Posts tagged with "Refinery 29"

Justice illustration

Lucid Celebrates Women

In honor of International Women’s Day, meet the successful founders behind Lucid Communications’ incredible roster of women-led brands

This International Women’s Day (March 8th, 2021), Toronto/LA-based PR firm Lucid Communications is celebrating the victories and contributions of our incredible clients. We are proud to have women from all walks of life on our roster who continue to shape their respective industries, showing us time and time again how powerful women are.

Each one of our thought leaders is highly skilled and trained in their field. These women boast extensive knowledge and wisdom in areas such as mindfulness, movement, natural beauty, home decor & organization, and sustainable lifestyle. Today, we share their extraordinary journeys to success.

Check out the strong, inspirational, and intelligent women behind Mindful Collective Co (B Yoga & Halfmoon), Province Apothecary, Okoko Cosmetiques, Flax Sleep, Lorette Lingerie, NEAT Method Toronto, The Bare Home, and Pretty in the City.

Andrea Morris of Mindful Collective Co (parent company of B Yoga and Halfmoon)

As the Founder & CEO of Mindful Collective Co— the parent company of sister brands B Yoga and Halfmoon— Andrea Morris’ mission is simple: to support people everywhere in living their best and most balanced lives.

Morris’ passion for yoga began in Sydney, Australia, while she was completing a Masters Degree in International Business. She knew she would someday make yoga her career, but she wasn’t sure what that would look like. Fast-forward 9 years and Morris found herself employed at The Stewart Group, her family’s fifth-generation manufacturing and technology company. She was working with an innovative type of rubber and quickly realized that the material’s distinctive qualities—durability, sustainability, and a grippy surface— could make the perfect yoga mat.

After endlessly prototyping and fine-tuning The B MAT, B Yoga was born in 2014. Sparked by The B MAT’s success, B Yoga continued to grow beyond just mats, creating elevated, performance-driven essentials for all kinds of movement and meditation.

In spring 2018, Morris and B Yoga acquired Halfmoon, another female-founded, Canadian yoga and meditation brand. Where B Yoga speaks to the contemporary yogi, Halfmoon is rooted in tradition, making each brand a perfect complement for the other.

Morris currently resides in her hometown of Toronto, ON, with her husband, Fraser, and two daughters, Madison and Everly. As she helps B Yoga and Halfmoon grow across North America and internationally, she knows she’s fulfilling her vision of inspiring all people to live their yoga.

B Yoga’s products can be shopped online or purchased through their various retailers.

Halfmoon’s products can be shopped online or purchased through their various retailers.

Julie Clark of Province Apothecary

After struggling with allergies and eczema all her life, Julie Clark began crafting natural, organic beauty products out of her kitchen. Despite her busy schedule as a costume designer and stylist, Julie found herself drawn to holistic skincare, using her time off to experiment with oils, waxes, and herbs— all in pursuit of the perfect skincare regime. In 2010, Julie began studying Aromatherapy, Holistic Health, and Esthetics in Toronto. Here she formed the foundation of her skincare expertise, experimenting with raw materials and natural ingredients.

For Julie, natural beauty goes beyond simply organic ingredients; natural beauty means a pledge to helping clients feel good in their own skin. “I gather so much inspiration from my clients, the weather, and the seasons,” says Julie, of her individually-tailored approach to skincare. Her facial treatments often include hand-blended masks using local produce and seasonally appropriate, farmer-friendly ingredients. While PA has long outgrown the kitchen, Julie’s devotion to fresh, seasonal, and organic beauty continues. Now a certified holistic esthetician and aromatherapist, Julie remains committed to innovation, sustainability, and small-batch skincare of the highest quality.

Province Apothecary is available at 175+ retailers in Canada and the US, as well as online. They have been featured internationally in print and online by POOSH, Vogue, goop, Refinery 29, CBC, and more. They have also expanded their Holistic Skincare Clinic in Toronto, offering Custom Organic Facials and Full Brow + Lash Treatments. With a highly skilled team of experts and a stunning new space, PA’s clinic is a vestige of calm in the ever-hectic city.

Oyéta Kokoroko of Okoko Cosmétiques

Oyéta Kokoroko is an experienced cosmetic formulator, product designer, and creator of eco-luxury cosmetics from Montréal, Canada. She moved to Vancouver, British Columbia in 2016, where she founded her company Okoko Cosmétiques. Okoko is built on Oyéta’s passion for combining high-level formulations, luxurious textures, and delicate scents to beautify and rejuvenate any complexion.

Oyéta is inspired by the spectacular mountains, exquisite fauna, and extraordinary power of the Pacific Ocean, which together define the lush nature of the West Coast rainforest. Her product formulations also benefit from her multicultural heritage and sophisticated French-Canadian style. The result is Okoko Cosmétiques, a luxury skincare brand that creates sustainably-sourced, high-performance, and science-backed products.

Transparent labeling, ingredient purity, and environmental consciousness are at the core of Okoko’s mission. From sourcing to production, they invest in research and development to bring you products that are both sustainable and effective. Using only the purest botanical extracts and oils, many of which are sustainably wildcrafted, the Okoko range is rich in high-quality and precious ingredients that will work to transform your skin. No exaggerated claims or cheap fillers here!

While paving the way in green beauty, Oyéta has taken her years of knowledge and skills to launch OKOKO House Of Brands. This platform is dedicated to mentoring like-minded indie brands who are ready to take their business to the next level. To learn more about OKOKO house of brands, visit okokohouseofbrands.com.

Okoko Cosmétiques can be shopped online and shipped internationally, or purchased in person at any of their various stockists.

Anna Heyd, Oana Papuac, and Vivian McCormick of Flax Sleep

Originally in the fields of law and hospitality, these three passionate businesswomen made the switch to entrepreneurship in the fall of 2017 with the founding of Flax Sleep. Anna, Oana, and Vivian came together to share their appreciation of beautiful things, ethical business practice, and fantastic sleep. They saw a gap in the Canadian marketplace when it came to buying simple bedding online at accessible prices, and felt inspired to fill that void.

Quality materials, high production standards, and ethical manufacturing practices were their top priorities when they set out to find a factory with which to partner. Once they identified the perfect manufacturing partner, they traveled to Shenzhen to learn about the process of turning beautiful linen into the most amazing sheets, to see the quality of the working conditions for the craftsmen and women that are responsible for production, and to establish a long term partnership with their factory. From here, Flax Sleep was Born.

In addition to offering you luxurious linen bedding, the women behind Flax Sleep believe in providing #ASafePlacetoSleep to women and children in need. That’s why they are committed to donating part of their proceeds (and all returned goods) to Atira Women’s Resource Society. In doing so, they are reducing waste and providing essential products to members of their community that need it most. As ethical manufacturing is also a top priority, Flax Sleep actively partners with modern manufacturers to ensure clean and safe working conditions for all.

Laure Stromboni of Lorette Lingerie

Laure Stromboni is a Parisian designer and the creator of Lorette Lingerie. Founded in 2017, her Toronto-based intimates brand was created to empower women with the freedom to express themselves unapologetically. Their luxurious and small-batch intimates are inspired by Laure’s french heritage, blending contemporary cuts with unique embroidery techniques that weave a story into every garment. Offering a diverse range of bralettes, panties, bodysuits, camisoles, and more, Lorette invites women everywhere to revel in their unique feminine expression and self-confidence.

Lorette’s collections are designed in collaboration with female illustrators and graphic designers and are handmade locally by an all-female staff in Toronto. Each embroidery is thoughtfully chosen to represent symbols, concepts, and archetypes that resonate with women everywhere.

In addition to exceptional design, superior craftsmanship and environmental consciousness are central to Lorette’s ethos. Their hand-made garments are created using deluxe overstock material from Canadian and Parisian couture houses, ensuring superior quality without waste. By making the conscious decision not to outsource production or transport new materials, Lorette is able to offer a fair living wage to everyone involved in their garments’ development, all while reducing their carbon footprint.

Lorette Lingerie can be shopped online and shipped internationally, and local pick-ups are available for Toronto-based customers.

Jen Rowe of NEAT Method Toronto

NEAT Method Toronto is the organizing company that will transform your home or office from chaos to composed. Specializing in organizing, unpacking, and downsizing homes & offices across Toronto, they make the spaces you have functional for the life you live by focusing on creating uniquely personalized systems.

Jen Rowe, Owner of NEAT Method Toronto, offers an honest approach, a sharp eye for detail, and a personal sense of refined style. While Jen has spent the better part of her nearly 20-year career in corporate communications, she has always been a passionate organizer at heart. After becoming a parent to her now 5 and 7-year-old children, Jen began to dive deeper into the best ways to maintain a neat home— even during the most chaotic phases of life. She started to expertly maximize the space in her family’s East end home, making it highly efficient for their lifestyle. In 2019, she parlayed this skill set into a career with NEAT Method and now uses her extraordinary talents to help others live clutter-free.

Ashley James of the Bare Home

The Bare Home started as a passion project. Ashley remembers becoming very conscious of sustainable living during her time in Germany. She loved the simple things people were doing in their daily lives to be more environmentally conscious and quickly began to adopt this “new” way of life.

After 7 years, Ashley and her husband decided to move back to Canada with their young family. She knew Canada was going to be much different than what she had become accustomed to in Europe and was feeling inspired and excited to bring some of that lifestyle home with her. She had caught the entrepreneurial bug around that time and was actively looking to start her own business— but it had to be something that she could truly feel passionate and good about.

At first, the Bare Home was more than cleaning products. Ashley was offering a variety of fair trade foods and other zero-waste products. However, she quickly noticed that customers were most interested in the refilling options for her laundry and cleaning products. From here, the Bare Home was born.

The Bare Home is now Canada’s premier destination for sustainable, environmentally friendly, and beautifully-scented cleaning products. They are proud producers of eco-cleaners and natural soaps that are safe for you, your home, and the earth. The Bare Home’s products are made with only the highest quality organic essential oils, and feature unique at-home refill stations. Boasting a wide range of basic yet beautiful dish soaps, hand soaps, all-purpose cleaners, laundry essentials and more, The Bare Home provides clean convenience that you and your family can feel good about.

The Bare Home’s full range of eco-friendly cleaners can be shopped online here, and shipped to both the US and Canada. Be sure to use their store locator to check out their various North American stockists for in-person shopping!

Nathaly Nairn of Windfall Cider

Windfall Cider is Canada’s newest urban cidery based in Vancouver, BC. Created by Nathaly Nairn and her husband Jeff Nairn, Windfall is here to turn the world of cider on its head. They find the best BC apples, the purest juice, and experiment with old-world techniques to create a one-of-a-kind cider like you’ve never tasted before. Windfall stays true to their local roots, using only fruits and botanicals native to the Pacific Northwest. The result is a diverse roster of crisp, distinct, and playful ciders that you’ll want to drink year-round. Like a little sip of good fortune in every can.

Windfall was founded after a trip to Mexico City, where Nathaly and her husband fell in love with Spanish cider. After exploring cider-making as a hobby for several years, Nathaly and Jeff took the plunge and established their very own cidery, Windfall Cider. In an industry overrun with sweet and general ciders, Nathaly set out to create crisp, refreshing, and unique blends. After learning what she could from old-world methods passed down by generations of cider makers, Windfall experimented until their cider was just right— and entirely different than anything else in Canada.

Windfall’s bright and playful ciders can be shopped online and shipped to BC residents, or delivered across Vancouver,  or purchased at select restaurants and private liquor stores. 

Veronica Tran

Pretty in the City Founder, Veronica Tran, is one of the first estheticians in Toronto to train in the art of eyelash extensions in both Toronto and New York. She holds several certifications in various techniques, a diploma as a Skin Care Technician and Permanent Make-Up Technician, as well as several certificates for infection control. Attending workshops, seminars, and conferences on an annual basis, Veronica is always up to date with the newest innovations and industry standards. Her latest accomplishments include several master classes for Volume Eyelash Extensions and Microblading with well-regarded industry professionals such as Irina Levchuk, Daria Chuprys, and Branko Babic. Veronica is also one of the first in Canada to be certified with PhiBrows.

Veronica established Pretty in the City, Toronto’s most trusted lash and brow bar, in 2005. She believes that quality work takes time, and therefore, every appointment at PIC allows for individual customization, proper implementation of skilled techniques, and sanitation protocols. At Pretty in the City, Veronica ensures that customers experience unparalleled expertise and professionalism in a friendly and relaxed environment. It comes as no surprise that PIC has been named as one of the best places in Canada for microblading by Fashion Magazine online, one of the best places for microblading in Toronto by BlogTo, and one of the top salons for lash extensions in Toronto by Narcity Toronto.

Veronica’s work has been featured in many high profile publications including Flare, FASHION, Elle Canada, Elevate, and Best Health.

Katie Gallagher SS 2021

Used for centuries, the caustic mineral orpiment was a common garment dye and artist pigment, but as time moved on, its use proved too deadly. Orpiment’s rich yellow hue, similar to gold, still adorns ancient tombs and sacred spaces. The color qualities and duality of this lethal mineral serve as the inspiration for Katie Gallagher’s Spring/Summer 2021 collection, Orpiment.

Katie Gallagher is an American fashion designer and the founder of her namesake brand in New York City. She established the bran after studying at the Rhode Island School of Design and interning under big names in fashion such as Anna Sui. Looks by Katie Gallagher have been pulled by Lady Gaga’s stylish Nicola Formichetti, amongst others. Her designs have received attention from Vogue Italia, Elle, Interview, Refinery 29, and various New York based magazines. At ag 34, the designer is at only the very beginning of her career.

In describing her creative process and thoughts on design, Gallagher has said “I don’t believe that fashion is the end goal; stories, personalities, moods, ideals, and attitudes are. Fashion, when executed successfully, communicates these attributes quickly and eloquently.”

In this latest collection, Gallagher focuses on her color of choice for fall, yellow. Yellow, the color of caution, but also hope, is a fitting choice for the collective current mood during this global pandemic. Together, apart, we move forward cautiously and hyperaware. Orpiment features bold yellow garments, including a sheer Tulle dress and a lightweight Nylon Ripstop bomber jacket juxtaposing Gallagher’s signature black and white color palette.

Find more from Katie Gallagher on her website here.

Kiana Ledè Releases Debut EP Selfless

Today, Arizona-born, multi-cultural singer, songwriter, producer, and actress KIANA LEDÈ releases her much-anticipated, soulful debut EP, Selfless, at all digital retailers via Republic Records/The Heavy Group

Get it HERE.

The eight-song set illuminates her penchant for slick, sharp, smart, and soulful urban/R&B music. Punctuated by her strong female voice of empowerment, and brutally honest, truly self-aware lyrics, Kiana’s EP is a warning shot that a new star is on the rise. Among its tracklisting, the EP boasts her radio single “Fairplay” [feat. A$AP Ferg]— Which has already garnered over 10 million streams.

Meanwhile, she teams up with label mate Blackway for the instantly infectious “Shame.” Produced by Rice N Peas (Bazzi “Mine”) “Wicked Games,” takes flight on her dynamic delivery over cinematic and stunning production that is reminiscent at once of both The Weeknd and Maxwell. It’s a great way to get to know KIANA. “Show Love,” produced by 7 time Grammy Winning producer/Engineer/writer DURO, is a bouncy modern R&B Jam with slick word-play and a super catchy hook calling on her man to at least “show up and show love.”

This past year is shaping up to be her major breakthrough moment as a musical force. She contributed “Big Spender” (co-written with label mate “Amine” to the chart-dominating Official Soundtrack for 50 Shades Freed, and it clocked over 10 million Spotify streams. Additionally, she garnered widespread praise from Refinery29, Baeble Music, Complex, stupidDOPE, is and more.

Now, Selfless positions her for big things on the horizon.

After spending years quietly developing her skills as a songwriter and singer, KIANA became a veritable sensation.  To date, she has generated 50 million-plus views across her YouTube/Vevo channels. In addition to her music, she recently landed a co-starring role on Rev Run’s new Netflix series set to air in 2018 and starred in season 2 of MTV’s hit show “Scream”.

TRACKLISTING

1 “Get In The Way”

2 “Shame” [feat. Blackway]

3 “Show Love”

4 “EX”

5 “Wicked Games”

6 “Take It All”

7 “Fairplay” [feat. A$AP Ferg]

JADAGRACE

JADAGRACE PREMIERES “MY RULES” MUSIC VIDEO ONREFINERY29

Releases New “My Rules” Remix Bundle At All Digital Retailers Today

 

Yesterday, 18-year-old Jadagrace exclusively premiered the official music video for her buzzing new single “My Rules” on Refinery29. About the song, Refinery29 writes,“QUOTE.


Watch it HERE.


Weaving together an eye-catching narrative, the cinematic visual perfectly complements the single’s swinging groove, sultry soul, and empowering message. It adds another dimension to “My Rules”and illuminates the multi-faceted power of Jadagrace.

It’s a big day for the songstress as she also releases the “My Rules” – Remix Bundle at all digital retailers via Capitol Music Group. Get it HERE.

Sought-after remixer Colin Callahan expands the sonic palette of the original with the dance floor-ready energy of the “Future House Remix” and “Future Bass Remix.” Jadagrace‘s music seamlessly steps into a new arena altogether with these remixes.

Right now, the artist is hard at work on her full-length debut-due out in 2018. Stay tuned for more news soon.

Updating timeless Motown soul with 21st century sass, Jadagrace arrived with a style of her own on 2017’s My Rules EP. Straight out of the gate, she earned the praise of Pop CrushJust Jared, Jr.The Daily Shuffle, and more. Quietly building a buzz, she brings a new groove to pop music. Simultaneously, she stands out as an unforgettable presence on-screen whose credits span everything fromTerminator: Salvation alongside Christian Bale and her television series, The Jadagrace Show. During 2016, she also found herself in good company alongside Kelly ClarksonChloe x HalleMissy ElliottLea MicheleJanelle MonáeKelly Rowland and Zendaya on “This Is For My Girls,” the anthem for Michelle Obama‘s “Let Girls Learn” initiative.

 

###

For more information on JADAGRACE, visit

 

http://www.jadagrace.com

http://www.facebook.com/JadagraceMusic/

http://www.instagram.com/jadagrace  

http://twitter.com/jadagrace  

http://youtube.com/jadagraceofficial

Thunderpussy 

2018’s ROCK BAND TO WATCH THUNDERPUSSY RELEASE OFFICIAL “SPEED QUEEN” MUSIC VIDEO TODAY

 Today, Seattle rock ‘n’ roll saviors THUNDERPUSSY rev up the music video for their new single “Speed Queen.”


Watch it 
HERE!

Once again ripping up old school archetypes and reinventing them, the group—   Molly Sides [vocals], Whitney Petty [guitar], Leah Julius  [bass], and Ruby Dunphy [drums]—take to the desert for the Roadhouse meets West Side Story inspired video. 

On the video Molly Sides noted: “Making a music video is like adding the missing ingredient to a sonic recipe. ‘Speed Queen’ is a high octane rebellious story of desire; an aural vision and a labor of love. The energy behind the scenes was intoxicating and we hope that everyone who watches feels and tastes the wild concoction that is ‘Speed Queen.’ And may even want to join the journey of these rebels.”
 
The video, which premiered on Refinery 29, begins under the red hot Sedona, Arizona sun (as the first line states), where a hyper-charged narrative unfolds as the drifter played by Whitney Petty meets the “Speed Queen,” played by Molly Sides. It mixes rock-n-roll, leather, bar fights, and an epic love story all wrapped to make one killer video.
 “Speed Queen” produced by Sylvia Massy [Johnny Cash, Tool] is the first of the band’s string of new music coming soon. Check out “Speed Queen” 
Here! Stay tuned for a whole lot more…

Thunderpussy. If Thor’s Hammer of the Gods from “Immigrant Song” landed in the hands of four wise, willful, and wild women? Well, it would sound something like Thunderpussy. The quartet—Molly Sides [vocals], Whitney Petty [guitar], Leah Julius[bass], and Ruby Dunphy [drums]—do the most rock ‘n’ roll thing possible and quite literally fuck up every rock ‘n’ roll stereotype you know to be true, piercing the halls of Valhalla in the process. The Seattle-based group turned into a quiet phenomenon with the endorsement of Rolling Stone and Pearl Jam guitarist Mike McCready as well as a string of already legendary performances under their high-waisted belts. Look out for more music from Thunderpussy soon!

Thunderpussy Links:

www.thunderpussyusa.com

Facebook: www.facebook.com/Thunderpussy

Twitter: www.twitter.com/Thunderpussy

Instagram: www.instagram.com/thunderpussiez

 

ABOUT STARDOG RECORDS
Stardog Records was created by PolyGram Records in 1989 exclusively an imprint for Seattle glam-rock ​act Mother Love Bone and the group’s releases with subsidiary Mercury Records. The ​label’s ​name is a nod to​ the​ Mother Love Bone​ song​ “Stardog Champion.” In partnership with Republic Records, Stardog Records was revitalized in 2016. Picking up where history left off, Stardog released the official soundtrack for Showtime’s Roadies and recently signed Seattle rock band Thunderpussy.

 

ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Aminé, Black Sabbath, DNCE, Florence + the Machine, Gotye, Hailee Steinfeld, James Blake, James Bay, John Mellencamp, Jordan Smith, Julia Michaels, Keith Richards, Kid Cudi, Liam Payne, Marian Hill, Of Monsters and Men, Post Malone, Seth MacFarlane, Stevie Wonder, and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings (The Avett Brothers, Towkio), Boominati Worldwide (Metro Boomin), Brushfire (Jack Johnson), Casablanca Records (Giorgio Moroder, KUNGS, Tïesto), Cash Money (Drake, Lil Wayne, Nicki Minaj), Hollywood Records (Sofia Carson, Zendaya), Lava Records (Greta Van Fleet, Jessie J, Lorde), Monkeywrench (Pearl Jam), XO (The Weeknd), Roc Nation (Belly, Justine Skye, The Dream), Tuff Gong (Damian Marley), Victor Victor Records (D Savage, Ski Mask The Slump God), among others. Republic also maintains a long-standing strategic alliance with country powerhouse Big Machine Records (Taylor Swift), and Universal Music Latin Entertainment (Luis Fonsi, J Balvin). In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey, SING), Fox TV (Lee Daniels’ STAR), and NBC TV (The Voice), as well as other notable film and television franchises.

EZI RELEASES REDEMPTION VIDEO 

STEVE MADDEN’S 5TOWNS RECORDS’ DEBUT ARTIST EZI

RELEASES “REDEMPTION” VIDEO VIA REFINERY 29 TODAY

(WATCH HERE)

UPCOMING FESTIVAL PERFORMANCES AT MADE IN AMERICA (9/2) & KAABOO (9/15)

HEADLINE PERFORMANCE ON 9/13 AT FREEHOLD BROOKLYN

DEBUT EP DUE THIS FALL


Photo by: Nikko Lamere

Having recently been revealed as the first signing to shoe designer Steve Madden’s newly launched 5Towns Records—the label founded by Madden and music/marketing veteran Steve Feinberg – EZI dropped the official video for her debut single “REDEMPTION” today, via Refinery 29. Watch HERE.

Co-directed by Antony Langdon (member/vocalist of the band Spacehog) and EZI, as well as conceptualized by both, the video takes the viewer down the rabbit hole into a modern-day, but vacant ‘wonderland.’ “I wanted to create a world that felt like my mind at the time of writing ’Redemption,’ says EZI. “A place that is dark and that often I get lost in. In the video, I’m going on an adventure where I’m both running away and towards something. I’m running from a part of myself or from a state of mind. Ultimately the message of the song is to embrace your vulnerability, because it’s our vulnerability and darkness that allows us see the light and beauty that does exist.” Fans can also get a behind-the-scenes look at the making of the video HERE.

EZI will also make her festival debut at Philadelphia’s Made in America festival, this Saturday, 9/2, performing with frequent collaborator, DJ/Producer, Kap Slap, as well as at Kaaboo Festival in San Diego 9/15. EZI will also headline FREEHOLD Brooklyn on 9/13 (8pm Doors/9:30pm Performance. Fans can enter to win a pair of tickets to Made in America (Saturday only) or attend the 9/13 performance in Brooklyn, NY for FREE, by heading over to www.eziofficial.com and signing up for the EZI mailing list.

Upon the audio release and debut of “REDEMPTION,” Nylon Magazine urged listeners to “press play and twirl to your own broken-hearted fantasy” and described it as “playful, sad, and made for warm summer nights.” Listen HERE. Billboard Magazine hailed “the minimalist pop jam stands as a perfect introduction to EZI, who used a low moment last year to empower herself and accept ‘all I’ve got’ as the chorus touts.” 

The Long Island, New York native wrote the song in August 2016, during one of the lowest points in her life. On hiatus from Nickelodeon’s The Other Kingdom, which she starred in for its one on-air season, EZI bought a one-way ticket to Los Angeles to focus on her music career for a few months (EZI grew up acting, dancing, and singing). But when she arrived in the City of Angels earlier that summer, she found herself at an unexpected crossroads.

“I’ve always struggled with depression,” EZI says. “I’m a very emotional person. [When I wrote “REDEMPTION”], I was living alone in Hollywood, my schedule was all over the place, I was going through some stuff personally … but more than that, I don’t even know what triggered it—I was honestly so lost, so detached, so removed from myself. Most people actually think [the song] is about a relationship [with another person], but it’s actually about the relationship I have with myself. You wake up loving yourself, you wake up hating yourself, [or] being upset or disappointed. 

Fans can expect the debut EP from EZI this coming fall!

ABOUT 5TOWNS RECORDS:

5Towns Records is an American record label based in New York City, founded by shoe designer Steve Madden and his business partner, music industry & branding veteran Steve Feinberg.

Feinberg whose company 8spoke, consults for Madden’s brands on music/culture, has been working with Steve Madden on all brand music endeavors for the last 5 years. With the continuing success and the consistent growth of the Steve Madden Music platform, the two Steve’s decided they wanted to get even closer to the music and the artists… and 5Towns Records was born.

Feinberg’s achievements as a former artist manager, that discovered and managed multi-platinum artist Good Charlotte and worked with a dozen more including, Flight of The Conchords and My Morning Jacket, his work with the major labels, publishers and distribution groups to curate music programs while establishing artist/brand relationships, lead them to create this exciting new venture.

Seeing the industry change incredibly in the past few years, 5Towns considers itself a new label for the new age. Now that brands have become a bigger, more important and more accepted part of the music world, 5TR is in a unique position to help artist be heard AND seen.

Unlike most companies, Steve Madden is not only a brand but a real person, a fan who LOVES music and wants to be an integral part of discovering, working with and developing artists. 5Towns is part of the creation of a whole new version of the industry. While there has been a lot of “artist vs label” sentiment lately, 5TR is uniquely positioned to be artist driven and artist centered. 5TR can alleviate great deal of that skepticism as an independent label with its own funding, but unlike most indie labels out there…they have the ability to utilize the incredible brand association potential (when necessary) to completely separating themselves (when appropriate). 5Towns is in a positively uncommon position. The label will be positioned unique to every artist signed to 5Towns. 5TR seeks to build a stable of artists who are proud of their label. In a cynical time, bookended by tales of corporate overreach, 5TR is a label artists can turn to, knowing their message will be heard and their vision will be supported. 5Towns Records is where passion, hard work, vision, talent, music and ambition meet.