Gambling establishments often feature the best surveillance systems for monitoring activities within the casino. However, thanks to technology, gambling houses don’t need to rely on hidden cameras to monitor your movements within the gaming venue and collect information. Instead, you give them yourselves.
Casinos track everything you do with reward programs. They track your preference to capture your habits. This includes how much you spend, how often you play, the games you play, and your choice of beverages or food. Although this appears illegal, it is not. In fact, casinos use this information to help you. By understanding your preferences, they provide incentives that make the gameplay enjoyable.
What are reward programs?
Casino reward programs are casino tracking systems that measure players’ preferences, interests, and behaviours. Gambling establishments employ a marketing strategy to encourage players to keep buying their services or using their products. It is also a tool for growing the client base and fostering brand allegiance.
After the loyalty status is approved, the casino will grant casino player cards that are similar to debit or credit cards. The card will have an identifier like a chip, magnetic stripe, or bar code, and you can use it for playing games or making purchases on the casino grounds or at an online casino. The best payout online casino Canada has reward programs at different levels. Players can earn credit and rise through the scheme by spending money at different partners.
How casinos track players
Participants in the loyalty program will swipe casino membership cards at tables and machines instead of wagering with tickets, coins, and bills. Since the card contains an identifier, it notifies the casino host of your location and how much you are betting, winning, or losing. It even details how quickly you use the slot machines. This is how casinos control you.
Remember that the cards are also linked to your choice of food and beverage. As a result, it signals to the host when you need an incentive to motivate your gameplay. When it appears like you are winding down for the day, a host may occur with a beverage or tonic of choice. The loyalty program, courtesy of the player card, gathers information whenever you use your card on a slot machine – it helps casinos track your winnings. The casino operator’s system notes and records data every time you participate in a gambling activity that involves using your card. Another way to look at it is as a behavioural data tracking system. Even when you play at multiple properties that the same casino company owns, it will still notify them of how much you spend at each one and the number of visits. By collecting such information, the company knows what makes you tick.
It’s all in the marketing
The marketing department funnels all gathered data to target players and current promotions that fit their calibre. This helps them know deals you will be interested in and offer incentives to keep you glued to their programs. It may include valet parking, complimentary drinks or meals, free offers, or discounts at hotels.
Significant benefits and advantages will influence players to gamble with more money for longer periods. Not surprisingly, some gamblers have sued casinos for fueling their gambling addictions with incentives. In 2012, Scott Stevens literally gambled to death after losing his job and savings to his gambling addiction. Okay, maybe Steven’s case is a bit extreme – it just shows how the reward systems work to pique your interest. Most casinos are franchises under large corporations. The player’s cards affect slot machines, and the information gathered through the reward program travels the world with you when you travel.
Should you worry for your safety?
Conversations surrounding sharing information and internet privacy have always been a hot topic. However, casino reward programs are safe for all. All required information is voluntary, and the casino does not use it for anything nefarious.
Most reward programs don’t require credit card information. This eliminates the risk of a breach of your financial information.
Apart from reward programs, casinos still use on-site cameras and surveillance systems to look for employees and players who may be cheating. They can monitor even players that are not in the reward programs by doing this. Nonetheless, the loyalty card provides the most useful insight into how players use the casino facilities.