By Reid Urban x Anthony Sovinsky x Vaughn Lowery Gennady Golovkin, known to many as “GGG”, is getting ready for his sequel fight against Canelo. On Sunday, August 26, Golovkin held an open workout at Banc of California Stadium in Los Angeles, where fans and the media could get an up-close view of GGG as […]
Reebok has unveiled its second iteration of the game-changing “Alter the Icons” collection – this time in partnership with emerging rapper and record producer JayIDK. The collection, which puts a new and refreshing spin on classic Reebok silhouettes like the Classic Leather and Workout Plus, tears up the traditional design rulebook and will launch August […]
Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021. Pirelli and Prada will be co-titled sponsors of the vessel and […]
The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership. The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s best […]
Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control Reebok made waves in the sports bra industry today with the unveiling of the Reebok PureMove Bra: a first of its kind, technologically advanced sports bra that uniquely responds and adapts to movement to provide women with a customized amount of […]
Different personalities suit different sunglasses. That’s why, this Friendship Day, SmartBuyGlasses has listed some of the best selling frames that will be perfect for your best friends. Can’t live with them, wouldn’t dream of living without them. No matter if you’ve known them from birth or picked them up along the way; friendships are what […]
UFC®, the world’s premier mixed martial arts organization, today announced a new, multi-year marketing partnership with Trifecta Nutrition, the nation’s largest all-organic meal delivery service. Under the groundbreaking new agreement, Trifecta becomes UFC’s first-ever “Official Meal Delivery Partner”, creating a brand-new sponsorship category for UFC. In return, Trifecta will have a branded presence at the […]
Pirelli has underlined its status as the preferred brand for premium and prestige car makers, proven by over 500 homologations for Run Flat tires. This is technology that allows drivers to keep going even with a puncture, so that they can reach their nearest tire dealer to change the tire. In total, there are 516 […]
United Talent Agency (UTA) is proud to announce it now represents multi-award-winning artist, actor, activist and producer, Common in all areas worldwide. Common’s work in the critically acclaimed film Selma earned him an Academy Award, a Grammy Award, a Golden Globe Awardand a Critics’ Choice Award for his single, Glory, featuring John Legend. He most […]
Red Bull & SLS (Street League Skateboarding) hosted their annual World Tour men’s prelims and finals at the USC Galen Center in Los Angeles. Some of the finalists featured Nyjah Huston, Chris Joslin and Yuto Horigome for the first stop of the tour. Horigome took first place with a stellar performance. The live event was […]
