Posts tagged with "American Red Cross"

Primary Wave Music x American Red Cross – “Giving Back” Partnership

American Red Cross and music publishing company Primary Wave Music come together for a new “giving back” partnership that provides the Red Cross access to Primary Wave Music’s extensive library of music catalogs, artists and other content without licensing fees. The relationship kicks off today with the launch of the Red Cross PSA and an accompanying social music video that both beautifully highlight and promote their disaster relief efforts.

Musically, we aim to align ourselves with timeless icons and the team at American Red Cross is beyond that status. They are heroes,” explains Ramon Villa, COO of Primary Wave Music, the home of legends such as Whitney Houston, Bob Marley, Smokey Robinson, Ray Charles, among many others. “This is a very special partnership for our entire team and this collaboration is just the first of many that will continue to develop over years to come.”

WATCH PSA: HERE

The PSA, created by Red Cross creative agency of record BBDO NY, features a custom-recorded rendition (produced by Jon Levine) of Burt Bacharach’s classic hit “What The World Needs Now”, which Primary Wave contributed pro-bono for this holiday campaign. The PSA tells the story of a family who has lost everything in a disaster, yet somehow holds onto hope. The woman continuing to play the piano amidst the ruins of her home is symbolic of how people have persevered through many challenges this past year.

“2020 has been marked with devastation, but also with strength and kindness. Through music, the Red Cross can tell stories about this year that we hope will inspire Americans to help their neighbors in need,” says Selma Bouhl, American Red Cross Vice President of Marketing Strategy & Creative Services.“Primary Wave’s powerful music catalogue and roster of artists will help us shed light on humanitarian needs and hope for the future.” 

A passionate, compilation music video featuring Smokey RobinsonLeona LewisTori Kelly, and Sam Fischer all singing together and separately Bacharach’s “What The World Needs Now” accompanies the PSA on social media and will be available for purchase with proceeds going toward American Red Cross. Throughout the video, there is emotional imagery of record-breaking natural disasters that took place throughout 2020 such as the California & Oregon wildfires, Hurricane Delta, Iowa derecho, the Michigan Sag River dam break, and Hurricane Laura.

WATCH THE MUSIC VIDEO:  HERE

BUY THE SONG: HERE

“It was an honor to cover such a classic Bacharach song and for such a beautiful cause,” states Smokey Robinson. “We have all gone through a lot this year and together with American Red Cross, we were hoping to show that the only thing a disaster can’t destroy is your hope. Please spread the love.”

ABOUT PRIMARY WAVE

The Home of Legends. One of the most dynamic independent publishing and talent management companies in the world, Primary Wave Music is home to some of the most iconic songwriters and artists across the history of recorded music including Bob Marley, Frankie Valli & the Four Seasons, Smokey Robinson, Whitney Houston, Burt Bacharach, Prince, Olivia Newton-John, Ray Charles, Aerosmith, Def Leppard, War, Robbie Robertson, Count Basie, Sly & The Family Stone, Boston, Alice Cooper, Paul Anka, Boy George and Culture Club, Allee Willis, Leon Russell, Free, Toots & The Maytals, Steve Cropper, Glenn Gould, Air Supply, Godsmack, Disturbed, Devo, Donny Hathaway, Nicky Chinn, Noel Hogan (Cranberries) and many more. Throughout the company’s 14-year existence, Primary Wave Music has embraced an entrepreneurial spirit, offering and executing proactive one-of-a-kind ideas, unique services and marketing campaigns for our artists.  Primary Wave has earned a stellar reputation for being forward thinking and re-introducing classic artists and their music into the modern marketplace as well as nurturing young talent to become legends themselves.  This success is based upon our team of seasoned and creative executives collaboratively working together closely with our artists as partners.  As a company, we strive for excellence in the pursuit of iconic artists and catalogs that not only reflect great artistry, but moments of culture. @PrimaryWave

ABOUT AMERICAN RED CROSS:

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies about 40 percent of the nation’s blood; teaches skills that save lives; provides international humanitarian aid; and supports military members and their families. The Red Cross is a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit redcross.org or cruzrojaamericana.org, or visit us on Twitter at @RedCross.

ABOUT BBDO WORLDWIDE

BBDO’s mantra is “The Work. The Work. The Work.”  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world’s most compelling commercial content.  BBDO is part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), a leading global marketing and corporate communications company.

Mina Tocalini, 360 Magazine, COVID-19

Covid Risk Increases During Holidays

By Hannah DiPilato

With the holiday season quickly approaching, Covid cases are skyrocketing all over the country and officials are advising people to social distance this holiday season.

According to CNN, more than 12 million people in the United States have been infected with the coronavirus and over 260,000 people have died. With those that are elderly or immune-compromised, the risk of complications due to COVID-19 is higher.

The U.S. Centers for Disease Control and Prevention has updated the safety guidelines for traveling. “CDC is recommending against travel during the Thanksgiving Day period,” Dr. Henry Walke, Covid-19 incident manager for the CDC, said in a conference call.

“Right now, especially as we are seeing exponential growth in cases and the opportunity to translocate disease or infection from one part of the country to another leads to our recommendation to avoid travel at this time,” Walke continued.

The CDC has also recommended people stay in their immediate households for the holiday season. Even without traveling across the country, seeing those you don’t usually see can lead to a breakout of coronavirus.

Walke said he does not plan to visit his own family for the holiday season. “I haven’t seen my parents since January. I’m staying home and that’s been difficult as I have older parents who would like to see me and who would like to see my children as well,” he said.

“It’s been a long outbreak, almost 11 months now, and people are tired. And we understand that and people want to see their relatives and their friends in the way they’ve always done it,” he continued, “But this year, particularly, we’re asking people to be as safe as possible and limit their travel.”

If you plan to gather with those outside of your immediate household, there are important precautions to take to prevent the spread of coronavirus. First, keep gatherings as small as possible. Many states have restrictions in place which limit the number of people allowed to gather inside. Check your local and state regulations to ensure your gathering is following the laws.

The CDC’s Dr. Erin Sauber-Schatz said, “The safest way to celebrate Thanksgiving this year is at home with the people in your household.”

If possible, move your Thanksgiving dinner outside. Coronavirus is less likely to spread outside where there is better ventilation than indoors. Although many places are getting cold, tell your guests to load up with blankets and winter gear. If it’s too cold for an outside gathering, keep the windows open to ventilate the area.

One of the most important and simplest things you can do to stop the spread of Covid is to wear a mask. In many states, masks are required in public places and Thanksgiving dinner should be no exception. Keep your mask on unless eating and remain six feet away from other guests.

It is also recommended that guests handle making their own food and bringing their own utensils to Thanksgiving dinner this year. This prevents the spread of germs as well as cross-contamination between households. Remember to frequently wash your hands when cooking, eating and generally to stop the spread of germs.

Covid cases are rising in communities as well as healthcare networks which is making the virus even harder to handle. Many more people are becoming hospitalized due to the virus and healthcare workings are at risk.

According to the Associated Press, 905 staff members at The Mayo Clinic Health System have been infected with coronavirus in the last two weeks. The Mayo Clinic Health System is a network of clinics and hospitals in the midwest that are run by Mayo Clinic.

Executive dean of Mayo Clinic Practice, Dr. Amy Williams, said that most cases came from exposure within the community and not from work. “It shows how widely spread this is in our communities and how easy it is to get COVID-19 in the communities here in the Midwest,” she said.

If a virtual gathering isn’t in your Thanksgiving plans this year and you will be seeing people outside of your family in person, consider isolating yourself beforehand. Since the incubation period of the virus is 14 days, a negative test result doesn’t necessarily mean a person does not carry the virus. Although a negative test result for coronavirus isn’t a sure sign of safety, it is an extra precaution everyone should add before mingling this holiday season.

Besides getting a coronavirus test, people should also consider a 14-day quarantine before seeing loved ones, or afterward. Isolating before seeing family will decrease the risk of spreading the disease within your holiday circle. If you plan on traveling for the holiday, consider isolating yourself after returning to prevent the spread of covid in your community.

The CDC has predicted this will be a dark winter and although a vaccine is in the works, it likely won’t be ready for mass distribution for a few more weeks. The holiday season will only lead to more cases with an increase in travel and group gatherings. As the weather in many places gets colder, inside gatherings are more likely to occur.

The CDC also recommends everyone get their flu shot for the upcoming flu season. By protecting yourself from the flu, you can help the healthcare system more easily manage the large influx of people going to the hospital.

In all states except Hawaii, Maine and Vermont, there is an active or imminent outbreak of coronavirus according to Covid Act Now. Even these three states are at risk for an outbreak. Currently, North Dakota has the highest number of new daily cases per 100,000 people with 159.6 cases. Wyoming and New Mexico follow closely behind.

Many states have separated their cities and counties into different zones depending on the number of Covid cases present. The restrictions in place for these areas are then determined by the number of cases.

New York City is starting to enforce tighter restrictions as cases start to rise. “In the next week or two we should see some substantial restrictions,” said Mayor, Bill de Blasio. “I think indoor dining will be closed, gyms will be closed.  I’m not happy about it. No one is happy about it but that’s what’s coming.” There is currently a 10 person gathering limit and a curfew for nonessential businesses between 10 p.m. and 5 a.m.

Similarly, in Boston, Governor Charlie Baker has released a stay-at-home advisory for the same time frame. People are urged to only go out between these hours for essentials. Indoor gatherings are limited to 10 people while outdoor gatherings should be capped at 25 people.

Things on the west coast seem just as bleak. According to the Los Angeles Department of Public Health, restaurants, bars, wineries and breweries will be closed for dine-in services for at least three weeks. People in Los Angeles are being advised to stay home and have a similar curfew to Boston and New York City.

In some cities where cases are skyrocketing, restrictions are not being put in place as heavily as in California and New York. In Miami, restaurants are able to be open to 100% capacity and seat 10 people per table. Most things in Miami are reopened, but with restrictions such as requiring masks.

It is crucial for everyone to work together to bring covid cases back down over the coming weeks. As cases spike, it is important to remember that each state has precautions in place for a reason. Although many states won’t fully shut down, you can decide to continue social distancing and only going out for essentials.

Saint Motel Share Official Music Video for “Preach”

Watch the music video HERE.

Elektra recording group Saint Motel have shared the official video for their latest single ‘Preach.’  Directed by frontman A/J Jackson and longtime collaborator Mario Contini, the video brings the infectious track to life, highlighted by Jackson himself performing choreographed dance moves alongside the LA Roller Girls. Saint Motel embraces pandemic chic culture featuring couture personal protective equipment. Watch the video here. The track is available at all DSPs and streaming services here, and appears on the band’s forthcoming THE ORIGINAL MOTION PICTURE SOUNDTRACK: PART 2, due for release September 18th and serves as the second installment of their three-part album, THE ORIGINAL MOTION PICTURE SOUNDTRACK.

Remaining on the cutting edge of innovation, Saint Motel make history as “the first band to open their own virtual world” powered by Mozilla Hubs. On Monday night, the quartet’s New World launch welcomed fans to the virtual space where Jackson performed a live acoustic set. In this 3D VR chatroom enabled for all headsets and browsers, audiences can enter an exclusive, immersive environment to engage directly with the band through virtual meet-and-greets and intimate, live performances, consume exclusive video content, and much more. Additionally, it doubles as a space for fans to congregate and get to know each other as well. Saint Motel’s New World upholds what has become a tradition of engaging with groundbreaking technology for the guys. Visit www.saintmotel.com/newworld to explore the New World. In 2016, they dropped their Elektra full length debut saintmotelevision as the first-ever Virtual Reality album and first-ever Augmented Reality album and accompanied the record with the free Saintmotelevision app.

PART 1 was heralded by the infectious lead single ‘Van Horn.’ Known for their cinematic aesthetic, the band brought the western-themed official music video for track  directed by Saint Motel frontman A/J Jackson to life with an inventive performance on Jimmy Kimmel LIVE! Earlier this year, the band sold out their entire North American headline tour in support of PART 1, culminating with hometown finale in Los Angeles, days before the country went into quarantine due to COVID-19.

In recent months, Saint Motel has made a concerted effort to mobilize their fans to join them on a pair of philanthropic causes through special, limited edition merchandise. With blood donations needed now more than ever, the band has partnered with The American Red Cross to offer a Just My Blood Type enamel pin, available for free to those who donate blood. Named for their breakout hit ‘Just My Type,’ the pins are also available for purchase with 100% of net profits going to The American Red Cross. Likewise, Saint Motel has joined with the National Independent Venue Association’s #SaveOurStages campaign to ask Congress to provide aid to their network of nearly 2,000 independent live music venues across the country, many of which the band has performed, that have been 100% shut down with zero revenue due to the pandemic. All profits from a special Saint Motel X Save Our Stages tour t-shirt will go directly to NIVA’s efforts. Both items are available in the Saint Motel Gift Shop.

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BOWLMOR AMF

BOWLMOR AMF announces fundraiser to support American Red Cross’ Disaster Relief efforts

All Proceeds Raised From the National Fundraiser to Support

Victims of the Recent Hurricanes, With Bowlmor AMF Matching Up to $50,000

 

Beginning September 8th, Bowlmor AMF, the world leader in bowling entertainment, will raise funds at the more than 300 centers nationwide, with proceeds benefitting the American Red Cross’ disaster relief services. Additionally, Bowlmor AMF will match donations up to $50,000.

To support the fundraiser, Bowlmor AMF is asking guests who visit one of Bowlmor AMF’s 300+ centers in the United States and Canada to make a donation to help the victims of this year’s devastating hurricane season.

“Our hearts and prayers go out to all the families that have been affected by the recent hurricanes,” said Colie Edison, Chief Customer Officer of Bowlmor AMF. “We are committed to doing anything we can to help with American Red Cross and their disaster relief program.”

As the largest bowling entertainment company in the world, Bowlmor AMF puts an innovative spin on the typical bowling experience with centers that feature modern, stylish décor, upscale amenities, and deliciously inventive menus. Bowlmor AMF’s bowling centers provide the perfect setting for every occasion, from first-class family nights and birthday celebrations to unforgettable holiday parties and corporate events.

 

For more information on Bowlmor AMF’s fundraising efforts and to find one of the more than 300 centers, please visit Bowlero.com.

 

About Bowlmor AMF

Bowlmor AMF is the largest operator of bowling centers in the world, with more than 300 domestic locations, 8 locations in Mexico, and 3 locations in Canada that specialize in corporate and special events, as well as league and walk-in retail bowling. The company was created in 2013 following the merger of Bowlmor, an upscale bowling and entertainment company, and AMF Bowling Worldwide. Bowlmor AMF acquired Brunswick’s bowling center business in 2014 and has been named to the INC 500 list of America’s fastest growing private companies for the past three years. The company’s portfolio of bowling retail brands includes AMF, Bowlmor Lanes, Bowlero, Brunswick Bowling, Brunswick Zone, and Brunswick Zone XL.

 

For more information, please visit bowlmor.com, amf.com, bowlero.com, and bowlbrunswick.com.