Watch photo by Lauren Gnazzo for 360 magazine

Watches of Switzerland and MAYORS X Breitling

Watches of Switzerland and MAYORS is excited to announce its partnership with Breitling to produce a special exclusive timepiece, the Premier B01 Chronograph. With a limited production of 150 pieces, the new watch will be exclusively available starting today at MAYORS and the Watches of Switzerland.

The Breitling Premier Special Edition combines purpose with style, delivering quality, performance, and timeless design in a distinct new color combination, with the Watches of Switzerland Group logo, inscribed onto the transparent case back. This new Special Edition is a chronograph with a commitment to everyday elegance, worthy of the legacies of both companies. 

The partnership is one of a series of unique collaborations the company has rolled out in 2020 aimed at continuing to provide compelling activations for both Watches of Switzerland and MAYORS customers. Pre-orders can be placed online starting from today at the websites of Watches of Switzerland and Mayors.  

Brian Duffy, the Watches of Switzerland Group CEO, said “We are delighted to announce the release of the Watches of Switzerland Group Exclusive Special Edition Premier B01 Chronograph 42 and showcase our strong partnership and collaboration with Breitling. Our collaboration is a badge of honour for our teams and we hope something for our clients to enjoy.”

Watches of Switzerland has been crafting Swiss watches since 1924. Breitling is a Swiss luxury watchmaker based in Grenchen, Switzerland. Together, the two companies are coming together to form an exquisite watch. This release celebrates the partnership the companies have shared for years.

The watch features a sleek blue band made of alligator leather, that meets at a striking silver dial. The subdials compliment the band shining in blue: a 30-minute counter at 3 o’clock and a small-second sub-dial at 9 o’clock.

Each watch purchased comes accompanied by an exclusive certificate signed by Georges Kern, Breitling CEO and Brian Duffy, the Watches of Switzerland Group CEO. 

Kern commented, “The long-standing relationship between Breitling and the Watches of Switzer-land Group reflects our shared values and dedication to delivering a first-class luxury experience to our customers. The new Premier B01 Chronograph 42 perfectly embodies these values in a timepiece that is both classic and refined.”

The watch is now available for preorder on the company’s website. Breitling can be followed on Facebook, Instagram and Twitter.

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