Posts tagged with "non-profit organization"

A Beginner’s Guide To Non-Profit Fundraising

Fundraising forms the core of all non-profits, and it allows them to do the great work which they have been set up for. The reality for most of these organizations however is that fundraising is something which is not always enjoyable. These organizations want to be out there doing great work, yet of course in order to do that they need funds, and for that they need donors. 

Brand new organizations will need to get to work quickly in setting up their fundraising infrastructure, and in doing so they can not only raise funds now, but give themselves the greatest opportunity of counting to do so in the future. 

Identify Your Ideal Donor

Fundraising is about working smart as well as hard and that is why identifying the ideal donor is the first place to start. If you take a blanket approach to this then you will find that you are wasting you time in so many avenues, and that will cost money too. Consider what your organization is trying to do, and then who that speaks to, this will help to identify which group of people are most likely to care enough to put their hands in their pockets. 

Ensure You Have a CRM In Place 

In terms of a nonprofit success pack Salesforce offers the perfect CRM which your company can use to store and manage important data about your fundraising efforts, and about your donors. This is an easy to manage dashboard with will boost your fundraising efforts thanks to smart apps which integrate into the CRM, as well as intelligent use of metrics which can help you to tweak your fundraising strategy. 

Understand What Your Goals Are

Before you begin your approach to fundraising, you have to first set out clear goals. These goals are both for your company and for the donor. Laying out what your monthly costs are, what your desires are and how much money will be required for all of this to be taken care of are crucial calculations to make. 

Market The Non Profit 

There has to be some spending on your behalf and the marketing of your non-profit will be one such area of investment. It is essential that you have an eye on building the brand, so that you can call attention to the great work which you and your company are doing. This is a necessary step which will bring in more donations.  

The Evaluation Process

No matter whether you have just launched the fundraising round or you are in the thick of it evaluation is key. Working out which approach brought the best results with regards to your campaign, understanding what has surprised you along the way – both good and bad – and understanding how to shape your strategy in the future to gain better results, these are all critical in your efforts to raise funds. 

Focus on creating and implementing the most efficient strategy which will bring in the funds which your organization requires.

ICM Virtual Fundraising Banquet

International Care Ministries’ Virtual Fundraising Banquet

Raises US$1.72 million for the Ultra-poor in the Philippines

ICM’s Banquet Proved to be “More than a Dream” as it Exceeded Expectations

International Care Ministries (ICM), a non-profit organization that brings transformation to the ultra-poor, held their annual fundraising banquet in Hong Kong to resounding success. The internationally streamed gala, entitled “More than a Dream” raised HK$13.3 million or US$1.72 million, exceeding the amount raised the year before.

In a normal year, ICM’s much anticipated banquet gathers hundreds of Hong Kong’s top executives. But, with COVID-19 putting restrictions on in-person events, ICM’s 2020 banquet went virtual, streaming live from Hong Kong to the world.. The silver lining of online gatherings is that they are open to all; 1600 well-dressed guests from 16 countries participated, including Hong Kong, the Philippines, United States, United Kingdom, Australia, Uganda, and Guatemala. 

With restrictions easing slightly in Hong Kong in early October, several hundred guests were also able to gather at the Aberdeen Marina Club (AMC) to watch the live stream together. In compliance with strict social distancing protocols in Hong Kong, the four-person tables were socially distanced and spread out over multiple rooms within the venue. 

The program, broadcast live from a closed room in the AMC, included the highlights that introduced ICM’s work to those who are only learning about it for the first time—but long-time ICM supporters have come to look forward to every year.

“In the midst of crisis, heroes are everywhere.”

ICM’s CEO David Sutherland began his keynote by acknowledging the impact of the virus on ICM’s many plans for 2020 such as opening a dozen new locations across the Philippines and launching ICM’s first international expansion in Uganda. Just as the pandemic had done across the world, it forced ICM to put aside those plans in the face of a more urgent need as ICM pivoted from development to relief operations almost overnight. 

“For the first time in 30 years, the world is going on the wrong direction in the fight against poverty,” Sutherland said.  The World Bank predicted that an extra 150 million people will fall into poverty because of the pandemic.” ICM’s focus is on the ultra-poor and this has been a devastating year for them. Under lockdowns, many had no work, which meant no money, and no food.

Through personal stories, Sutherland showed the need for the people ICM has been reaching. ICM has identified five million specific Filipinos who were in serious need, and has delivered goods to four million so far. Among other relief goods, ICM has distributed 14 million meals, over 200 million seeds, gave two months’ worth of ready-to-eat-food to 18,000 children suffering from malnutrition.

“We are well aware that virtual is much less engaging than live,” Sutherland admitted. “But the poor can’t wait until we gather again. There is more need now than ever before, and we can’t bring solutions without you. So today we are going to ask you to continue your faithfulness, even when we are virtual.”

A Big Moment of Giving

The silent-auction was also conducted online through OpenHeart’s silent auction and pledge system. Registered guests made their bids on beautiful Filipino and international artwork, jewelry, unique travel packages, and experiences. Despite not being able to include travel prizes this year, the auction still raised HK$1.3 million or over US$166,000.

The Moment of Giving, one of the most thrilling highlights of every ICM banquet was, as before, presided over by US national champion auctioneer Kristine Duininck, who logged on from her home in Minnesota. While she was unable to fly to Hong Kong for this year’s banquet, Duininck’s passion and energy was felt around the world. With her encouragement, donors pledged as much as HK$800,000 online, instantly acknowledged and thanked by Duininck as their bidder numbers flashed on screen. 

The pledges made in these few minutes poured in from all over the world, leaving guests at the AMC and online awestruck by the extravagant display of generosity. Twenty-five donors pledged to give HK$80,000 (US$10,000), and their gifts will be “double-matched” by Find Us Faithful, which unlocks HK$3.9 million (US$500,000) of matching funds. 

The COVID-19 pandemic may have forced people to keep their distance from each other, but this shared global experience has brought humanity closer. In a year of great need, many have risen to the occasion to help their fellow human beings, be it to someone as close as a neighbor or to as far as a family living in ultra-poverty on the other side of the world. ICM’s first-ever virtual fundraising banquet was a testament to that. 

The amount raised that evening surpassed expectations. The banquet has provided ICM with 20% of the funds needed to meet its annual budget, and reach hundreds of thousands of people living in ultra-poverty. “Our team will need to build on this fantastic start during the remainder of our year,” Sutherland said.

ICM’s work continues as the world transitions to the new normal.

To donate and to learn more about ICM’s work, please log on towww.caremin.com

For videos from the event, you can watch them all on YouTube: 

Countdown Show: https://youtu.be/5JWpTnSJI9I

Banquet: https://youtu.be/MT-0mByKkG4

More than a dream song: https://youtu.be/CKefXqviEsc

Kaelen Felix illustrates Demi Lovato and Marshmello for 360 MAGAZINE

Marshmello Sports Premiere Apparel

By Cassandra Yany

Marshmello sported a Premiere Apparel Tie Dye Hoodie to promote his new song and music video with Demi Lovato. The electronic music artist and pop singer took to Instagram on Thursday to share the release of their track “OK Not To Be OK” and the accompanying music video. In the photos, Marshmello is wearing a tie-dye hoodie by the LA brand Premiere Apparel.

The color-infused “Rain Forest Hoodie” pairs perfectly with the DJ’s electronic sound, and is one of the brand’s many tie-dye signature styles. Premiere Apparel creates clothing with colorful, mesmerizing designs and comfortable fits. 

Marshmello and Lovato teamed up with the non-profit movement Hope For The Day for this collaboration. The pair are working with the organization— whose motto is “It’s OK Not To Be OK”— to start a conversation about mental health and eliminate the stigmas and judgment that go along with it. While promoting the song, Lovato shared a message via Instagram on Thursday, which was also Suicide Prevention Day, expressing her struggles with mental health and encouraging her followers to check in with themselves and loved ones.

About Premiere Apparel

California grown and LA-Based uni-sex brand Premiere Apparel has a vision of reinventing lifestyle. Creating go-to comfy fits to traditional yet innovative looks as well as environmental manufacturing friendly. 

Premiere Apparel is a unisex streetwear premium brand that combines modern essentials with innovative wash techniques to create comfy go-to basics that make a statement. They believe in true essentials designed from life inspired color palettes that satisfy the soul.

Whether it’s your favorite weekend tee or that cozy sweatshirt for a cool night, Premiere Apparel offers well-made items for everyday people and their ever changing lifestyles. Fewer well designed pieces that are made to last and can go anywhere. They manufacture basics from the highest quality materials, using American-made materials and American labor.

360 magazine, Fall fashion 2019

Premiere Fall Event in San Francisco

You are cordially invited to the renowned fashion affair in the West Coast: Fashion Community Week! Kick off your fall with us, this September 18th through 22nd, in San Francisco. We are a local non-profit organization focused on providing a powerful marketing and business platform for new emerging fashion designers, beauty companies, and technology industries locally and internationally. Our organization is the global ‘intersection’ of fashion in San Francisco.

We are the largest fashion week in Northern California and provide access to an otherwise exclusive fashion industry. We are a proud member of the San Francisco Bay Area community and strive to connect the City with global trends. Our organization won an award by the City of San Francisco for our commitment towards the community and for offering a legitimate fashion platform for fashion designers and beauty talents in the Bay Area.

We have hosted Fashion Community Week bi-annually for 6 years, featuring fashion designers and beauty talents from over 50 diverse backgrounds. Visitors to our shows have discovered cutting edge designs and global fashion. This fall we are thrilled to introduce you to some of the most innovative fashion designers from the local and global market.

Our Fall Fashion Week will feature networking with the industry, press events, a fashion conference, pop-up shops and a showroom, followed by a private viewing of our runway collection. There will be three days of fashion runway shows with after parties each evening celebrating our models and designers.

The locations for the Fall Fashion Community Week this year are: The Modernist for the Opening Night Media Event (September 18th), followed by a Fashion Conference at the Spaces (September 19th). The runway show debuting the Ready to Wear Collection will take place at Hotel Zeppelin (September 20th), followed by the Haute Couture Runway Show & Showroom at The Fairmont Hotel, and concluding with an Eco Collection Show at Hotel Zelos (September 22nd).

BRAG Announces 48th Annual Scholarship and Awards Gala

BRAG, a 501 (c) (3) non-profit organization, has announced the 2018 honorees for the 48th Annual Scholarship and Awards Gala will include Bloomingdale’s Vice President of Integrated Marketing Kevin Harter, LIM College President Elizabeth S. Marcuse, and Balmain Managing Director Shawn Pean This year’s award ceremony will be held on Friday, October 19, 2018at The Edison Ballroom located at 240 West 47th Street, New York, NY at 6pm.

“We are so excited to celebrate these fashion industry leaders whose work history and efforts demonstrate visions that are aligned with our brand mission; to prepare and educate professionals, entrepreneurs and students of color for executive leadership roles in retail, fashion and related industries,” said BRAG co-presidents Nicole Cokley Dunlap and Shawn Outler.

Committed to attracting and cultivating a diverse bench of talent needed to drive innovation in the fashion industry, the 2018 48th Annual BRAG Scholarship & Awards Gala recognizes the achievements of exceptional individuals who are redefining the future of retail and fashion. Scholarships will also be awarded to college students who demonstrate an interest in fashion and have the aptitude to become future leaders.

Past BRAG Gala honorees have included fashion mogul Sean “P. Diddy” Combs, supermodel Naomi Campbell, NFL superstar Victor Cruz, entrepreneur Magic Johnson, designer Zac Posen and Macy’s CEO Terry J. Lundgren.

Since 1970, BRAG has provided professional development, mentorship, and job opportunities for thousands of alumni through internships, workshops, panel discussions, and networking events.  The annual gala is the organization’s marquee event that includes a three-course dinner, cocktails, music and entertainment, attracting the who’s who in fashion, art, entertainment, business and philanthropy, which, to date, has helped BRAG award over $1 million in scholarships to students who have achieved academic success and demonstrated a need for financial aid.

For more information on BRAG and/or the 2018 BRAG honorees please visit www.bragusa.org.  On social media, please follow on Twitter, Instagram, and Facebook.

Namesake Announces Artist Collaboration Collection

Bespoke luxury leather jacket brand, NAMESAKE, announced today plans to unveil a robust collection of 13 one-of-a-kind leather jackets in collaboration with top visual artists from around the world. The unveiling will take place at the upcoming season of RE\SET™ 004 at Toronto Fashion Week on Tuesday September 4, 2018 at 6:30 P.M. at the globally renowned LUMAS Gallery, 159 Yorkville Avenue in Toronto, with cocktails provided by SIPBAR and Hop City premium craft beer.

Each jacket in the collaboration will be available for purchase with proceeds directly benefiting the global fashion platform, Fashion Revolution, a not-for-profit organization aiming to radically change the way clothes are sourced, produced and consumed by ensuring safe, clean and fair conditions for workers in the manufacturing industry.

“My roots are in fine arts and bridging the divide between different arts industries is something I am passionate about. I am so excited to see this project come to fruition alongside such diverse talent for a great cause,“ states Rosa Halpern, designer and creative director, NAMESAKE. “I look forward to this project’s unveiling at RE\SET™ 004 and helping to support the great work Fashion Revolution does for the fashion community!”

Halpern worked closely with each artist to bring their combined visions to life, creating unique one-of-a-kind luxury leather jackets to represent each artist’s style, vision and artistic medium. The NAMESAKE Artist Collaboration includes photography printed directly on leather and lining, human hair fringe, bold abstract painting and hand-tattooed leather, among many other creative aspects.

The installation of leather jackets unveiled at the LUMAS Gallery on Sept 4 will remain on exhibit at the LUMAS Gallery in Yorkville until Sunday, September 9, with opportunity for purchase at NAMESAKE’s ecommerce platform, www.bythenamesake.com. Jackets will then be presented once again in the oval of Yorkville Village (55 Avenue Rd) for the month of October, allowing consumers and the general public access to see the collection first hand, and engage in supporting this initiative.

Artists participating in the NAMESAKE Artist Collaboration project have been hand selected by Halpern and include:

·         Ben Johnston

·         Bobbie Burgers

·         Bobby Dunn

·         Daniel Mazzone

·         Janna Watson

·         Paolo Pettigiani

·         Rita Leistner

·         Sarah Phelps

·         Sarah Skrlj

·         Shayla Bond

·         Tara Zep

·         Tahsin The Good

·         Anonymous Artist

“I have spent many years in my career working in various parts of the fashion industry where I have seen first-hand the harsh conditions where clothes are made. Now with my own label I have made a conscious decision to support foundations like Fashion Revolution, to help to bring awareness on conditions often overlooked by the consumer. The fashion industry as a whole still has a long way to go but I hope this season’s presentation helps to support change.” Continues Halpern.

SEA Blue Prostate Cancer Walk & Run

SEA Blue is a celebration of life, of those who have risen to the challenge to fight prostate cancer, of the lives that have been lost to the disease, and of the people we will help to combat it in the future through Support, Education and Advocacy. The longest running Prostate Cancer event in the Chicagoland area will take place on Sunday, September 9th in Lincoln Park (LaSalle & Stockton), Chicago. The event offers a celebration walk and 5K run.Proceeds from this event benefit Us TOO International Prostate Cancer Education and Support Network providing educational resources and support to the prostate cancer community at no charge. Registration includes talk to the doc prostate cancer education tent with Q&A, Free PSA (prostate specific antigen) testing, Free Lunch and Snacks, Event t-shirt, expanded family fun zone with face painting, jump houses and more, one complimentary beer for those ages 21 and older courtesy of Hofbrauhaus and live music. Event registration is priced at $50 for 5K adult runners, $40 for adult walkers, $30 for 5K child runners, and $25 for child walkers. Participation is free for children six and under. Us TOO International Prostate Cancer Education and Support is a 501(c)3 non-profit organization. We are committed to helping those affected by the disease and this event has played a significant role in raising money and awareness. To register or for any additional information please visit: www.seablueprostatewalk.org

Boppy

We are asking media and influencers to help support moms with the following:

SHARE! This link here with your audience where you will find 3-4 questions around the pillars of the campaign — Educate, Empower, and Support. For every entry and share, Boppy will donate $1 of product to a parent in need ( up to $5,000).

SHARE the details of The Momkind Project™ with this link http://www.boppy.com/momkind-project/ and hashtag #momkindproject

PROMOTE Safe Sleep information and the brochure here: http://www.boppy.com/safe-sleep/ with hashtag #momkindproject and #safe2sleep

SHARE how using Boppy Pillows at Hospitals helps with bonding and breastfeeding success outcomes: http://www.boppy.com/healthcare/ with hashtag #momkindproject and #boppylove

Boppy is continuing to work with First Candle, Boppy’s Professional Healthcare channel and Military Moms within The Momkind Project™. More details on all of these initiatives as part of The MomKind Project™ are below!

The Momkind Project™ Pillars are:

Educate new moms and moms-to-be on safe sleep practices for baby.

Empower pre-natal and post-natal moms via the Boppy Professional Healthcare Channel.

Support families through donations and initiatives with a focus on both military and the underserved communities.

First Candle

Boppy has maintained a long-time partnership with First Candle, the leading national non-profit organization that is dedicated to the education, advocacy and research of Sudden Infant Death Syndrome (SIDS). First Candle and Boppy are once again championing a campaign to spread awareness, eliminate stillbirth and help educate parents on safe sleep practices for baby. The campaign includes advertising, safe sleep practices on boppy.com and informational tags on Boppy® Products.

Boppy’s Professional Healthcare

Boppy’s Professional Healthcare channel is focused on supporting healthy pregnancies and successful breastfeeding. Research confirms that new mothers who use a nursing pillow (including a Boppy® Pillow or Boppy® Healthcare Pillow) with a lactation consultant or breastfeeding professional at the hospital were more likely to successfully breastfeed at home. According to a Boppy Study from May 2016, 88.4% of moms who used a Boppy® HC Pillow at the hospital after birth left the hospital successfully nursing. Boppy is committed to supporting mom’s choice to breastfeed and helping family members bond with baby after birth with the Boppy Products.

Military Families

Boppy’s longstanding commitment to support military moms began many years ago. Not only are Boppy® Products available to military families at exchanges nationwide, but Boppy also donates products to support military moms at USO Baby Showers in connection with What To Expect. In addition, Boppy donates products to local and national non-profits supporting underserved families.

About The Boppy Company

Founded in 1989, The Boppy Company is the pioneering leader in creating comfortable and supportive products for parents and babies. It all started with the iconic, beloved and award-winning Boppy® Feeding & Infant Support Pillow, a must-have staple for all nurseries. Boppy’s brand essences – beloved, bonding, comfort, fashion, safe, simple and versatile – remain at the heart of the business and drive product innovation. Nearly three decades later, Boppy has expanded its product line to include carriers, teething solutions, pregnancy pillows, breastfeeding accessories, baby loungers, travel products and more. Boppy offers Support for All Momkind®throughout the journey of parenting. For more information, visit www.boppy.com. The Boppy Company is a wholly-owned subsidiary of The Artsana Group, www.artsana.com.

About First Candle

First Candle is a national non-profit organization committed to eliminating Sudden Infant Death Syndrome and other sleep-related infant deaths through education and outreach while providing bereavement support to those families who have experienced a loss. Through their groundbreaking Straight Talk for Infant Safe Sleep program, community partners and parents work together to adopt Safe Sleep Guidelines, promote breast feeding and reduce second hand smoke in order to improve the rate of infant survival. For more information, to access grief support or to make a donation call 1-800-221-SIDS or visit www.firstcandle.org.

About WhatToExpect and USO

Throughout the year, What To Expect and USO partner to host baby showers for military moms. Heidi Murkoff, who established the What to Expect Foundation in 1997, serves as the host for each shower, answering questions, signing copies of her best-selling book, “What to Expect When You’re Expecting,” and posing for photos with expectant mothers. Each shower offers guests a chance to get to know each other through tried-and-true baby shower games and lunch, where Heidi addresses expectant moms’ concerns and answers candid questions during a Q&A session. The USO’s corporate partners also provide traditional gifts for the nearly 100 moms that attend each Special Delivery shower. In the past, The Boppy Company has sent in-kind donations to these events to help spoil and support military moms.

Halle Berry Hosts 2018 Imagine Party

51-year-old Halle Berry hosted the 2018 Imagine Cocktail Party in LA on Wednesday for the Jenesse organization. The non-profit organization is a place that gives shelter and a variety of services to men, women, and children who are victims of domestic abuse and violence. For 17 years, Berry has been an ambassador and worked alongside Jenesse to bring awareness to this problem engulfed in our society. It is a huge concern as 1/4 women will experience domestic violence in their lifetime. The goal of Imagine is to increase the conversation of violence around women, girls, and men and influence healthier relationships, peaceful workplaces and home environments. Jenesse has been working towards this cause for 40 years and they are still thriving to bring attention to the impact of violence and how it can affect the lives of children, families, and communities while trying to communicate these messages to individuals, entertainment leaders, governments, businesses, and the media.