The Timberland team recently completed a Q&A answered by Senior Director – Product Management, Donald Desalvio. They highlighted the new American Craft Collection for this feature! Check it out below!
What inspired the new fall [AMERICAN CRAFT] premium men’s collection?
The American Craft Collection embodies generations of authentic American bootmaking. Weset out to build a collection with timeless silhouettes that are made by a socially responsible factory in America using global materials. The boots and shoes are created by dedicated people who understand that time, skill, and the best materials are the difference between the usual and the truly exceptional.
Who’s responsible for the overall look and feel of the newest offerings?
Timberland Men’s Design Director, Chris Mondelli and Senior Product Manager, Troy McErlain, worked closely with the family-owned Munro Company in Wynne, Arkansas, to leverage their legacy of craftmanship – every style in the collection is cut, stitched and assembled in their factory. The importance of the human element in the creation process was a large part of designing each style.
Where were the newest offerings manufactured?
The American Craft Collection was manufactured by the Munro Company in Wynne, Arkansas — a family owned and operated business since 1972. They are dedicated to the craftsmanship of the product and the hands that create it.
Timberland has been a household marquee for so many since the late 1990’s, how are you repositioning to the next generation of consumers?
The next generation of consumers is always changing and evolving. That’s why at Timberland weare continually working to understand the products our consumers want, what is most important to them in terms of style and technology, and how that fits in with our core values and beliefs.
Is there anything we should be on the lookout from Timberland when it comes to innovation and technology?
Timberland is constantly testing and developing new innovations to inspire our current and future lines. One of our current innovations – Aerocore Energy System – comes to life in new styles this season like the 1978 FlyRoam Hiker and CityForce Reveal Leather Boot.