Sara Sandman, illustration, fitness, 360 MAGAZINE

How fitness clubs are using social media to engage members

By Michaela Auger – TrainAway

There’s no doubt that a brand’s social media strategy can make or break it. And in recent years, we’ve seen that social media is an important part of representing a business and communicating to different audiences. 

Most people get their news and updates through social media platforms. In fact, active social media users account for 2.89 billion people. 

For fitness clubs, social media is an invaluable and influential tool to reach audiences – especially during difficult times like the current COVID-19 outbreak, when people cannot go to the gym in-person. 

In response, these are a few of the methods fitness clubs are adopting to engage members via social media. 

How gyms and health clubs use social media to establish their online brand

Sharing daily workouts 

In the fitness world, people love workout videos. They like to have a general idea of what they will be doing before they commit to joining a club on a full-time basis. For example, ELBGYM, who are located in Germany – are offering tailored workouts on their Instagram feed, encouraging their members to stay active within their daily lives. It’s especially important for fitness clubs to offer a different workout each day to appeal to all their members. Non-members can see and enjoy what ElbGym has to offer, and potentially sign-up once the fitness club reopens.

Sharing recipes for healthy eating 

Eating right isn’t easy, and people can feel overwhelmed when trying to find healthy recipes that taste good and are easy to make. Some fitness clubs, such as Neoness – located in France – are sharing their favourite healthy recipes on Instagram to motivate members to eat nutritious meals. 
Whether it’s a superfood salad, the perfect pre-workout smoothie or a guilt-free snack, members definitely appreciate the fitness clubs doing their homework for them and helping plan daily meals.

Motivating members with quotes

At some point, everyone hits a wall in their fitness regime. This is where gyms like EasyGym help their members to climb that wall, with a little motivation via an inspirational quote. Inspiring words on Facebook and Instagram push users to get out of bed and complete a workout. Plus, this content is extremely sharable, so followers repost the content, the gym gets a boost in brand awareness and maybe even new recruits.

Using hashtags to boost reach

Hashtags are a great way to grow fitness clubs’ social reach and engage with members or potential members. By putting using hashtags (#) users can see a stream of content related to the phrase and spend time exploring the topic online. 

For example, PureGym uses trending hashtags on their Twitter and Instagram posts around popular fitness topics. If #YogoFlow is trending, PureGym posts about specific yoga exercises to add value to the conversation. Many social media users post using trending hashtags, so fitness club owners like Puregym are sure to make their content stand out and not get lost in the noise. 

Overall, social media is a crucial part of any business, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your members.

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360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

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