New Netflix Series Premiering June 4 Gives Unfiltered Access to the Brand’s Bold Comeback Led by Shaquille O’Neal and Allen Iverson
WHAT:
Reebok, in partnership with Jersey Legends and The Intellectual Property Corporation, is proud to unveil the official trailer for Power Moves, a six-episode Netflix docuseries that takes audiences behind the scenes of Reebok’s high-impact return to basketball under the leadership of Shaquille O’Neal (President, Reebok Basketball) and Allen Iverson (Vice President).
Power Moves is an all-access look at the strategy, hustle, and heart driving one of the most exciting brand transformations in recent history. From the Boston headquarters to court-side decisions, the series captures the real-time evolution of Reebok as it reclaims its place in the culture.
WHEN:
- The official trailer drops May 7, 2025 across all digital and social platforms.
- The full series premieres June 4, 2025, exclusively on Netflix.
WHY IT MATTERS:
Power Moves isn’t just a story about sports or sneakers—it’s about legacy, leadership, and the power of believing in something bigger. The series captures the cultural momentum Reebok is building and the passion driving its next chapter.
WHO TO WATCH:
- Shaquille O’Neal, President, Reebok Basketball
- Allen Iverson, Vice President, Reebok Basketball
- Todd Krinsky, CEO, Reebok
- Featuring Reebok athletes and creators including Angel Reese
- Executive Produced by Shaquille O’Neal, Colin Smeeton, Mike Parris, Eli Holzman, Aaron Saidman, and Jamie Renberg
- Showrunner: Ian Gelfand
