Interscope Records and Jordan have collaborated on a limited-edition Air Jordan III sneaker in celebration of this year’s NBA All-Star Weekend, taking place in the label’s home city of Los Angeles. This is the first time the record label and brand have collaborated on a shoe.
In addition to the shoe, The Interscope and Air Jordan experience will launch this weekend to support NBA All-Star. The build out consists of a full consumer experience, on-site customization and live music. Interscope has built a fully functioning studio on campus where their artists will be utilizing equipment throughout the weekend. So far, recording artist and producer Pi’erre Bourne, Shady Records artist Boogie, Smino and LVRN’s Lou The Human have all visited the studio.
Images by Kai Regan.