In continued anticipation of the launch of the new Sole Fury silhouette, Reebok announced the new #SplitFrom campaign. Sole Fury and the #SplitFrom campaign is inspired by the creation of “Split Cushioning,” an innovation developed in the 90’s that radically split from conventional design by removing a piece of a shoe’s midsole. It was a […]
In 1993, Reebok launched the Aztrek: an off-road runner that perfectly represented the wildly original and experimental designs of the time. Relaunched 25 years later, the Aztrek’s super-futuristic layers and chunky design embrace the heart of 1990s sneaker style. To celebrate the Aztrek’s return and honor the spirit of the ‘90s-era style it embodies, Reebok […]
Celebrating the latest installment in the Predator film franchise, Reebok has partnered with 20th Century Fox Consumer Products to produce a meticulously detailed cinematic collectible. The DMX RUN 10 is a battle-hardened veteran in Reebok’s platoon of iconic sneaker models. For this particular mission, the dynamic DMX design was equipped with a shimmering lenticular camouflage material that […]
Just today Reebok Classic launched their SwizzBeatz 2018 DMC Series 2000 and it is getting some serious attention. The inspiration for this head-turning pair of kicks is done by the rapper himself Swizz Beatz . Using colors of purple, orange, and blue it is no wonder why this pair of killer kicks is being talked about. Not […]
Everyone recalls the Spice Girls and their reign in the late 90s. The iconic girl group were known for making pop hits and setting the trends. One of those epic trends was introducing the world to Buffalo London. These platform sneakers have made a re-entry into the fashion market and has everyone shook. Celebrities such […]
Delivering the Hype was founded in November 2017 by Thomas Gigante a Business and Management student at the University of Kent (UK). At the time he started proposing his business plan and calling selected business contributors to become team members and since then the business’s main purpose has been to provide exclusive services to the […]
Days after it was announced that Jay-Z was named Creative Director, Puma Basketball gave a first look at its new shoe “The Clyde Court Disrupt” inspired by Knicks Legend Clyde Frazier. Vibrant colors with a fashion forward appearance to fit the b-ball aesthetic but these aren’t the average kicks. These sneakers have been engineered to […]
REEBOK COMBINES TWO SIGNATURE RUNNING TECHNOLOGIES TO CREATE THE NEW FUSION FLEXWEAVE In April, Reebok launched the latest addition in the Flexweave franchise with the FusionFlexweave. This innovative running shoe unites the flexible yet durable Flexweave material with the ultimate cushioning of Floatride technology, to create the ideal running combination for any athlete. Reebok’s proprietary Flexweave technology […]
COMFORT, PERFORMANCE AND STYLE FINALLY COME TOGETHER WITH REEBOK’S NEW “FAST FLEXWEAVE” RUNNING SHOE Innovative Flexweave™ Technology Marks a New Era for Storied Brand Global fitness lifestyle brand Reebok today released Fast Flexweave, a dynamic running shoe built with Flexweave – a revolutionary technology that boasts the coveted balance of lightness, durability, fit […]
REEBOK DISPLAYS INNOVATION IN FLEXWEAVE FOOTWEAR TECHNOLOGY WITH DESIGNER COLLABORATIONS Reebok partners with Joe Doucet x Partners, Modla and Odd Matter in global creative co-op; using Reebok Flexweave to create imaginative fitness prototypes Reebok has partnered with some of the most creative and innovative minds in the world to create a custom collection of fitness […]
