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Gucci Exquisite campaign inside 360 MAGAZINE

Exquisite GUCCI

As first presented in the hall of magic mirrors during Milan fashion week, the Exquisite Gucci collection was designed by the House’s Creative Director, Alessandro Michele for Fall-Winter 2022. The emphasis on tailoring was the show’s organizing theme, but the headline was Michele’s collaboration with adidas. Merging sartorial tradition and sportswear codes, he added the brand’s trademark stripes and emblem to suits and an array of ready-to-wear.

A Note From Gucci’s Creative Director Alessandro Michele

I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift. For its visionary power to dig up in the real, making it vertiginously imaginative and questionable. Such a careful look on the human, after all, is so close to me. I could never imagine clothes as severed from the story and life of the person wearing them. If you ask me, a garment is not, and never will be, just a piece of fabric. It’s rather the means through which we are able to unfold who we really decide to be, it’s how we shape our desires and the ultimate sense of our staying. That’s why I’ve always imagined my collections as films able to convey a cinematography of the present: a score of stories, eclectic and dissonant, that can sacralize the human and its metamorphic ability.

The “Exquisite” campaign is my tribute to cinema and to one of its brightest maestros, Stanley Kubrick. A philosophic filmmaker who, better than others, emanated the magic of that inextricable knot through which cinema exudes life and magnifies it. I’ve always admired Kubrick’s remarkable capacity in tackling very different subjects. His experimental drive goes beyond any possible categorization. Every film, in fact, digests the manifold souls where dystopia meets parody, drama becomes human comedy, horror looks like a psycho-philosophic treatise, the feeling of truth evolves into the uncanny. Kubrick was, in essence, a real sculptor of genres: the “cross-genre” director, ahead of his time. His ability to build stories that exceed significance, crossing borders and setting labels on fire, has always been deeply inspiring to me.

As an act of love, I decided to reinhabit Kubrick’s films, pushing to the core this incendiary approach. I took the liberty of disassembling, blending, grafting and reassembling them. Sticking to my creative praxis, I seized those movies, romanticizing them, populating them with my clothes. Trying to create short circuits where the adidas gown, that had already lost its status of sportswear to become a Victorian costume, appears as a new character in the script of Barry Lyndon. The dress designed by Laura Whitcomb, wearing which Madonna grabbed the New York spotlight in the nineties, fits in the gothic scenes of The Shining. The mysterious darkness of the enigmatic ritual of Eyes Wide Shut embraces a venus in fur, embellished with sensual bourgeois pearls. And more, the 90s shoes with a fetish flavor explode through the frames of A Clockwork Orange. Finally, the dreamiest evening dress dangled in soft tulle ruches bursts into the aseptic and dystopian space of the Discovery One in 2001: A Space Odyssey. This situationist game mixes historical plans, references, experiences. The past explodes into the present. Everything can become anything, or something else. As in that famous scene of Kubrick’s masterpiece, where the bone turns into a spaceship. As in life.

With “Exquisite” I carry on my attempt to mingle high and low, this time coherently and synergistically with the grammar of the great director. In the selected sequences it feels like Nietzsche, Kant and Freud speak casually to the people in the street. The biggest questions about the meaning of life become pop images. Complex transfigurations in terms of significance, get immediate access in terms of experience. Everything comes to be iconic, symbolically sophisticated, though able to reflect on a culture that we can definitely identify as pop. I chose Kubrick also for this, after all. What he created is part of our collective imagination. Since he was a diviner of vision, his works are as recognizable as the Sistine Chapel, the Virgin of the Rocks or The Simpsons. Manipulating his images, inside a brand new semantic framework, is like hacking La Gioconda. Plus the inspiration and the empathy only possible through the fictional cinematographic machine.

This involvement generates a change of state that is very significant for my job: clothes get closer to bare life again. They turn into highly imaginative functional prostheses, and they do so to tell a story. A story that shatters, enchants, tortures, ignites. Because it’s the story of the human that dwells in each and every one of us. As Stanley Kubrick knew too well. And also Milena Canonero, a very dear friend of mine, who accepted my invitation to go back over some of the scenes that hailed her as an undisputed star in the history of costume design. Her presence in this project is moving for me, a very precious gift.

– Alessandro Michele

Stanley Kubrick’s “2001: A Space Odyssey,” “A Clockwork Orange,” “Barry Lyndon,” “Eyes Wide Shut,” and “The Shining” are available to own today on Blu-ray and Digital.

CREDITS:

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds 

Photographers & Directors: Mert & Marcus  

Make up: Thomas De Kluyver

Hair: Paul Hanlon

Exquisite GUCCI inside 360 MAGAZINE
Gucci Pet collection via Gucci for use by 360 Magazine

Gucci Pet

The House introduces Gucci Pet Collection —a wide-ranging selection of items designed for dogs and cats that combines high-quality materials and craftsmanship with innovation, and many of the House’s signature motifs. The new line continues the narrative of surprise and delight behind Gucci Lifestyle, launched in September 2021 and inspired by a cabinet of curiosities—a place that could accommodate all of the fine, well-crafted that, while part of everyday life, still give off a magical and wonderful aura.

The offering includes collars and harnesses in plain leather, GG canvas, Web stripe, or the Herbarium or all-over geometric G print, and embellished with details like the Interlocking G logo or studs. Leashes in varying lengths and widths, bag holders, and Air Tag cases, are all available in the same materials and motifs to coordinate or mix and match. Within a selection of items that also serve as design pieces for the home are Made-to-Order miniature couches on which pets can lounge, feeding bowls with various House prints, cloches to cover bowls with, hard-sided cases with removable ceramic bowls and handles for easy transport as well as coordinated feeding mats. For pets who travel often, comfortable carriers in GG canvas are also part of the mix. Apparel includes polos, T-shirts, knitwear, and coats, distinguished by a vibrant palette and playful, signature motifs like all-over strawberries and hearts to Interlocking Gs and the classic monogram, also seen in the House’s ready-to-wear, creating opportunities for matching looks.

In line with the House’s commitment to sustainability, the Gucci Pet Collection includes items in recycled polyester, recycled cotton or Demetra — Gucci’s groundbreaking material that was unveiled in June 2021 after two years of in-House research and development. Demetra combines quality, softness, and durability with an eco-friendly ethos and is made from animal-free raw materials that are primarily from renewable and bio-based sources. Created from the House’s desire to explore and innovate materials for the future, Demetra is manufactured entirely in a Gucci factory in Italy using the same expertise and processes for tanning that give the material its pliable and resilient performance with a supple finish.

The new category is unveiled through a campaign with art direction and photography by Max Siedentopf. Infused with a retro-inspired, dream-like patina, a playful cast of dogs and cats of various types and sizes, wearing pieces from the new collection, are set against clean and colorful backgrounds that allow each animal’s personality to shine, inspired by the House’s underlying vision of individuality.

Credits:

Creative Director: Alessandro Michele

Art Director & photographer: Max Siedentopf

About Gucci

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House marks its 100th Anniversary under the Creative Direction of Alessandro Michele, with Marco Bizzarri as President and Chief Executive, Gucci moves forward into the coming decades with an ongoing commitment in redefining luxury, while celebrating the creativity, innovation and Italian craftsmanship at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry and watches.

For further information about Gucci visit www.gucci.com.

Gucci new ready to wear campaign via 360 MAGAZINE

GUCCI TOWARDS THE SUN

As Summer begins, Gucci presents a special selection of ready-to-wear and accessories from the House’s latest collections envisioned for the warm season. Mixing light fabrics with bright pops of color, the Towards the Sun pieces evoke the easy-going cadence that comes with sunny days. Upon bags, shoes, and accessories, pattern comes to the fore with the House’s emblematic GG monogram woven from a raffia-effect material. Houndstooth and seersucker also become defining motifs, enriching signature items such as bags from the House’s archive inspired Beloved lines. The women’s ready-to-wear proposes practical femininity in muslin slip dresses accented with lace, as well as a selection of bathing suits. The men’s lineup ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers. The Towards the Sun selection is captured in a special campaign shot on the coast of Provincetown—the Summer escape of choice for many artists and creatives. Stills and video capture a cast of characters partaking in a series of activities on the quaint northern tip of Cape Code, such as swimming, sunbathing, and strolling around the lighthouse. As an ode to the act of vacationing, the photographs also feature the Gucci Ophidia luggage, which progresses the House’s century-long legacy in travel. Now available in Gucci stores worldwide, Towards the Sun will be presented in dedicated window displays and Pop-Ups with a creative concept that riffs on the houndstooth design found across the selection. The offering will also be available online at gucci.com. #GucciTowardsTheSun 

Credits 

Creative Director: Alessandro Michele 

Art Director: Christopher Simmonds 

Photographer & Director: Julie Greve 

Make up: Lauren Reynolds 

Hair: Alex Brownswell 

Product Details 

Within the Gucci Love Parade collection, the Towards the Sun selection presents women’s and men’s ready-to-wear, bags, shoes, and accessories envisioned for days spent by the sea. The women’s ready-to-wear selection proposes classic summer elegance with muslin slip dresses in muted or colorful prints and lace details. The lineup also features swimsuits, including a single-strap one piece with a bright and tropical print, as well as a black bikini enriched with Interlocking G hardware. The men’s ready-to-wear ranges from the casual to the sophisticated with jogging shorts, patterned pants, nylon jackets, and double-breasted blazers. For the bag category, the House’s GG Marmont, Gucci Diana, and Gucci Horsebit 1955 from the Beloved lines are reinterpreted with the codes of the collection. For example, the GG Marmont marked by the gold GG hardware is updated with a seersucker top flap and the GG monogram woven from a raffia-effect fabric. The Gucci Horsebit 1955 is also redefined by the raffia-effect GG motif outlined with a leather trim. With its defining bamboo top handles decorated with leather bands, The Gucci Diana features a blue and natural houndstooth pattern woven in raffia-effect fabric. Exclusive designs will also be offered regionally, including Gucci Bamboo 1947 bags in Japan and the Gucci Jackie 1961 in the USA. Progressing the House’s legacy in luggage, the collection offers a travel tote bag in two sizes defined by two green-red-green jacquard Webs, along with a red and green Interlocking G. A variety of summer shoes including sandals, mules, loafers, and slip-on sneakers feature the GG monogram woven from raffia-effect material. Hats, belts, and chain wallets are also reimagined with the defining elements of the collection. 

About Gucci

Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values. Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry, and watches. Discover more about Gucci at www.gucci.com.

Watch GTTS HERE.

GUCCI BLONDIE

Furthering an ever-evolving narrative, the House presents Gucci Blondie – a line of handbags that draws inspiration from an archival style defined by a rounded rendition of the signature Interlocking G, as seen in patent documents from 1971. The emblem takes center stage on the collection’s distinctive silhouette, as Alessandro Michele continues to traverse time, gently drawing out the threads of storylines waiting patiently to be found and given a new voice.

The Gucci Blondie, which first debuted within the Love Parade fashion show in Los Angeles, reflects the Creative Director’s ability to effortlessly bridge eras through his creations. This temporal resilience is reflective of an essence that is both chameleonic and charismatic, a combination that allows the line, like many others of the House, to remain contemporary, no matter the year. The modern-day iteration is a stylistic progression of the original, infused with striking details that speak to a free-spirited and independent persona.

The Gucci Blondie offering spans sizes, silhouettes, and details, from a versatile messenger that can be worn on the shoulder or across the body with the included Web or leather straps, to a smaller day-to-night style whose included chain strap can be tucked inside to transform it into a clutch. A miniature version, also featuring interchangeable and adjustable leather and Web straps, rounds out the selection. Designs are available in leather, suede, and GG canvas, with a varied palette for both the bags and the Web straps.

The Gucci Blondie is presented through a new campaign, envisioned as a love letter to New York, as a cast of characters are captured against the backdrop of some of the city’s most celebrated landmarks. Reportage-style shots evocative of an analog age are filled with candor and spontaneity, portraying impromptu moments of heritage in motion and dynamically converging past, present, and future in every frame.

Purchase HERE.

Watch #GucciBlondie

Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Ph & director: Angelo Pennetta

Make up: Thomas De Kluyver

Hair: Paul Hanlon

Music: TBA

ABOUT GUCCI

Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands. As the House marks its 100th Anniversary under the Creative Direction of Alessandro Michele, with Marco Bizzarri as President and Chief Executive, Gucci moves forward into the coming decades with an ongoing commitment to redefining luxury, while celebrating the creativity, innovation, and Italian craftsmanship at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Maisons in fashion, leather goods, jewelry, and watches.

Watch House of Gucci