NFL Highest Average Franchise Value Among North American Sports Leagues – Over $3B in 2020 The North American sports industry is one of the most lucrative industries in the world. Since 2010 the average franchise value of the four major North American sports leagues has risen at a dramatic rate. Iconic franchises such as the […]
Red Bull has teamed up with the New Orleans Pelicans and renowned visual artist Brandan “Bmike” Odums for NOLA Has Wiiings, a project dedicated to replacing backboards at basketball courts throughout New Orleans. Bmike selected eight local creatives to transform old local backboards into works of art, which will be on display starting this month at the New Orleans Pelicans’ Smoothie King Center and […]
LA Lakers Lead Social Media Rankings In NBA As Of March 2021 – Over 30M Followers The Los Angeles Lakers are one of the most iconic American sports franchises in history. Jerry West, Wilt Chamberlain, Kareem Abdul-Jabbar, Magic Johnson, Shaquille O’Neal and Kobe Bryant are just some of the legendary names to have worn the […]
PETA Attacks NBA Over Canada Goose Sponsorship Natural Fibers Alliance Blows Foul on Extremism This week members of the People for the Ethical Treatment of Animals (PETA) demanded the NBA scuttle its new multiyear partnership with Canada Goose. On Monday, the Canadian company announced a multi-year partnership with the NBA to develop specialized attire for NBA All-Star […]
WHY NOT US? REEBOK AND ALLEN IVERSON DARE ATHLETES TO EMBRACE UNWAVERING MANTRA AND DEFY EXPECTATIONS IN ALL-NEW ANIMATED FILM Reebok and basketball icon, Allen Iverson, are proud to debut an all-new animated film honoring young athletes who continue to defy societal expectations through their passion for the sport. The film, titled, “Why Not Us,” […]
The Detroit Pistons announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more. To kick off the […]
With millions of families tuning into Super Bowl LV to see if Tom Brady will win another championship, there is also a great opportunity to introduce some fun activities that will keep kids learning and active. Youth sports and learning experts at Skyhawks Sports Academy and STEM Sports® recommend two fun activities to get children learning and […]
Howard University Department of Athletics and WHOOP, the human performance company, have announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring unparalleled physiological analytics via wearable technology to nearly 150 student-athletes across five programs: Men’s & Women’s Basketball, Football, and Men’s […]
The sports world is one of the most affected by the COVID-19 pandemic with many major sports all over the world coming to a complete halt. Even after many leagues returned it was clear that the “new normal” will have a significant effect on the entire sports world. With the pandemic throwing many sporting calendars […]
Donovan Mitchell is fresh off a five-year, $195 million extension with the Utah Jazz, and now he’s dropping some fresh, new kicks. The star guard teamed up with BODYARMOR for a collaboration with adidas to create a limited edition version of his D.O.N. Issue #2 sneaker called the adidas D.O.N. Issue #2 x BODYARMOR. The […]
