Posts tagged with "The Roots"

Save Our Stages

By: Gabrielle Archuleta

With Covid-19 making an impact on businesses, the live music industry has been among those hit the hardest. The loss in revenue is estimated to be $8.9 billion, along with the comedy and performing arts entertainment. More than 90% of independent venues are at risk of being permanently shut down. The National Independent Venue Association (NIVA) is working hard to get emergency relief funds out to these venues in dire need. With the help of YouTube, NIVA and Save Our Stages created a virtual concert to help raise money, which will benefit these independent venues. The list of venues is on their website. Artists from around the country have joined together in an effort to raise awareness and save the stages they once performed in.

These venues have supported many big artists and have even launched careers for many. Not only are the artists feeling the impact, but the employees behind the scenes are as well. From the sound to the stage crew, many of them are left without a job and fear what will come next. Fans are left with tickets to be refunded and the uncertainty of future shows to come. This leaves the music industry shaken when it comes to the revenue that concerts bring. Concerts generate more money than streaming music on popular platforms such as Spotify, Apple music and Pandora. Popular artists such as Drake have made $23.7 million in one year from streaming, yet his last tour, Summer Sixteen featuring Future, grossed $85 million. Save our stages is the saving platform for artists, fans and lovers of music to support the venues we know and love and keep the live music alive.

Kicking off their first ever virtual event, an exclusive trailer narrated by Neil Young released footage featuring various iconic artists performing in these at-risk venues and some of the earliest known footage of Neil Young performing at the American Shakespeare Theatre in Stratford, CT. This 3-day virtual event lasted from October 16th-18th. Day one started out with Alec Benjamin performing at Hotel Café in Los Angeles, CA. There was no audience, just the performers. Some talked of past show experiences and selling out venues. Following him was Billie Eilish’s brother, Finneas who is breaking out on his own, releasing his first single called Can’t Wait To Be Dead. Other artists for day one included, Sebastian Yatra, Dizzy Fae, Macklemore, YG, and Dillon Francis. Marshmellow and Demi Lovato hit the stage at the Troubadour in Los Angeles, CA. They performed their hit single together It’s Okay Not To Be Okay, as well as talked about their experiences in independent venues they’ve played in and seen other artists play in. Macklemore performed in Seattle, WA singing hits that included Ten Thousand Hours, Glorious, Good Old Days and a few others during his thirty-minute set. While G-Eazy took pieces of his hits and performed over a dozen songs in his set at The Independent in San Francisco, CA.

Day two kicked off with an even bigger list of performers. Sixteen artists each in their own independent venue to perform in. Jason Mraz was the first up, singing the best of his songs from I’m Yours to I Won’t Give Up out of the Belly Up Tavern in San Diego, CA. Rise Against brought the rock style back to the stage singing six of their hits from the Metro in Chicago,IL. Miley Cyrus played at the Whiskey-Go-Go in Los Angeles, CA wearing all black Rockstar attire. Though she had a short playlist, it was filled with fun energy. Also playing out of Los Angles from Troubadour, the Foo Fighters. Dave Grohl talks about his first experience at the Toubadour and meeting Bret Michaels for the first time. They start out with Skin and Bones continue with My Hero, These Days, Times Like These and end it with everyone’s favorite Everlong. The Roots performed a longer set list that lasted a little over an hour at the Apollo Theater in New York, NY. Wrapping up day two was Major Lazor performing out of Gramps in Miami, FL. He had a setlist similar to length of The Roots lasting a little over an hour and promoting Save Our Stages throughout his set. To many of these artists, the venues that are at stake are not only where they got their start in the music world but also where they discovered music. Demi Lovato mentions one of her first concerts was at an independent venue where she had seen Paramore.

The final day came with some big names. Little Big Town plays at the Exit/In in Nashville, TN. They talk about their first show and replayed one of their classic songs, Boondocks as an encore. The last song is a fan favorite, Girl Crush. Dave Matthews performs solo at the Jefferson Theater in Charlottesville, VA. His setlist includes a new song that is played for the first-time live called the Ocean and the Butterfly. The Lumineers wrap up this event, taking it back home to Colorado at the Boulder Theatre in Boulder, CO. Reminiscing on the songs they’ve played in small independent venues and how great songs such as Ophelia came from those experiences and performing them.

Save our stages is not just important to the artists, but to the fans and music lovers all over the nation. There are over 2,000 venues that have joined the National Independent Venue Association to help save theses venues and keep not only the jobs that come with it but the live music experience we love and miss. Though this virtual event is over, the fight is not. Save our venues has raised over $1,000,000 and has a set goal of $5,000,000. The funds will be administered by the Giving Back Fund, a non-profit organization. The money will go to the venues in dire need and in fear of being shut down. With the help of all the artists who participated along with Youtube, NIVA and every person who donated, we can only hope that enough money is raised to save these venues.

BLACK THOUGHT RELEASES EP “STREAMS OF THOUGHT, VOL. 3: CANE & ABLE”

“Black Thought, the rapper, MC for The Roots and freestyle genius, goes all-in on the latest installment of his stunning Streams of Thought trilogy” – NPR

Renowned, legendary MC for GRAMMY-Award-winning, platinum-certified, hip-hop luminaries The Roots, Black Thought releases today his new EP, Streams of Thought, Vol. 3: Cane & Able, and is available at all digital retailers. The third installment, including lead single “Thought Vs Everyone,” continues the critically acclaimed “Streams of Thought” series launched by Black Thought.

Listen/download “Steams of Thought Vol. 3: Cane & Able” HERE.

Streams of Thought, Vol. 3: Cane & Able was produced entirely by Sean C (JayZ, Diddy, Pusha T, Joey Badass). The thirteen-track collection sees Black Thought continue to hone his inimitable and impenetrable improvisation. The EP includes features with heavy hitters like Swizz Beats, Portugal The Man, Pusha T, ScHoolboy Q, The Last Artful, and Dodgr.

Black Thought teamed up with a Black American visual artist for the cover in service of a mission to elevate hip-hop to high art. This time, he worked with Khari Turner who created a stunning portrait inspired by the MC for the album cover.

Khari Turner’s work right now is a diary of struggle and overcoming struggle. He explores the history of Black defeat, Black revolutions and Black accomplishments coalescing through mark making, realism, and expressionism.

Black Thought’s previously released “Streams of Thought, Vol. 1&Vol. 2” have set the stage for the follow-up’s arrival. A tastemaker-approved phenomenon, Pitchfork, proclaimed it, “a small testament to his sustained excellence. “Rolling Stone, and more offered praise. In addition to bowing in the Top 10 of Billboard’s Top Independent Album charts, “Thought” and “Twofifteen” both surpassed 2 million Spotify streams each.

Streams Of Thought, Vol. 3 Track List

About Black Thought

As Co-Founder of The Roots, a critically acclaimed solo artist, actor, writer, producer, and creator, Tariq Trotter, aka Black Thought, has quietly affirmed himself as one of the most prolific, prescient, and powerful voices in hip-hop. Over the course of his career, he has won four GRAMMY Awards and three NCAAP Image Awards. Not only did he deliver eleven applauded albums with The Roots, but the group also joined The Tonight Show Starring Jimmy Fallon as the house band and is now a beloved mainstay of late-night television.

Beyond collaborations with everyone from Eminem, John Legend, J Dilla, and Big Pun, Linkin Park, Logic, and Fall Out Boy, he co-produced the multiplatinum GRAMMY-award-winning, original Broadway Cast Recording of Hamilton. Alongside fellow The Roots co-founder Questlove, he launched the production company Two One Five Entertainment, executive producing the AMC documentary series, Hip-Hop: The Songs That Shook America. Teaming up with Academy-Award-winner John Ridley, he makes his theater debut with the musical “Black No More” in 2021.

His presence has also seamlessly translated into roles in film in television such as HBO’s The Deuce. Black Thought’s solo career accelerated at full speed with his “Streams of Thought” series in 2018. Pairing him with a legendary producer for each release, “Streams of Thought, Vol. 1 with Wonder generated millions of streams as Pitchfork proclaimed he “is somehow still improving decades after his peers’ primes, which in hip-hop sounds almost as crazy as a professional athlete doing the same.”

He joined forces with Salaam Remi on “Streams of Thought, Vol. 2” before returning with producer Sean-C for 2020’s Streams of Thought, Vol. 3: Cane & Able. Marking his debut for Republic Records, it features collaborations with Portugal The Man, ScHoolboy Q, as well as the lead single “Good Morning” feat. Swizz Beatz, Pusha T, Killer Mike. Lyrically dexterous, politically provocative, and consciously incisive, Black Thought encourages the game to move forward with him yet again.

Follow Black Thought:

Facebook | Instagram | Twitter

The Roots Session 12

The Roots 12th Solo Session

The Roots announce the 12th installment of their series, The Roots Jam Presents Solo Sessions. The 12th episode includes performances by Adeline and Samora Pinderhughes. Adeline is a French-Caribbean singer, bassist and prolific songwriter who produces her own music with co-producer Morgan Wiley. Samora Pinderhughes is a composer, pianist and vocalist known for his use of music to examine sociopolitical issues and fight for change.

The episode is hosted by Captain Kirk (of the legendary Roots crew) and will be available on Monday, August 10th at 6pm EST. Now on their 12th episode, the Roots Jam Presents Solo Sessions is an artist performance series highlighting emerging talent. In the spirit of the legendary Roots Jam Sessions, the band is opening up its platform to feature one song performances from music artists that are handpicked and curated by the band. Stay tuned for the newest installment for new music and new artists to enjoy from the safety of our homes.

The Roots Jam Presents Solo Sessions 11

The Roots announce the eleventh installment of their The Roots Jam Presents Solo Sessions, including performances by Khemist and Aja Monet. Khemist is a Philadelphia based MC, Poet, songwriter, and musician, whose latest EP, Khemtrails, was just released June 19th this summer, in honor of Juneteenth. Aja Monet is a poet whose work explores gender, race, migration, and spirituality, and she follows in the long legacy and tradition of poets participating in social movements. She is currently working on her next full collection of poems entitled Florida Water.

The episode is hosted by Captain Kirk of the legendary Roots crew and will be available on Monday, August 3rd at 6pm EST. This series is part of the custom content being delivered to fans during this time via The Roots YouTube Channel. All content is created by The Roots and produced by their production company, Two One Five Entertainment, in partnership with Live Nation Urban and available HERE

The Roots Jam Presents Solo Sessions is an artist performance series highlighting emerging talent. In the spirit of the legendary Roots Jam Sessions, the band is opening up its platform to feature one song performances from music artists that are handpicked and curated by the band; artists that The Roots feel you should know. The pillars for The Roots Jam sessions are creativity and discovery and it is these same tenants that fueled the creation of Solo Sessions. Click HERE to view episode 10.

Follow The Roots: Instagram | Twitter | Facebook | YouTube

The Roots Jam Presents Solo Sessions

The Roots announce the tenth installment of their The Roots Jam Presents Solo Sessions including performances by Quincy, who recently created an EP featuring a duet with his father, Al B. Sure!, a re-work of his father’s 1988 hit “Nite and Day,” and North London R&B powerhouse vocalist Sinéad Harnett. The episode is hosted by Captain Kirk and will be available on Thursday, July 16th at 6pm EST.

This series is part of the custom content being delivered to fans during this time via The Roots YouTube Channel. All content is created by The Roots and produced by their production company, Two One Five Entertainment, in partnership with Live Nation Urban and available here.

The Roots Jam Presents Solo Sessions is an artist performance series highlighting emerging talent. In the spirit of the legendary Roots Jam Sessions, the band is opening up its platform to feature one song performances from music artists that are handpicked and curated by the band; artists that The Roots feel you should know. The pillars for The Roots Jam sessions are creativity and discovery and it is these same tenants that fueled the creation of Solo Sessions. Click here to view episode 9.

During this time, The Roots have been developing weekly content around The Roots members that varies from short form storytelling to live conversations, as well as performances and podcasts. This will continue in the coming weeks with content featuring other influential artists, authors and creatives.

Be sure to watch The Roots Jam Presents Solo Sessions featuring Quincy and Sinéad Harnett, available at 6pm EST on July 16th here.

FOLLOW THE ROOTS: Website | Instagram | Twitter | Twitch

ferris wheel, 360 MAGAZINE

“When We All Vote” Festival

This Saturday, in partnership with Michelle Obama’s national, nonpartisan nonprofit organization, When We All Vote, The Roots are launching the 13th Annual Roots Picnic as a virtual broadcast experience exclusively on YouTube at 8 pm ET/5 pm PT HERE. Announced today, there will also be a pre-show executive produced and curated by The Bridge (Tina Farris and Suede) at 5:45 PM ET broadcasting exclusively on The Roots YouTube Channel and featuring performances and special content by several heavy-hitting newcomers.

Artists confirmed include Bam Marley, Brianna Cash, Daniel Sebastian, Iman Omari, Infinity Song, IV Jay, Jac Ross, Jayla Darden, JD & Domi, Justine Skye, LOONY, Nissi, Raye, Riela, RMR, T.Nava, Sampa the Great, Savanna Christina, Shawn Smith, YelloPain, Victory Boyd, Infinity Song, AquilDawud and SUSU. Additionally, you can check out The Roots Picnic playlist on Spotify. Fans can anticipate performances by The Roots, H.E.R., Lil Baby, Roddy Ricch, SZA, Kirk Franklin, Snoh Aalegra, Earthgang, G Herbo, Polo G, D Nice and Musiq Soulchild (backed by The Roots) and appearances by Michelle Obama, Lin Manuel Miranda, Chris Paul, Common, Liza Koshy, Kerry Washington, Tracee Ellis Ross, Janelle Monáe, and Elaine Welteroth. The event is Executive Produced by Shawn Gee (Live Nation Urban), Ahmir “Questlove” Thompson and Tarik Trotter (Two One Five Entertainment), and Dan Parise (DPS). Hosted by Questlove, Black Thought, and Michelle Obama, the picnic will be filled with amazing performances by a diverse group of young highly popular hip hop, R&B, and gospel artists with the goal of engaging and reaching 500,000 eligible voters.

When We All Vote volunteers will sign up to text voters throughout the show through Outvote, a web and mobile organizing platform used to reach unregistered voters. Volunteers can sign-up to learn how to reach voters before the event here. In addition to music, this event will include pre-recorded segments with musicians, athletes, social media influencers, When We All Vote Co-Chairs and The Roots sharing one simple call to action, register to vote. Fans can subscribe to The Roots Official YouTube Channel and tune into the broadcast stream HERE.

PayPal is proud to power The Roots Picnic Marketplace, a collection of Black-owned businesses from across the United States so fans can meet the owners, shop, and donate throughout the event. PayPal recognizes the critical role that these businesses play in our economy, and this partnership builds upon PayPal’s commitment to support Black-owned businesses and fight economic inequality. Additional sponsors for the event include Cîroc, the official vodka partner, Glossier, the official beauty partner and Lowes, the official home improvement partner. The partnership between The Roots and When We All Vote comes from a shared ethos of wanting to reach the most underrepresented community of people when it comes to voting, black people between the ages of 21-35.

Michelle Obama’s When We All Vote and The Roots have a common goal, to educate and inspire communities to use their voices and vote to make a difference. Right now and continuing throughout the broadcast, there will be a call to action to allow fans to register to vote HERE or by texting ROOTS to 56005.

*Throughout the broadcast, this will be available in the form of a link in the live chat section allowing fans to register to vote in real-time while enjoying the show. Additionally, When We All Vote volunteers will work throughout the day and during the show to text and engage 500,000 eligible voters. *Text 56005 to receive periodic updates from When We All Vote. Text HELP for help, STOP to end. Msg & Data rates may apply.

Questlove × Eric Krasno Plus One

For most people, this is going to be a time period where there’s no middle ground or great ground. You’re either going to thrive or you’re not. There’s no getting out of this the same way that you came into this.” – Questlove 

Questlove joins award-winning guitarist/producer Eric Krasno on his special new podcast series. Presented by Osiris Media, ERIC KRASNO PLUS ONE sees the renowned musician hosting a one-of-a-kind interview series exploring the lives and work of some of his closest friends and musical collaborators. In episode 11, Krasno welcomes his friend Questlove on part one of a two-part episode. Questlove joins Krasno from his home in upstate New York to talk about learning to make beats on his computer during the lockdown, dealing with procrastination, and what he’s writing in his new book. Questlove recalls the time that Miles Davis appeared at his high school, what happened when he discovered Prince at the same time his parents discovered Christianity, and how The Roots got started.

Krasno plays the track “Proceed” by The Roots, at the end of the episode. Ahmir Khalib Thompson, aka “Questlove,” hails from Philadelphia, Pennsylvania, and was born January 20, 1971. He is a drummer, DJ, producer, culinary entrepreneur, designer, New York Times bestselling and James Beard Award-nominated author, and co-founder of Philadelphia’s most influential hip-hop group, The Roots. He is the musical director for The Tonight Show Starring Jimmy Fallon, where the Roots serve as the house band, and a four-time Grammy Award-winning musician. He is also an adjunct professor at the NYU Tisch School of the Arts. Upcoming Episodes of Plus One include part 2 of the conversation with Questlove, and future episodes feature with Phil Lesh, Ivan Neville, and more. This podcast is available on Apple Podcasts, Spotify through the official Osiris website, or wherever you get your podcasts.

For nearly two decades, Krasno has been an omnipresent figure in popular music, from his virtuosic, innovative guitar playing with Soulive and Lettuce (both of which he co-founded) to his GRAMMY® Award-winning work as a producer and songwriter for artists like Norah Jones, Tedeschi Trucks, 50 Cent, Talib Kweli, Aaron Neville, and Allen Stone, to name but a few. As if that weren’t enough, the New York-based artist has proven an invaluable session player and touring musician alongside the likes of the Rolling Stones, Dave Mathews Band, John Mayer, Oteil & Friends, and The Roots. Along with their work together on stage and in the studio, Krasno has spent countless hours sharing stories with these incredible artists and these intimate moments have become some of his most cherished memories. ERIC KRASNO PLUS ONE now allows fans everywhere to join behind-the-scenes conversations, with topics spanning early inspirations to discussions about the state of the music industry, the challenges of life on the road, and much more. For music, upcoming tour dates, and additional information, please visit www.erickrasno.com.

Follow Questlove: Instagram | Twitter | Facebook | Wikipedia

Follow Eric Krasno: Instagram | Twitter | Facebook | Wikipedia

Roots Picnic × Michelle Obama Promote Voting

This year, in partnership with Michelle Obama’s national, nonpartisan nonprofit organization, When We All Vote, The Roots are launching the 13th Annual Roots Picnic as a virtual broadcast experience on Saturday, June 27th, exclusively on YouTube. The event is Executive Produced by Shawn Gee (Live Nation Urban), Ahmir “Questlove” Thompson and Tarik Trotter (Two One Five Entertainment), and Dan Parise(DPS).

Hosted by Questlove, Black Thought, and Michelle Obama, the picnic will be filled with amazing performances by a diverse group of young highly popular hip hop, R&B, and gospel artists with the goal of engaging and reaching 500,000 eligible voters. When We All Vote volunteers will sign up to text voters throughout the show through Outvote, a web and mobile organizing platform used to reach unregistered voters. Volunteers can sign-up to learn how to reach voters before the event here.

In addition to music, this event will include pre-recorded segments with musicians, athletes, social media influencers, When We All Vote Co-Chairs, and The Roots sharing one simple call to action: register to vote. Fans can subscribe to The Roots Official YouTube Channel and tune into the broadcast stream HERE. Fans can anticipate performances by The Roots, H.E.R., Roddy Ricch, Lil Baby, SZA, Kirk Franklin, Snoh Aalegra, Earthgang, G Herbo, Polo G, D Nice and Musiq Soulchild (backed by The Roots) and appearances by Michelle Obama, Lin Manuel Miranda, Chris Paul, Tom Hanks, Liza Koshy, Kerry Washington, Tracee Ellis Ross, Janelle Monáe, and Elaine Welteroth.

“Historically, Questlove & BlackThought have always been very active participants in the voting process; however, I felt that it was imperative that this year I open up both The Roots and my Live Nation Urban platforms as vehicles for both voter education and voter registration,” said Shawn Gee, The Roots manager and President of Live Nation Urban, “Our goal is to aggressively impact change and we’re going to have some fun while doing so. This year, we are incredibly proud to partner with Mrs. Obama’s When We All Vote to ensure our audience has the resources they need to register and vote in November’s election.”

“As we face one of the most challenging years for our nation, we could all use a moment of inspiration and light to help focus on what we can do to take action together – and that action is voting. When We All Vote is on a mission to change the culture around voting and we are committed to closing the age and race gap of those who show up at the ballot box, increasing participation in each and every election,” said When We All VoteManaging Director of Communications and Culture Stephanie L. Young, “To change the culture means we have to be in the culture, and iconic events like The Roots Picnic, a celebration of the most influential artists of today, is just that.”

The partnership comes from a shared ethos of wanting to reach the most underrepresented community of people when it comes to voting, black people between the ages of 21-35. Michelle Obama’s When We All Vote and The Roots have a common goal: to educate and inspire communities to use their voices and vote to make a difference. Starting TODAY and continuing throughout the broadcast, there will be a call to action to allow fans to register to vote at https://weall.vote/rootspicnic or by texting ROOTS to 56005. Throughout the broadcast, this will be available in the form of a link in the live chat section allowing fans to register to vote in real-time while enjoying the show. Additionally, When We All Vote volunteers will work throughout the day and during the show to text and engage 500,000 eligible voters.

This year, with the Picnic in Fairmount Park being postponed until 2021, The Roots are still eager to engage their core audience both in the Philadelphia region and around the world. Over the past 12 years, The Roots Picnic, which is co-produced with Geoff Gordon and the Live Nation Philly team, has become the premier event and hub for culture for the core audience of Philadelphia and beyond. The picnic is an event known to draw a diverse multicultural mix of Gen Xmillennial and Gen Z attendees, and is curated and produced specifically with tier interests in mind.

Text 56005 to receive periodic updates from When We All Vote. Text HELP for help, STOP to end. Msg & Data rates may apply. Privacy policy.

About The RootsPicnic

Over the past 12 years, The Roots Picnic has become the premier event and hub for culture for the core audience in Philadelphia and beyond. The Picnic is an event that draws a diverse multicultural mix of millennial and Gen Z attendees and is curated and produced specifically with their interests in mind. The event has grown from 2,500 people in a parking lot in downtown Philly to 40,000 people in Fairmount Park, the largest urban park in the United States. Past performers on The Roots Picnic include The Weeknd, Lil Uzi Vert, H.E.R., Pharrell, Lil Baby, Solange, Janelle Monáe, and many others.

About Live Nation Urban

Live Nation Urban (LNU) is a partnership with Live Nation Entertainment, the world’s leading live entertainment company. Specifically focusing on Hip-Hop, R&B, and Gospel, LNU builds platforms, events, and festivals globally and develops dynamic content strategies based upon the live properties created. Live Nation Urbanconsiders itself the most powerful source for live urban music. For additional information, visit www.livenationentertainment.com.

About When We All Vote

When We All Vote is a national, nonpartisan, non-profit launched by Co-Chair Michelle Obama in 2018 on a mission to change the culture around voting by bringing together citizens, institutions, brands, and organizations to increase participation in every election. They are also on a mission to close the race and age voting gap and empower all eligible voters to cast their ballot by harnessing grassroots energy, establishing strategic partnerships, and implementing digital organizing strategies.

The Roots Jam Presents Solo Sessions

Fifth Installment of the Roots Jam Presents Solo Sessions released on May 28th and available at The Roots YouTube channel HERE

This recently released episode featuring performances by Lisa Ramey, Kacey Williams, and Mannywellz, hosted by CAPTAIN KIRK was published by The Roots as part of their custom content series. The band’s commitment to opening up its platform to handpicked music artists reveals themes of creativity and discovery which have been present in each of the previous Solo Sessions.

Such cleverly curated content demonstrates an innovative and expressive band eager to deliver original talent to its fans. Plus, each day, the lineup of content is anchored by Questlove’s impactful live DJ sets which have have not only reimagined the art of DJing but have incorporated a charitable component where donations can be made to The Food Hub NYC.

All the content mentioned is created by The Roots and produced by their production company, Two One Five Entertainment, in partnership with Live Urban Nation and available at their YouTube channel HERE. Future material will center on The Roots band members and will vary from short-form storytelling and conversations to performances and podcasts. Throughout the coming weeks this content will flourish into more imaginative productions highlighting other influential artists, authors, and creatives.

Follow The Roots | YouTube | Facebook | Instagram

The Roots, Naomi Campbell, 360 MAGAZINE

THE ROOTS × AFRICA DAY

THE ROOTS’ TWO ONE FIVE PRODUCTIONS & THE BRIDGE CELEBRATE AFRICA DAY BY PRODUCING 24 HOUR LIVESTREAM DJ PARTY FEATURING QUESTLOVE BEING KICKED OFF WITH AN INTRODUCTION FROM SUPERMODEL, ACTIVIST & PHILANTHROPIST NAOMI CAMPBELL: #THEROOTSAFRICADAY

EVENT SET TO LAUNCH AT 12AM EDT MONDAY, MAY 25TH

The Roots’ production company, Two One Five Entertainment, and The Bridge, which is executive produced by Tina Farrisand Suede, announce the upcoming #TheRootsAfricaDay celebration, a 24hour live-streamed event celebrating Africa and her Diaspora. The event will feature a DJ set by Questlove, DJ Zinhle, DJ Edu and performances by Seun Kuti, Mereba, Mafikizolo and more and be kicked off with an introduction from supermodel, activist and philanthropist Naomi Campbell, one of the most prolific and influential profiles of contemporary culture today. #TheRootsAfricaDay will launch at Midnight (12:00 AM EDT) on Monday, May 25th and can be viewed HERE on The Roots YouTube Channel.