About 360 MAGAZINE

360 MAGAZINE is an award-winning international publishing on popular culture and design. We introduce avant trademarks to efficacious architects. We are a LGBTQIA2S+ friendly publication--officially recognized by the NGLCC. Our core demographic ranges from 19 to 39-year-old college-educated trendsetters within their respective international communities. The pages in this art book satisfy their strong interests including music, art, travel, auto, health, fashion, tech, philanthropy, design, food and entrepreneurship. It's an introspective digital/print/tablet portrait series, which encapsulates artists/brands/entities who embody the true essence of our publication- empowerment, equality, sensuality and most important of all, humanity within a global society.

YG’s 3rd Album

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YG’s HIGHLY ANTICIPATED 3rd ALBUM STAY DANGEROUS TO DROP AUGUST 3rd VIA DEF JAM RECORDINGS!

YG, NICKI MINAJ, 2 CHAINZ AND BIG SEAN PERFORM “BIG BANK”, YG’S SUMMER SMASH HIT TOGETHER FOR FIRST TIME ON BET AWARDS

STAY DANGEROUS ALBUM RELEASE CONCERT AND 4HUNNID FASHION SHOW SET FOR AUGUST 5th AT MICROSOFT THEATER IN LOS ANGELES, HOSTED BY YG

Multi-platinum Bompton-based rapper YG is gearing up for the August 3rd release of STAY DANGEROUS via Def Jam Recordings. The highly anticipated album is slated to include“Big Bank,” YG’s instant summer smash track featuring Nicki Minaj, 2 Chainz and Big Sean. The track was performed for the first time live on Sundays 18th annual BET Awards. Watch performance here!

VIEW THE “BIG BANK” VIDEO HERE: http://YG.lnk.to/BigBankOfficialVideo

LISTEN TO “BIG BANK”HERE: http://YG.lnk.to/BigBank

The countdown is on for the arrival of STAY DANGEROUS, the long-awaited follow-up to YG’s critically acclaimed Still Brazy (June 2016), hailed by the New York Times as “an artisanal, proletarian Los Angeles gangster rap record.” On June 28th, YG will host an exclusive album listening party with Postmates in San Francisco, to be streamed exclusively on WAV. On August 5th, two days after the new album drops, YG will host the STAY DANGEROUS album release concert and 4Hunnid fashion show at the Microsoft Theater in Los Angeles. Tickets available here.

YG has appeared in several films since 2012, including his own Compton-centric documentary Blame It On the Streets. His next appearance will be in White Boy Rick, a true crime drama upcoming September 2018 from Sony Pictures, starring Matthew McConaughey and Brian Tyree Henry (Atlanta). Check out trailer below: http://youtu.be/qns48PtK2io

http://www.4hunnid.com

FOLLOW YG:
http://twitter.com/YG
http://www.instagram.com/YG/
http://www.facebook.com/Yg400/

VP PLAZA ESPAÑA DESIGN 5

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Architecture firm b720 designed the modernistic, metallic façade of the hotel, located in the city’s historic center.

Created by Catalan artist Pere Gifre, who is known for his water-inspired sculptures, the hotel’s piece de resistance is an 80 ft. metal fiberglass waterfall sculpture that tumbles from the glass bottom of the 12th floor swimming pool to the ground floor.

VP Plaza España Design’s hallways take on more of an art gallery feel (uplighting and all), with gold leaf whimsical sculptures by Nacho Zubelu flanking the wall opposite the elevators.

Spanish interior design firm Studio Gronda designed the hotel’s 12th floor Gingko Sky Bar, which is framed by laser-cut, engraved metal sheets that represent the ginkgo leaf, while the inside recreates a wooded forest with corrugated wood panels that rely on lighting effects to create a natural ambiance. A ceiling facetted with mirrors, where the reflections of Plaza de España’s verdant setting mix with the Sky Bar, multiplies the sensation of airiness.

The hotel’s reception areas were designed by Spanish interior design firm Cuarto Interior, and feature a 20 ft. glass curtains, materials such as natural stone from India and bronze, complimented by colorful works of art by Jan Hendrix.

VP Plaza España Design’s 214 rooms are characterized by their large size, views and comfort – all are soundproofed and have double doors. Spanish firm Cuarto Interior interprets chiaroscuro through the use with the natural woods and partitioned ceilings. The rooms contain signed works of art by contemporary artists including Dario Urzay and Fernando Palacios.

to learn more about the VP Plaza España go to: Plaza España Website

NON-SURGICAL BALLOON WEIGHT LOSS METHOD

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Americans spend almost 60 billion dollars annually in pursuit of weight loss with gastric bypass surgery being the most common type of weight-loss surgery; an option that isn’t for everyone. Like any major procedure, gastric bypass has significant health risks and side effects. In addition, to be a candidate for the procedure, one must have a BMI (body mass index) of 40 or higher. The fact is, a huge percentage of the population are only between 15 to 50 pounds overweight without any other options besides diet and exercise. Dr. Stanley Poulos, a San Francisco board certified plastic surgeon is an early adaptor of the non -surgical balloon weight loss method approved by the FDA in 2016. Following the two-part program, patients lost an average 3.1x the weight compared with diet & exercise alone.

Dr. Poulos stresses that, “there is a direct correlation between those patients who stay connected to their program and their weight loss success.” Dr. Poulos is highly experienced in body contour plastic surgery which is sometimes required after major weight loss. Sometimes, due to skin laxity after weight loss, procedures such as thigh lift, breast lift, liposuction or “tummy tuck” are desired by patients.

Who is an ideal candidate for the balloon weight loss method?

It is appropriate for patients with a BMI of 30 to 40 that have not had previous weight loss surgery. Patients diagnosed with bulimia, binge eating, compulsive overeating, high liquid calorie intake habits or similar eating related psychological disorders are not good candidates.

How does the balloon method work?

This non-surgical outpatient procedure begins with a diagnostic endoscopy to ensure that there are no contraindications and that it is safe to perform. Once the patient is mildly sedated and comfortable, the procedure can begin. The deflated gastric balloon is inserted through the esophagus and into the stomach. A syringe is then used to fill the balloon with a sterile saline solution. Once the weight loss balloon has been filled with saline, it expands to approximately the size of a grapefruit. The entire procedure takes about 20 minutes. Patients can usually return home after the placement or removal procedures within 30 minutes. Over the last 20 years this procedure has helped over 277,000 people. The gastric balloon encourages portion control while patients make healthy changes to diet and lifestyle.

How long does the balloon stay in place?

The balloon remains in the stomach for the first six months after the procedure. With the stomach balloon and Dr. Poulos’ support team, patients usually see the most drastic results in the first six months. It is very important to use this time to develop healthy habits that will continue for not only the 12-month weight loss program, but for the rest of one’s life.

What to expect after the balloon placement.

Over the first 14 days after placement, patients may experience nausea or vomiting. Dr. Poulos recommends a liquid diet for his patients during the first week to help manage these symptoms. Also prescribed are effective anti-nausea drugs to help the patient through the initial stage.

How is the balloon removed?

Once the stomach balloon has been in place for six months the balloon is removed. The simple and non-surgical procedure is very similar to the placement process. Once the gastric balloon has been removed, it is very important to continue working closely with Dr. Poulos’ team and coaches to follow the personal diet and exercise plan provided. This will help to keep you in a positive and healthy mindset while achieving your weight loss goals.

Additional benefits of the balloon weight loss method.

-It’s been shown that the average person loses 3x more weight with this procedure than with diet and exercise alone. Here are some of the reasons why:

-Diets can leave you feeling hungry or dissatisfied. This procedure helps by taking up room in the stomach and encouraging portion control.

-When you’re overweight, exercise can be challenging and uncomfortable. With The Balloon Weight Loss Method aiding your weight loss, physical activity can be more comfortable.

-There are no incisions, stitches, or scars.

-Unlike gastric bypass surgery, this procedure is not solely for the morbidly obese.

-The procedure takes 20 minutes and most patients return home the same day.

-The balloon is only placed temporarily.

-The procedure is intended to work with a fitness and nutrition regimen for optimal results.

Cost: The general cost for the procedure is $8,000 to $10,000 nationwide and can be used with patients 22 and older who fit all of the medical criteria. If this app is too costly, check out Weight Tracker App.

About Dr. Stanley Poulos

Dr. Poulos specializes in cosmetic breast surgery and body contouring procedures. He helped pioneer the quick lift facial rejuvenation surgery in California and is recognized as one of the leading plastic surgeons in Marin County and the entire San Francisco Bay area. Dr. Poulos and Plastic Surgery Specialists have extensive experience in body contour procedures. A graduate of the University of Texas Medical School, Dr. Poulos completed his internship and residency at UC San Francisco. He completed a plastic surgery fellowship at St. Francis Hospital in San Francisco and is certified by the American Board of Plastic Surgery. www.psspecialists.com

5 SECONDS OF SUMMER NEW ALBUM

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NEW ALBUM — YOUNGBLOOD —TOPS BILLBOARD 200

5SOS BREAK RECORD AS FIRST BAND IN HISTORY TO HAVE THEIR FIRST 3 STUDIO ALBUMS GO NO. 1

Tickets For Summer North American Meet You There Tour On Sale Now

Tumblr IRL Event Tomorrow At NYC’s National Sawdust

June 24th, 2018 — (Hollywood, CA) — Youngblood (Capitol Records), the new album from 5 Seconds of Summer (5SOS), takes the top spot on the Billboard (200), earning over 142,000 equivalent album units in the week ending June 21. 5SOS is now the only band (not vocal group) in chart history to see its first three full-length studio albums enter the chart at No. 1.

The band celebrated the album’s release with a performance on the Plaza, which was broadcast on NBC’s ”TODAY” show as part of the 2018 Citi Concert Series. Watch 5SOS perform the title track here and “Want You Back” here.

Tomorrow, the band will take over National Sawdust in NYC as part of a Tumblr IRL event. Signe Pierce will transform the space into an interactive, neon-lit, Instagram-worthy experience for fans. 5SOS will answer questions from fans in an afternoon Tumblr Video Answer Time session and perform in the evening. More information can be found here.

Tickets for 5SOS’ Meet You There Tour are on sale now at LiveNation.com. The 25-city North American headline outing will launch on August 27 in Toronto, ON and include shows at several amphitheaters as well as Aragon Ballroom in Chicago, IL (September 8) and Los Angeles’ Greek Theatre (October 12). Full itinerary can be found here.

Youngblood expands 5SOS’ musical parameters while retaining the hooks and trademark DNA that’s always been a massive part of their appeal. Rolling Stone said, “5SOS could be on track to let this new sound carry them into a whole new era of their career.” Billboard noted, “’Youngblood’ is the perfect example of what can happen when you jump of out of box and see what’s happening outside – in this case, swaggering tight-grooved pop with EDM inflections.”

The title song is a smash hit, with cumulative worldwide streams already surpassing 200 million. “Youngblood” has taken the No. 1 slot on both Apple Music’s biggest pop playlist, “Today’s Hits,” and Spotify’s “Today’s Top Hits” playlist. Nylon declares, “(‘Youngblood’) is… great. Like, really, really great” and Alternative Press calls the song, “stunning.” Watch the “Youngblood” live video, filmed across the band’s sold out 5SOS3 Tour, here. The album’s first single, “Want You Back,” debuted at No. 1 on iTunes in over 18 countries earlier this year.

The band worked on Youngblood with the Swedish producing-writing team Carl and Rami (Nicki Minaj, Madonna,) Andrew Watt, Ali Tamposi (Camilla Cabello), producer/instrumentalist Mike Elizondo (Dr. Dre, Eminem, Fiona Apple), producer/engineer Noah Passovoy (Maroon 5), J Kash (Maroon 5, Charlie Puth), Asia Whitacre (Hailee Steinfeld, Zedd) and Andrew Goldstein (Linkin Park, Simple Plan).

Combined sales of 5SOS’s self-titled debut album and 2015’s Sounds Good Feels Good now exceed five million units worldwide. Sounds Good Feels Good charted at No. 1 in 12 countries, including the U.S., the U.K. and Australia. “She’s Kinda Hot,” the album’s first single, topped the iTunes charts in 44 countries. 5SOS – comprising Luke Hemmings (vocals/guitar), Michael Clifford (vocals/guitar), Calum Hood (vocals/bass) and Ashton Irwin (vocals/drums) – have won an American Music Award, a People’s Choice Award, an iHeartRadio Music Award, five MTV European Music Awards, two ARIA Awards and an MTV Video Music Award. The band was recently nominated for two 2018 Teen Choice Awards – for Choice Song Group (“Youngblood”) and Choice Music Group.

Buffalo London

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Everyone recalls the Spice Girls and their reign in the late 90s. The iconic girl group were known for making pop hits and setting the trends. One of those epic trends was introducing the world to Buffalo London. These platform sneakers have made a re-entry into the fashion market and has everyone shook. Celebrities such as Rita Ora, Ciara and Mel B have been seen rocking their own pair! The shoes have recently been made available through Vfiles and Open Ceremony. This is the look for the summer.

by:Frank Pena

Photographer:DaiJohn

Featured Designer :Dope Tavio

New-Vehicles Improve × J.D. Power

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New-Vehicle Initial Quality Improves Again, J.D. Power Finds

Genesis, Kia and Hyundai Are Three Highest-Ranked Brands

New-vehicle quality has improved for the fourth consecutive year—by 4% from 2017—and has reached its best level ever, according to the J.D. Power 2018 U.S. Initial Quality Study (IQS),SM released today.

Initial quality is measured by the number of problems experienced per 100 vehicles (PP100) during the first 90 days of ownership, with a lower score reflecting higher quality. In this year’s study, quality improves across six of the eight categories measured, with 21 of the 31 brands included in the study improving their quality from 2017. The industry average of 93 PP100 is 4 PP100 better than in 2017.

“There’s no question that most automakers are doing a great job of listening to consumers and are producing vehicle quality of the highest caliber,” said Dave Sargent, Vice President of Global Automotive at J.D. Power. “That said, some vehicle owners are still finding problems. As vehicles become more complex and automated, it is critical that consumers have complete confidence in automakers’ ability to deliver fault-free vehicles.”

Following are some key findings of the 2018 study:

• Most vehicle areas improve: Of the eight categories measured, vehicle exterior improves the most, now at 15.2 PP100, compared with 16.6 PP100 in 2017. Improvements include less wind noise and fewer paint imperfections. Significant year-over-year improvements also occur in the seats (8.0 PP100 vs. 8.7 PP100) and vehicle interior (14.3 PP100 vs. 14.7 PP100) categories.

• Porsche 911 posts best score of any model: The Porsche 911 has the lowest overall problem level (48 PP100) of any model this year. This is also the lowest level recorded in this generation of the study (2013-2018). The U.S. Initial Quality Study, which was first published in 1987, is currently in its fourth generation.

• All domestic corporations improve faster than the industry: Fiat Chrysler Automobiles (7 PP100 improvement), Ford Motor Company (5 PP100 improvement) and General Motors (5 PP100 improvement) all outpace the industry average rate of improvement (4 PP100).

• Infotainment problems are decreasing: Audio/Communication/Entertainment/Navigation (ACEN) remains the most problematic category for new-vehicle owners. However, this area has improved for the third consecutive year, led by fewer problems with built-in voice recognition systems.

• Globalization of auto industry continues: Vehicles in the 2018 study are manufactured in 25 countries, 11 of which weren’t present in the study five years ago. Those 11 countries include Brazil, China, Finland, India, Italy, Netherlands, Poland, Serbia, Spain, Thailand and Turkey. The other 14 countries include Austria, Belgium, Canada, France, Germany, Hungary, Japan, Mexico, Slovakia, South Africa, South Korea, Sweden, United Kingdom and United States.

• Increasing problems with driver assistance systems: As automakers add more advanced driver assistance systems to their vehicles, more consumers are experiencing problems. The level is still low (3.5 PP100 on average) but has been increasing by about 20% a year for the past three years.

“As we look to the future, avoiding problems with safety and driver assistance technology is critical,” Sargent said. “In an era of increasingly automated vehicles, vehicle owners have to be comfortable using foundational technologies like lane keep assistance and collision avoidance. Otherwise, automakers will not easily overcome consumer resistance to fully automated (driverless) cars.”

Highest-Ranked Brands and Models

Genesis ranks highest in overall initial quality with a score of 68 PP100. Kia (72 PP100) ranks second and Hyundai (74 PP100) ranks third. This is the first time that three Korean brands are at the top of the overall ranking, and it is the fourth consecutive year that Kia is the highest-ranking Mass Market brand. Porsche (79 PP100) ranks fourth and Ford (81 PP100) ranks fifth.

Mazda is the most-improved brand, with owners reporting 25 PP100 fewer problems than in 2017. Other brands with strong improvements include Mitsubishi (20 PP100 improvement), Cadillac (15 PP100 improvement), Infiniti (15 PP100 improvement), Hyundai (14 PP100 improvement) and Lexus (14 PP100 improvement).

The parent company receiving the most model-level awards for its various brands is Ford Motor Company (five awards), followed by Hyundai Motor Group (four), and BMW, General Motors and Nissan (three each).

• Ford Motor Company models that rank highest in their respective segments are Ford Expedition; Ford Mustang; Ford Super Duty; Lincoln Continental; and Lincoln MKC.

• Hyundai Motor Group models that rank highest in their segments are Genesis G90; Hyundai Tucson; Kia Rio; and Kia Sorento.

• General Motors models that rank highest in their segments are Buick Envision; Chevrolet Silverado; and Chevrolet Silverado HD.

• BMW models that rank highest in their segments are BMW 4 Series; BMW X1; and BMW X6.

• Nissan models that rank highest in their segments are Nissan Altima; Nissan Frontier; and Nissan Maxima.

Other models that rank highest in their respective segments are Acura ILX, Dodge Grand Caravan, Mercedes-Benz GLA and Toyota Corolla.

Plant Quality Awards

Toyota Motor Corp.’s Yoshiwara plant (Japan), which produces the Lexus LX and Toyota Land Cruiser, receives the Platinum Plant Quality Award for producing models with the fewest defects or malfunctions. Plant quality awards are based solely on defects and malfunctions and exclude design-related problems.

Toyota Motor Corp.’s Cambridge North (Canada) plant, which produces the Toyota Corolla, and Georgetown 3 (Ky.) plant, which produces the Lexus ES, each receive the Gold Plant Quality Award in a tie for the Americas region. BMW Group’s Dingolfing 02 (Germany) plant, which produces the BMW 6 Series and BMW 7 Series, receives the Gold Plant Quality Award for the Europe/Africa region.

The 2018 U.S. Initial Quality Study is based on responses from 75,712 purchasers and lessees of new 2018 model-year vehicles who were surveyed after 90 days of ownership. The study is based on a 233-question battery organized into eight vehicle categories designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement. The study was fielded from February through May 2018.

Find detailed information on vehicle quality, as well as model photos and specs, at jdpower.com/quality

For more information about the 2018 U.S. Initial Quality Study, visit http://www.jdpower.com/resource/us-initial-quality-study-iqs

See the online press release at http://www.jdpower.com/pr-id/2018086.

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable J.D. Power to help its clients drive customer satisfaction, growth and profitability. Established in 1968, J.D. Power is headquartered in Costa Mesa, Calif., and has offices serving North/South America, Asia Pacific and Europe. J.D. Power is a portfolio company of XIO Group, a global alternative investments firm headquartered in London, and is led by its four founders: Athene Li, Joseph Pacini, Murphy Qiao and Carsten Geyer.

Media Relations Contacts

Geno Effler; West Coast; 714-621-6224; media.relations@jdpa.com

Shane Smith; East Coast; 424-903-3665; ssmith@pacificcommunicationsgroup.com

About J.D. Power and Advertising/Promotional Rules www.jdpower.com/about-us/press-release-info

LOUIS VUITTON × FIFA 2018

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Louis Vuitton opens Pop-Up Store dedicated to The FIFA World CupTM Official Licensed Product Collection at Miami Design District

Louis Vuitton opens a special pop-up store at Miami Design District dedicated to the FIFA World CupTM Official Licensed Product Collection. The pop-up store will be open to the public from June 14th through July 15th and designed with the collection’s inspiration in mind.

Since 2010, Louis Vuitton provided a travel case for one of the world’s most sought-after, legendary trophies of the world: the FIFA World CupTM Trophy. For FIFA World CupTM Russia 2018, Louis Vuitton’s relationship with FIFA World CupTM has grown to encompass a new leather good collection: the Louis Vuitton 2018 FIFA World CupTM Official Licensed Product Collection.

The pop-up store features unique versions of Keepall and Apollo bags, and a selection of small leather goods inspired by the legendary Official Match Ball of the 1970 FIFA World CupTM. Made with the House’s iconic Epi leather first introduced in the 1920s, the styles will be proposed in up to three colors combinations.

The hexagon design is created using a three-stage embossing procedure that is both innovative and based upon the House’s historic savoir-faire, allowing each coloured hexagon to have a richly textured feel, reminiscent of classic footballs.

For a more exclusive version, a “Made-To-Order” Keepall is proposed in a rich palette of 8 pentagon colors. Each of them can be associated with one of the 5 colors of trimmings to create a Keepall in the colors of almost any national flag. Completing this sophisticated offer, an Epi leather luggage tag could be embossed with one of 35 national flags, including the nations taking part in the competition.

The new pop up store will present a unique, limited-edition FIFA World CupTM Official Match Ball Collection Trunk that is set to become an instant collector’s item. Based on the House’s traditional wardrobe trunks, it opens to reveal a stunning collection of 14 footballs: 13 reeditions of the Official Match Balls used at FIFA World CupTM tournaments since 1970, all fabricated especially for this project by adidas, and one Louis Vuitton designed football.

LOUIS VUITTON MIAMI DESIGN DISTRICT POP-UP STORE

Paradise Plaza, 151 NE 41st Street, Miami FL 33137

Open to public from June 14th to July 15th

Opening hours: Monday to Saturday from 11am to 8pm, Sunday 12pm to 6pm

For information: (305) 573-1366

In addition, there will be live streaming of games open to the public at Paradise Plaza.

#LouisVuitton #WorldCup

ABOUT LOUIS VUITTON

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton.

Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry and stationery. These carefully created products are testament to Louis Vuitton’s commitment to fine craftsmanship.

For further information : www.louisvuitton.com

BET Pre-Party

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Stars collided at Interscope Records’ annual BET Awards pre-party, held last night at Poppy in West Hollywood. The mesmerizing venue, known for dabbling with surrealism while catering to Hollywood royalty, opened its doors to an impressive list of artists, industry professionals and tastemakers. The evening was sponsored by Bud Light, Hennessy, Seedo and Lyft. DJs A-OH, Megan Ryte and Nitrane entertained the host of celebrity guests which included: Rae Sremmurd, Tory Lanez, Mustard, Kamaiyah, YG, Machine Gun Kelly and many more.

Photo Credit: Jerritt Clark for Getty Images | Cassidy Sparrow for Getty Images

Artist/Celebrity Complete List:

Alex da Kid

Angela Yee

Ari Lennox

Arin Ray

Asian Doll

Bas

Big Boy

Boogie

Brianna Cash

Busta Rhymes

Coach K

Cozz

Director X

DJ A-OH

DJ Drewski

DJ Megan Ryte

DJ Self

Ghazi Shami

Isaiah Rashad

Jace

James R

Jennifer Williams

K Camp

Kamaiyah

Karen Civil

Lecrae

Mack Wilds

Melii

Melody Thornton

Mereba

Machine Gun Kelly

Mitch

Moneybagg Yo

Mustard

Paloma Ford

Plies

Rae Sremmurd

RJMrLA

Serayah

Sevyn Streeter

Social House

Tory Lanez

YFN Lucci

Lil Yachty Releases “BOOM!” Music Video Featuring Ugly God

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ALSO BECOMES THE FIRST ARTIST TO REACH A BILLION VIEWS ON GIPHY

Lil Yachty shares the music video for BOOM! [feat. Ugly God]. Watch it HERE. The song is available on his chart-topping mixtape, Lil Boat 2.

The video, directed by Glassface and creative directed by Lil Yachty himself, intercuts live-action and animated footage, child and adult Lil Yachty and Young God, and comes complete with the twoséance–ing their toy carbon copies to life. On YouTube, the static audio for BOOM! has already racked up over 6 million-plus views.

Recently, Yachty reached yet another milestone, as he alsobecame the first artist to reach one billion views on GIPHY.

Upon release in March, Lil Boat 2 crashed the Billboard Top 200 at #2, his highest chart bow to date and second Top 5 entry in less than a year. Lil Yachty, aka Lil Boat, aka “King of the Youth” is a 20-year old Atlanta native, a Grammy-nominated singer, rapper, producer, creative designer, branding genius and fashion icon who smashed ono the scene two years ago with his debut mixtape Lil Boat. In 2017 he released Teenage Emotions which entered The Billboard Top 200 at #5 and remained on the charts more than four months. Since then he accumulated nearly 3 billion streams, found himself on the covers of Paper and FADER magazines, as well as landing the cover of The New York Times Men’s Style section and a XXL Freshman cover. Rolling Stone said his album Teenage Emotions is a “landmark moment that may change the way people rap,” while The New York Times Magazine dubbed him as an artist “that tells us where music is going.”

WWDMAGIC Announces Strategic Partnership With FashionGo

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The two industry leaders forge a strategic alliance to better serve the fashion industry

WWDMAGIC, a subsidiary of UBM Fashion Group and the largest showcase of women’s apparel and accessories in the fashion industry, today announced a strategic partnership with online business-to-business fashion marketplace, NHN Global Inc., doing business as FashionGo. This alliance between two industry leaders, with its massive shared base of buyers and vendors, will bring about innovation and strategic influence to the dynamic wholesale industry.

WWDMAGIC has been the pinnacle destination for the trendiest women’s and juniors’ brands, offering the largest selection of apparel and accessories in the industry. FashionGo is the number one online B2B marketplace providing one of the fastest growing global e-commerce platforms offering buyers 24/7 access to its vast collection of wholesale fashion, allowing them to shop the latest trends at the best prices. This pairing of two leaders in their respective industries will bring about the best of both worlds – the sought-after face-to-face engagement and relationship building of the tradeshow experience and the speed and ease of doing business online.

“The fashion business is changing and we believe that together, WWDMAGIC and FashionGo as a whole is greater than the sum of its parts,” said Kelly Helfman, Vice President of WWDMAGIC. “Both WWDMAGIC and FashionGo are powerhouses in their own right; together we’ll be able to fully support the needs of our industry by playing off each other’s strengths. This partnership will give brands and buyers an enhanced experience that merges both Digital and B2B events.”

To kickoff this partnership, FashionGo will introduce “Kelly’s MAGIC Monday” on their site starting June 25th. Here, Helfman will highlight trends, offer industry insights and profile the people behind beloved brands and stores. In addition to offering expertise to FashionGo’s active base of buyers, buyers will have immediate access to products highlighted – prioritizing the “see now, buy now” mentality. The addition of Kelly’s MAGIC Monday to the FashionGo site offers the online buying industry a human touch that is the hallmark of the traditional tradeshow experience. In addition to Kelly’s MAGIC Monday, FashionGo CEO, Daniel Lee, will attend MAGIC’s August showcase and host a seminar for attending buyers. FashionGo will also host an onsite cocktail event for brands and buyers to network on the show floor. And, in an effort to keep the tradeshows more environmentally friendly and hydrated, FashionGo will create water stations throughout the show floor with refillable water bottle for brands and buyers!

“The partnership between WWDMAGIC and FashionGo allows each respective company to address the needs of their offline and online audiences,” said Daniel Lee, CEO of FashionGo. “A large part of the fashion business has shifted online but brands and buyers are increasingly feeling the need for an experience offline. This partnership will bring an omnichannel experience that has not yet been done in the fashion industry.”

WWDMAGIC will take place in Las Vegas at the Las Vegas Convention Center from August 13-15, 2018. For updates on the upcoming show, please visit www.ubmfashion.com/shows/wwdmagic.

ABOUT WWDMAGIC

WWDMAGIC brings you the largest selection of women’s apparel and accessories in the industry. The latest women’s and juniors’ trends, the most-wanted brands and the hottest emerging designers —they’re all happening on our vibrant show floor. It’s a can’t-miss shopping experience complete with upbeat music, undeniable beauty, and of course, style.

ABOUT FASHIONGO

FashionGo is the No.1 Online business-to-business (B2B) fashion marketplace, efficiently connecting wholesale vendors and retail buyers from the around the world. FashionGo helps vendors by providing one of the fastest growing global e-commerce platforms and the simplest, most cost effective means to increase sales and expand reach. At the same time, FashionGo offers buyers 24/7 access to vast collection of wholesale fashion so they can shop the latest trends at the best prices.

ABOUT UBM Fashion | UBM Fashion is organized by UBM, which in June 2018 combined with Informa PLC to become a leading B2B information services group and the largest B2B events organizer in the world. To learn more and for the latest information visit www.ubm.com and www.informa.com.