boca Raton, FL; Lincoln Road – Miami Beach, FL; The Galleria – Houston, TX; Galleria Dallas – Dallas, TX; North Star Mall – San Antonio, TX; La Plaza – McAllen, TX; Scottsdale Fashion Square – Scottsdale, AZ; and Fashion Show – Las Vegas, NV.

The Cruel Summer ’90s Roller Rink will take place at the Westfield Century City Mall Atrium on April 24th and 25th. Fans can expect to have a chance to score ’90s-inspired Cruel Summer swag, discover easter eggs from the show hidden throughout the activation, and other surprises and delights.

Fans who are not able to attend in-person giveaways can still participate in the Cruel Summer ’90s Day through a special sweepstakes on the Freeform Instagram account and ’90s themed accounts ’90sanxietyiamthirtyaf, and forever_’90s_fan. Fans can enter for a chance to win a ’90s-themed prize pack including a you-go-girl necklace, roller skates, a Garbage band t-shirt, a cassette tape player, a pair of Steve Madden SLINKY shoes, an Amoeba Music gift card, a Dippin’ Dots gift card, and a Caboodle.

NO PURCHASE NECESSARY. Void where prohibited. Open only to persons, who are, as of entry, 18 years of age and older (or age of majority in their state of primary residence, whichever is older), legal residents of, and physically located within, the 50 states of the U.S. or D.C. Entries must be received between 11:00am PT on 4/24/21 and 11:59pm PT on 4/28/21. Get friend’s permission to tag. Click here for full Official Rules and entry details.

For more information on Cruel Summer, visit Freeform’s website.

About Freeform

Freeform connects to audiences with bold original programming and immersive social engagement that moves the cultural conversation a little forward. Freeform channels the force and momentum of its young adult audience in its quest for progress with authentic, groundbreaking original series such as “grown-ish,” “The Bold Type,” “Good Trouble,” “Motherland: Fort Salem,” “Everything’s Gonna Be Okay” and “Cruel Summer.” The network also programs tentpole events such as “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.”

About Cruel Summer

From executive producer Jessica Biel (“The Sinner”), Cruel Summer is a psychological thriller that follows two young women: Kate Wallis, the popular girl with a charmed life who one day goes missing, and Jeanette Turner, the nerdy wannabe who is accused of being connected to Kate’s disappearance. All signs point to Jeanette’s guilt, but is Kate really who she seems to be? Set over three summers and told through shifting points of view, the series challenges perception and follows how one girl can go from being a sweet outlier to the most despised person in America. The series stars Olivia Holt, Chiara Aurelia, Michael Landes, Froy Gutierrez, Harley Quinn Smith, Allius Barnes, Blake Lee and Brooklyn Sudano. Cruel Summer comes from studio One and was created by Bert V. Royal. Tia Napolitano serves as showrunner. Executive producers include Napolitano, Royal and Iron Ocean Productions’ Jessica Biel and Michelle Purple. Max Winkler directs and executive produces the pilot. After the series premiere, new episodes will air Tuesdays at 10:00 p.m. EDT/PDT.

About Dippin’ Dots

Dippin’ Dots has produced and distributed its flash frozen tiny beads of ice cream, yogurt, sherbet and flavored ice products since 1988. Made at the company’s production facility in Paducah, Kentucky, Dippin’ Dots distributes its unique frozen products in all 50 states and 7 countries through its franchised and direct distribution network. For more information, including franchise opportunities, visit their website. Follow Dippin’ Dots on FacebookInstagram and Twitter.

About Steve Madden

Steve Madden designs, sources and markets fashion-forward footwear, accessories and apparel for women, men and children. In addition to marketing products under its own brands including Steve Madden®, Dolce Vita®, Betsey Johnson®, Blondo®, GREATS®, BB Dakota® and Mad Love®, Steve Madden is a licensee of various brands, including Anne Klein® and Superga®. Steve Madden also designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, specialty stores, luxury retailers, national chains, mass merchants and online retailers. Steve Madden also operates retail stores and e-commerce websites. Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products, including ready-to-wear, outerwear, eyewear, hosiery, jewelry, sunglasses, fragrance, luggage and bedding and bath products. For local store information and the latest Steve Madden booties, pumps, men’s and women’s boots, fashion sneakers, slippers, dress shoes, sandals and more, visit their website.

About Amoeba Music

Amoeba Music, the world’s largest independent record store, draws all kinds of customers seeking rare, hard-to-find and not-so-hard to find music, movies, posters, t-shirts and more. With stores in Hollywood, San Francisco and Berkeley and at Amoeba.com, they stock everything – from the most popular artists to the most obscure in all genres.. With an all-star team of record store veterans, their collective depth of knowledge is virtually unparalleled in the business. Amoeba Music is also the ultimate source for cinema, with thousands of titles in every genre on DVD, Blu-ray, VHS, and even Laserdisc.

Streaming, tv, film, Nielsen story illustration by Kaelen Felix for 360 MAGAZINE

STREAMING PLATFORMS LEADING THE WAY 

IN ON-SCREEN DIVERSE REPRESENTATION

Diversity at all-time high due to growing television landscape but notable disparities persist

The explosion of new television platforms across broadcast, streaming and cable has led to an increase in on-screen representation of diverse identity groups, according to Nielsen’s latest Diverse Intelligence Series report: Being Seen on Screen: Diverse Representation and Inclusion on TV. 

Among the 300 most-viewed programs in 2019, 92% had some level of diversity in the cast (i.e. women, people of color or LGBTQ+). Whites, African Americans and LGBTQ+ had the largest overall share of screen while Women, Hispanics, Asians and Native Americans were underrepresented relative to their population estimates. The report uncovers notable differences in identity group representation across different platforms; with streaming over-indexing on representation for certain identity groups versus traditional broadcast and cable.

In this report, Being Seen on Screen: Diverse Representation and Inclusion on TV, Nielsen reports on scripted, reality, variety and news programming on key metrics: 

  • Share of Screen (SOS): composition of the top 10 recurring cast members in a program
  • Inclusion Opportunity Index (IOI): compares the SOS of an identity group (e.g. women) to their representation in population estimates
  • Inclusion Audience Index (IAI): compares the SOS of an identity group to their representation in a program’s audience.

The report is powered by Gracenote Inclusion Analytics, a new solution delivering cutting-edge metrics created from Gracenote content metadata and Nielsen audience measurement data, providing the industry with consistent and reliable measurement of granular viewing. The report also leverages Gracenote Video Descriptors, metadata relating to story, mood, character, theme and scenario in each program. 

Key insights from the report include:

Overall, representation of diverse identity groups in on-screen programming is low across all media platforms. Streaming fares better for inclusion followed by broadcast and cable. Viewing audiences are increasingly seeking content that tells their stories. As a result, people are migrating to platforms that have broad and more diverse content offerings. 

  • Representation by platform (Broadcast, Cable, Streaming): Nearly one-third of the content on cable doesn’t have parity representation of Indigenous, People of Color (Black, Native American, Asian & Pacific islander, Hispanic/Latinx, Middle eastern/ North African, Multiracial), Women or LGBTQ talent. 
  • Subscription video on demand (SVOD) programming represents several identity groups e.g. Blacks, Hispanic and Asians well, helping us understand, in part, why more diverse audiences are subscribing to streaming services than the general population.
  • Representation of identity groups by genre (e.g. comedy, drama, news): 
    • While women are not well represented in any single genre, the highest representation for women is in science fiction, drama, comedy and horror. 
    • Women have the lowest representation in news. 
    • People of color representation is at parity in music and drama, followed by science fiction and action and adventure.  
    • People of color have least relative representation in news. 
    • News does prominently feature LGBTQ talent on-screen. 
    • Reality and horror programming also prominently feature LGBTQ talent. 

All audiences, regardless of how they identify, like to see diversity in the content they view on TV. Programs that represent multiple identity groups evenly yield higher overall audience ratings for all viewers when compared to shows that have a significant over or under representation of any one identity group.  

Quality of representation matters too. The themes and narratives depicted on-screen can contribute to identity formation and social perceptions. As the industry seeks to improve diversity on-screen, content creators and publishers should consider the context in which women, people of color, and LGBTQ+ talent are presented. Equally important is investing in marketing those diverse programs so that they are watched.

  • Women insights
    • Comprise 52% of the U.S. population; show up on screen only 38% of the time
    • Women 50+ years old 
      • 60% less likely to see themselves in programming than in the general population, and 2x the representation of men 50+
      • Women 50+ comprise 20% of the population and 20% of all TV viewers, but have a SOS of less than 8%
      • Men 50+ years old are 17% of the total population and have SOS of 14%
  • LGBTQ+ insights
    • 1 out of 4 top performing programs across cable, broadcast and streaming have relative representation of LGBTQ+ cast members 
    • Total SOS for LGBTQ was 7%. LGBTQ people are 4.5% of the population so across all platforms we see fair representation
    • The highest level of representation is on SVOD (8% SOS), followed by cable (7%) then broadcast (5%). 

Aligning representative casting and content themes is an area of opportunity. In the programming where identity groups see themselves represented at parity, these are the themes that are most present: 

  • Latinas: dysfunction, emotional, suspenseful, melodramatic, police stations
  • Black women: emotional, personal relationships, sons, investigation, rivalry
  • Black men: investigation, thrilling, streets, pursuit, teamwork, discovery
  • East Asians: challenge, courage and bravery, justice, sons, discovery
  • South/Southeast Asian males: thrilling, awakening, offices, courtrooms
  • White women: friendship, family, love, husbands, daughters

Nielsen’s findings aim to show media owners the degree to which their programming is inclusive, coupled with the diversity of the audience they draw. Additionally, brands and agencies will now be able to measure their advertising investment and alignment to inclusive content. The identity groups measured included: Female, Male & Expansive Gender Identities, Black/African American, Hispanic, Asian & Pacific Islander, Middle Eastern/North African, Multiracial, White, Native American/Native Alaskan, and Sexual Orientation. The data, which was both intersectional and granular, enables Nielsen to look at specific identity subsegments like Afro-Latino or Southeast Asian. 

“At Nielsen, we believe that the audience is everything and that inclusion is a prerequisite of a healthy media ecosystem, ensuring all communities and individuals are heard and seen,” stated Tina Wilson, Nielsen EVP, Media Analytics and Marketing Outcomes. “The call for inclusive programming that breaks traditional stereotypes and gives a voice to underrepresented groups has never been louder.”

“This work underscores the essential importance of on-screen representation in an increasingly diverse audience landscape,” said Sandra Sims-Williams, Nielsen SVP, Diversity, Equity and Inclusion. “Not only is the business case for inclusion made but it also provides practical recommendations on how media companies can address inclusion gaps. This is a must-read for any media professional who wants to be part of the change that today’s television viewers demand.”

For more details and insights, download Being Seen On Screen: Diverse Representation & Inclusion on TV. Please visit nielsen.com/inclusionanalytics to learn more. Join the discussion on Facebook (Nielsen Community) and follow us on Twitter (@NielsenKnows).

ABOUT NIELSEN 

Nielsen Holdings plc (NYSE: NLSN) is a global measurement and data analytics company that provides the most complete and trusted view available of consumers and markets worldwide. Our approach marries proprietary Nielsen data with other data sources to help clients around the world understand what’s happening now, what’s happening next, and how to best act on this knowledge. For more than 90 years Nielsen has provided data and analytics based on scientific rigor and innovation, continually developing new ways to answer the most important questions facing the media, advertising, retail and fast-moving consumer goods industries. An S&P 500 company, Nielsen has operations in over 100 countries, covering more than 90% of the world’s population. For more information, visit www.nielsen.com.