Susan Bowerman, Herbalife Nutrition, Sr. Director, Worldwide Nutrition Education and Training
Last year brought a convergence of trends. Consumers sought food and beverage products that tasted great and delivered nutritional benefits. A growing number of people took to making muffins, cakes and even pancake cereal – and social media was filled with images of these beautiful but often calorie-laden creations. With so many people enjoying baking while at the same time concerned about their wellbeing, there was a growing demand for healthy and delicious ways to make these recipes at home.
As a global nutrition company, we love to see our distributors’ and consumers’ creations made with our products, including baked goods, that allow them to enjoy the benefits of Herbalife Nutrition throughout the day. Witnessing the demand to satisfy cravings for nutritious baked items using our products, Herbalife Nutrition introduces Protein Baked Goods Mix. When combined with Herbalife Formula 1 and water, the mix can be used to create mouth-watering and nutritious, high protein muffins, pancakes, waffles, and donuts in minutes.
Globally, consumers are seeking foods that are high in protein – especially plant-based proteins – to help maintain a healthy diet. Protein options throughout the day help keep our diets balanced. Protein Baked Goods Mix offers a new way for consumers to add protein to their diet throughout the day to help satisfy hunger and keep weight-management goals on track. While some may not consider breakfast to be the most important meal of the day, breakfast foods remain enormously popular. According to one study, half (46%) of consumers enjoy eating breakfast foods at non-traditional times, especially at dinner (56%). The popularity of breakfast foods may be tied to increasing protein-rich options and snacking occasions among millennial consumers.
When combined with Formula 1, Protein Baked Goods Mix will make a nutrient dense meal with protein and other key nutrients to help satisfy people’s hunger in a nutritious and delicious way. The Mix is gluten-free and low glycemic [i], and is suitable for vegetarians [ii] and diabetics [iii].
To make a protein muffin, just combine a serving of Protein Baked Goods Mix with a serving of Formula 1 Shake Mix and water, put it in a mug, and microwave for 3 minutes. The result is a warm, tasty, filling, high-protein meal with 24grams of protein, 190 calories, 21 vitamins and minerals, and 5 g of fiber. No eggs, no milk needed.
As a nutritionist, one of the top questions I get from consumers worldwide is how to add more protein to their diet. They love our shakes – but want new ways to enjoy our high protein products. With the addition of our Protein Baked Goods Mix, we are unleashing people’s creativity to enjoy a range of options – from muffins to pancakes and waffles – that will make a healthy, satisfying and delicious addition to a healthy diet.
[i] When combined with Formula 1 that is made with no artificial sweeteners, is Gluten-Free and Low GI.
[ii] Products do not contain any meat, poultry, fish, seafood, or insects.
[iii] Herbalife products do not treat diabetes, but diabetics can use them. When prepared with Formula 1.