Posts tagged with "Tip Sheets"

Why You Should Read Product Reviews Before Making a Purchase

In the modern world of shopping, reviews have become a critical way of determining the credibility of a brand or product. Many customers read online reviews before buying online to understand past customers’ thoughts and feelings about the same product, service, or brand.

In fact, 94 percent of online shoppers who read reviews will avoid any product or business with negative comments. 

If you still don’t believe online reviews can help you make an informed decision while shopping online, keep reading to understand why they are important.

You hear from real users.

One major benefit of reading reviews is that you get to hear real users’ experiences. Rather than rely on ads from retailers and manufacturers, which are sometimes inaccurate, you hear insights, pros, and cons from people who have already used the item you wish to buy. That way, it becomes easy to identify whether the product will fulfill your needs. 

Reviews can help you discover more options.

No matter how big or small, making buying decisions can be difficult when there are so many options. Fortunately, reading product reviews can help you identify the different sizing and buying options available as well as similar or superior to what you want to buy.

If, for example, you are buying a coffee maker, reading several online reviews on the same product can help you determine which model packs all the features you need based on the size of your kitchen.

Besides online reviews, you could use a comparison website such as Buyer’s Guide while shopping online to identify other smarter choices on your desired product, service, or provider. 

Quality check

When customers are not satisfied with a product they bought, they are likely to write a review about it. In most cases, they will complain about poor customer service, wrong orders, or bad quality. Reading positive and negative reviews about the desired product will help you identify the online retailers to shop with and who to avoid. 

Comparing prices 

Online reviews are among the easiest ways of finding out if products are worth the price. This is because past customers will almost always state how much they paid for a product and whether it was worth the money when writing a review. 

Customers will also mention the discounts, special offers, and any customer support issues they encountered. So, reading online reviews will help you figure out where the good deals are and which brands are trustworthy and reliable in their job.

Get additional information

Depending on the item you want to buy, some product reviews might contain additional information, such as directions, part listings, and how-to guides. While the seller or manufacturer will almost always share this info, getting it from customers who have successfully used a product can offer valuable guidance and help make the right buying decision.

Check the availability of the item.

Reviewers will often speak about late shipment. They will also talk about the packaging and the quality of material when writing reviews. 

Therefore, it is important to read product reviews to establish if the item you want to buy is in stock and is as good as it looks online. That way, you will save yourself the stress of placing an order with 2-3 days delivery time only for it to arrive several weeks later, looking completely different from what you expected. 

Conclusion

The importance of product reviews cannot be overstated. However, you must read both positive and negative customer opinions to get a clear picture of that particular product, service, or brand before making a purchase.

Vaccine illustration by Heather Skovlund for 360 Magazine

Small Businesses Sign Vaccine Plan

­­SURVEY OF SMALL EMPLOYERS; 400+ SMALL BUSINESS OWNERS AND NATIONAL ADVOCATES LAUNCH INITIATIVE ON VACCINE LEADERSHIP TO GET U.S. ECONOMY BACK ON TRACK 

New National Survey of More than 3,300 Small Business Owners: Survey of small employers found that 64 percent of business owners say it is very important that their employees get vaccinated

Over 400 Small Business Owners and Leaders — Sign pledge to commit to becoming a small business vaccine leader 

Small employers want employees to get vaccinated and are willing to help to make it happen. The majority (63 percent) of small businesses are willing to encourage and incentivize employees to get vaccinated.

 Reimagine Main Street (RMS), a project of Public Private Strategies (PPS), has launched a public awareness campaign that will support small business owners in being leaders on the Covid-19 vaccines with their employees and in their community. The campaign was announced during a webinar that also included findings from a survey of more than 3,300 small employers on their perspectives on the vaccines conducted by Reimagine Main Street, in partnership with the National Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship (National ACE), the US Black Chambers, Inc. (USBC), and the United States Hispanic Chamber of Commerce (USHCC). The survey results provide insights into how small business owners view the vaccines and their plans for themselves and their workers. 

Other business organizations including the National LGBT Chamber of Commerce (NLGCC), the National Association of Women Business Owners (NAWBO), and Women Impacting Public Policy (WIPP) are stepping up to engage their members. 

“Small businesses like mine have struggled during this pandemic, but the vaccine shows us that the end is in sight,” said Shaundell Newsome, Founder of Sumnu Marketing and Chairman of the Board of the Urban Chamber of Commerce in Las Vegas, who moderated the webinar. “I have implemented a vaccine plan for my employees and all business owners should do the same so we can make it through Covid-19 as quickly as possible.”

The Centers for Disease Control and Prevention (CDC) estimates that between 70-85% of Americans need to receive the vaccine to achieve herd immunity. Once that happens, small businesses will be able to get back to business at full capacity and the economy and communities can completely reopen.

“The survey findings demonstrate that small business owners recognize the importance of the vaccines in reopening Main Street,” said PPS Founder and Principal Rhett Buttle. “By championing the vaccine with the employees and in their communities, small employers can help fully reopen the economy as quickly as possible.”

NEW SURVEY: 

The survey of more than 3,300 small employers shows strong support for ensuring workers get vaccinated. View the full survey. Key findings include: 

  • 63% of small employers intend to encourage their employees to get vaccinated. 
  • Nearly half (45%) of small employers’ plan to give workers paid time off (PTO) to get vaccinated.
     
  • More than 80% of small employers report having conversations with employees about vaccines and a majority (55%) say they would use free or low-cost resources to provide guidance and information about Covid-19 vaccines.

PLEDGE FROM SMALL BUSINESS OWNERS: 

The campaign also calls on employers to sign a pledge to be a SMALL BUSINESS VACCINE LEADER, which more than 400 small business owners have already signed. In signing it, small business owners are pledging to do at least one of the following things:

  • Commit to getting the vaccine when it is their turn and let their employees know why they are choosing to get the vaccine
  • Create a vaccine plan for their employees
  • Provide incentives to employees who receive the vaccine, such as PTO to receive the vaccine
  • Continue to follow state and federal guidance on social distancing and wearing masks after all employees are vaccinated
  • Assist with vaccine promotion and distribution in their community (examples include volunteering to help at COVID-19 vaccination sites, donating supplies or services to vaccination sites, and being vocal in their community on the business case for getting vaccinated)

NEW TIP SHEETS: 

Reimagine Main Street is also giving small business owners the resources they need to play a critical role in championing the vaccine with their employees and in their communities. In addition to general tools and resources, the campaign includes tip sheets in multiple languages for small business specifically targeted to demographics, including:

QUOTES FROM BUSINESS OWNERS AND LEADERS: 

Ron Busby, Sr., President/CEO of the U.S. Black Chambers, Inc.

“When our country faces a crisis, the most vulnerable are hit the hardest, especially in the Black community. This was the case with Covid-19, but business owners can help put us on the path to recovery by embracing the vaccine.”

Ramiro Cavazos, President and CEO of the United States Hispanic Chamber of Commerce

“It is going to take years for the Hispanic small business community to recover from the Covid-19 pandemic, but the vaccine can get us started down that path. Business owners can help speed the recovery by championing the vaccine with their employees and community.”

Justin G. Nelson, Co-Founder and President, NGLCC

“COVID-19 has forced business owners in the LGBTQ community to look out for each other as we try to make it through this pandemic. Small business owners should protect themselves, their employees, and their communities by championing the vaccine.”

Cindy Ramos-Davidson, CEO of the El Paso Hispanic Chamber of Commerce 

“Hispanic businesses have closed at a disproportionate rate because of Covid-19 and the path to recovery begins with the vaccine. If small business owners champion the Covid-19 vaccines, businesses and communities will be able to fully reopen much faster.” 

Chiling Tong President/CEO of the National Asian/Pacific Islander American Chamber of Commerce and Entrepreneurship

“The Covid-19 pandemic has been tough on Asian American and Pacific Islander businesses both financially and through the rise in anti-Asian violence. It is critical that we get through this pandemic as quickly as possible, and the vaccine is key to doing so.”

Mas Torito, owner of Kokoro Restaurant in Denver

“My family restaurant has been in business for over 30 years and this past one was the toughest we have ever weathered. To come back stronger than ever, we have championed the vaccine, but it is critical that more small businesses do so as well.”

Ginger Torres, co-founder of PPE for Navajo First Responders in Phoenix

“Hesitancy to take the Covid-19 vaccine is prevalent among many Native Americans, but small business owners can play a huge role in changing that. I urge all small business owners to be leaders on the vaccine with their employees and in their communities.”

Patty Gentry Young, co-owner of Young Hair Inc., Spring Field, Ohio

“We all take steps to be proactive about our health and getting the Covid-19 vaccine should be one of them. Small business owners can play an important role in encouraging their employees and others in their community to get the vaccine.”