HDIGH is an anthem for young people struggling in the streets of New York. With provocative lyricism and exceptional musical production, this EP is solid. Dave East will become an international artist. No wonder Super Bowl half-time acts as Mary J. Blige recruited him as a collaborator for Rent Money.
Triller announced the drop of a limited Verzuz commemorative NFT bundle of 10 of the best-ever moments of Verzuz battles. The new NFT collectibles are the first ever NFTs to debut from Verzuz, the ground-breaking music artist “battle” live-stream event series created by music icons Swizz Beatz and Timbaland.
Ranging from the electrifying Earth Wind x Fire-Isley Brothers battle to the dramatic Method Man x Redman to the divine Eve x Trina and many others, the Verzuz NFTs (non-fungible tokens) are 10 memorable images from some of the most unforgettable “battle” moments in Verzuz history. The Verzuz commemorative NFT bundle is priced at $199 and is available for purchase HERE.Ea
Subscribers to the TrillerVerzPass, the popular $2.99 per month subscription that provides premium access to all TrillerVerz events and Verzuz battles, will receive two bonus NFTs representing the best moments from the October 16 and 17 TrillerVerz III Weekend takeover event at Barclay’s Center in Brooklyn, New York. The October 16 TrillerVerz program includes world class boxing and the debut of the Verzuz Iconz concert series starring reggae superstar Super Cat with surprise guest artists. The October 17 will feature one of the most anticipated Verzuz match-ups ever, with rap legends Big Daddy Kane x KRS ONE, two pioneers of the rap genre, going head-to-head with their ground-breaking hits.
“What Swizz and Tim have built with Verzuz is an entirely new form of entertainment, one that continues to grow and excite audiences literally around the world,” said Bobby Sarnevesht, co-controlling shareholder of TrillerNet, parent company to TrillerVerz, Verzuz, Triller Fight Club, FITE and Amplify. “We wanted a way for our fans to be able to own a piece of Verzuz for themselves and tapping into the unique ownability and collectability of NFTs seemed like the perfect way to do that. This is the beginning of many exciting Verzuz NFT drops.”
TrillerVerz was created to bridge the worlds of boxing and music produced by Triller Fight Club, the company known for pairing world class boxing with iconic music legends. The entire weekend will be produced by Triller Fight Club visionary Nigel Lythgoe.
Triller is a first-of-its-kind company consolidating technology and content platforms to lead the move to Internet 3.0. TrillerNet pairs the culture of music with sports, fashion, entertainment and influencers through a 360-degree view of content and technology. TrillerNet owns the globally popular Triller app, which is used by musicians, celebrities, athletes, and overall culture setters and has more than 350 million downloads worldwide. The Triller app—unlike other popular short-video apps it is often compared to, encourages its users to post the content created on the app across other social media platforms and websites. The app uses proprietary AI and Machine Learning technology which is uniquely tied to the content rather than the user. By tracking the content, Triller empowers its tastemakers and users to push their content virally to affiliated and non-affiliated sites and networks reaching hundreds of millions of additional users. Data and insights gleaned from the Triller network, its creators, artists and users (from the app and off network) are used to program longer-form content, connect users across the web with the content, and provide unprecedented opportunities for engagement and monetization. TrillerNet has developed highly successful campaigns that begin with the app and continue throughout the entire content and technology ecosystem with some of the biggest brands in the world, including Pepsi, McDonalds, Weedmaps, DraftKings, L’Oreal, and many others. TrillerNet additionally owns Verzuz, the massive live-stream music platform launched by Swizz Beatz and Timbaland and Triller Fight Club. Other holdings include leading AI-powered customer engagement platform Amplify, and FITE, the premier live event and PPV, AVOD, SVOD streaming platform.
Throughout this pandemic, the artist Jesse Forte, known as Jforte, has continued to do what he has done his whole career since he began making music in 2013: push the boundaries of his music and what he can do as an artist. Jforte is constantly creating and expanding as he has out a new song every week over the course of the pandemic (55+ weeks). Throughout his career he has also founded his business “Young Revolutionary Minds,” hosts the YRM podcast, wrote three books, launching products, and training to become an astronaut, all while giving back to and empowering his community. His song “Make It Happen” is culmination of his drive, story he wants to put out into the world to inspire others. We had the opportunity to ask Jforte about his career and what’s next for the artist:
You stated that making music consistently throughout the pandemic was a goal of yours, and you’ve clearly done that with one song produced each week for 55+ weeks. Where did the idea of weekly songs come from and why was it so important to be weekly?
After writing my third book, “Make It Happen” and listening to “It’s All In Your Head” 200 times, I realized I needed to be consistent and treat my gift like a job. Once I heard Russ express it the way he did, it made sense to me and I tried it out. So far, it’s been going well and getting better! Being able to put out a song weekly keeps me energized to create. I know that people may not listen right then and there, but the music will be there forever and it’s better to start now than later.
What is the production process like when you are making a new song every week? Is it any different than the production of other work you have made?
At first, I had music I wrote to beats that were famous. Then, I shopped around for beats that made sense for the music I was putting out. I would purchase the beats and write music to them. Once I got the hang of it, I started buying more beats, listening, and then sitting down. [I would use] pen and paper [to] writ[e] down my feelings, thoughts, ideas, concepts and purpose. The more I write, the better I get.
Once I get the lyrics down, I start to rehearse them, call up an engineer, and prep for the studio. I generally have at least 5 songs ready to go, just because I like to truly take advantage of the opportunity of using the booth–time is money. Most of my sessions last between 3- 5 hours.
When I write books, I try to write 2-3 pages a day. When I wrote “Fail Forward Through Success,” I would write in Cartel coffee in Tempe every day, and I wouldn’t leave until I pushed out 3 pages. Same thing with “Redemption,” and “Make It Happen” was special because I wrote it during the pandemic.
Being someone as busy as you are, burnout seems inevitable. Have there been weeks where it felt impossible to make a song? Where do you look for inspiration in times where motivation may be lacking?
Whenever my mind becomes too loud, I get rest, meditate, take a break and when I feel better, I take a step forward with whatever the goal is. I’m cool with resting, but I’ll never lay down or give up on what I have intended to accomplish. Sometimes it doesn’t happen instantly, but patience and persistence have been the best lessons and gifts I possess. I have an engine that is going to go, whether I am motivated or would rather rest. That was instilled back at Parkview.
Was music always something you wanted to do, or was it more like a passion that snuck up on you? Who were your biggest inspirations when getting into the music industry?
I was talking to Bow Wow a couple weeks ago on IG live and told him I performed “Basketball” for the talent show. We bumped Pac in the car when I was 3 and I could hear Rakim through the womb when I was being created. That’s just confirmation that I am supposed to be right where I am and that these conversations are blessings from the universe saying “we got you” and to keep going!
I’ve always wanted to be a rapper. My second-grade teacher told me, “No.” Subconsciously, I listened to her for 20 years. Then, this inner me said to fuck her opinion and be happy. I knew I wouldn’t be happy if I wasn’t pursuing what was in me. That why it’s important to be around people that lift you up and let you dream!
My influences are Jforte and Yé– fun fact: I performed Roses at America’s Got Talent. They liked it but I didn’t make it past the 1st round. [Also,] Drake, Immortal Technique, Uncle Snoop, Meek Mill, Drake, Logic, Doja Cat, Cardi B, Jack Harlow, Bow Wow, Gucci, Rakim, Jay-Z, J. Cole, Kendrick Lamar, Missy Elliott, Big Pun, 50 cent, Red Man, Method Man, HER, Queen Latifah, Lauryn Hill, Pharrell, Michale Jackson, Prince, Queen, Tribe Called Quest, Dr. Dre and so, so many more. I just love good music!
It’s apparent that “Make It Happen” is an important, encouraging phrase for you as it is both a song title as well as the title of your third book; where did that phrase come from and what does it mean to you personally?
“Make It Happen” became even more powerful for me once I started to realize that people enjoyed the song and it pumped them up! “Making It Happen” means that regardless of circumstance, we rise to the occasion. That means meeting a deadline, being there for your loved one or just staying committed to the vision you see within yourself.
My goal is to share my truth in a majority of my music. If you listen to what I say in “Make It Happen,” it’s everything I’ve specifically been through. By the way, I write 100% of my lyrics–no ghost writers or floating pens. I thought I should mention that because I take pride in making the music you hear from me.
You’ve pursued many different avenues throughout your life, from music, writing, and hosting podcasts to getting a technical degree in software engineering, college football, becoming an astronaut and even making a biodegradable toothbrush and charcoal toothpaste. What motivates you to explore so many different paths, many of which people choose as a career rather than trying to do it all at once?
I was a D student in elementary school. I bloomed in middle school and started getting A’s and B’s. Then high school hit, and I was a jock. Then college hit, and I did pretty well. I’ve had a chip on my shoulder most of my life, I think it comes from being an underdog, my upbringing, and just realizing I want the best for myself and the people that enter my life. I definitely haven’t taken an easy road, but I know that I rather take a road less travelled and lead the way than to do what’s easy and regret the journey I could have had.
On your podcast “Young Revolutionary Minds” you share and support people’s journeys in reaching their goals. What led you to decide to share these people’s stories as the topic of your podcast?
One of my favorite podcasters, and the reason why I started that, was because of Lewis Howes. He is a big inspiration to me and I love listening to his podcast, you should check it out! Listening to his [podcast], made me realize I have met amazing people around the world and I’d love to share what they are working on! On top of this, I wanted to build relationships with new people, learn from some of the new leaders of the world, and have something to do while I was figuring out who I was.
You’ve been through lots of highs and lows throughout your life. What advice would you give people, whether it be making it in the music industry, or just achieving their personal goals? What have you learned that you’d like to share with people?
Love yourself. Trust that you are someone to adore, and know that your dreams will manifest when you do the work. Secondly, make sure to fight for what you want. When I say fight, I mean relentlessly go after what you desire. If you don’t know, ask questions, preferably from people who have been there or know how to get there. When it comes to music, don’t be afraid to explore different genres. Put your music out, stop waiting for the perfect time. Right now is perfect and will improve! Lastly, create a vision board and look at it every day. Read it out loud, then do something each day that gets you closer. And dream big!
Being in the public eye you make impressions on people and inspire others. You seem to try to always give back to communities and try to have positive energy that you’re putting out into the world. What message or feeling are you trying to put out to the world? Why is it so important for you to have that positive energy you’re exuding?
Being an artist is a privilege and my vision is to inspire 7 billion people around the world through my voice, ways of life and community. I make a lot of music– some deep, some chill, others scary, and some gangster–but the message I’m putting out is, be you. Cuz I’m me, and I do it better than anyone in the world. 😉 Being me, of course.
In 2020 you came up with the ambition goal to release a new song every week, and you have not stopped. How long do you plan to continue that? What’s next for you in 2021?
I’m going to keep putting music out and when I need a break, I’ll rest. I make music because it’s my passion. In 2021, I’m manifesting opportunities to create music with the people I listen to like Kendrick Lamar, J. Cole, Bow Wow, Drake Meek Mill and Russ. I plan on finding ways for more people to listen to my music and to be inspired.
ACTOR & RAPPER PAGE KENNEDY JOINS 360 MAGAZINE FOR SOME Q&A
By: Heather Skovlund-Reibsamen
Page Kennedy is well known as a rapper and actor within our entertainment industry. Kennedy’s recent acting skills brought him to play “Duck” on Netflix’s “The Upshaws”, one of their newest series to hit streaming platforms starring alongside Kim Fields (Regina Upshaw), Mike Epps (Bennie Upshaw), and Wanda Skyes (Lucretia). He is also known for his roles in “Blue Mountain State”, “Weeds” and his comedic genius skits shared on Instagram and TikTok.
Kennedy’s self-titled album ‘Page’ was released in February 2021 featuring heavyweight rappers Xzibit and Method Man is available now on all streaming platforms – make sure you go check it out!
360 Magazine had the pleasure of interviewing Page Kennedy where we discussed “The Upshaws”, his character ‘Duck’, music, and his fitness journey. We had an amazing conversation about his media roles, the love for Eminem, and also found out that we both favor Cardi B because of the way she represents herself: “Cardi B makes me feel like I know her”, said Kennedy.
Read on to hear about our conversation with Page!
Your Netflix series, “The Upshaws”, came out today- how do you feel about working with it?
PK: I love it, you know I was a part of it, and I still watch the series multiple times. I can’t get tired of it. I can just go to any episode and watch it- it has so many great jokes and the characters are diverse, and they bring their own style, energy and creativity. I think it’s the funniest show on TV.
How is it working with the cast?
PK: Working with the cast is great. You know, you got legends there. You’ve got Kim Fields, the ultimate foremost legend, Mike Epps who is a comic genius, Wanda Skyes- comic genius. They are good people, and everybody is happy to be here, so it makes it fun.
Do you feel that you have any similar traits to your character Duck within yourself?
PK: I’ve been asked that question and, let me see, I look at Duck as a different character than what I typically play. The only similarity that I see between me and Duck is his loyalty. He is loyal to a fault. You know, he spent 7-10 years in jail where he could have gotten less time where he could have ratted out his friend who could have been his co-defendant, but he just took it. I think I have a loyalty like Duck. Other than that, he’s a little different than me.
Let’s talk about your latest album. How did you feel about the creative direction within the videos for “Fear” and “Safe”? How did you work through the process of such a real and raw album?
PK: I wanted to make use of all of my talents to create an art- that was my goal. My goal was to take the amalgamation of talents that I have to coalesce to create art that could be ubiquitous forever. You know, that’s what I feel I accomplished because things are great 20 years from now and it’s still going to be great. You can still listen to Biggie because it’s incredible, it’s timeless and that’s what I wanted to do. I feel like I accomplished that.
Can you tell us about the song “Shine”?
PK: I think that the album needed some respite because it’s very heavy and after you listen to Fear and Safe, it’s so cumbersome that you need some respite. And so that’s what Shine provides. It still takes a look at how difficult 2019 was personally for me and then 2020 was for everyone. The face of darkness, there is light after, and I wanted to show that the Devil will not take that light away. We will shine.
Can you tell us about your album cover?
PK: The cover of the album is confluence of tragic incident of black Americans who have had their lives taken from them at the hands of police brutality. That confluence is to show that they are me. You know, they all make up me; I am the same as them and so I wanted to, through me, show them. Wait until you get to the song “Flowers”, that is my favorite song on the album.
At the end of some of your videos, there is mention of voting- what are you trying to show viewers?
PK: So, creating Fear was so I could galvanize the troops to go vote because we can’t just yell from the rafters “We are being disrespected”, “We are being overlooked”. We have to actually get in the dirt and, you know, do things that cause change. Our biggest voice was our vote. The virality of those videos was to have the embolism of to vote throughout the video. To help people want to get out and vote after they see the deleterious effects of what fear can do on both sides so that’s why you see that throughout the videos.
Let’s talk about your fitness journey. What motivated you to get started?
PK: I got tired of looking at myself in movies and TV fat as hell and I was more attractive in my head than I was externally, so I wanted to match that.
So, there’s a lot of excuses that I think many people use such as “I can’t afford to go to the gym” or “I hurt too much to do this”. How did you push past your own excuses?
PK: I have an additive personality so once I get into something, I’m locked in and I got my mind right and ready. I had help, a tool to help me out with the point of why I was overweight which was my addiction to food. And so, I got gastro sleeve surgery which made my stomach smaller so that I couldn’t overeat. That helped. That was like the catalyst to help me and the working out thing- I already had that down. I had challenges where I would workout 100 straight days and another challenge where I went a straight year of working out without missing any days. My mind was already set to go to the gym, I just needed to get the food stuff right.
Do you still workout consistently?
PK: Yep, I’m still in it. Even when the gyms were closed, I found a way to get the workout in.
What advice would you offer somebody as far as starting out on their journey? If they were with you and undecided about their journey because of lack of motivation.
PK: I would say to make it something that is a part of your daily life that you don’t have a choice of. You don’t have a choice if you need to go to the bathroom or not, you don’t have a choice whether you like eating or not. These are things that must happen regardless of what you want or not. So, if you make the gym or workout a part of that, you take the lack of motivation away. We can have things taken away for us and see how resilient we could be. If you’re in jail or in a weight loss camp or anywhere that caused your free will to be taken away and you are forced to do something, you can do it because you have to. So why have to be in a situation where some other exterior force forces you to when you have a mind and brain that is going to be the thing to make you do it anyway.
Do you have a specific meal plan?
PK: Sometimes, yes. I go in spurts. Some weeks I have no carbs and no sugar. Then some weeks I am a little looser. I just try to be moderate because I could easily go really far one way or really far the other way. It’s not until I’m actually preparing for something that I go super crazy. Other than that, I just try and stay in striking range.
Do you allow yourself to have treats?
PK: Yep, probably more than I should.
What kind of workouts do you do?
PK: Well, when I get off the phone with you, I have a trainer, so I am going to the gym. Wednesday is leg day, which sucks. I work out with a trainer 3-4 days a week and then two other days I have an Oculus virtual reality thing that I do a supernatural workout on or I ride my bike for 20 miles to the beach on Tuesdays and Thursdays.
Is there anything else that you’d like to talk about or anything that you’d like to share with our readers?
PK: I just want them to the importance of the album “Page” and how it’s important to everyone in the world right to be aware of everything that happening right now and everything that’s going on. And that if this album was released by a bigger artist, it would be a Grammy-nominated type of album – that’s how important this album is. I just implore everyone to continue to listen to it and check it out because I think it’s necessary. That’s the main thing that I want- and watch “The Upshaws” on Netflix streaming now.
SURVIVAL TOUR PART 1 KICKS OFF IN ATLANTA ON NOVEMBER 22
DRAWS CRITICAL ACCLAIM FOR PORTRAYAL OF METHOD MAN IN HULU MINI-SERIES, WU-TANG: AN AMERICAN SAGA
“After a meteoric rise over the last few years, Dave East is in for his biggest year yet. Not only is the Harlem rapper starring as Method Man in Hulu’s Wu-Tang: An American Saga, he’s just set a fall release for his full-length studio debut, SURVIVAL.” – Consequence of Sound
“East delves deep into the pits of his newfound fame and unearths every crevice of fear that often once wore him down. Instead of being entangled by his demons, he’s embracing his paranoia head-on and is rattling off fiery bars in the process.” – Billboard (Oct 4, 2019 – New York, NY) Meteoric Harlem rapper, model and actor Dave East, who is currently earning critical acclaim for his starring role as Method Man in HULU’s new mini-series Wu-Tang: An American Saga, today announces the release of his debut album, Survival, on November 8 – watch trailer HERE. New single, “Alone” featuring Jacquees, is also out today – watch video HERE, listen HERE. East’s Survival tour kicks off in Atlanta on November 22.
Dave East – whose legendary mixtapes have amassed over one billion global streams – adds to his track record with“Everyday” featuring Gunna. The menacing video for “Everyday,” directed by Andrew Sandler, features Dave East in the midst of a high stakes poker game, intercut with Gunna trading bars with East in a dimly lit room – watch HERE.
“Everyday” was part of ‘Survival Pacc,’ Dave East’s two-song summer release, which also included “Wanna be a G” featuring Max B. ‘Survival Pacc’ arrived with a trailer culled from documentary footage following Dave from the streets of his native Harlem to the studio and the making of his SURVIVAL debut album. The eagerly anticipated record is the culmination of Dave’s years as a rising star and his recent flurry of activity outside of the music space. Listen to Survival PaccHERE .
Dave East’s Def Jam/Mass Appeal saga took off in August 2017 with the release of his lauded mixtape, Paranoia: A True Story. The 13-track mixtape gained traction behind Dave’s Def Jam debut single “Perfect” featuring Chris Brown, whose VIDEO boasts more than 40 million combined YouTube views of to date.
ABOUT DAVE EAST: Praised for his lyricism and raw storytelling, and blessed with a loyal New York following, Dave East is one of the most promising rappers on the scene today. Born and raised in Harlem, he was inspired by older generation East Coast rappers ranging from Notorious B.I.G. to Styles P, Jadakiss, Cam’ron, and Big Pun. After a college basketball stint, Dave’s attention gravitated full time to music. Starting in 2010, he released an array of critically acclaimed mixtapes that earned him widespread recognition in the hip-hop community. His seventhmixtape, 2014’s Black Rose caught Nas by surprise, and resulted in Dave’s signing to Nas’ Mass Appeal imprint. Subsequent mixtapes Hate Me Now (2015) and Kairi Chanel (2016, named for Dave’s daughter), boasted a collective guest list topped by Nas, Styles P, Pusha T, Jadakiss, 2 Chainz, Fabolous, Cam’ron, Beanie Sigel, Rico Love, and The Game, to name just a few. Kairi Chanel led off with the storytelling visual for “Keisha” followed by “Type Of Time”, with over 12 million combined YouTube views to date. After nabbing a spot in the notorious XXL Freshman Class of 2016, Dave arrived on the Def Jam roster late that year. He was first heard on “Gold Digger” featuring A-Boogie, from Def Jam’s Direct Deposit Vol. 2 compilation (February 2017).
Paranoia: A True Story marked Dave’s official Def Jam debut EP in August 2017 (with “Perfect” featuring Chris Brown). The Paranoia 2 mixtape followed in January 2018. It was supported by a 10-minute short film, “The Hated,” a gritty drama centering on two childhood friends who get caught up in the street hustle that eventually lands one of them in the Rikers Island lockup. Dave’s profile was amped considerably on his 23-city cross-country “Paranoia 2 Tour” of the U.S. in January-February 2018. He then jumped into the ring for Beloved( October 2018), a mixtape collabo with invincible Yonkers MC Styles P. The project spun off a single, “We Got Everything,” whose video starring both MCs. Dave segued into headlining his 23-city “Get It How I Live Tour” of the U.S. in November-December 2018.
DAVE EAST – SURVIVAL TOUR PART 1
US DATES Sunday, 10/13 – New York, NY – (Rolling Loud) Citi Field, Queens Friday, 11/22 – Atlanta, GA – The Masquerade Sunday, 11/24 – Charlotte, NC – The Underground Tuesday, 11/26 – Washington, DC – The Howard Theatre Wednesday, 11/27 – Philadelphia, PA – The TLA Friday, 11/29 – Boston, MA – Paradise Rock Club
EUROPEAN DATES Sunday, 12/1 – Dublin, Ireland – Voodoo Lounge Tuesday, 12/3 – London, UK – Electric Brixton Monday, 12/9 – Munich, Germany – Ampere Tuesday, 12/10 – Paris, France – Le Badaboum Thursday, 12/12 – Cologne, Germany – Luxor Friday, 12/13 – Amsterdam, Netherlands – Melkweg Oude Zaal Sunday, 12/15 – Berlin, Germany – Lido Monday, 12/16 – Copenhagen, Denmark – Vega Tuesday, 12/17 – Stockholm, Sweden – Debaser Strand Friday, 12/20 – Lisbon, Portugal – Musicbox Lisboa