Posts tagged with "prelaunch"

Louis Vuitton 

Louis Vuitton Miami Design District will be the only store in the US to prelaunch the Men’s Spring Summer 2018 collection on January 10th before the official launch on the 19th.Inspired by the idea of exotic islands and travel, Kim Jones’ Spring Summer 2018 collection is overflowing with colorful prints, technical details and light weight fabrics.

 

In the spirit of the collection, Louis Vuitton has redesigned an iconic VW bus which will be parked outside the Design District store fromJanuary 10th to 22nd, before it departs for Rodeo Drive and lastly heads to Waikiki Gump. 

 

Miami-themed limited edition bumper stickers will be gifted with each purchase from the Spring Summer 2018 menswear collection. Louis Vuitton Miami Design District will also be the first store in the US to offer the SS18 surfboard. Additionally, exclusive Monogram Pacific leather goods will be available for purchase only at the Miami Design District store.


The fabrics are lightweight, modern and fluid. Technical skills, tonic mohairs and seersucker, a paper-thin “scuba” lambskin leather bonded with neoprene – fabrics that travel well and are practical, both demanded by the modern island-hopper and emblematic of the functional, technical roots of Louis Vuitton. Colours contrast the signature Monogram palette of earth tones with shades of khaki and flashes of sports-inspired neon, all “surrounded” by the deep ocean blue. 

The key theme of fusion is literally echoed in the accessories. The new style, the Monogram Split, contrasts different colourways of Louis Vuitton’ s iconic Monogram canvas, emphasized with a centre seam. The style is offered in classic Keepalls, re-engineered with a lateral seam; or the tidtotee with an oversized style split vertically, including the handle, which is taken from those traditionally used on the trunks. From mountains of trunks, to hand-luggage only- this is another journey, from past to present, charting the needs of the contemporary bigger. 

New colourways and treatments of the iconic Monogram are introduced – Pacific, a cobalt-blue, Oceania-inspirwd iteration and Reflect, whose hi-vis reflective finish is influenced by high-impact sport. 

The importance of the sportswear theme-surfing, scuba and trekking- is underscored by a new technical, sports inspired line, “Monogram Outdoor”, which mixes canvas with sports webbing, scuba, zips, cording and hardware based in the coloured metal if a climber’s carabiner clips, creating new styles infused with the energy and and dynamism of outdoor pursuits. Other styles play with the recent archive – blowing up the ‘Noe’ bag into oversized backpacks, and revisiting clog style shoes first offered for women. The footwear cross-breads these clogs with hiking boots, Harajuku with Honolulu. The construction of Louis Vuitton trunks inspire soles in dovetailed lightweight ash and nailhead metallic details – as modern today as they seemed 163 years ago. 

The soundtrack is as unique as the clothes: the musician Drake has recorded a song inspired by this collection, to be premiered at the show. Another fusion – between music and high fashion.