In tandem with Topps’ International Trading Card Day this Saturday 8/6, global retailer Lids has announced a new retail distribution partnership with the leading card company. Lids will now sell Topps’ various trading card product in select Lids retail stores throughout the U.S.
Collectors can now visit participating Lids stores to shop for their choice of a pack of special MLB, UEFA Champions League, Star Wars and Garbage Pail Kids cards. Topps product is currently available in 300+ Lids stores across the U.S., with plans to expand that footprint to 500+ total Lids stores throughout the country by this fall. The full stock list of participating Lids stores, listed by state, can be found here.
“Topps is one of the premier card companies and we’re thrilled to be partnering with them to offer our consumers the opportunity to purchase more novelty items in Lids’ stores,” said Lids President, Britten Maughan. “Lids is known as the preeminent sports retailer, and we’re consistently focused on providing an exciting and diverse assortment of products and apparel. This partnership allows us to do just that while also catering to a new audience of card collectors.”
Wendy Freedman, Director of Marketing for Topps echoed this sentiment saying, “Topps is thrilled to partner with Lids for the first International Trading Card Day! It’s a great way celebrate the hobby and also introduce new fans to collecting.”
News of this retail partnership announcement follows Fanatics’ acquisition of Topps earlier this year – release with all details here. Fanatics has owned a minority stake in FanzzLids, the holding company behind Lids, since 2018.
