Posts tagged with "Alessandro Michele"

Harry Styles in Gucci for 360 MAGAZINE

GUCCI HA HA HA

Friendship, complicity, a unification of distinct creativities that meet along a shared border, exchanges, and contaminations of collective ideas. And the construction of the absolute pragmatism of bridges that form to connect different perspectives.

Gucci HA HA HA is a collection that represents the landing place of an inventive two-person journey, the synthesis of a friendship between Gucci’s Creative Director, Alessandro Michele, and the British singer-songwriter and actor, Harry Styles.

Gucci HA HA HA is not only a printed motif on a label, but the beginning of a jargon that has yet to be categorized and that defines the intersection of creative expression and shared perceptions of two different consciences: this is why it is a collection born from a creative relationship that self-generates from amusement and ends with the tangibility of a product. HA HA HA is the serial crasis of the initials of ‘Harry’ and ‘Alessandro,’ but it is also the onomatopoeic sound of the written essence of an emoji, the ‘laughing face.’ In fact, it is with this neological expression, ‘hahaha,’ that Michele and Styles have ended their messages to each other for years; two friends who find themselves sharing trips, experiences, and even those suspensions in time that are shared spaces in silence. Their relationship is one of complicity that allows for continuous exchanges because it recovers the true moral meaning of friendship: a sincere revelation and dedication of oneself towards the other, without duplicity and displays of power.

Alessandro Michele and Harry Styles met each other many years ago, right at the beginning of their careers as soloists: Michele following his debut as Gucci’s Creative Director and Styles just as he released his first album. The encounter immediately generated a relationship of exchange, of continuous creative contamination, and the drive to explore.

“Harry has an incredible sense of fashion. Observing his ability to combine items of clothing in a way that is out of the ordinary compared to the required standards of taste and common sense and the homogenization of appearance, I came to understand that the styling of a look is a generator of differences and of powers, as are his reactions to the designs I have created for him, which he has always made his own; these reactions restore me with a rush of freedom every time. The idea of working together came to me one day while we were talking on the phone: I proposed creating a “dream wardrobe” with him, starting from those small oddities that come together in childlike visions. We ended up with a mix of aesthetics from 1970s pop and bohemian to the revision of the image of the gentleman in an overturned memory of men’s tailoring,” says Alessandro Michele of an endeavor that connects two “I’s” to obtain an absolute “us” in which each resulting element is a plural creation that highlights the contamination of ideas and produces a singular organism.

Gucci HA HA HA is a playful collection designed to act as a herald of new visions of beauty, crafted with liberating codes that eliminate the ritual complexities of fashion collections and produce the sustainable spontaneity of ease, just as nature is easy even when it expresses itself with the vision of complexity. Jackets, coats, pants, shirts, and accessories that manifest a novel emotive passage able to construct a study on a surprising take on masculine elegance with clothes that declare their love both to the materials with which they are made and to the historical significance of their forms, volumes, and of the images they produce.

A dialog, a game, the complicit expression of a friendship that was formed from a planning that collects encounters, stories, similarities, and differences, to produce liberating codes.

Gucci HA HA HA therefore is an imaginative connection between Alessandro Michele and Harry Styles and gathers within a collection many elements that characterize the creative paths and peculiarities of the two artists, bringing them together in the synthesis of Gucci. Elements of English tailoring transformed in romantic accents from a new meaning of masculinity through the eccentric use of Prince of Wales check to create double-breasted coats, the essential preeminence of artisanal processes seen in the construction of jackets or in the details of covered and mother-of-pearl buttons of shirts. An artistic imagination that comes from creative instances that apply themselves to diverse expressions contaminate each other and become clothes that highlight formal developments of the historical significance of menswear: this is why alongside sartorial suits, treated denim jackets, and velvet suits in irregular hues, are unexpected printed pajamas and bowling shirts, lined coats with hoods and frog fasteners, and pleated kilts with leather regulating straps. All to underline the continuous acknowledgements of two creativities in each design that comprises the Gucci HA HA HA collection.

Gucci

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry and watches.

Discover more about Gucci at www.gucci.com.

Gucci Exquisite campaign inside 360 MAGAZINE

Exquisite GUCCI

As first presented in the hall of magic mirrors during Milan fashion week, the Exquisite Gucci collection was designed by the House’s Creative Director, Alessandro Michele for Fall-Winter 2022. The emphasis on tailoring was the show’s organizing theme, but the headline was Michele’s collaboration with adidas. Merging sartorial tradition and sportswear codes, he added the brand’s trademark stripes and emblem to suits and an array of ready-to-wear.

A Note From Gucci’s Creative Director Alessandro Michele

I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift. For its visionary power to dig up in the real, making it vertiginously imaginative and questionable. Such a careful look on the human, after all, is so close to me. I could never imagine clothes as severed from the story and life of the person wearing them. If you ask me, a garment is not, and never will be, just a piece of fabric. It’s rather the means through which we are able to unfold who we really decide to be, it’s how we shape our desires and the ultimate sense of our staying. That’s why I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.

The “Exquisite” campaign is my tribute to cinema and to one of its brightest maestros, Stanley Kubrick. A philosophic filmmaker who, better than others, emanated the magic of that inextricable knot through which cinema exudes life and magnifies it. I’ve always admired Kubrick’s remarkable capacity in tackling very different subjects. His experimental drive goes beyond any possible categorization. Every film, in fact, digests the manifold souls where dystopia meets parody, drama becomes human comedy, horror looks like a psycho-philosophic treatise, the feeling of truth evolves into the uncanny. Kubrick was, in essence, a real sculptor of genres: the “cross-genre” director, ahead of his time. His ability to build stories that exceed significance, crossing borders and setting labels on fire, has always been deeply inspiring to me.

As an act of love, I decided to reinhabit Kubrick’s films, pushing to the core this incendiary approach. I took the liberty of disassembling, blending, grafting and reassembling them. Sticking to my creative praxis, I seized those movies, romanticizing them, populating them with my clothes. Trying to create short circuits where the adidas gown, that had already lost its status of sportswear to become a Victorian costume, appears as a new character in the script of Barry Lyndon. The dress designed by Laura Whitcomb, wearing which Madonna grabbed the New York spotlight in the nineties, fits in the gothic scenes of The Shining. The mysterious darkness of the enigmatic ritual of Eyes Wide Shut embraces a venus in fur, embellished with sensual bourgeois pearls. And more, the 90s shoes with a fetish flavor explode through the frames of A Clockwork Orange. Finally, the dreamiest evening dress dangled in soft tulle ruches bursts into the aseptic and dystopian space of the Discovery One in 2001: A Space Odyssey. This situationist game mixes historical plans, references, experiences. The past explodes into the present. Everything can become anything, or something else. As in that famous scene of Kubrick’s masterpiece, where the bone turns into a spaceship. As in life.

With “Exquisite” I carry on my attempt to mingle high and low, this time coherently and synergistically with the grammar of the great director. In the selected sequences it feels like Nietzsche, Kant and Freud speak casually to the people in the street. The biggest questions about the meaning of life become pop images. Complex transfigurations in terms of significance, get immediate access in terms of experience. Everything comes to be iconic, symbolically sophisticated, though able to reflect on a culture that we can definitely identify as pop. I chose Kubrick also for this, after all. What he created is part of our collective imagination. Since he was a diviner of vision, his works are as recognizable as the Sistine Chapel, the Virgin of the Rocks or The Simpsons. Manipulating his images, inside a brand new semantic framework, is like hacking La Gioconda. Plus the inspiration and the empathy only possible through the fictional cinematographic machine.

This involvement generates a change of state that is very significant for my job: clothes get closer to bare life again. They turn into highly imaginative functional prostheses, and they do so to tell a story. A story that shatters, enchants, tortures, ignites. Because it’s the story of the human that dwells in each and every one of us. As Stanley Kubrick knew too well. And also Milena Canonero, a very dear friend of mine, who accepted my invitation to go back over some of the scenes that hailed her as an undisputed star in the history of costume design. Her presence in this project is moving for me, a very precious gift.

– Alessandro Michele

Stanley Kubrick’s “2001: A Space Odyssey,” “A Clockwork Orange,” “Barry Lyndon,” “Eyes Wide Shut,” and “The Shining” are available to own today on Blu-ray and Digital.

CREDITS:

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds 

Photographers & Directors: Mert & Marcus  

Make up: Thomas De Kluyver

Hair: Paul Hanlon

Exquisite GUCCI inside 360 MAGAZINE
Gucci attache campaign via 360 Magazine

GUCCI ATTACHE

Gucci Attache, the house’s latest bag style. The Attache Bag is characterized by an adaptable “G” clasp at the bottom of the strap which transforms the silhouette into a stunning half moon shape. This style draws upon a playful 1970s aesthetic and reaffirms the house’s ongoing efforts in gender inclusivity, offering eight distinct unisex styles.

A piece of contemporary design created from the awareness of a modern attitude and of the intentional revival of a historical object from the archive: Gucci Attache is a bag that reinterprets tradition and the system of House codes while transporting a silhouette, which draws from an intuition and an attitude of the 1970s, into the present through a narrative and gesturality outside the confines of gender, feminine or masculine.

Attache, like the French word for “hook,” like the geometry with which, through the power of symbols, can be defined as onomatopoeic because it closes onto itself like a hook. Or like the metallic hook that attaches the two corners. Attache, therefore, is the bag that progresses from a half-moon design encompassed by the Web, distinguished by a metal G that opens and closes its silhouette.

Versatile as a symbol, in shape, and in volume, the Gucci Attache is presented as the essence of a very current attitude and gesturality. Both in its medium and small sizes and in the diverse ways it can be worn, either on the shoulder or across the body, the line presents that appeal that only objects with dual functions can have.

“I was fascinated by the bag after having laid upon it a casual and fleeting glance while I was in the archive… Immediately, a desire took shape to reinterpret it and include it in the Love Parade collection for the fashion show in Los Angeles because its silhouette, typical of the Seventies, projects a very modern attitude that convinced me to draw out an eclectic symbol that could express the idea of a dual function. It is its G-shaped clasp detail, with its mechanical origin, that makes it the joining link between a bourgeois spirit, typical of an object of this kind, and the functionality of the world of utility,” says Alessandro Michele, Creative Director of Gucci.

With its interchangeable straps, in leather or the Web, that allow it to become both a shoulder bag and a handbag, the Gucci Attache is an item of design that is both transportable and ergonomic, living in contact with the body, a perfect silhouette to add to a hypothetical collection of objects of desire. In other words, of those wonderful, useful, inseparable objects that in the culture of contemporary living, have become bags.

The Gucci Attache is featured in a campaign that Art Director and photographer Max Siedentopf shot against a metropolitan backdrop, underlining the same symbols that form the meaning of this bag: references and perspectives that together, know how to create that glam-utility that is the expression of a culture of appearance and practicality. Two elements that create a desire for beauty.

Watch #GucciAttache HERE.

Ph & director: Max Siedentopf 

Creative Director: Alessandro Michele

Art Director: Max Siedentopf 

Make up: Camilla Romagnoli

Hair: Andrea Martinelli

Gucci Attache via 360 MAGAZINE
Gucci resort handbags via 360 MAGAZINE

Gucci Resort

Forever exploring its long-held legacy in travel, a constant source of inspiration within every collection, the House presents an ode to the seasonal ritual of setting off to seaside locales. The Gucci Resort Collection features a selection of items unique to the world’s top travel destinations, transforming the vacation wardrobe into a colorful travelogue. Bags, sunglasses, hats, and beach blankets make up the exclusive local product offers, while the ready-to-wear and shoes will be available across all resort locations as well as on Gucci.com.

At the center of the special selection is the GG monogram, reimagined with a zig-zag-patterned background and with vibrant color combinations unique to the specific warm-weather havens where they are exclusively sold. The cities featured within the collection include Bondi, Bodrum, Cancun, Cannes, Capri, Dubai, Forte dei Marmi, the Hamptons, Hawaii, Ibiza, Jeju, Marbella, Miami, Monte Carlo, Mykonos, Okinawa, Palm Desert, Porto Cervo, Phuket, and Rio de Janeiro. Inscribed with the name of the city that inspired the palette, each item becomes a travel memento, denoting the expansive narrative of an individual’s journey.

To present the product selection in a surreal and playful way, photographer and director Max Siedentopf has captured a campaign where the Gucci Resort pieces take on monumental status in mini dioramas of the various resort destinations. Tote bags and sunglasses become part of the landscape, while beach-goers bring larger-than-life energy to the frozen-in-time scenes—a reminder that unexpected stories are still to be discovered even in the most familiar destinations.

The collection will be distributed through designated stores and on Gucci.com. Additionally, at the resort destinations, special Pop-Ups inspired by beachside cabanas will also showcase an exclusive product offering.

#GucciResort

Creative Director: Alessandro Michele

Art Director and Photographer: Max Siedentopf

Make up: Camilla Romagnoli

Hair: Andrea Martinelli

Product Details

The Gucci Resort Collection features a wide range of products, creating a colorful getaway wardrobe.

The women’s ready-to-wear selection presents a variety of day dresses including cotton sangallo styles and printed muslin gowns enriched with colorful lace details. Perfect to pack, matching sets of GG tweed or GG chevron add an elegant yet relaxed feel. Swimsuits in a variety of styles come in bright hues, including a tie-dye print one-piece defined by a palm tree and the Gucci logo. As a part of the exclusive destination offer, T-shirts, sweatshirts, and shorts feature the names of select cities. 

The men’s ready-to-wear is defined by lightweight knitwear and linen jackets, as well as patterned button-downs and tie-dyed T-shirts and sweatshirts—all in seasonal hues. There is also a full selection of denim shirts, shorts, and pants featuring playfully embroidered patches.

The handbag selection sees a reimagination of the GG monogram, with a zigzag pattern reinforcing its bold energy. Emblazoned across lined raffia-effect totes, beauty cases, and mini bags, each palette variation is unique to the resort destination and features a leather label identifying which city inspired the design. Select places will also present unlined raffia tote bags. 

Offered worldwide, the Resort shoe selection features styles envisioned for holidays spent by the sea. Whether donning a flat or platform sole, espadrilles show off the colorful GG monogram woven from a raffia-effect material. The product selection also includes a number of women’s raffia-effect sandals with a flower-like design. The men’s collection features GG monogrammed espadrilles and Gucci Tennis 1977 sneakers in colorful prints.

Completing the array of items envisioned for the seaside, beach blankets, as well as raffia-effect bucket and baseball hats also showcase the regionally exclusive combinations of hues of the Resort GG monogram design. A selection of crochet hats is available worldwide.

A selection of destinations including Cannes, Capri, Forte dei Marmi, the Hamptons, Ibiza, Marbella, Mykonos, Porto Cervo, and Rio de Janeiro will also introduce new color variations of signature Gucci Eyewear styles in acetate or combi constructions, available in the international fitting. Characterized by a Summery and colorful spirit, each design features the name of the city it was inspired by.

About Gucci

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values. Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry and watches. Discover more about Gucci at www.gucci.com.

Gucci Pet collection via Gucci for use by 360 Magazine

Gucci Pet

The House introduces Gucci Pet Collection —a wide-ranging selection of items designed for dogs and cats that combines high-quality materials and craftsmanship with innovation, and many of the House’s signature motifs. The new line continues the narrative of surprise and delight behind Gucci Lifestyle, launched in September 2021 and inspired by a cabinet of curiosities—a place that could accommodate all of the fine, well-crafted that, while part of everyday life, still give off a magical and wonderful aura.

The offering includes collars and harnesses in plain leather, GG canvas, Web stripe, or the Herbarium or all-over geometric G print, and embellished with details like the Interlocking G logo or studs. Leashes in varying lengths and widths, bag holders, and Air Tag cases, are all available in the same materials and motifs to coordinate or mix and match. Within a selection of items that also serve as design pieces for the home are Made-to-Order miniature couches on which pets can lounge, feeding bowls with various House prints, cloches to cover bowls with, hard-sided cases with removable ceramic bowls and handles for easy transport as well as coordinated feeding mats. For pets who travel often, comfortable carriers in GG canvas are also part of the mix. Apparel includes polos, T-shirts, knitwear, and coats, distinguished by a vibrant palette and playful, signature motifs like all-over strawberries and hearts to Interlocking Gs and the classic monogram, also seen in the House’s ready-to-wear, creating opportunities for matching looks.

In line with the House’s commitment to sustainability, the Gucci Pet Collection includes items in recycled polyester, recycled cotton or Demetra — Gucci’s groundbreaking material that was unveiled in June 2021 after two years of in-House research and development. Demetra combines quality, softness, and durability with an eco-friendly ethos and is made from animal-free raw materials that are primarily from renewable and bio-based sources. Created from the House’s desire to explore and innovate materials for the future, Demetra is manufactured entirely in a Gucci factory in Italy using the same expertise and processes for tanning that give the material its pliable and resilient performance with a supple finish.

The new category is unveiled through a campaign with art direction and photography by Max Siedentopf. Infused with a retro-inspired, dream-like patina, a playful cast of dogs and cats of various types and sizes, wearing pieces from the new collection, are set against clean and colorful backgrounds that allow each animal’s personality to shine, inspired by the House’s underlying vision of individuality.

Credits:

Creative Director: Alessandro Michele

Art Director & photographer: Max Siedentopf

About Gucci

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House marks its 100th Anniversary under the Creative Direction of Alessandro Michele, with Marco Bizzarri as President and Chief Executive, Gucci moves forward into the coming decades with an ongoing commitment in redefining luxury, while celebrating the creativity, innovation and Italian craftsmanship at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry and watches.

For further information about Gucci visit www.gucci.com.

Gucci new ready to wear campaign via 360 MAGAZINE

GUCCI TOWARDS THE SUN

As Summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House’s latest collections envisioned for the warm season. Mixing light fabrics with bright pops of color, the Towards the Sun pieces evoke the easy-going cadence that comes with sunny days. Upon bags, shoes, and accessories, pattern comes to the fore with the House’s emblematic GG monogram woven from a raffia-effect material. Houndstooth and seersucker also become defining motifs, enriching signature items such as bags from the House’s archive inspired Beloved lines. The women’s ready-to-wear proposes practical femininity in muslin slip dresses accented with lace, as well as a selection of bathing suits. The men’s lineup ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers. The Towards the Sun selection is captured in a special campaign shot on the coast of Provincetown—the Summer escape of choice for many artists and creatives. Stills and video capture a cast of characters partaking in a series of activities on the quaint northern tip of Cape Code, such as swimming, sunbathing, and strolling around the lighthouse. As an ode to the act of vacationing, the photographs also feature the Gucci Ophidia luggage, which progresses the House’s century-long legacy in travel. Now available in Gucci stores worldwide, Towards the Sun will be presented in dedicated window displays and Pop-Ups with a creative concept that riffs on the houndstooth design found across the selection. The offering will also be available online at gucci.com. #GucciTowardsTheSun 

Credits 

Creative Director: Alessandro Michele 

Art Director: Christopher Simmonds 

Photographer & Director: Julie Greve 

Make up: Lauren Reynolds 

Hair: Alex Brownswell 

Product Details 

Within the Gucci Love Parade collection, the Towards the Sun selection presents women’s and men’s ready-to-wear, bags, shoes, and accessories envisioned for days spent by the sea. The women’s ready-to-wear selection proposes classic summer elegance with muslin slip dresses in muted or colorful prints and lace details. The lineup also features swimsuits, including a single-strap one piece with a bright and tropical print, as well as a black bikini enriched with Interlocking G hardware. The men’s ready-to-wear ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers. For the bag category, the House’s GG Marmont, Gucci Diana, and Gucci Horsebit 1955 from the Beloved lines are reinterpreted with the codes of the collection. For example, the GG Marmont marked by the gold GG hardware is updated with a seersucker top flap and the GG monogram woven from a raffia-effect fabric. The Gucci Horsebit 1955 is also redefined by the raffia-effect GG motif outlined with a leather trim. With its defining bamboo top handles decorated with leather bands, The Gucci Diana features a blue and natural houndstooth pattern woven in raffia-effect fabric. Exclusive designs will also be offered regionally, including Gucci Bamboo 1947 bags in Japan and the Gucci Jackie 1961 in the USA. Progressing the House’s legacy in luggage, the collection offers a travel tote bag in two sizes defined by two green-red-green jacquard Webs, along with a red and green Interlocking G. A variety of summer shoes including sandals, mules, loafers, and slip-on sneakers feature the GG monogram woven from raffia-effect material. Hats, belts, and chain wallets are also reimagined with the defining elements of the collection. 

About Gucci

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values. Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry, and watches. Discover more about Gucci at www.gucci.com.

Watch GTTS HERE.

adidas x Gucci via 360 MAGAZINE

ADIDAS × GUCCI

The highly anticipated collection envisioned by Creative Director Alessandro Michele featured in a new campaign

For the launch, Alessandro Michele has envisioned a campaign that takes inspiration directly from an archival 1979 adidas catalogue. To animate the concept, a gridded template showcases a variety of moving imagery captured by Carlijn Jacobs. Against brightly colored backdrops, models stretch, run, or dance in place to a soundtrack of pensive phrases such as, “When your thoughts become reality, you understand what magic is.”

Originally debuting on the Exquisite Gucci runway, a mirror-filled space
where historic emblems multiplied and metamorphized across sartorial streetwear, the first adidas x Gucci collection expands on the creative concept founded on an affinity for three stripes. Revealed in a lookbook released last month, the cross-category selection portrays the kaleidoscopic aesthetic of Alessandro Michele by mixing the codes of the House with those of the historic sportswear brand, and consequentially those of high fashion and streetwear.

The assemblage plays out across women’s and men’s ready-to-wear, as well as on bags, shoes, accessories, jewelry, and lifestyle pieces. Throughout the selection, the GG monogram and Interlocking G mix with the adidas Trefoil in colorful prints, as well as on jacquard fabrics; while the red and green Web of Gucci complements the three stripes of adidas. Pushing the collection further into hybridized territory, ready-to-wear pieces echo the sporting attire of decades past while portraying an undeniable contemporary character. Additionally, conventionally formal pieces like leather heels, suede loafers, and silk scarves are marked with casual codes. Beyond the standard selection, the expansive offering also includes some lifestyle items including a golf bag in two different variations, a nod to the House’s heritage in leisure products.

THE POP

Gucci announces the arrival of a brand new series of Gucci Pop-Ups and Pop-Ins, the ephemeral stores providing a captivating shopping experience, dedicated to the adidas x Gucci collection starting from June 7.

Showcasing the products in an immersive, dedicated environment which reflects Gucci’s unconventional approach to luxury fashion, the initiative is aimed at connecting and engaging with clients over the world and their surrounding communities. In addition to the adidas x Gucci pop-ups, Gucci will also open dedicated pop-in locations within existing stores including: Los Angeles Melrose, New York Wooster Street and Fifth Avenue, Gucci East Hampton, Miami’s Aventura Mall, Chicago Michigan Ave, Houston Galleria, Atlanta Lenox, and Holt Renfrew Toronto Yorkdale.

adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand. Anticipated by the first adidas x Gucci lookbook, the collection expands on the sartorial streetwear creations that debuted on the runway with a spectrum of sport-inspired pieces, distinguished by the same retro aesthetics of the show. With the heritage of both brands encoded in a trio of lines, a fixation on stripes plays out across ready-to-wear and accessories including Gucci’s own take on the famous adidas Gazelle sneaker.

*All paper and cardboard come from sustainably managed forest sources, and an uncoated paper has been used to ensure it is fully recyclable. In addition, shopping bag handles are made of 100% recycled polyester while pouches and suit carriers are made of a mix of regenerated cotton and recycled polyester. Reflecting a shared commitment to innovation, progress, sustainability goals, and collective action, the collection features multiple pieces crafted with future-conscious material fabrications including polyester, cotton, and viscose. Furthermore, each piece comes with special packaging that features the adidas x Gucci logo and that was strategically designed to reduce environmental impact.

**The collection will be distributed through designated stores, online on Gucci.com and through ephemeral Gucci Pop-Ups, where the spaces will be decorated with one of the geometric prints found in the offering. A dedicated product selection will also be available.

***Photos courtesy of Gucci

GUCCI BLONDIE

Furthering an ever-evolving narrative, the House presents Gucci Blondie – a line of handbags that draws inspiration from an archival style defined by a rounded rendition of the signature Interlocking G, as seen in patent documents from 1971. The emblem takes center stage on the collection’s distinctive silhouette, as Alessandro Michele continues to traverse time, gently drawing out the threads of storylines waiting patiently to be found and given a new voice.

The Gucci Blondie, which first debuted within the Love Parade fashion show in Los Angeles, reflects the Creative Director’s ability to effortlessly bridge eras through his creations. This temporal resilience is reflective of an essence that is both chameleonic and charismatic, a combination that allows the line, like many others of the House, to remain contemporary, no matter the year. The modern-day iteration is a stylistic progression of the original, infused with striking details that speak to a free-spirited and independent persona.

The Gucci Blondie offering spans sizes, silhouettes, and details, from a versatile messenger that can be worn on the shoulder or across the body with the included Web or leather straps, to a smaller day-to-night style whose included chain strap can be tucked inside to transform it into a clutch. A miniature version, also featuring interchangeable and adjustable leather and Web straps, rounds out the selection. Designs are available in leather, suede, and GG canvas, with a varied palette for both the bags and the Web straps.

The Gucci Blondie is presented through a new campaign, envisioned as a love letter to New York, as a cast of characters are captured against the backdrop of some of the city’s most celebrated landmarks. Reportage-style shots evocative of an analog age are filled with candor and spontaneity, portraying impromptu moments of heritage in motion and dynamically converging past, present, and future in every frame.

Purchase HERE.

Watch #GucciBlondie

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Ph & director: Angelo Pennetta

Make up: Thomas De Kluyver

Hair: Paul Hanlon

Music: TBA

ABOUT GUCCI

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House marks its 100th Anniversary under the Creative Direction of Alessandro Michele, with Marco Bizzarri as President and Chief Executive, Gucci moves forward into the coming decades with an ongoing commitment to redefining luxury, while celebrating the creativity, innovation, and Italian craftsmanship at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry, and watches.

Watch House of Gucci

Gucci nft inside 360 MAGAZINE

10KTF Gucci Grail

In the spirit of the concept store, Vault’s virtual shelves, already home to a distinctive combination of rare vintage Gucci finds and new creations by handpicked designers, will also welcome a wider offering of noteworthy brands dear to Alessandro Michele through exclusive capsule collections or curated selections. One of the first to create a limited-edition lineup for Vault is Belgian Maison Delvaux, which was founded in 1829 making it the oldest luxury fine leather goods brand in the world. 

Forever in flux and staying true to its constant pursuit of ideas that go beyond the confines of time and space, Vault will continue to present monthly drops of rare vintage finds, as well as a regular rotation of exclusive capsules, special collaborations, and new brands. The latest releases will be highlighted on its dedicated Instagram account, @guccivault, and its Discord server, GucciVault.

A crystal ball heralds its arrival. Mysterious and fascinating, the magical globe is the gift the digital avatar of Alessandro Michele, Gucci’s Creative Director, offers Wagmi-san, world-renowned digital artisan who has invited the designer — already on a journey towards new paradigms and forms of creativity– to his virtual shop in New Tokyo.

We cannot resist using the lexicon of fairy tales to describe 10KTF Gucci Grail, the new initiative happening in Vault’s experimental space. In collaboration with digital accessory shop 10KTF, Gucci has created ad hoc digital outfits designed by Alessandro Michele and created by Wagmi-san to dress PFPs from eleven selected NFT collections including Bored Ape, World of Women, Cool Cats and many others. The “PFP” acronym stands for ‘Picture For Proof’, a NFT version of a profile photo, used by collectors both as their portrait and as extreme expressions of artistic and technological talent. The encounter between Wagmi-san and Alessandro Michele generates two custom Gucci looks, available in different colors, inspired respectively by the Aria and Love Parade collections, for those who aspire to express their individuality through fashion in the parallel digital worlds.

The House is already present in the realm of NFTs, the ‘Non-Fungible Tokens’ that have transformed our experience of art, sublimating it into immaterial digital works. Acquiring personalized virtual garments also involves several steps, not unlike the actual process of securing a designer creation (which requires several fittings).

Over the past few days, the crystal ball has been accessible to three groups of people – those who already own a PFP; those who are members of the Gucci Vault community on the Discord server, and those who already ‘inhabit’ New Tokyo, where artisan Wagmi-san lives. Those who redeemed their crystal ball were able to choose between the different Gucci looks artfully tailored by Wagmi-san and receive their customized digital avatar.

With only a limited number of users involved, this project has the feel of a unique work: “10KTF Gucci Grail” not only highlights the individuality of each person, but it also unveils the huge, spectacular potential of virtual realities, enabling us to design a digital identity in an alternative world. To be dressed for the metaverse is to have another self that Vault allows us to generate through the codes of Gucci.


About Gucci

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry and watches.

Discover more about Gucci go HERE.

About 10KTF

Founded in September 2021, 10KTF is the leading shop known for producing bespoke digital accessories in the Metaverse. Located in New Tokyo, the shop is owned and operated by Wagmi-san, a renowned artisan who creates 1:1 digital collectibles for select parent NFT projects.

10KTF is a product of WENEW.

Follow @10ktfshop on Twitter for all of the latest happenings, or visit 10ktf.com/shop to catch up on the full story.

T-SHIRT, LIMITED EDITION, GUCCI, ALESSANDRO MICHELE , Harry Styles, 360 MAGAZINE

Harry Styles × Gucci

Harry Styles has announced a special collaboration with Gucci creative director Alessandro Michele in celebration of the release of his new album Fine Line.
 
Styles released the limited edition t-shirt today on his official store and will be available until Thursday December 19. The eco-conscious t-shirt is $75 and will include a digital copy of the new album.
 
Fine Line, which features the new single “Adore You,” is available everywhere now.