JAMESON® BRINGS J BALVIN + KIDSUPER TOGETHER TO CELEBRATE COMMUNITY & CONNECTION BEHIND SOCCER FAN CULTURE
On May 6th in Williamsburg, Brooklyn, more than 300 guests gathered to celebrate Jameson Irish Whiskey’s latest collaboration with global music icon J Balvin, creative visionary Colm Dillane of KidSuper and partnership as the Official Whiskey of Major League Soccer for the new It’s What You Bring campaign.
Celebrating the fans, friendships and communities at the heart of soccer fan culture, the night kicked off with a five-a-side rooftop pitch play-off commentated by former MLS star Maurice Edu and comedian Alexis Guerreros, smooth sounds from DJ Rae, and a chance for guests to be the first to get their hands on the limited-edition Jameson x KidSuper capsule collection.
VIP attendees: Liza Koshy, Valentina Ferrer, Christian James Madsen, Cody Blanc, Frankie Flo, Victoria Jacobi, Sierra Rena, Diya Joukani, Mia Miranda Marquez, Violet Lane, Joekenneth Museau, Viviane De Castro, Ellen Von Unwerth, Denzel Dion, Kiana Alexis, Chanel Omari, Olivia Alboher, Jimmy Butler, Wisdm, and Kaylyn Kyle.
The event blended Jameson’s 200-year heritage with a shared passion for soccer, connection and community. The highly anticipated Jameson + KidSuper capsule collection will drop tomorrow, May 8th.
Fans are encouraged to visit the Jameson Soccer Hub and @JamesonUS to learn more about “It’s What You Bring,” shop the Jameson x KidSuper capsule collection, discover the limited-edition Jameson x MLS team bottles, and explore how to take part in MLS fan activations in cities across the country.
