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Purple Disco Machine x Sophie and the Giants "In The Dark" single cover art via Bryan Kehn Umusic for use by 360 MAGAZINE

Purple Disco Machine × Sophie and the Giants – In The Dark

Purple Disco Machine and Sophie and the Giants team up one again for their disco-tech single “In The Dark,” via Casablanca Records. Listen to the brand-new single HERE and watch the music video HERE.

Purple Disco Machine’s “Exotica Deluxe” album releases on Friday, March 4, 2022 – pre-order HERE.

A collaboration between Purple Disco Machine and Sophie’s is a recipe for pure perfection; the combination of funky production with supernatural melody and vocals can’t be matched. Their past partnership on the song “Hypnotized” reached over 350 million streams, gained a variety of Platinum certifications across Europe and hit #9 on the Global Shazam Charts. The track, too, was prosperous in Italy, where it went platinum 5 x. The success of the single led to the duo’s performance at the Power Hits Estate 2020 live from Verona Stadium.

The partnership between both artists produces another captivating, upbeat hit. The melody of the track produces a transcendent, modern aura, which is contrasted against the emotional lyrics of the song. The story that “In The Dark” produces through its lyricism and melody is one that a lot of young individuals could relate to modern day. The song proclaims the message of falling for someone they know they shouldn’t, but nonetheless, the heart wants what the heart wants. The delicate, exquisite vocals paired with deep lyricism makes for an incredible track. Sophie sings, “Pulled me in with your words so sweet, every time I ignored the sign, redemption’s mine on the day I leave, fallin’ for you was my only crime.”

In The Dark” comes after a rather prosperous period of time for Purple Disco Machine, following the issue of the producer’s sophomore album “Exotica,” and the dancefloor complement “Club Exotica.” The inspiration for the studio album stemmed from pop culture and artists of the 80s. The project includes 14 tracks with international phenomena “Hypnotized” with Sophie and the Giants, “Fireworks” feat. Moss Kena & The Knocks, and “Dopamine” feat. Eyelar. The album, to date, collects over 500 million streams.

Purple Disco Machine ranks as the #2 Beatport Artist of All Time, the impact that he has had on the disco/ dance industry is unmatched. Purple Disco Machine has remixed artists such as Dua Lipa, Calvin Harris, Sir Elton John, Lady Gaga & Ariana Grande, Diplo and so many more. Accumulating over 1 billion streams across all his works, he has made his mark and stamped his place in the world of disco production.

 

Left Me single cover art via Noelle Accardi Umusic for use by 360 MAGAZINE

KIDD G × YNW BSLIME – LEFT ME

Rising country artist Kidd G unveiled his first new song of 2022, “Left Me,” with YNW Bslime. The collaboration track highlights the blend of country passion from Kidd G with a modern spirit from YNW Bslime, with lyrics that emphasize expressive emotions. Kidd G proclaims, “I don’t know why you left me… Now you’re nothing but a memory.” The track also releases paired with a music video that was shot in Keystone, Colorado.

Listen to “Left MeHERE and watch the music video HERE.

Kidd G’s rise to notoriety landed him a spot in The New York Times Best Albums of 2021 with his most recent album, Down Home Boy. The deluxe version of the album released this past December, gaining critical acclaim. Kidd G co-wrote each piece on the 18- track series that highlights his Southern foundations. The deluxe album sees his unveiling radio single, “Summer In A Small Town,” along with just out tracks, “Paper Hearts (F-150),” “Whiskey & Wine,” and fan favorite “If Heaven Had A Phone.”

Before the publication of the deluxe album, Down Home Boy already attracted attention on its own. The album itself accumulated over 15 million streams on Spotify, enticing appeal to The New York Times who named it “the year’s best country debut album.” The Honey Pop, too, applauded the album, stating, “blending elements of genres like old-school country, hip-hop, and pop, he breaks the barriers of being stuck to any particular area of music.” Country Swag referred to the album’s uniqueness, declaring the album as, “like nothing you have ever listened to before.”

About Kidd G

Born and raised in the small Georgia town of Hamilton, Kidd G first gained widespread recognition through TikTok and SoundCloud. Kidd G posted some songs that he recorded online with his friend Nolie Beats, and in 2020 Rebel Music signed him. Though his preliminary single “Sorry” had a modern hip-hop flare, he soon after began adding in his Southern roots to his songwriting. Continuing his music on SoundCloud, his fans became loyal and fond of his southernly appeal.

Kidd G’s first viral hit came from his song “Dirt Road,” with its video amassing over 5 million views on YouTube in a little over one month. Hank Williams Jr. serves as one of Kidd G’s leading inspirations, as he states, “I love country because it feels so natural to me, and you can really tell stories in the songs.” Now emersed in his music career, he accumulates around 1.5M monthly Spotify listeners. His music has been played across KIX Country Radio in Australia, as well as country playlists involving Amazon Music’s ‘Country Heat’ (rose to No. 2) and Spotify’s ‘Hot Country’ (rose to No. 3).

Now embarking on his introduction solo tour and his partnership with Big Machine Label GroupsThe Valory Music Co., Kidd G heads in the year of 2022 with the sky as the limit.

George O'Hanlon "How Are You Feeling?" single artwork via Madi Florence Umusic for use by 360 MAGAZINE

George O’Hanlon – How Are You Feeling

Rising UK singer/songwriter George O’Hanlon makes his 2022 debut with his new single “How Are You Feeling?” available now via Harvest Records. Listen to “How Are You Feeling?HERE.

The single finds inspiration from rock icons like Radiohead, Springsteen, Nirvana and Slowdive. Throughout the track, intricate guitar work combined with an uplifting chorus makes it one you’ll want to give a listen to. “How Are You Feeling” also comes as the introduction to George’s full touring band on a single.

As a songwriter, George is able to showcase his true talents in the single. He states, “The song is about how you find your path as a person, especially during your late teens early 20’s, and the ups-and-downs that come with that. To me it’s a really positive song about people finding their way.”

About George O’Hanlon

Gaining practice through performing in the college circuit, George O’Hanlon has been perfecting his craft for quite some time. Working on his music by performing and writing for the past few years, George launched his career in 2021 with his debut EP, The Storm. While his musical inspirations range from artists like Bob Dylan, Jeff Buckley and Thom Yorke, George’s music has natural literary soul. He captives his fans by referencing his own life experiences, outlining them in new perceptions.

While rising as a budding talent in the UK music scene, George has gained affirmation from Abi McCarthy at BBC Introducing and Jack Saunders at Radio 1. You can find George typically performing at grassroots venues, while he toured the UK last September with his band. They traveled to small venues around the UK together. Noting the experience, George exclaimed, “We spent hours with four of us crammed in a car with all our gear. The tough bits are service stations at 3 in in the morning and things like that but playing the shows made it all worth it.”

You can catch George performing at his first US show at Austin’s South by Southwest Festival.

Lady London headshot press photo via Steph Paul for use by 360 MAGAZINE

Lady London – Lady Like: The Boss Tape

Trinidadian/ Jamaican American artist Lady London released her “Lady Like: The Boss Tape;” a series of her most acclaimed freestyles since she surfaced in the rap scene in 2018.

The New Jersey/ New York artist possesses a wide range of talents, from being a rapper, songwriter, poet, published author and educated woman, there’s not much that she cannot do. Her music reflects her drive, and “Lady Like: The Boss Tape” highlights all the best parts of her music.

This compilation of freestyles showcases London’s talent of freestyling, which gained her praise on social media. In her tracks, London remixes some iconic Hip Hop tracks and gives them her own flare. Featured tracks include “Lisa Story” ft. Dub Aura that samples “Get Me Home” by Foxy Brown and “Long Live Shamello” that remixes Busta Rhymes’ “Put Your Hands Where My Eyes Could See.” Check out the full tracklist below.

The popularity of London’s freestyles has gained widespread attention, earning herself co-signs from Cardi B, Nas, Timbaland and so many more. Sitting at 618k followers on Instagram, London has established a loyal fanbase that has supported her music through the years. Lady London continues to elevate the rap scene, and last year she released two standout singles; “Money Over” and “Never,” which is her most personal record to date.

Lady London is one artist that you will want to keep on your radar as we dive into 2022.

About Lady London

New Jersey-born and Los-Angeles based rapper Lady London is known for her rhythmic lyricism. While her mother was Jamaican and Father Trinidadian, her childhood was divided between East Orange, New Jersey and the Bronx, New York. Hip hop culture has been an integral part of her life, as her uncle was Chino XL, and she grew up inspired by artists like JAY-Z, Lil Kim and Whitney Houston. In college, London was on a pre-med path, but still expressed her love for the arts while putting on successful poetry shows. In 2018, she posted one of her poetry videos online, and the video went viral with 8-million plus views. After London obtained her Master of Science from Keck School of Medicine at USC, she also was accepted into the school’s medical program.

Ultimately, London put her dream of medical school in the past to chase her dream of music. She talks about the decision, stating, “everything changed, I figured I could always go back to school. Convincing my West Indian family was very interesting. They didn’t understand why I was willing to give up everything I had been working towards. I knew I had to do music, though. You can’t run from destiny.”

Moreover, London’s career has taken off since 2018. This artist has generated millions of views online with her own original music. Her single released in 2021, “Money Over,” accumulated 500,000-plus views on YouTube as the one and only Cardi B described London as “the most slept on” to social media. London serves as a SAVAGE ambassador for Rihanna’s FENTY. Giving a performance in support of Black Lives Matter at the BET Awards, London caught the attention of many, eventually becoming co-signed by Diddy and Revolt TV.

“There are multiple levels to me,” Lady London clarifies. “I’m not one-dimensional. I really take my craft seriously. I consider rap to be an artform—not a trend. I’ve studied cadences, timing, breath control, double and triple entendres, and syllables. It almost breaks down to an exact science. I pay attention to verbiage, semantics, and diction. I’m a connoisseur of rhythmical composition in its purest form. I’m just a boss.”

Lady London continues to prove herself in the rap world as a force to be reckoned with.

Lady Like: The Boss Tape Tracklist

  1. Viral
  2. Long Live Shamello
  3. Yikes
  4. Lemon Pepper, Wet
  5. Lady What, Lady Who?
  6. All I See
  7. Black Love
  8. Buss It/Ski
  9. Welcome To The Party
  10. You’re Still Mine ft. Makaela
  11. Reciprocity
  12. Girl Like Me
  13. Lisa’s Story ft. Dub Aura
iann dior "On To Better Things" album cover art via Kristin Somin/ The Oriel for use by 360 MAGAZINE

iann dior – On To Better Things

Today, the multi-platinum selling, chart-stealing artist iann dior released his album, On To Better Things. See the official tracklist below, and click HERE to stream/download the album.

Throughout his new album, iann showcases an alt-pop/rock flare, while keeping to his identity as a rapper on trap tracks like “i might,” and “v12,” ft. Lil Uzi Vert. On To Better Things discusses the topics of love, relationships and loyalty, with the common message of moving on to a bigger and better future. The remarkable album sees the likes of Machine Gun Kelly, Lil Uzi Vert and Travis Barker, including production from Travis Barker, Taz Taylor, Omer Fedi, Cirkut and Cashmere Cat.

You can catch iann on Jimmy Kimmel Live! next Wednesday, January 26, where he will debut “thought it was” ft. Machine Gun Kelly and Travis Barker for the first time.

As if the release of his new album wasn’t enough, iann, too, was declared the face of the Germany luxury fashion house MCM’s 2022 Spring/ Summer collection. The campaign can be described as “an interdimensional journey into utopian paradise.” The MCM’s 2022 Spring/ Summer campaign was shot virtually and IRL, mesmerizing viewers with a vivacious world, highlighting an upcoming perspective on 2022, paired with the musical styling of iann dior. The collection is available both in-store and online now at mcmworldwide.com.

ABOUT IANN DIOR

Puerto Rican-born, Corpus Christi-raised celebrated artist iann dior is known as one of the industry’s fastest growing artists in modern time. With the release of his first song that he wrote, his career took off. The song gained traction after iann posted the track to SoundCloud, quickly obtaining over 10,000 plays in its first week, catching the eyes of Internet Money founder Taz Taylor. Taylor and iann then got together to work on music, and shortly after he landed a deal with Elliot Grainge’s label 10k Projects in April 2019, releasing his project Industry Plant.

In 2020, we saw the true rise of iann when he was featured on the Billboard Hot 100 #1 hit “Mood,” with 24KGoldn, that is now certified 4x platinum. “Mood” stayed atop the Top 10 to 10 weeks. Together, the duo traveled and performed on The Voice, American Music Awards, Jimmy Kimmel Live! and were nominated for 2 VMAS, 3 Billboard Music Awards, 1 AMA and 1 iHeart Radio Music Award following the achievement of “Mood.” Since then, iann has collaborated with artists such as Lil Baby, Machine Gun Kelly, Travis Barker, Clean Bandit and Trippie Redd. Renowned for his captivating music in the genres of alternative, pop, rap and electronic/dance, iann is a truly diverse artist that captivates millions of people with his distinctive and charming point-of-view.

On To Better Things Tracklist

  1. is it you
  2. complicate it
  3. v12 (ft. Lil Uzi Vert)
  4. i might
  5. heavy
  6. dark angel interlude
  7. obvious (ft. Travis Barker)
  8. heartbreak3r
  9. options
  10. regret
  11. thought it was (ft. Machine Gun Kelly & Travis Barker)
  12. sinking interlude
  13. let you
  14. fallin
  15. hopeless romantic (ft. Travis Barker)
STRANGE ACADEMY series art and cover by HUMBERTO RAMOS for use by 360 MAGAZINE

STRANGE ACADEMY FINALE ARRIVES THIS APRIL

Marvel Comics introduced STRANGE ACADEMY to fans in 2020, which is a mystical series produced by writer Skottie Young and artist Humberto Ramos. The series follows some of Marvel’s strongest sorcerers as they attend Doctor Strange’s school for the mystic arts. At the school, Marvel characters are introduced and taught the skills necessary to work with magic. Throughout 18 eccentric issues, Marvel fans have been introduced to new stars such as Emily Bright, Doyle Dormammu and Zoe Laveau, seeing the true prospective of magic in the future of the Marvel Universe. The phenomenon ends its first chapter in April’s STRANGE ACADEMY #18, but there’s a surplus of STRANGE ACADEMY still to come.

Writer of STRANGE ACADEMY Skottie Young spoke on the series, stating, “This book is so close to my heart. We created so many brand new characters and brought each one to life in such a unique way. Working alongside my brother Humberto over these last 18 issues has been such a special thing to me. I’m just glad we have more Strange Academy stories to tell and can’t wait to get them in your hands!”

Senior Editor of the series, Nick Lowe, also had words on the series. He said, “Platitudes get thrown around a lot in these pages, but if you’ve been reading STRANGE ACADEMY, you know we don’t mess around. So listen up, seriously, you do not want to miss this issue that is going to destroy you emotionally and destroy the school beyond recognition.”

The out-of-this-universe finale of STRANGE ACADEMY comes out on April 27. Get ready for the second semester of STRANGE ACADEMY that begins this summer. For more information, visit Marvel.com.

Gemaine × Charlie Heat – No Questions

Compton singer/ songwriter Germaine and distinguished producer Charlie Heat teamed up to produce their upcoming album New Jack City, with top single “No Questions” dropping January 21. The debuting single drops with a music video, in which Gemaine’s vocal capabilities are highlighted, showcasing old-fashioned R&B ballads. The arrangement showcases simplistic production from Charlie Heat, making room for Gemaine’s diving vocals, before captivating keys and percussion swoop in.

Gemaine speaks about his inspiration for the single, stating, “I was inspired to write “No Questions” by a tweet that I saw from Issa Rae. She mentioned she was listening to Mint Condition’s “Breaking My Heart” and said she wished men today would be more like the R&B singers from the past. She was bringing attention to the fact that loving a woman used to be cool. It inspired me to make a record that had a similar energy but with a modern sound. I wrote this song to remind men that there’s nothing wrong with being soft-spoken and romantic with your girl.”

The debut of “No Questions” precedes the release of Gemaine’s Lefty EP, issued in 2020. The EP received critical acclaim by HotNewHipHopHipHopDXRated R&B, and more. With the arrival of the forthcoming collaboration album New Jack City between Gemaine and producers Ymtk and DJ Charlie Heat, we can only expect out-of-this-world work. The production affiliates operate as executive producers for the album, featuring credentials with artists Madonna, Ye, Kehlani, Lil Uzi Vert and more. The producers join forces in the project to illustrate Gemain’s creative concept with impeccable execution.

Gemaine and Charlie Heat knew that they struck gold working together on early studio sessions, shortly after deciding to team up on an artistic project. The upcoming album channels reference from old-school gangster films like edgy 1991 thriller New Jack City. Gemaine and his collaborators have generated a distinguished sound and essence for the album, producing brilliant tracks that highlight creative brotherhood stemming from the teams’ cooperative work ethic.

360 had the opportunity to chat with Gemaine about his distinctive R&B spirit, what he wants for the future of his career and how he plans on accomplishing it.

What makes you stand apart from other R&B artists?

I am genuinely moving with love, and being fearless about it. I think it’s bigger than me and my selfish needs. I love the music that inspired me and want to bridge the gap of where r&b is now and where it came from. I think my approach will do that, and I am a student of the game. If my music becomes popular, people will have to understand where it came from to do it and I’m not afraid to fail while doing so. Being a trendsetter ain’t easy but that’s what I’m striving to do. [To] create a new wave and a new appreciation to a different approach.

What can we expect from your upcoming album New Jack City?

Authentic chemistry from a group of guys who really love music, and who are not afraid to be themselves. I’m the voice to the music but the attitude and tone of the album is a collective effort

What is your goal for your career in 2022?

I would just love to be in the discussion of the “up next” artist to take over the game. I think I belong, and I know [that] if I get my foot in the door I’ll really do my thing

What is the biggest goal you aim to accomplish within your career?

Longevity and impact. Money is cool and fame is nice but having a legacy that outlives me is something I would be most proud of and strive for and what motivates everything I do. I want to be remembered. I want to be great.

About Gemaine

Compton native singer, songwriter and producer Gemaine is R&B’s up and coming star. Being initially introduced to music in church, Gemaine made his first public debut at the age of 18. In this debut, a video of him singing at a local Guitar Center went viral on TikTok, and this was when he decided to actively start pursuing music. Gemaine moved to New York City at the age of 19, where he uncovered the grit and hustle that would be needed to accomplish all his goals and dreams. Gemaine’s unique tone and modern vibe are reminiscent of artists like Al B. Sure and Bobby Brown. Gemaine takes inspiration from these artists, and aims to generate his own movement pushing for fresh R&B. What sets Gemaine apart from other mainstream artists is his sincere ambition and dedication. Gemaine is a perfectionist that places value on being enthralled in the artistic process of each of his records. His passion for R&B music paired with his impeccable ability to connect and transmit his vision through his craft make him an artist that is steadily on the rise.

Film artwork via Heather Skovlund for use by 360 MAGAZINE

THE CW NETWORKS DEBUTS “MARCH”

From the CW Network comes the brand-new documentary series MARCH, that navigates through the journey of competitive HBCU band culture. MARCH directly follows the lives of varying band members and leaders that are a part of the Marching Storm, Prairie View A&M University’s Marching Band.

The docu-series comes in eight parts, illustrating the efforts that the members put in behind the scenes to ensure success, and how they juggle their college life and academics with their commitment to the marching band. MARCH airs on Monday, January 25 (8:00-9:00 pm ET/PT) and then it moves to its regularly scheduled programming of Sunday nights beginning on February 26 (9:00-10:00 pm ET/PT), after ALL AMERICAN and ALL AMERICAN: HOMECOMING take place on Monday nights.

The new series MARCH highlights the stories of diverse and gifted college students that attend Prairie View A&M University. Whether they’re drummers in the marching band or dancers on the flag team, they all have one thing in common; they work hard at their craft, and they juggle the responsibilities of college on top of their musical endeavors. While delving into personal stories from individuals and staff associated with the 300-person marching band, MARCH also studies the rich legacy and history of Prairie View A&M, emphasizing the importance of the Marching Storm band has had on that powerful story. The series follows along the journey that they must go through to become the top ranked HBCU band in the nation. Performances include a captivating homecoming show with Texas A&M and Southern University.

From Stage 13, MARCH is executively produced by Cheryl Horner McDonough, Jamail Shelton, Shari Scorca and Marcel Fuentes.

About Prairie View A&M University

Serving as the second-oldest public institution of higher education in the state of Texas, Prairie View A&M University has instituted importance on individuality and self-expression. With an array of programs for engineers, nurses and educators, PVAMU has fitting baccalaureate, master or doctor degree through eight colleges and schools. PVAMU prides themselves on having top-tier mentors that are available to guide and advise their students towards their dreams. For more information on PVAMU, visit www.pvamu.edu.

Japanese Breakfast Jubilee album art via Peter Ash Lee for use by 360 MAGAZINE

Japanese Breakfast

Tuesday, January 18, indie pop act Japanese Breakfast performed “Slide Tackle,” a track from their GRAMMY-nominated album, Jubilee, on The Late Show with James Corden. Michelle Zauner, applauded founder, did a ‘Bar Chat interview where she talked about these recent nominations and more. Watch Japanese Breakfast’s performance on The Late Show with James Corden HERE.

Jubilee released last June as one of the years leading, critically acclaimed albums. The album stole spots on Best Of lists for 2021 from Rolling Stone, People Magazine, Pitchfork, Entertainment Weekly, Billboard, NPR, Wall Street Journal, The Ringer, SPIN, Esquire, Vulture, The AV Club, Paste, Cosmopolitan, UPROXX, Consequence of Sound, Slant and Hypebeast. The album gained so much attention that it was even voted the #1 album of the year on NPR’s Listener’s Poll and #1 on UPROXX’s Critics Poll.

If that wasn’t enough success for one year, Zauner, too, published her New York Times Best Seller, Crying in H Mart, which is now being reworked for MGM’s Orion Pictures. The book is a moving memoir that captures Zauner’s experiences growing up Korean American, the struggles she went through with the death of her mother and how she navigated discovering her own identity.

About Michelle Zauner

The Korean American musician and author Michelle Zauner is renowned for her sonic demeanor. Born in Seoul, South Korea, Zauner grew up in Eugene, Oregon for most of her adolescence. Zauner took to music instantly, beginning to learn to play the piano at 5, later moving to the guitar at age 15. Her mother’s passing in 2014 lead to her starting Japanese Breakfast. She tells Teen Vogue, “I moved back to Oregon to care for her, and I kind of put the band on indefinite hiatus. Unfortunately, she passed away, and while I was in Oregon, helping take care of the house and being a support system for my dad, the only way that I could have something for myself was if I made my own record. So I kind of carved out some time to do that.” Japanese Breakfast’s debut came in 2016 with the hit album Psychopomp. Through the album, Zauner revealed the intense period that followed her mother’s death. Zauner’s unique perspective amongst mainstream pop music sets her apart from other artists, and she’s one you’ll want to take a listen to.

Rimac Technology automotive work via Rimac Technology for use by 360 MAGAZINE

RIMAC TECHNOLOGY

Ringing in the new year, the Rimac Group becomes its own entity as the Rimac Technology business.

Serving as a diverse company, Bugatti Rimac (active from November 21) falls within the clientele of the Rimac Technology business. The Rimac Group is a shareholder in Bugatti Rimac with 55% stake and Porsche with the following 45%. Rimac Group now owns the individual company of Rimac Technology. The fresh company has goals to develop its areas of expertise in the engineering, development, production and supply of differing systems that Rimac is renowned for – such as battery systems, electric drive units, electronic systems and user interface components.

A company with superior electronic expertise, Rimac Technology works closely with automotive manufacturers across Europe. These two realms collaborate in projects like the expansion of the Nevera, taking customers step by step through the process of product creation. Rimac Technology is especially known for their work with international OEMs such as Porsche, Hyundai, Kia, Automobili Pininfarina, Koenigsegg and Aston Martin, with other projects yet to be announced. With the development of Rimac Technology’s manufacturing capacities, the brand has goals to create tens of thousands of advanced systems per year by 2024.

The solely independent company works as an individual manufacturer, including sponsors into the Rimac Group business. Rimac Technology prioritizes clientele confidentiality with all projects, and that each endeavor will be completed to request of necessary cost, performance and within sufficient time.

Mate Rimac, CEO of Rimac Group, now heads both Bugatti Rimac and Rimac Technology. Although both the brands operate separately, they both work under Bugatti Rimac with shared R&B along with other roles. The potential of both Bugatti and Rimac automobiles will be corresponded to Bugatti Rimac, merging ideas and innovation in research and development, production and other areas.

Mate Rimac states, “If we go back to the very beginning of the Rimac Automobili business in 2009, the dream for me was to build my own electric hypercar. With Nevera we believe we’ve achieved that dream, creating a car that is not only the fastest accelerating in the world, but also comfortable, usable and brimming with our advanced technology. But Nevera isn’t just a standalone project, it’s a showcase of what Rimac Technology can do free from the costs or volume restraints of a large-scale manufacturer. We believe once you’ve pushed the technology as far as it can go, it makes it a lot easier to scale up to higher volume and lower cost. The e-Axles, Torque Vectoring, battery systems, connectivity, AI, and countless other electrical systems on Nevera are all our own creations, and each of them can be scaled to suit applications you might find on a range of higher volume performance vehicles.

Separating the technology business into its own entity is a natural step as the focus of the two markets, hypercars and components, are completely different. For example, the products of Rimac Technology, while being on the cutting edge of performance, also need to be extremely cost competitive and producible at huge scales, while those issues are secondary for the hypercar business. This new structure will enable each company of the Rimac Group to flourish to their full potential, while still sharing the synergies between them – for example using our own hypercars as testbeds for new technology before we offer it to other OEMs.”