ANTERA + Milano Design Week

Antera brand makes its comeback on the world stage during the 2024 Milan Design Week with a new collection of light alloy wheels. A premium made-in-Italy brand, Antera combines timeless design, cutting-edge technology, and the determination to overcome any obstacle. 

Its ambassador is the football champion Roberto Baggio, who, thanks to his successful career and winning mindset, is the perfect embodiment of the Italian’s brand spirit of ‘No Compromise’. 

The new Antera advertising campaign’s slogan, “Where instinct meets genius, the myth becomes legend,” attests to the dedication, courage, and vision of a brand which is able to project itself into the future. 

About Antera

The historic brand of light alloy wheels, Antera, revives at the behest of the G.M.P. Group through an international ambitious and solid investment plan. Of course, with a character 100% MADE IN ITALY.   
The official presentation of the renewed Italian brand will take place during Milan Design Week, scheduled from 14 to 21 April, by way of a variety of special enactments, which will unfold both onsite and on social media.    

Antera is a long-standing company, yet a groundbreaking one, in the industry of light alloy wheels.   
Worldwide famous for its innovative design and its meticulous attention to detail, the Brand is still remembered today for its development of some models among the most famous ones in the industry, as the three-spoke wheel Type 109, which granted Antera prestigious international accolades, such as the coveted title of Alloy Wheel Design of the Year 1994

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