Winter Lights, a presentation by the High Line and luxury automaker Genesis, was a fantasy illumination. It has been one of the first auto activations on the tracks. They unveiled one of their newest models in tandem with some of the most acclaimed car enthusiasts as well as world-class media. At its climax, esteemed guests retired to an open-air market, Genesis House. It was there, where participants could look closely at some of the newly introduced capitals of art, including the most talked-about electric vehicles. In true Korean style, the multi-purpose space was an opportunity for us to engage and explore in an interlaced design kingdom. A Michelin-winning culinary team produced a menu of small bites and artisanal cocktails that we took from the geometric seaside establishment.
“It is a pleasure to partner with the Friends of the High Line and create an immersive experience for people to see as they walk through such a beautiful park,” said Claudia Marquez, chief operating officer of Genesis Motor North America. “The first year of Genesis House has been filled with many amazing memories. We are proud to be celebrating a year within this vibrant community and look forward to the future.”
Additionally, today, Genesis through its corporate social responsibility initiative, Genesis Gives, announced the continued partnership with New York City based Girls Who Code. The brand is donating $50,000 to support women and nonbinary individuals in STEM education by equipping them with the necessary skills and resources to succeed in computer science.
“Seeing the Winter Lights installation light up the High Line is the perfect way to kick off this festive season,” said Joshua David, Friends of the High Line co-founder and interim executive director. “With many shared sustainability goals and a deep passion for community, Genesis is the perfect partner for the High Line. We are excited to see what the future holds.”
The Winter Lights Powered by Genesis installation will be open to the public from Nov. 30 through Jan. 2 and can be found on the High Line between 15th and 16th Streets in the Chelsea Market Passage. Visitors can enter the High Line via stairs at 16th Street or via stairs or elevator at 14th Street to access the installation.
Genesis Motor North America
Genesis is a global automotive brand that delivers the highest standards of performance, design, safety, and innovation while looking towards a more sustainable future. Genesis designs customer experiences that go beyond products, embodying audacious, forward-thinking, and distinctly Korean characteristics within its unique Athletic Elegance design identity. With a growing range of award-winning models — including the 2023 MotorTrend Car of the Year G90 along with G70, G80, GV60, GV70, and GV80 — Genesis aims to lead the age of electrification with battery EVs, starting with its Electrified G80, GV60, and Electrified GV70 models. Genesis has stated its commitment to becoming an all-electric vehicle brand by 2030 and to pursuing carbon neutrality by 2035.