“Phantom occupies an unrivalled position at the very apex of the luxury world. As our pinnacle product, it represents the very best of Rolls-Royce design, engineering and craftsmanship – a perfect blend of vision, creativity, the finest materials, skill, patience and precision. With Phantom Series II, we have retained and carefully protected everything our clients’ love about this superlative and luxurious item; subtle, yet meaningful enhancements reflect their evolving tastes and requirements.
“Phantom has always been viewed as the ‘best car in the world’: our Bespoke capabilities mean that, for our clients, it can be the best car for their world, too.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce products enjoy an expansive lifetime, ultimately becoming timeless expressions of good taste, beauty and luxurious perfection. Phantom occupies a unique, pinnacle position in this regard, being revered for its timeless elegance.
The eighth-generation of Phantom was presented in 2017. In creating the new expression, Rolls-Royce designers and engineers have been guided by the requests of clients, who have implored Rolls-Royce not to make any major changes to an already iconic motor car. In answer to these client demands, only the lightest of design touches, embellishments, and adaptations have been incorporated. Indeed, it is not about what should be changed, but in fact, what should be preserved and protected.
A NEW EXPRESSION
The most obvious and important feature to be retained is Phantom’s commanding presence, enhanced by a new polished horizontal line between the daytime running lights above the Pantheon Grille.
A subtle geometric change to the Pantheon Grille makes the ‘RR’ Badge of Honour and Spirit of Ecstasy mascot more prominent
The grille itself is now illuminated, a feature debuted and popularised in Ghost.
The headlights are graced with intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner inside.
The silhouette preserves the elegant key lines running from the Spirit of Ecstasy to the tapering rear tail.
The side profile is enhanced with a suite of new wheels. A 3D, milled, stainless steel wheel with triangular facets, a truly elegant disc wheel, recalling the romance of 1920’s Rolls-Royce motor cars produced in both polished stainless steel and black lacquer
Phantom’s sumptuous interior remains almost unaltered: the steering wheel has been made slightly thicker, providing a more connected and immediate point of contact for the owner-driver.
Phantom attracts an elite stratum of clients. Phantom attracts the most ambitious and challenging Bespoke commissions ever undertaken by Rolls-Royce.
There is no such thing as a ‘typical’ Phantom client. Spanning the ‘poles of luxury’, they may be ever-younger or older, modern or traditional, self-made or from long-established wealth.
Their commissions reflect a full spectrum of interests and influences.
The eighth-generation Phantom has been designed to offer a ‘blank canvas’ for Bespoke personalisation.
“The subtle changes we have made for the new Phantom Series II have all been minutely considered and meticulously executed. As Sir Henry Royce himself said: ‘Small things make perfection, but perfection is no small thing’,” Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
PHANTOM PLATINO: THE RETURN OF FINE TEXTILES
To mark the introduction of Phantom Series II and to illustrate Rolls-Royce’s Bespoke capability, the marque has created a new Bespoke masterpiece, Phantom Platino, named after the silver-white finish of the coveted and precious metal, platinum.
Phantom Platino continues Rolls-Royce’s exploration into fabric interiors, a story which began in 2015 with the launch of Serenity, a truly Bespoke Phantom with a hand-painted, hand-embroidered silk interior.
Heralding the next step in this significant journey, Phantom Platino introduces materials other than leather, an area of exploration for Rolls-Royce and a move that demonstrates a greater acceptance of alternative interior upholsteries.
