Kemba

Rising Bronx rapper Kemba releases the video for “Nobody I Can Trust,”the lead single from his forthcoming Sounds Music/Republic debut, Gilda.

Watch it HERE.
Listen HERE.

The visual for the track is set in the 60s. It satirizes American suburbia while breaking down the racial divides that often still plague this nation. It’s a video that is emblematic of Kemba’s keen observations of society’s struggles with inequality, observations which led him to march in Ferguson for Mike Brown and Baltimore for Freddie Gray.

“I think being socially conscious is part of who I am, so it felt good to get back to a familiar place especially at a time like this. I also have seen people who are like the main character, focusing on their own well-being and ignoring everyone else’s plight until it comes knocking at their own door,” Kemba explains. 

In addition to the new single and video Kemba officially announces his new album, Gilda due later this summer. The project features cameos from Portugal. The ManSmino, and Jagged Edge, among others. Executive produced by BrasstracksGilda grapples with stages of grief and the aftermath of loss, reflective of Kemba’s headspace in the wake of losing his mother (the project’s namesake) in February 2017. Kemba raps about family, love, and regret in a poignant, vulnerable way that shows growth from previous works such as Negus.

It makes perfect sense Kemba calls The Bronx—the birthplace of hip-hop—home. He literally carries the genre with him everywhere. Making a name for himself as a fan favorite under the name of YC The Cynic, he dropped a series of lauded projects and songs from 2010 through 2013. Adopting the moniker Kemba, he ignited his rise with the album Negus. In addition to a highly cited interview on Real Late W/Peter Rosenberg, he joined Kendrick Lamar on stage during an American Express-sponsored concert live-streamed online. He kept his head down and continued writing just as any true hip-hop hero would.

This entry was posted in UNCATEGORIZED and tagged , , , , , , , , , , , , , on by .

About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

Connect with the Author

Leave a Reply