Posts tagged with "grooming"

Mini Tocalini illustration for hair salon and Barbershop marketing for 360 MAGAZINE

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Black Salon and Barbershop Owners as Social Influencers

Wil Shelton, CEO and Founder of Wil Power Integrated Marketing 

All marketers understand the importance of sharing images and messages with their online communities. But what if your online community doesn’t reflect enough diversity for African Americans to engage? African American salon and barbershop marketing can breathe life into a campaign and enable brands to piggyback on the connection Black barbers and hairstylists already have within their communities—including those that are online. 

These cultural catalysts are considered to be taste-makers within the African American community because they are always the first to know about new trends, products, and sports or news information that matters to their customers. When they share an in-store promotion, their customers take it as a recommendation from a trusted source. And that’s when the word-of-mouth marketing really starts to take effect.

African American customers who happen to be in the shops are thrilled to be a part of this seemingly spontaneous, infused in-store experience, which turns another day at the salon into a behind-the-scenes sneak peek at the next big craze that’s about to blow up. In-store marketing means that not only do these customers get to be in the know before everyone else, they score some dope merch to prove it. 

You can be sure they leave that salon or barbershop ready to get everyone they know excited, too. But in-store marketing activations don’t end there. Because African-American-owned salons and barbershops tend to have huge online followings on social media sites such as Instagram.

In fact, almost all Black salon and barbershop owners are savvy social media influencers and often have hundreds of thousands of social media followers. You can see why smart brands are competing for their recommendation. Even better, most African American barbers and salon owners are more sophisticated in non-traditional marketing than a lot of senior media planners and buyers. But this hasn’t happened by chance! They are entrepreneurs who have had to teach themselves how to promote their stores and being seen as on-trend is part of the allure.

Shop owners have a history of doing more with less. In short, out of a lack of resources, urban barbershop owners have had to be nimble and develop the skills to become their own Black marketing creatives, media planners, and strategists.  

Barbers and stylists are engagement experts, and what they have accomplished can’t be devalued, because they have the power to monetize the culture and narratives in their shops and elevate the marketing strategies of the brands with which they choose to work. Even after COVID-19 hit, they have found ways to pivot and thrive. 

African American men and women gather weekly to spend money on self-improvement and discuss what’s new. This culture predisposes them to the idea of receiving brand messaging from the chair. Even as social media has expanded the realm of influencers, barbers and hairstylists have maintained and, in most cases, built on their role as taste-makers to become the micro-influencer stars. 

They’ve done it by leveraging their strong social-media engagement skills to develop an ever-widening circle of influence. This phenomenon is nothing new, but, interestingly, COVID-19 has put salon and barbershop owners in the spotlight, as people realize the critical role they play in their lives. This makes it more relevant than ever to leverage their influence to reach African American consumers.

About the Author 

Wil Shelton is the CEO & Founder of Wil Power Integrated Marketing, a full-service agency offering traditional and digital marketing services to reach multicultural audiences in the beauty and grooming industries.  

beauty

Leopara Lighting System

Achieving the perfect lighting, especially on the go, can present its challenges. We’ve all been faced with such a dilemma: dingy lighting in a hotel room bathroom, making makeup or shaving nearly impossible. Or even just brightening up a space during travel for a quick touch up in the car. Luckily, a new product from Leopara solves these issues. Their patented technology features a 360° makeup lighting system that is compact, portable, and delivers bright, gorgeous lighting through wireless GlamPanels that attach and detach to any mirror.

The Leopara Lighting System comes with numerous impressive features, making it the perfect purchase for applying make-up flawlessly, or achieving the perfect shave. The four mirror-mountable LED GlamPanels illuminate even the darkest space as they are engineered with 5000k Daylight White LEDS that mimic natural light. This effort towards natural light provides the ideal color temperature for grooming, avoiding the troublesome overly white or yellow lights often present when traveling. Compact, wireless, and mirror-mountable, the easily portable Leopara Lighting System can travel mirror to mirror, car to house, on the plane, to your hotel, and anywhere else you need to go! It fits right into any bag in its custom case along with a 4-in-1 USB charging cord. Cases come in three colors: Onyx Chrome, Electric Pink, and Leopard Lux.

Crafted from a matte black, high-quality aluminum with a polycarbonate lens, the Leonara is lightweight, durable, sleek, and chic. To attach to any mirror, merely use the GlamPanels to create a vacuum seal. Mirrors aren’t the only option either – any non-porous surface will work with the Leonara Lighting System including other glasses and screens, making it all the more convenient.

In 360’s experience with the product, we found the convenience to be overwhelming. For those always on the go, like 360, the convenience of having excellent lighting in a moment, anywhere, truly came in handy. It proved excellent for grooming needs while traveling. Not only that, but it also became useful in unexpected ways. For those taking pictures on the go, achieving the perfect lighting in content can be challenging. Yet with the Leopara lighting system, pictures are suddenly illuminated by a clean, natural light. Selfies, pictures of landscape, or food pictures all benefited from being a bit more lit with Leopara just out of frame.

The Leopara Makeup Lighting System is the brainchild Rachel Vicknair, a global beauty educator, former pro dance, and film and TV talent who need a solution to a major problem she repeatedly faced when traveling: bad lighting! On her company’s aim, Vicknair states they are “on a mission to change the way the world gets glam by developing innovative tools and accessories that empower women and their beauty routines, rather than limit them.” Before founding Leopara, she worked extensively in the beauty, wellness, and biotech industries. Vicknair also advises FLIK, the Female Laboratory of Innovative Knowledge, a community for female founders and leaders to connect with apprentices in order to provide mentorship. The Leopara system is now available on Leopara.com and Amazon for purchase.

Tips to Grooming Your Dog at Home

Our dogs are our most faithful friends and companions, making our homes more welcoming and lively. For this reason, if you are a pet parent, it is your responsibility to ensure that your 4-legged buddy is well groomed to keep them happy and health all day long. Grooming your dog regularly keeps it neat, comfortable and healthy, enhancing its charming looks at all times. Most people prefer the services of a professional groomer to help their dogs maintain a cute and clean appearance.

However, if you are running on a low budget, you may prefer to groom your dog at home. This will not only save you money, but can also strengthen the bond between you and your little friend. It is quite easy and affordable. Be it Poodle, Chow Chow or Shih tzu grooming, with the right grooming tools and techniques, you can hack it without the expensive trips to the dog-salon. Here are some DIY dog grooming tips.

1. Invest in the best dog grooming tools and products

Before you start the grooming sessions, it is important to purchase the best professional tool, for every task to make the session comfortable and enjoyable for both you and your dog.

Below are some important tools for your dog grooming:

● A dog comb/ Brush – Depending on the type and length of the dog coat, you can use metal-pinned brush (for long coats) or rubber-teethed brush (for short-haired dogs).

● A pair of professional grade scissors – For smooth cutting without pulling or snagging which can be uncomfortable for the dog.

● Dog Clippers – Electric clippers designed for dog grooming. Avoid using human clippers.

● Nail Trimmer – To keep the paws clean and safe.

● Dog shampoo – High quality and free from chemicals that can damage the dog’s coat or skin.

To get the best results, it is important to consult a professional groomer to understand the best tools for your dog’s grooming need.

2. Create and maintain a conducive grooming environment

Grooming your dog can be stressful and uncomfortable, especially if your dog is not used to it. It is therefore critical to select the best time and place for the exercise, and make the grooming sessions fun and enjoyable for both of you.

● Start grooming your puppy as early as possible. This will make it get used to being touched and the grooming routine.

● Choose a calm and quite place for grooming

● Relax and use a friendly tone – Your dog can sense when you are stressed or angry, and this will make it anxious and uncomfortable, making the session difficult for you.

● Calm and soothe the dog before you start to make her feel comfortable and safe.

● Complement and reward your dog with a special treat after grooming.

● Start slowly – If your dog is not used to regular grooming, you can start with fewer sessions per week and increase as they adapt to the exercise.

3. Brush/ Comb the Coat Regularly

Whether your dog has short or long coat, brushing and combing is part of basic pet care. It helps to remove dead hair and other types of dirt, as well as prevents hair mats to keep the coat in a good condition. For dogs with long hair, daily brushing is recommended but for short to medium haired, brushing 3 or 4 times a week will be enough. When brushing your dog, it is important to:

● Work out all the tangles to give the dog a shiny and a healthy looking coat.

● Inspect the skin for swelling, reddening or other signs of infections.

● Be gentle and thorough to avoid brush-burning the skin.

● Use the right brush and comb for your dog’s coat type and size.

4. Bathing your Dog

Even when your dog has a healthy and shiny coat, it is important to give her a bath whenever necessary or depending on the dog’s activities. This will help remove accumulated dirt from the skin to give the dog a pleasant and fresh smell. Besides, it helps to remove dead hair and enhance the coat glow.

To properly wash your dog, you need to:

● Use warm water even during hot weather.

● Comb the dog before bathing.

● Use a dog tub or bathe the pet outdoors.

● Use a vet-recommended shampoo and conditioner.

● Rinse the dog with warm water.

● Dry the dog with a soft towel or blow-dry the fur in low-heat.

● Brush the coat after bathe.

5. Coat Maintenance Technique

If your dog’s coat is overgrown, you may need to tame it by trimming or shaving. You can use an electric clippers or professional sheers to cut the dog’s hair to your preferred length. A clipper is mostly recommended as it is easy to use and gives you a uniform hair length for a particular setting. Then use a pair of scissors to trim the hair in sensitive areas like the face and tail. Additionally, always ensure that the coat is dry when trimming or shaving the dog.

If you are not sure about anything, it is important to consult an expert for safety and to get the best results.

POLISHED FOR MEN

By Andrew Carey Irving

Step 1: Daily Micro-Scrub

Exfoliants I’ve used in the past have either been like sandpaper, or the opposite, where I can barely feel any results. This is just right. It doesn’t feel too rough, but you can tell it’s getting rid of that dead layer of skin. Smells good too!


Step 02: Dual Cleanse & Shave

I’m a minimalist, so I love anything that does double duty like this. It’s a thicker cream, so it takes getting used to when using it as a cleanser. But it’s great to be able to wash your face and then shave at the same time!


Step 03: Oil Free Moisturizer

This is also pretty thick, and you can see the coverage before it blends into the skin, which is great to know your whole face is protected. After it absorbed into my skin, my face felt soft and seemed to be glowing. In fact, after I did this video, someone came to the door, and they commented how refreshed I looked!

PolishedByDrLancer.com

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