Posts tagged with "Athletic performance"

Football Image for 360 Magazine by Rita Azar

Howard University x WHOOP

Howard University Department of Athletics and WHOOP, the human performance company, have announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring unparalleled physiological analytics via wearable technology to nearly 150 student-athletes across five programs: Men’s & Women’s Basketball, Football, and Men’s & Women’s Golf for their inaugural season.

“We are extremely excited to partner with WHOOP,” said Howard Director of Athletics Kery Davis. “This will give our department more insight on making decisions during competition, and will create healthy habits for our student-athletes, coaches and staff that last a lifetime.”

WHOOP harnesses critical biometric data to inform student-athletes’ choices around sleep (quality, duration and regularity), workout and non-workout strain (cardiovascular load) and recovery (capacity to adapt to stimulus).

“WHOOP is an invaluable resource in providing actionable feedback to our student-athletes,” said Howard Director of Sports Medicine Lynson Willis. “The technology has been a key step in moving the Sports Medicine Department forward and has already become a real game changer.”

Howard Athletics will have access to an unprecedented amount of insights into their well-being. WHOOP will empower student-athletes to optimize all aspects of human performance, offering in-depth onboarding training and ongoing support remotely to optimize the user experience.

“The best athletes in the world use WHOOP to understand their bodies and this new partnership will help Howard University’s student-athletes take their performance to the next level,” said WHOOP Founder & CEO Will Ahmed. “As the Official Fitness Wearable of both the PGA and LPGA Tours, we are especially proud to support the Men’s & Women’s Golf teams in their first-ever season.”

Howard Athletics WHOOP members will have an exclusive view into their own data for personal analysis and the ability to opt-in to team insights with coaches, colleagues, teammates and training staff.

About Howard Athletics

The Howard University Department of Intercollegiate Athletics sponsors 21 NCAA Division I men and women varsity sports. The programs represent five conferences: The Mid-Eastern Athletic Conference (MEAC), Northeast Conference (NEC), Sun Belt Conference (SBC), Eastern College Athletic Conference (ECAC) and Atlantic Sun (ASUN) Conference.

About WHOOP

WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $200 million in venture capital. Visit www.whoop.com for the latest company news and connect with WHOOP on InstagramTwitterFacebook, and YouTube.

For more information, visit the Bison Athletics website at www.HUBison.com, or WHOOP at www.whoop.com.

New Snow Collections From Oakley

With temperatures dropping, travel restrictions being lifted, and cooler destinations preparing for an influx of visitors while being COVID-19 safe, many snowboarders and ski junkies are looking for new pieces to invest in. With frightful temperatures and the need for gear to support intense athletic performances, investing in the right collection is paramount. For the most dedicated winter athletes, Oakley is an excellent choice for cold-weather attire.

Today, Oakley launches two all-new snow collections to get snowboards and skiers ready for the upcoming season. The Thermonuclear Protection Collection draws inspiration from the brand’s heritage in motorsports, while the Team Collection garners influence from professional Norwegian Olympic snowboarder Stale Sandbech and his life of travel and adventure. Both collections strive to combine style and performance.

About the Thermonuclear Protection Collection: 

The TNP Collection fuses provocative colors, bold designs, and daring styles for those looking to make a statement on the mountain. All of the looks are sure to grab attention, especially in context of the stark winter surroundings. The collection includes a variety of outerwear and accessories designed with reflective properties, hi-tech fabrics and modern silhouettes, available for both men and women. Full TNP

About the Team Collection:

Inspired by Stale’s adventures all over the world, the Team Collection features men’s pieces that can easily transition from mountain gear to streetwear. The range can be adapted for the “on-the-go” lifestyle through modular layering and includes outerwear with premium stretch fabrics, goggles, a helmet and two pieces made from 100% recycled material. Overall, the collection strives to be dedicated to a more eco-friendly approach.

Stale Sandbech is a famed Norwegian snowboarder. He participated in the 2010, 2014, and 2018 Winter Olympics and won a silver medal in Men’s slopestyle in 2014 at the Sochi Olympics. With his Olympics debut in 2010, Sandbech became the youngest Norwegian Olympian in 82 years. His partnership with Oakley reflects his on the go lifestyle as he adventures and trains.

Oakley, Inc. based in California is a subsidiary of the Italian corporate giant Luxottica based in Milan. Found in 1975, it began in the garage of James Jannard with an initial investment of just $300. The company designs, develops, and manufactures sports performance equipment as well as lifestyle pieces, with the new snow collections falling into the former category. Yet, typical to Oakley the pieces retain a stylish flare.

Most famous for their sunglasses, Oakley also counts sports visors, ski/snowboard goggles, watches, apparel, backpacks, shoes, optical frames, and other accessories. A vast majority of the designs are completed in house, with Oakley currently holding an impressive number of patents, over 850.