- Rolls-Royce Motor Cars Beverly Hills opens one of the largest Rolls-Royce showrooms in North America
- The new showroom introduces the first-ever Rolls-Royce Black Badge Lounge, marking the tenth anniversary of Black Badge and bringing its rebellious alter ego to life
- Beverly Hills has historically been one of Rolls-Royce’s leading markets for Bespoke commissions in North America and around the world
- The opening brought together leading figures from entertainment, sports, business, and the collector community, reflecting the enduring connection between Rolls-Royce and the culture of Beverly Hills and Hollywood
- On display were the legendary 1925 Rolls-Royce Phantom I “Round Door,” on loan from the Petersen Automotive Museum, and Spectre Series II, the marque’s latest all-electric motor car
“The new Rolls-Royce Motor Cars Beverly Hills brings a piece of Goodwood to Beverly Hills. This is much more than a showroom. It is a home for Rolls-Royce commissioning, a place where clients can explore their creativity and begin the journey of creating something deeply personal. The relationship between Rolls-Royce and Beverly Hills has always been special. This showroom gives that relationship a new expression — combining the craftsmanship and creativity of Goodwood with the culture, energy, and individuality of Beverly Hills.”
Julian Jenkins, Director of Sales & Brand, Rolls-Royce Motor Cars
For generations, Beverly Hills has occupied a unique place in the cultural imagination — synonymous with entertainment, celebrity, creativity, and personal expression. It is a natural home for a marque whose motor cars have long been associated with some of the world’s most influential figures.
From Hollywood premieres and red carpets to private celebrations and the streets of Beverly Hills, Rolls-Royce has become an enduring symbol of achievement and individuality. Both Beverly Hills and Rolls-Royce represent a distinctly personal approach to luxury, where individuality and self-expression take center stage.
That connection is particularly powerful in Beverly Hills, where clients have long embraced the marque’s Bespoke philosophy, making the region one of Rolls-Royce’s leading markets for commissions in North America and around the world.
More than a traditional automotive showroom, the new Rolls-Royce Motor Cars Beverly Hills has been conceived as a social and cultural destination. Contemporary design, hospitality, technology and Rolls-Royce craftsmanship come together in a setting designed for clients to gather, explore, commission, and experience the marque.
The opening celebration brought together Rolls-Royce enthusiasts and collectors from across the United States, alongside prominent figures from entertainment, sports, and business — a gathering that reflected Beverly Hills itself: a convergence of culture, influence, creativity, and luxury.
WHERE GOODWOOD MEETS BEVERLY HILLS
Rolls-Royce Motor Cars Beverly Hills is part of O’Gara Coach, one of the world’s leading luxury automotive dealer groups. One of the largest Rolls-Royce dealers in North America, the Beverly Hills dealership serves a distinguished community of collectors, entrepreneurs, entertainers, athletes, and luxury clients.
For O’Gara, the new showroom represents a significant investment in the longstanding Rolls-Royce community in Beverly Hills and Southern California.
“Beverly Hills has one of the most extraordinary Rolls-Royce client communities anywhere in the world and this showroom was designed for them. We wanted to create a place where our clients could come together, spend time with one another, experience the marque and, most importantly, feel at home. The innovation is in the experience,” O’Gara continued. “This is not simply a beautiful place to display cars. It is a social destination and a commissioning environment that reflects what Rolls-Royce means to our clients.” Tom O’Gara
A MEETING OF PAST AND FUTURE
The showroom opening also brought together two quite different expressions of Rolls-Royce design and craftsmanship. Among the historic vehicles was the extraordinary 1925 Rolls-Royce Phantom I “Round Door,” on loan from the nearby Petersen Automotive Museum. Originally built with Hooper coachwork, the Phantom I received its distinctive aerodynamic body from Belgian coachbuilder Jonckheere in 1934.
With its dramatic circular doors, sweeping bodywork and radical proportions, the Round Door remains one of the most recognizable Rolls-Royce motor cars ever created. Its highly individual design also offers a fascinating connection to the spirit of Black Badge: a willingness to challenge convention and use a Rolls-Royce as a canvas for personal expression.
At the other end of the spectrum was Spectre Series II, the newest member of the Rolls-Royce family and the marque’s latest all-electric motor car. Spectre represents the future of Rolls-Royce while retaining its commitment to effortless performance, extraordinary craftsmanship and Bespoke personalization.
Together, the two motor cars illustrate a defining Rolls-Royce philosophy: heritage and innovation are not opposing forces, but part of an ongoing tradition of creating motor cars that could exist nowhere else.
The new Rolls-Royce Motor Cars Beverly Hills embodies that philosophy. It brings the craftsmanship and creativity of Goodwood into one of the world’s most influential luxury markets, creating a place where clients can experience Rolls-Royce not simply as a motor car, but as an expression of who they are.
