In preparation for Halloween, 360 Magazine has been searching for mysterious creatives. TikTok sensation Emma Norton brings that feeling with her extravagant horror inspired makeup looks. Last week we got to ask her some questions. We were dying to know the answers to. Below is our conversation with Ms. Emma Norton.
- When creating a makeup look, where do you draw inspiration from?
First, I want to thank 360 Magazine for your interest in talking with me! It means a lot. I draw inspiration from stories, movies, pop culture, and life experiences. There is also a lot of talented TikTok’ers that inspire me. To be honest, I conjure up most of my ideas from my own imagination. The hard part is making a decision about which idea to execute.
- How long does it take to create a makeup look from start to finish?
For some videos, once I make a decision on an idea, I can turn on the sound and camera and film in 1-2 takes. On the other hand, my more complicated make-up looks (my blue tiger and pop art look are two examples) can take as much as 6-7 hours to complete! I typically do all the production work myself in my makeshift home studio.
- Do you have a particular makeup and costume look prepared for Halloween?
Halloween is hands-down my favorite holiday. Like last year, I come up with multiple Halloween costumes and make-up looks I use for different events or for special videos. I prefer not to say just yet what this year’s costume will be – but I promise it will be show-stopping!
- How does the pressure of having so many followers affect your process of putting together the perfect look?
The fact there are no controls over my creative process or my content is a big deal to me. Sure – at times I feel pressure to increase my followers or maximize views and likes. Some of the looks I’m most proud of don’t receive the love I hope for. But in the end, I’m committed to being a “creative” – and as long as I feel positive about my content, I say bring on the pressure!
- Do you feel your following has impacted your creativity?
I do receive lots of requests – to reprise a character people love (like Harley Quinn), to create a character I’ve never done, or even to livestream a tutorial for a particular make-up technique. I’m grateful for the engagement and suggestions from my followers. But I’m always thinking about new characters and looks! That creative challenge is what gives me the greatest satisfaction.
- What sorts of products do you use?
This question is actually hard to answer! I have so many favorite make-up and clean-up products. I really like Morphe’s Avani Collab and use it all the time. I also love Patrick Starrr’s lashes and IT Cosmetics CC Cream. You can get my clean-up favorites from any supermarket or drugstore. If I have heavy make-up on, I spread coconut oil all over my face to loosen the make-up before using baby wipes for sensitive skin to remove the make-up. For occasional skin flare-ups, I like Clean & Clear Spot Treatment.
- What’s Next for Emma Norton?
As far as future projects, several months ago I relocated from my home in Denver to Los Angeles, and I’m 100% focused on pursuing my dream of becoming a film/TV actor. Acting is my first love. Besides acting, I’m working on a few partnerships with brands that I believe in and look forward to promoting.
I hope to leverage my platform to bring greater awareness to two wonderful organizations. Lollipop Theater is an organization dedicated to bringing entertainment (like me) to children confined to hospitals nationwide. I also support charity: water’s mission of providing clean water to communities worldwide that don’t have access to this basic human necessity.