OAKLEY FUSES FANTASY WITH SCIENCE WITH 13.11 EYEWEAR
NEW STYLE BOLDLY REMIXES THE ICONIC PRO M FRAME WITH UNMISTAKABLE KATO LENS SHAPE
13:11, Oakley’s forthcoming eyewear represents what it means to reimagine everything. Part fantasy, part science, its design boldly reinvents the icon Pro M Frame® with Oakley Kato™ lenses.
The result is a legend of the past merged with state-of-the-art advancements in eyewear technology, that upholds Oakley’s legacy of delivering cutting-edge products. A simple equation resulted in its quirky moniker, adding the ‘M’ for M Frame to the ‘K’ for Kato, the 13th and 11th letters of the alphabet.
13.11 boasts a unique brow design that makes a powerful statement, featuring strong aesthetics that will enhance the wearer’s world like no other. Crafted for any exploration ahead, the design combines a Kato-inspired lens shape with a singular piece and hingeless frame inspired by the Pro M Frame, which made its original debut in 1996. 13.11 showcases sculpted surfaces crafted from durable and flexible O-Matter™ material, complemented by Unobtanium® ear socks and nose pads for a secure grip. Complete with Oakley Prizm™ Lens Technology, see colors and contrast like never before. Housed in a custom form-fitting hard case, the packaging is inspired by the creation of the eyewear, sparking a new design narrative.
Starting January 18th, Oakley 13.11 will be available on Oakley.com as well as in selected Oakley stores and partners worldwide.
Anitta is more than ready for summer in Brazil and bringing the heat and funk to the world! The global star is releasing her last single of the year, “Joga pra Lua,” in collaboration with producers Pedro Sampaio and DENNIS. It’s Brazilian Funk bringing together three of the genre’s stars in another mega-dance “batidão” (big beat). Listen here.
“I really threw myself into funk in 2023. Finishing the year with this song is very special for me”, says Anitta. “I’ve had this chorus stuck in my head for months… It’s delicious. It’s so summer! I love it! Anyone who’s watched Tiktok in The Mix knows what I’m talking about. It makes you want to start dancing immediately!”
With lyrics entirely in Portuguese, “Joga Pra Lua” throws the listener into a warm and seductive atmosphere. Like someone flirting in a baile funk, Anitta sings in the first verse: “From afar I spotted you / I was in tune / I tripped / Wanting that little mouth”.
“I love collaborating with other artists. And I think it’s wonderful when that harmony leads to one, two or more collaborations… ‘Joga pra Lua’ celebrates my musical connection with these boys. We’ve done other works together and it was incredible”, says Anitta.
“Joga pra Lua” was written by Anitta, Pedro and DENNIS along with songwriters Gabriel Cantini (Kevinho’s collaborator) and Shylton Fernandes (Pabllo Vittar and Zé Felipe). Sonically, the single mixes funk carioca with electronic music. This perfect match was signed by Pedro Sampaio and DENNIS. It also samples “Uva”, a track composed by Fernando Os and performed by Brazilian funk group Os Saradinhos.”
Pedro Sampaio, who has already collaborated with Anitta on hits such as “No Chão Novinha” and “Dançarina Remix”, echoes this feeling. “Working with Anitta and DENNIS is always a pleasure. They’re artists I admire, I get a lot of inspiration from them”, he says.
DENNIS is credited as one of the producers of Anitta’s album “Versions of Me” (2022). He also produced the recent single “MONSTRÃO”, released last month.
A visualizer will arrive on Anitta’s YouTube channel on Monday (December 18th) at 11 am (Brasília Time — BRT). The chemistry between the trio of artists also shines in the audiovisuals. Set against a backdrop that refers to the lunar soil, the video features dance as its main element. Ohana Lefundes, one of Anitta’s stage dancers, interacts with the singer in a modern choreography full of sensuality. “I love the result. My dance with Ohana is beautiful, super artistic. I also had a lot of fun with Pedro and DENNIS on the set!.”
Shot in the beach town of Arraial do Cabo, in Rio de Janeiro, the visualizer was directed by Anitta herself, in partnership with the creative team at GINGA Pictures, who have previously collaborated with her on music videos such as “Funk Rave”, “Boys Don’t Cry” and “El Que Espera”.
Anitta first teased the new song this past weekend, during her showstopping performance at the TikTok In The Mix concert, in Phoenix and was broadcast globally. In the performance, she also teased snippets of forthcoming new songs such as “Grip” and “I Wanna F”, and “BELLAKEO”, her recently released duet with Peso Pluma.
Oakley, as the brand, unveils an updated brand aesthetic and creative point of view with the launch of Future Genesis. It all begins with two short films that transport viewers back into the world first created in Oakley’s original 1992 film, Max Fearlight, before introducing the brand’s new protagonist.
With the launch of Future Genesis, Oakley is drawing from the principles of yesterday to write the next chapter with a better tomorrow in mind. This foundational change will trigger an updated brand aesthetic and creative point of view that will inform both its storytelling and iconic product innovations personified by Maxine Fearlight, the newest protagonist for Oakley.
The two short films showcase the interconnectedness between past and future while leaning into the brand’s protopian position, while spotlighting a father and a daughter. The father – Max Fearlight – represents the past and he is taken on a journey of transformation through the introduction of the newest protagonist for the brand, the daughter – Maxine Fearlight. Maxine is set on creating her own legacy and represents the dream of a protopian future for the brand.
Products featured within the short films also serve a greater purpose. Max is seen wearing Medusa, a legacy product reimagined as a digital concept to fit his pursuits in a virtual world. The digital world also informs the real, with the 13:11 sunglasses inspired by those Maxine wears in the trailers, becoming a reality and launching in 2024.
These short films are just the beginning as more are dropping in the coming years to mark the brand’s 50th Anniversary.
Explore Future Genesis Immersive Platform on project2075.com starting December 12th at 12 PM ET.
Ripening’s latest incarnation, Dawn of the Wylding, is an immersive dance theater performance that integrates interactive installation, cinematic interludes, live video and music to illustrate themes of ecofeminism, animal mythology, and femme empowerment. Dawn of The Wylding, created, choreographed, & directed by Vanessa Walters,premiered November 30 – December 3 at The Space at Irondale in Brooklyn, NY.
Dawn of the Wylding features performers Alexandra Berger, Alicia Dellimore, Gwendolyn Gussman, Joey Kipp, Tara O’Con, Trevor Vaughn, Vanessa Walters, Michelle Yard, and Lucy Struever York. Video by TAXIPLASM. Costumes by David Quinn. Makeup design by Jodi King. Sound design by Omar Zubair. Lighting design by Alex Taylor. Live feed video by George Del Barrio. Installation by Nicholas Papadakis with Valentina Gallup, Maggie Heath & Ava Handley. Props by Valentina Gallup.
Reebok and Eames Office Unveil Next Creative Footwear Collaboration Celebrating Design Icons, Available Dec. 11
New offering carries forward enduring partnership that began in 2021,
merging historic brands routed in intentional design
Reebok, the iconic and irreverent sports culture brand, joins forces with the legendary Eames Office to introduce their third and final collection in celebration of the creative legacy of Charles and Ray Eames. This remarkable partnership, dating back to 2021, redefines the boundaries of creativity and sets new standards in the footwear industry. Among the collection’s highlights is the Reebok x Eames Classic Nylon, Instapump Fury 95, and Beatnik Sandal.
Charles and Ray Eames, renowned for their groundbreaking contributions to furniture, industrial design, films, exhibitions, toys, and architecture, approached problem-solving as an adventurous journey. Their work exemplified a harmonious blend of discipline and playfulness, an ethos that continues to inspire generations of designers. Together with the multifaceted team at Eames Office, the dynamic duo established a benchmark for design excellence.
Through the synergy of fashion, art, and design, this tri-season collaboration seeks to elevate Reebok Icons to the status of design icons within the footwear industry. Drawing on the legacy of Charles and Ray Eames, the collection is a testament to the office’s enduring influence on modern design, as told through the playful reinterpretation of Reebok’s Classic Nylon, Instapump Fury 96, and Beatnik Sandal.
Product Highlights
The FW23 Reebok x Eames collection boasts a trio of iconic footwear styles, each infused with Eames’ distinctive aesthetic:
Reebok x Eames Classic Nylon: Retailing at $130 USD, this unisex Eames Classic Nylon takes inspiration from Reebok’s timeless Classic Nylon shoe, a design that has become an icon in the athletic footwear industry. The shoe’s side window features the Eames name in the designer’s distinctive colors which pays homage to the Eameses’ mastery of color. With a custom Eames footbed and tongue label, each step in these sneakers is a journey into the world of design excellence. The custom Eames box and five laces add a touch of exclusivity to this limited-edition release.
Reebok x Eames Instapump Fury 95: Priced at $200 USD, the unisex Eames Instapump Fury 95 is a bold reinterpretation of the Reebok Instapump Fury, a silhouette that has made waves in the sneaker world since its inception. This collaboration merges the innovative design of the Instapump Fury with the creative genius of Charles and Ray Eames through a nod to Eames’ visionary contribution to the still futuristic IBM pavilion designed for the 1964 World’s Fair. The shoe features an Eames branded pump bladder and heel, showcasing the Eameses’ commitment to pushing the boundaries of design and technology. A custom Eames footbed ensures maximum comfort, while the custom box adds a touch of elegance to this high-performance sneaker.
Reebok x Eames – Beatnik: Available for $130 USD, the unisex Eames Beatnik is a contemporary take on the classic Beatnik silhouette, known for its timeless style and versatility. Eames’ legendary Crosspatch patterns—drawn from the collaboration’s unique access to the Eames Office archives—are brought to the forefoot, creating a unique and eye-catching design, supported by a custom outsole which pays homage to the Eameses’ attention to detail and craftsmanship. Each pair of Beatniks comes in a custom box, elevating this true collector’s item.
The Reebok x Eames FW23 collection will be available on Reebok.com and through select fashion retailers on December 11, providing fashion enthusiasts and design aficionados the opportunity to own a piece of design history.
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About Reebok Design Group
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. As the central source of the brand’s creative vision, RDG provides ongoing support and expertise to Reebok’s network of strategic partners around the world. RDG champions Reebok’s storied heritage, ethos, and DNA to authentically deliver a unified brand directive and consumer experience globally. A division of SPARC Group, RDG is headquartered in Boston, MA. For more information, visit Reebok.com or, for the latest news at News.Reebok.com. Discover Reebok on Instagram, Twitter and YouTube.
About Eames Office Charles and Ray Eames founded their Los Angeles-based design practice, the Eames Office, in 1941, and produced significant contributions to architecture, furniture design, film, textiles, toys, exhibitions, and beyond. Through their work and its ongoing impact, the Eames Office reimagined the concept of a design studio in terms of philosophy, work ethic, and process. Since Charles’ passing in 1978 and Ray’s passing in 1988, the Eames Office has transformed from a multi-disciplinary design practice into a cultural and commercial organization. Led by the next generations of the Eames family, the Eames Office is dedicated to communicating, preserving, and extending one of the world’s most influential design legacies. To carry out its mission, the Eames Office works closely with authorized manufacturers to bring original Eames designs to market, introducing their work to new generations through educational programs, curated exhibitions and collaborations. Further, the Eames Office also extends Charles and Ray’s legacy through its ongoing support of the Eames Foundation.
Bleacher Report Debuts ‘The Residency’ at Art Basel – Unveiling an Exclusive Apparel and Original Art Collection with the NBA—Thurs, Dec 7 – Sat, Dec 9
This Miami Art Week, Bleacher Report will debut ‘The Residency,’ a year-long creative collective at the nexus of sports, art, fashion, and culture, unveiling in partnership with the NBA. This captivating gallery experience, open to the public from Friday, December 8th – Saturday, December 9th, celebrates an eclectic mix of artists paying homage to five NBA teams. The inaugural event will highlight the following artists and corresponding teams: Esther Wallace (Boston Celtics), Bryan “Blue the Great” Blue (Dallas Mavericks), D’ana “COVL” Nuñez (Miami Heat), Mark “MADSTEEZ” Paul Deren (Phoenix Suns), and Demitrius Omphroy (Toronto Raptors). The event kicks off on Thursday, Dec 7, with a PrivateVIP Launch Party and In-Season Tournament Viewing (7pm-11pm), followed by the gallery’s public opening on Friday and Saturday (12pm-7pm).
Ross+Kramer Miami Gallery Opening with Exhibition by Daniel Arsham —Tues, Dec 5 (Gallery Opening) // Thurs, Dec 7 (Invite-Only Event)
Ross+Kramer Gallery | 1910 Alton Road, Miami Beach, FL 33139
Ross+Kramer Gallery is set to make a groundbreaking entrance into Miami Beach’s art scene during this year’s Miami Art Week, expanding its footprint to Sunset Harbour as its third location alongside Manhattan and East Hampton. On Tuesday, Dec 5, the gallery will unveil its new Miami space, welcoming the public to explore a mesmerizing exhibition showcasing paintings and sculptures by visionary contemporary artist Daniel Arsham. This exhibit marks Arsham’s first solo showcase in Miami in over a decade. Positioned as the first Art Gallery of its kind in the area, Ross+Kramer will introduce a unique fusion of contemporary and mid-century blue-chip works, spotlighting an extraordinary lineup of emerging and internationally established artists. Operating hours for the gallery will be Tuesday–Saturday, 10am–6pm.
Coinciding with Miami Art Week, a special invite-only grand opening event will take place on Thursday, Dec 7, from 8pm-11pm, where Daniel Arsham himself will be present. www.rkgallery.com
Maddox Gallery—Tues, Dec 5 – Sun, Dec 10
One Herald Plaza | NE 14th Street & Biscayne Bay, Miami, FL 33132
Maddox Gallery, one of the UK’s most successful contemporary art galleries, proudly announces its return to Art Miami for the sixth consecutive year. Boasting an impressive lineup of emerging and established talent, the Maddox Booth will feature artists like David Yarrow, The Connor Brothers, Russell Young, Ross Muir, Brent Estabrook, Cooper —as well as Tim Blandinn and Niall Campbell Strachan who will make their debut this year. Spanning various styles and mediums, the comprehensive roster of primary and secondary artists involved contributes to Maddox Gallery’s reputation as a dynamic player in the contemporary and modern art scene. Established in 2015, Maddox Gallery has grown into an international powerhouse, supporting the careers of emerging talents and exhibiting works by world-renowned figures like Andy Warhol, Banksy, and Keith Haring. The London-based gallery, with locations in Mayfair, Notting Hill, and Gstaad, recently expanded with its largest gallery yet in Mayfair, spanning over 5,000 sq ft across three floors.
LIVE ART DINNER PARTIES + ACTIVATIONS
Atwater Cocktail Club Takes Over Sweet Liberty Drinks and Supply Co. —Wed, Dec 6
Sweet Liberty | 237 20th St Suite B, Miami Beach, FL 33139
This Miami Art Week, witness an unprecedented fusion of two iconic bars recently recognized among North America’s 50 Best Bars of 2023. Sweet Liberty, Miami’s cherished hotspot that proudly secured the #34 spot on this year’s list, will be teaming up with Montreal’s Atwater Cocktail Club, which ranked #32 on the same esteemed list, for an exclusive one-night pop-up at Sweet Liberty on Wednesday, December 6th. This exclusive takeover promises an evening filled with meticulously crafted cocktails that will transport patrons’ taste buds from the vibrant cocktail scene of Montreal to the sun-kissed beaches of Miami. The event, co-hosted by Kate Boushel, Director of Beverage and Education at Atwater Cocktail Club, and Naren Young, Beverage Director of Sweet Liberty, will feature a specially curated selection of cocktails blending the unique styles of both establishments. Guests can also expect live art exhibitions by Roberto Porres, co-founder of Atwater Cocktail Club and a talented artist, who will create a series of one-of-a-kind artworks available for purchase during the event.
Queen Miami Beach Unveils a Realm of Artistic Mastery and Gastronomic Decadence —Fri, Dec 8- Sat, Dec 9
Queen Miami Beach | 550 Washington Ave, Miami Beach, FL 33139
This Miami Art Week, guests are invited to indulge in an era of decadence and glamour at the historic Paris Theater, now known as dining marvel Queen Miami Beach. Making her groundbreaking debut this Art Week, Queen will host two spectacular art exhibitions, starting Friday, Dec 8, where the venue will be partnering with Dot Fiftyone Gallery to showcase exquisite artwork and sculptures created by various emerging and established artists.
On Saturday, Dec 9, guests are invited to step into a realm where art and gastronomy come together in a truly personal experience as Queen unveils “Ab Ovo” by visionary Italian artist Camila Ancilotto. Represented by Naif Gallery, Camilla Ancilotto is a classically trained painter and sculptor from Rome, who utilizes oil painting techniques from the historic masters of the Italian Renaissance. Promising an intimate and enchanting evening for guests, during this exceptional collaboration Camila will engage in a live sculpture painting, seamlessly blending the magic of her craft with the timeless elegance of the Paris Theater.
20% of proceeds from all art sales will support Lotus House Miami, directly benefiting the organization’s impactful community efforts. As the country’s largest shelter of its kind, Lotus House offers shelter, resources, and comprehensive services, sheltering over 1,550 women, youth, and children annually. Two seatings will be available – one from 6pm-9pm & 9pm-close. To book reservation call (786) 373-2930 or visit queenmiamibeach.com
Giselle Miami Presents Dinner, Drinks, and Live Art by Bisco Smith —Thurs, Dec 7
Giselle Miami | 15 NE 11 ST, Miami, FL
Giselle offers an elevated dining experience in downtown Miami, perched atop E11EVEN Miami ultraclub. For her Miami Art Week debut, Giselle will play host to a variety of events over the weekend, beginning Thurs, Dec 7, with a live art performance from famed graffiti artist Bisco Smith, whose work is showcased in an interior mural as part of the venue’s design. Throughout the evening, a silent auction will take place where proceeds will benefit Project Art Box, a nonprofit organization dedicated to bridging the art education gap in underprivileged schools. Live beats by DJ Louis Dee will set the scene for a lively dinner party atmosphere filled with electronic sounds and an exquisite menu that merges Asian, Mediterranean, and French-inspired cuisine. To book reservations visit gisellemiami.com.
Marion Miami Unveils a Supperclub Fusion of Artistry and Cuisine —Thurs, Dec 7- Sat, Dec 9
Marion Miami | 1111 SW First Ave, Miami, FL, 33130 (directly next door to El Tucán)
For those seeking a unique dining escapade amidst Miami Art Week this year, Mr. Hospitality’s Marion invites guests to partake in its transformation into an immersive art and entertainment enclave from Thursday, Dec 7 to Saturday, Dec 9. Renowned fine art and lifestyle artist, Franck Brill, will team up with artist Manuel Angarita, across all three nights, crafting imaginative works of art in real-time as guests indulge in Marion’s indulgent Asian-inspired cuisine. Additionally, on Friday, Dec 8, renowned visual artist Mark Rios aka “Mr. Drippings” will debut a special live art exhibit by painting a surprise celebrity guest (art performance to commence at 1am). During the live art spectacles, guests can anticipate an escalation of excitement and energy as the lights dim, the music turns up, and the ambiance transforms into a lively party scene. To book reservations call (786) 717-7512 or visit marionmiami.com.
El Tucán Reveals a Showcase of Alluring Art and Culinary Enchantment —Thurs, Dec 7- Sat, Dec 9
El Tucán | 1111 SW 1st Ave, Miami, FL 33130 (directly next door to Marion)
Located in the heart of Brickell, Mr. Hospitality’s beloved supper club El Tucán is inviting guests into their tropical oasis for an alluring art week transformation. From Thursday, Dec 7 to Saturday, Dec 9, fine art and lifestyle artists Franck Brill and Manuel Angarita will be collaborating across all three nights to create riveting works of LIVE art for guests to enjoy. While guests immerse themselves in El Tucán’s one-of-a-kind electric jungle, on Dec 8 Mark Rios aka “Mr. Drippings” will join the party for an exclusive art exhibition with a surprise celebrity guest (art performance to commence at 12am). Dazzling with the high-end glamour and retro sophistication of a classic cabaret, guests can look forward to a truly unique dining experience this art week. To book reservations call (305) 535-0065 or visit eltucanmiami.com
PARTIES
E11EVEN Miami Presents “The Art of Nightlife”—Wednesday, Dec 6 – Sunday, Dec 10
E11EVEN Miami | 29 NE 11th St, Miami, FL 33132
Renowned for hosting unforgettable up-close-and-personal performances by top names in the music and entertainment industry, E11EVEN Miami continues this legacy during Miami Art Week, promising nothing short of outstanding entertainment experiences. In honor of Miami Art Week this year, E11EVEN Miami will present “The Art of Nightlife,” highlighting the occasion with a thrilling lineup of performances and the debut of an exclusive apparel collaboration with renowned designer John Geiger. **Tickets and table reservations are available at 11miami.com.
Ocean Drive will be taking over the grandiose La Côte lawn at the Fontainebleau Miami Beach to host their annual ‘Art of the Party,’ on Thursday, December 7, from 8:00PM-11:00PM. Bringing an exciting mix of celebrities, artists, curators, and philanthropists all under one roof, the party celebrates the release of this year’s December Art Issue cover, featuring cover star Alessandra Ambrosio. In collaboration with Aston Martin, the evening will feature a live art presentation from visual artist Romero Britto, and sounds by Grammy award nominee Chromeo, plus an extra special guest performer.
‘As we wrangle the design community, we are confident that this fundraiser will facilitate a direct pathway to achieving our fiscal goals. ’ — Patrick Hayes, Executive Director
In the spirit of giving, please join us this Black Friday, November 24 – December 24, for HOLIDAY HOOPLA. A virtual activation that’s fueled by athleisure online retailer StyleofAce.com.
Rising creative Armon Hayes, alongside media sponsor 360, will host LIVE! auctions throughout the holiday season on various e-commerce/social platforms.
All donations will go towards procuring a facility where inner-city youth can gather on a daily basis.
The center will act as a destination where youth can engage with one another, seek professional guidance, and learn vital skills to help them better navigate life.
About Hoopla Sports
Hooplasports.org is an emerging 501(c)(3) supporting mental stability, integrity, and sportsmanship. With our pay-it-forward mantra, we’re committed to the empowerment of marginalized youth.
Actors Vaughn Lowery + Sharon Stone reintroduce themselves as artists at C Parker Gallery in Greenwich, Connecticut, for her iconic exhibition via 360 MAGAZINE.
Reebok partner and boxing superstar, Shakur Stevenson, just became a 3-division world champion (see Reebok post here) following his tactful victory on Thursday night in Las Vegas. During and leading up to the lightweight world title fight, Shakur and his team were kitted in Reebok footwear and custom Reebok apparel including an exclusive “PRIDE OF NEWARK” graphic tee and “TEAM SHAKUR” tracksuits. On fight night, Shakur also unveiled and wore his own fighter-exclusive Reebok boxing boot in a bold low-cut “solar” colorway.
Announce Partnership Ahead of November Title Fight
A product of Newark, New Jersey (like Shaquille O’Neal) and Bethel High School (like Allen Iverson), Stevenson became an amateur boxing champion at the age of 14 and would make his pro debut three years later in 2017. Since turning pro, Shakur has won all 20 of his professional bouts on his way to becoming a two-division world champion (with the opportunity to become a three-division world champion on Nov. 16), including 10 wins achieved by way of knockout.
Beginning in November 2023, Shakur and Reebok will work together to drive hype ahead of his November 16 title fight in Las Vegas, while bringing awareness and validation to Reebok’s lifestyle and performance product stories through the end of the year. As part of the partnership, Shakur has also received his own special “fighter-exclusive” prototype Reebok boxing boot, for which he’ll reveal a compelling fight-exclusive colorway just ahead of his Nov. 16 title fight in Vegas.
For consumers and fans, Shakur has curated a special product collection for Reebok.com – “Move Like Shakur” – highlighting his favorite footwear, apparel, and accessories for the gym, at home, and around town.
In an exhilarating fusion of talents, Grammy Award-winning producer Imanbek joins forces with London-based, critically acclaimed producer Aarne and one of America’s most electrifying rappers, NLE Choppa, to unveil their latest single, “ICE.” The latest to come from the trio promises to be a groundbreaking musical journey, blending Imanbek’s masterful electronic beats with Aarne’s innovative production and the sharp-witted rap of NLE Choppa. “ICE” is out now and available to stream across all platforms via Universal Music Germany.
Distinguished by its silky texture and charismatic rhythm, “ICE” emerges as a testament to the exceptional synergy between the trio. The track’s playful yet sophisticated beat nostalgically revisits the roots of each artist’s musical journey, masterfully intertwined with NLE Choppa‘s clever and captivating rap vocals. The fusion of styles not only showcases the individual prowess of each artist but also marks a new milestone in collaborative music making. Promising to capture the hearts of listeners, “ICE” is sure to be a trailblazing addition to the playlists of music enthusiasts around the world.
Serving as a vibrant celebration of diverse musical styles, “ICE” embodies the spirit of collaboration and innovation, resonating deeply with audiences around the world. The track is poised to leave a lasting imprint on the global music scene, demonstrating the transformative power of bringing together disparate musical worlds. Standing ready to dazzle listeners with its unique blend of rhythm, lyricism, and production genius, “ICE” serves as a landmark in the evolving narrative of contemporary music.
REEBOK LTD AND KANGHYUK CONTINUE THEIR COLLABORATION WITH THE DMX RUN 6 MODERN
Reebok LTD is proud to announce the return of the DMX 6 Run Modern in collaboration with Korean brand KANGHYUK, as part of its continuous pursuit of innovation through a modern design lens.
Leveraging Reebok’s DMX technology, a system in which air runs through connected pods to release energy and under the visionary guidance of Kanghyuk Choi and Sanglak Shon, founders of the Seoul-based brand, this footwear collection is unveiled in two striking colorways: Black Onyx and Star White, with details in High Risk Red. Especially, the color combination focuses on KANGHYUK signature color-way, presented since COLLECTION 1.
Setting a new standard in sneaker innovation, the KANGHYUK x Reebok DMX Run 6 Modern – designed by Evan Belforti, senior footwear designer at Reebok LTD – features captivating dynamic linework. The silhouette boasts an intriguingly asymmetrical profile, showcasing warped details and an extended Reebok vector emblem. The sneaker’s distinctive character is further underscored by a robust, chunky midsole, incorporating intricate webbed detailing.
This collaboration seamlessly pairs KANGHYUK’s avant-garde design ethos with Reebok LTD’s creative playground approach, resulting in a sneaker that not only pushes boundaries but also sets a new standard for style and performance.
The KANGHYUK x Reebok DMX Run 6 Modern is set to release on November 15, on reebok.eu, Farfetch, and selected stores. Follow us on Instagram on @reebokltd
