We are asking media and influencers to help support moms with the following:
SHARE! This link here with your audience where you will find 3-4 questions around the pillars of the campaign — Educate, Empower, and Support. For every entry and share, Boppy will donate $1 of product to a parent in need ( up to $5,000).
SHARE the details of The Momkind Project™ with this link http://www.boppy.com/momkind-project/ and hashtag #momkindproject
PROMOTE Safe Sleep information and the brochure here: http://www.boppy.com/safe-sleep/ with hashtag #momkindproject and #safe2sleep
SHARE how using Boppy Pillows at Hospitals helps with bonding and breastfeeding success outcomes: http://www.boppy.com/healthcare/ with hashtag #momkindproject and #boppylove
Boppy is continuing to work with First Candle, Boppy’s Professional Healthcare channel and Military Moms within The Momkind Project™. More details on all of these initiatives as part of The MomKind Project™ are below!
The Momkind Project™ Pillars are:
Educate new moms and moms-to-be on safe sleep practices for baby.
Empower pre-natal and post-natal moms via the Boppy Professional Healthcare Channel.
Support families through donations and initiatives with a focus on both military and the underserved communities.
Boppy has maintained a long-time partnership with First Candle, the leading national non-profit organization that is dedicated to the education, advocacy and research of Sudden Infant Death Syndrome (SIDS). First Candle and Boppy are once again championing a campaign to spread awareness, eliminate stillbirth and help educate parents on safe sleep practices for baby. The campaign includes advertising, safe sleep practices on boppy.com and informational tags on Boppy® Products.
Boppy’s Professional Healthcare
Boppy’s Professional Healthcare channel is focused on supporting healthy pregnancies and successful breastfeeding. Research confirms that new mothers who use a nursing pillow (including a Boppy® Pillow or Boppy® Healthcare Pillow) with a lactation consultant or breastfeeding professional at the hospital were more likely to successfully breastfeed at home. According to a Boppy Study from May 2016, 88.4% of moms who used a Boppy® HC Pillow at the hospital after birth left the hospital successfully nursing. Boppy is committed to supporting mom’s choice to breastfeed and helping family members bond with baby after birth with the Boppy Products.
Boppy’s longstanding commitment to support military moms began many years ago. Not only are Boppy® Products available to military families at exchanges nationwide, but Boppy also donates products to support military moms at USO Baby Showers in connection with What To Expect. In addition, Boppy donates products to local and national non-profits supporting underserved families.
About The Boppy Company
Founded in 1989, The Boppy Company is the pioneering leader in creating comfortable and supportive products for parents and babies. It all started with the iconic, beloved and award-winning Boppy® Feeding & Infant Support Pillow, a must-have staple for all nurseries. Boppy’s brand essences – beloved, bonding, comfort, fashion, safe, simple and versatile – remain at the heart of the business and drive product innovation. Nearly three decades later, Boppy has expanded its product line to include carriers, teething solutions, pregnancy pillows, breastfeeding accessories, baby loungers, travel products and more. Boppy offers Support for All Momkind®throughout the journey of parenting. For more information, visit www.boppy.com. The Boppy Company is a wholly-owned subsidiary of The Artsana Group, www.artsana.com.
About First Candle
First Candle is a national non-profit organization committed to eliminating Sudden Infant Death Syndrome and other sleep-related infant deaths through education and outreach while providing bereavement support to those families who have experienced a loss. Through their groundbreaking Straight Talk for Infant Safe Sleep program, community partners and parents work together to adopt Safe Sleep Guidelines, promote breast feeding and reduce second hand smoke in order to improve the rate of infant survival. For more information, to access grief support or to make a donation call 1-800-221-SIDS or visit www.firstcandle.org.
About WhatToExpect and USO
Throughout the year, What To Expect and USO partner to host baby showers for military moms. Heidi Murkoff, who established the What to Expect Foundation in 1997, serves as the host for each shower, answering questions, signing copies of her best-selling book, “What to Expect When You’re Expecting,” and posing for photos with expectant mothers. Each shower offers guests a chance to get to know each other through tried-and-true baby shower games and lunch, where Heidi addresses expectant moms’ concerns and answers candid questions during a Q&A session. The USO’s corporate partners also provide traditional gifts for the nearly 100 moms that attend each Special Delivery shower. In the past, The Boppy Company has sent in-kind donations to these events to help spoil and support military moms.