Posts tagged with "Snowboarder"

Perfect Hydration illustration by Heather Skovlund for 360 Magazine

Hydration Benefits

The best ways to hydrate & the benefits of alkaline water.

We all know that water is foundational to our well-being. Our health and our life depend on it. Yet, an estimated 75% of Americans are chronically dehydrated, a figure that is exacerbated by the constant consumption of caffeinated beverages, alcohol and diets high in sodium. We’ve all experienced fatigue, irritability, headaches, or a foggy mind from dehydration. So why not pay more attention to how we hydrate? The simple act of drinking refreshing alkaline water, monitoring consumption, and developing better hydration habits can boost energy, support skin and immune health, and so much more. Here’s how you can get started.

What is Alkaline Water?

Alkaline water has a higher pH level, typically 8 or 9, as opposed to regular water which taps out around 7. Water with a higher pH can help balance the acid in your body, support a healthy immune system, keep things moving, and ultimately achieve a more premium state of hydration. For these and many other benefits, alkaline water has been deemed the go-to water option in achieving optimum hydration.

One brand we recommend is, Perfect Hydration (pH) Alkaline Water, which has a pH level of 9.5 and a unique blend of electrolyte minerals, without the sodium and chlorine used by most other water brands. Ultra-purified and ionized, pH’s 9 stage-filtration process also results in an incredibly crisp and refreshing taste, making it easier to consume higher quantities of water at a time.

Who should drink alkaline water?

Short answer – everyone! Alkaline is safe to drink at all ages and stages of life. Over the past year as many people transitioned to work from home due to the pandemic, alkaline water has become a popular choice for consumers looking to support their immune health, particularly those increasingly seeking solutions that can be easily incorporated into their daily routines.  

Alkaline water has also been adopted by many top tier athletes – including Julian Edelman (NFL Wide Receiver), Alfonzo McKinnie (NBA Player), Livlo Golding (Fitness Expert), Summer Fenton (Professional Snowboarder) and Sierra Blair Coyle (Professional Rock Climber) – who have all partnered with Perfect Hydration to keep their bodies in a peak, hydrated state for ultimate performance. Any athlete knows that water consumption to replace sweat loss is essential in thermoregulation and preventing cramps, heat exhaustion, heat stroke and more.

In the hot, summer months, hydration becomes even more important. Avoiding products with high sugar and sodium levels is key among health-minded individuals who are swapping complicated, sugar-dense beverages with functional beverages that serve the body.

What Alkaline Water Can Do For You

Beyond hydration and immunity, alkaline water is believed to have properties that aid in:

  • detoxifying the body
  • weight loss
  • cancer resistance
  • colon-cleansing
  • reducing bone loss
  • reducing headaches and inflammation
  • stress management
  • improving metabolism and digestion

Size Matters

In attempting to keep the body in an optimum state of hydration, consuming adequate quantities water is key. Recommended daily intake of water ranges from about 11-16 cups or 88-128 oz. But the average intake among Americans is about 3.9 cups per day, indicating that small sips from a glass throughout the day just isn’t enough. Keeping a liter or more on hand at all times allows you to track the amount of water you are consuming to ensure your hydration goals are met.

Perfect Hydration recently launched a 1.5 liter bottle and one-gallon bottle at select Ralph’s stores in southern California and CVS stores across the US. These new sizes are flying off the shelves as consumers call for function, value and convenience in every water product they purchase.

Currently Trending…

The alkaline water industry is catching on to consumer’s desire for packaging beyond plastic, pushing beverage leaders to think about their sustainability practices. This year, Perfect Hydration is launching their premium, enhanced water in 16.9 oz. recyclable aluminum cans to meet the growing demand for functionality, hydration, and sustainability. They are also converting their 1-liter, 1.5-liter and 1-gallon bottles to post-consumer recycled plastic (rPET) as a part of their commitment to serve the wellness of consumers and the health of the planet.

Unlike other brands that mine water sheds and mineral springs, pH uses US-based renewable water sources. They don’t have to ship water to or from remote locations across the globe, which means lower carbon emissions as a result of less freight. In addition, Perfect Hydration’s current bottles are made of BPA-free, 100% recyclable PET-1, which is the most commonly recycled plastic on the planet.

Perfect Hydration is also an Official Supporter of the American Red Cross, offering $250k in donations that benefit disaster relief and blood services programs. 

Their model proves proper hydration can be achieved in tandem with eco-conscious and community-based efforts.

A Bright Future

It may not surprise you that global sales and consumption of alkaline water continues to steadily rise, with sales growth consistent at more than 40% per year since 2013, according to a report by Zenith Global. Its benefits are wide reaching, and the crisp taste has consumers coming back for more.

New Snow Collections From Oakley

With temperatures dropping, travel restrictions being lifted, and cooler destinations preparing for an influx of visitors while being COVID-19 safe, many snowboarders and ski junkies are looking for new pieces to invest in. With frightful temperatures and the need for gear to support intense athletic performances, investing in the right collection is paramount. For the most dedicated winter athletes, Oakley is an excellent choice for cold-weather attire.

Today, Oakley launches two all-new snow collections to get snowboards and skiers ready for the upcoming season. The Thermonuclear Protection Collection draws inspiration from the brand’s heritage in motorsports, while the Team Collection garners influence from professional Norwegian Olympic snowboarder Stale Sandbech and his life of travel and adventure. Both collections strive to combine style and performance.

About the Thermonuclear Protection Collection: 

The TNP Collection fuses provocative colors, bold designs, and daring styles for those looking to make a statement on the mountain. All of the looks are sure to grab attention, especially in context of the stark winter surroundings. The collection includes a variety of outerwear and accessories designed with reflective properties, hi-tech fabrics and modern silhouettes, available for both men and women. Full TNP

About the Team Collection:

Inspired by Stale’s adventures all over the world, the Team Collection features men’s pieces that can easily transition from mountain gear to streetwear. The range can be adapted for the “on-the-go” lifestyle through modular layering and includes outerwear with premium stretch fabrics, goggles, a helmet and two pieces made from 100% recycled material. Overall, the collection strives to be dedicated to a more eco-friendly approach.

Stale Sandbech is a famed Norwegian snowboarder. He participated in the 2010, 2014, and 2018 Winter Olympics and won a silver medal in Men’s slopestyle in 2014 at the Sochi Olympics. With his Olympics debut in 2010, Sandbech became the youngest Norwegian Olympian in 82 years. His partnership with Oakley reflects his on the go lifestyle as he adventures and trains.

Oakley, Inc. based in California is a subsidiary of the Italian corporate giant Luxottica based in Milan. Found in 1975, it began in the garage of James Jannard with an initial investment of just $300. The company designs, develops, and manufactures sports performance equipment as well as lifestyle pieces, with the new snow collections falling into the former category. Yet, typical to Oakley the pieces retain a stylish flare.

Most famous for their sunglasses, Oakley also counts sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. A vast majority of the designs are completed in house, with Oakley currently holding an impressive number of patents, over 850.