Posts tagged with "Ebhoni"

Ebhoni via Capitol Records for use by 360 Magazine

Ebhoni – Rep It

Unfiltered and unapologetic, Toronto’s “bad gyal” Ebhoni shares her latest visual for “Rep It.”. Directed by Jake & Oliver Productions, “Rep It” showcases the 21-year-old in her truest and most authentic form as she commands the screen with her confident “bad bitch” demeanor on full display. Ebhoni channels 90’s R&B nostalgia giving viewers an inside look on Toronto fashion, glam and culture. Watch HERE.

Framing the dissolution of a relationship that never was, her honest lyrics are a candid complement to the track that generates an emotional resonance beyond it’s barely two-minute run time. A product of both faded nighttime and the melancholic reflection of the morning after, Ebhoni’s matter-of-fact verses remain in the same harshly ephemeral gleam that highlights her own personal heartbreak into an evocative anecdote that feels both universally relatable and unexpectedly transcendent.

About Ebhoni

Ebhoni is a Canadian musician and model. Originally from Toronto and moving to Oshawa after her parents’ divorce, she was a Youtuber, doing covers of Beyonce and Keyshia Cole songs before releasing her debut EP, Mood Rings at seventeen in 2017 and her next EP X earlier this year. She has also modeled for Savage X Fenty and Adidas.

Ebhoni via Alex Hodor-Lee for Capitol Records foruse by 360 Magazine

Ebhoni – Hit This

Already christened “Our favorite new R&B artist” by FLAUNT, 21 year-old Toronto-born singer and songwriter Ebhoni unveils a seductive new single entitled “Hit This.” Once again, she asserts herself as the baddest bad gyal of them all! Listen HERE.

“Hit This” arrives on the heels of her fall bop “MIA.” Inciting critical applause right out of the gate, FLAUNT described it as “a sensual, dancehall-inspired track,” and KAZI called it “infectious.” Check out the music video HERE. On the track co-produced by IzyBeats (Koffee, Jorja Smith, Masego) and co-written by the artist herself, a dancehall bounce simmers beneath her dynamic delivery. Ebhoni’s voice stretches from intimate verses towards hypnotic falsetto as she promises, “When ya hit this, ain’t no coming back. I’m on ya wish list, but where your money at?”

About “Hit This,” Ebhoni exclaimed, “Working on ‘Hit This’ was a straight vibe in the studio! I was in Miami working and made ‘Hit This’ day two in the studio, and everyone was like, ‘We want ENERGY on this track!’ Izy literally started making the beat from scratch and, as he was building it, we were all just going mad with ideas.Walshy Fire is always hyping me so, of course, we started talking our shit. The whole Creative Titans team just brings a different type of energy when creating.”

The imaging for the breakout track was inspired by Ebhoni’s Caribbean culture. “I’m all about authenticity! From the music to even my press photos, I aimed to deliver authentic Bashment & Passa Passa vibes to my fans.” Bashment & Passa Passa are both Caribbean terms widely used to describe an authentic feeling and vibe associated with dancehall & reggae street parties.

Over the last few years, Ebhoni’s string of animated, confident R&B singles has won both commercial and critical success. In the middle of a productive 2019 run, Pitchfork wrote that she is “reclaiming the Toronto R&B crown for women.” Throughout her career, Ebhoni’s made a point to partner specifically with Black-owned businesses, support other women artists and workers, and to uplift the local LGBTQ+ community, which sheߣs done through efforts like hosting Pride Toronto. Ebhoni is a must-follow.

Right now, Ebhoni is setting the stage for her debut EP as well as more surprises to come in 2021!


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