Posts tagged with "Strategies"

music Ivory Rowen illustration for 360 Magazine.

5 Strategies for Success as an Independent Artist

Being an independent artist is not easy. You have to handle most of the work yourself, and usually, pay for everything out of your own pocket. However, this also means that you can fully express your artistic vision and won’t be forced into engagements.

This is a great option for those who want to be artists for a living without becoming a commodity. This is also a good option for those who feel like they might have an audience already and don’t need to have a machine behind them, allowing them to bypass the middlemen and get better percentages. But to get there, you have to have a clear roadmap and strategy. Let’s take a look at a few strategies independent artists can use to become successful.

Network

This is probably one of the most important skills you’ll need to master as a new independent artist. And, unfortunately, this is an aspect many neglect. The music business is very much about who you know, and the more people you know, the more opportunities you might open yourself up to. Also, you never know who the right connection could be. It could be a shop or restaurant owner that would like you to perform at a certain event or a student friend of yours that wants you to perform at a party. These are all the types of interactions that could allow you to get the little bit of initial traction that you need. If you’re good enough, word will start to spread about you. The rest is about you being consistent with your efforts and cultivating your audience.

Start from the Bottom

If you want to make yourself known, you will have to be ready to work yourself up from the bottom, even if it means busking. You’d be surprised at how many major artists either started or were discovered while busking. Also, there’s the chance that you could end up on YouTube, and people love discovering obscure talent online. If you look on YouTube, there are plenty of videos of buskers getting millions of views, and if your talent is exceptional, you will get some attention. The best outcome here will be organic and inexpensive.

Work with the Right People

You also have to make sure that you have the right people in your corner. You will need to find yourself an accountant, a manager, a lawyer, and a road manager. The road manager will be essential for organizing logistics on the ground while the manager will be finding gigs and other opportunities for you. Working with a booking agency will also help.

Subsequently, you need to have good staff with you in the studio. Some artists will regularly rotate their sound engineers, but it’s also good to have a relationship with someone who understands your vision and wants to work with you. You want them to like your music too. This way they’ll be more involved in the project and will make more inspired recommendations.

It would also be a good time to start looking at studios. If you want something that will be easy to book and will have everything you need to start recording, we suggest you explore Pirate.com. They have studios in some of the world’s greatest cities, like their Hamburg recording studio or those in New York and Los Angeles. They offer affordable rates and give you a lot of free space to work. This is a great place for any indie act or group.

Hire Someone for Promotion

It would also be a good idea if you hired someone instead of trying to handle all the promotion yourself. Yes, you can interact with your fans on social media, but it would be better if you concentrated on the musical side and let a professional team work on the rest. You can hire someone to manage your social media for you; however, make sure that they sound in-character so that the voice can stay on brand. And, while much of the marketing is done online nowadays, you can’t neglect other traditional options. A professional could help you purchase media space, for instance, or help you gauge if the price would be worth it in terms of exposure.

Give and You Shall Receive

Giving material for free is also one of the best ways to get an audience. Even if it’s a free EP, know that it could pay back in the end. Just because the project was free, doesn’t mean that you can’t make money with it on the back end with performances or licensing, for instance.

These are all strategies that you can use to market yourself as an independent act and thrive in the industry without the backing of a major label. Understand that it’s still a business at the end of the day, and you’ll have to treat it as such if you want to be able to make a living from your art.

Banana illustration by Mina Tocalini

3 Quarantine Nutrition Hacks

Are your clothes fitting more tightly on you than what you are comfortable with these days? If you indulged in “The Quarantine Diet” of added sugar, refined carbohydrates and more sugar, you are not alone. There isn’t a person on the planet who hasn’t been affected by the COVID-19 pandemic in some way. There are memes about Zoom meetings in pajamas. We’ve seen the jokes about annoyed pets who are ready for their owners to get back into the office. The most popular subject…drum roll, please… has been COVID weight gain, or “The Quarantine 15.” With some of us gaining upwards of 10 to 15 pounds at this point, these particular memes aren’t quite so funny anymore.

While some things are more difficult to control, like job loss, financial dips or getting sick, take advantage of the variables you do have control over. One of the easiest things you can master right now is your nutritional health. Making healthier food choices is more important than ever as we are collectively less active these days. Many places in the U.S. still have closed gyms and workout facilities, and home workouts aren’t for everyone. That leaves a lot of us with a perfect storm of weight gain, too little movement and too much snacking at home.

Life has disrupted us in a major way, and yet, there are still things we can do to reverse some of the damage. At 360 Magazine, we have rounded up 3 strategies from Los Angeles Nutrition Coach Natasha Maxwell to help get you back on track if the quarantine weight gain has claimed you as a victim. Nobody knows when COVID-19 lockdowns will end. If this is going to be the “new normal,” you will have to reincorporate the healthy habits from your old life into this new one. If you are totally new to nutritional habit building (the food choices practiced consistently in your daily life), these tips are still a great help. Stick with us through the end for a bonus summer recipe!

How to Reclaim Your Body during Quarantine:

  1. Drink More Water!: This one is often overlooked as a weight management tool although it is as equally as important as the food choices we make. According to Natasha, “As a nutrition coach, I cannot express the number of times I encounter new clients who scoff at the amount of water I suggest. That number should be at least half of your body weight; in the summer I recommend upwards of 100 ounces. Yes, that’s right, 100 ounces minimum. The lack of sufficient water is harmful to your body and can affect it in a number of ways including salty food cravings, waste buildup and digestion problems. That waste buildup can mimic true weight gain, also known as “water weight”. Bloating from dehydration is no fun either and is likely the reason that it’s sometimes hard to button your pants.” As Natasha stated: Drink your water, please!
  2. Be mindful of your sugar intake this summer!: What comes to mind when you envision summertime treats? Maybe it’s popsicles, banana pudding or key lime pie. These are all fine in moderation, but too much sugar can lead to weight gain and excess puffiness. For those looking to lose weight from our extended stay indoors, we will have to keep track of our sugar intake, even when lounging happily by the pool. Some ways around overindulging in sweets include substituting fruits for other sweets, avoiding sodas and packaged fruit juice and being more mindful of limiting foods with labels listing corn syrup, glucose, sucrose, etc.
  3.  Seek out new and healthier recipes!: The likelihood of entertaining guests during summer or being invited to someone else’s party or backyard BBQ is relatively high. Either way, food will be high on the list of priorities. Think produce, lean meats and fewer refined snacks when debating over a menu. Natasha especially urges the consumption of produce. Fresh vegetables and fruit are higher in water content, and an ample water supply can come in handy when you’re feeling a little dehydrated from the heat! Sliced cucumbers and carrots with a homemade dip are a win. Seafood and lean poultry options on the grill with veggies are also a great combo. For plant-based options, think stuffed pepper recipes, veggie hummus wraps and rainbow-colored salads with incredible ingredients and flavor. Who said healthy recipes can’t be tasty, too?

This pandemic is stressful and has affected us in a multitude of ways. Emotional eating is understandable, given our current circumstances. We don’t have to be rigid around everything we eat, but being more aware of what we are indulging in and how often is the key to weight maintenance and weight loss. Make a plan for your nutritional habits and find the balance that works best for you. We wish you luck!

As promised, here’s that bonus recipe you’ve been waiting on. It’s Summer Ceviche!

Let us know what you think with a comment down below!